TRAINING ON ENTREPRENEURIAL SKILLS

Transcription

1 TRAINING ON ENTREPRENEURIAL SKILLS The mst cmmn serius mistake made in business is nt picking the right ne t begin with. This sessin will prvide yu with imprtant evaluatin techniques. Characteristics f a Successful Entrepreneur Step-by-Step Apprach Decide if yu really want t be in business 3 hurs Decide what business and where Decide whether t start full-time r mnlight Selectin Strategy Things t Watch Out Fr Required Activities Cmparative Evaluatin 3 hurs Hw t Evaluate a Specific Business yu have in Mind "Fr" and "Against" List Get Cmpletely Qualified This key ingredient fr a successful business is t ften skipped. This sessin will shw yu hw t create yur wn individualized business plan and prvide the tls t make it easy. What is a Business Plan? Why Prepare a Business Plan? What t avid in yur business plan Business Plan Frmat 3 hurs Visin statement The peple Business prfile Ecnmic assessment Six Steps t a Great Business Plan Basic business cncept Feasibility and specifics Fcus and refine cncept Outline the specifics f yur business Put yur plan int a cmpelling frm Review sample plans 3 hurs Business Plan's Necessary Factrs Understanding yur market Healthy, grwing and stable industry Capable management Able financial cntrl Cnsistent business fcus Mindset t anticipate change

2 Cmmunicatin is key t any business success! Here we will review basic cmmunicatin and equipment aspects f business Types f Cmmunicatin External Internal Basic Cmmunicatin Tls 3 hurs Telephnes Pagers Facsimile Machines Cmputers Desktp Laptp Handheld Sftware Internet 3 hurs Brwsers Feasibility and Specifics Internet Service Prvider Technlgy Planning This sessin will clearly spell ut yur ptins fr deciding the frm f business that is right fr yu. Shuld Yu Have a Partner? Arguments Fr 1 hur Arguments Against What Type Of Business Organizatin Is Best Fr Yu? Sle prprietrship General partnership Limited partnership 2 hurs Crpratin Limited liability cmpany Trust/Service Organizatin Laws That May Affect Yu Incme tax returns Franchise tax returns Emplyment tax returns 2 hurs Hw Can Yur Prfessinals Help Yu? Attrney, Accuntant, Payrll service prviders Other Prfessinals Suggested Activities

3 Chse a suitable name fr yur business and find ut what licenses and permits yu may require, and hw t get them. First Things First Licenses & Permits Lcal Licenses and Permits 3 hurs State Licenses and Permits Natinal Licenses and Permits Where d I g t get a license? Hw abut if I am wrking frm hme? Business Name r DBA (Ding Business As) D I need t have a DBA? What are the benefits t establishing a DBA? What is the prcess f getting a DBA? 3 hurs Banking Under Yur Business Name Shuld I Trademark My Business Name? Business License and Permits Checklist Suggested Activities This sessin will explain in simple terms the varius frms f insurance yu will need and explain the imprtance f each f them. Insurance Cverage Fr Small Businesses Business Prperty Insurance Liability Insurance Wrker's Cmpensatin Insurance Other Insurance Cverage 3 hurs Excess Liability Cverage Emplyment Practices Liability Cverage Life Insurance Suggested Activities A wnderful business can be crippled by a pr lcatin r a prly negtiated lease. Yu will learn hw t create yur wn site mdel and the imprtant aspects f a lease agreement. Lcatin, Lcatin, Lcatin Zning Categries Criteria fr Hme Based Business 2 hurs Criteria fr a Manufacturing, Warehusing r Industrial Business Criteria fr a Retail Business

4 Leasing D's and Dn'ts D's and Dn'ts Pints t Cnsider Befre Signing a Lease r Purchasing Prperty Lease Check-Off List T Rent r t Buy Cnsideratins 3 hurs D Yur Hmewrk Site Lcatin Criteria Evaluatin Table Befre yu start yur business, yu will need t learn hw t keep scre (basic accunting) and hw t maintain cash in yur bank accunt (cash flw cntrl). This sessin explains bth in simple terms. Step One: Gain the knwledge Step Tw: Select an accuntant Methds f Accunting Cash Basis Methd Accrual Methd Tax Liability Issues Incme taxes 3 hurs Payrll taxes Financial and Technical Assistance Internal Cntrls Quarterly Returns Bank Accunt Recnciliatin Emplyee Benefits Plicy Step Three: D yur wn bkkeeping! The Three Majr Financial Statements The Balance Sheet 2 hurs The Incme Statement Cash Flw Cntrl Accunting and Cash Flw Punch List Yu will learn hw t lcate, negtiate and maintain surces f mney t get yu started and help yu expand yur business. First Things First Hw Much Mney D Yu Need? What d yu need it fr? Unsecured Lans 2 hurs Secured Lans Cllateral

5 Lans vs. Investment Where t Get the Mney Types f Funding Surces Lender Cmparisn Table The Art f Getting the Mney 3 hurs Business Lans Repayment Plan Other Quick Tips After Yu Get the Mney Activities E-Cmmerce is the fastest grwing segment f ur ecnmy. It allws even the smallest business t reach a glbal audience with its prduct r message with minimal cst. E-Cmmerce Overview What is E-Cmmerce? 1 hur Is an E-Cmmerce website right fr yur business? Mney transactins Setting Up a Website Registering yur dmain name Hsting yur website Building yur website Hiring a prfessinal website develper Designing yur wn website 3 hurs Tips Fr Develping a Successful Site Make yur site easy t use Prvide useful cntent Encurage custmer feedback Develp a mailing list Online Marketing and Prmtin Search engines - yur primary marketing tl Hw des yur website rank? What are peple searching fr? Hw t manage search engine placement Key cmpnents t successful search engine marketing fr a website Search Engines and Resurces 2 hurs ebay Hw t get started Listing basics Fees Get the mst frm yur ebay experience Dn'ts f ebay

6 Yu will learn hw t make bjective decisins when cnsidering the purchase f a business r a franchise--and hw t evaluate hw much yu shuld pay. Hw Shuld I G Abut Buying A Business? Opprtunities Financial ability Evaluating a Business Verify revenue infrmatin 3 hurs Buying an existing r new business Pr's and Cn's f Buying a Franchise Pr's and cn's f buying a franchise What I shuld knw abut a prspective franchiser Becming a franchiser Suggested Activities Visit different peratins Attend trade shws 2 hurs Understand yur intended business + Analyze any apprpriate existing business Field wrk Analyze a franchised peratin Yu are furnished with check-ff lists t maximize yur marketing results and avid the mst cmmn mistakes made in pening a business. Opening fr Business Befre yu start checklist Marketing Pinpint yur custmers Recruit the "gd" emplyees Train yur emplyees thrughly in marketing skills Check list fr hiring and training f yur marketing team What and hw t buy 3 hurs Marketing tls E-cmmerce Prmtin and advertising Mailing lists Mst Cmmn Mistakes Checklist t avid pitfalls Suggested Activities

7 A grwing business needs t have apprpriate expansin plicies in place, plans t mtivate key emplyees and knwhw in handling cmmn business prblems. Here's the advice frm been-there-dne-that experts. Rules t Fllw Befre Expanding Starting with a Pilt Operatin First Prblems in Expanded Business nt Present in a Start-up Delegatin f respnsibility and authrity Mnetary incentive plans Ways t Mtivate Key Emplyees 3 hurs Leveraged prfit sharing plan Unleveraged prfit sharing plan Cmmissin plan Key Elements fr Prfit Centers Overall cnsideratins Lng-range financial planning Cmmn Business Prblems Uncntrlled cash flw Drp in sales r insufficient sales Higher csts New cmpetitin Business recessins 2 hurs Incmpetent managers r emplyees Dishnesty, theft Basic rules fr handling serius business prblems Suggested Activities Finding verseas markets r suppliers and dealing with shipping cmplexities are nly tw f the challenges facing small firms seeking t participate in internatinal trade. Entrepreneurs shuld be cautined that internatinal trade invlves many cmplexities abve and beynd the basic disciplines necessary fr perating a dmestic business. Warning Label What is Internatinal Trade? Exprting Imprting Hllw crpratins Is Internatinal Trade Apprpriate fr Small Business? 3 hurs Advantages and Disadvantages f Internatinal Trade Online Resurces Cmmn Mistakes Made in Internatinal Trade Imprtance f a Business Plan Suggested Activities

8 Step One: Befre Yu Start Are yu hiring an emplyee r independent cntractr? Retain a payrll service prvider r a prfessinal emplyer rganizatin 2 hurs Have jb descriptins in place Have a benefits package in place Determine verall csts f new emplyees Create an emplyee handbk Step Tw: Hiring Emplyees Attracting applicants Interviewing practices Selecting utstanding emplyees 2 hurs Step Three: Create Training Disciplines Indctrinatin Grwing emplyee skills Keeping Gd Emplyees Imprtance f retentin Hw t retain gd emplyees 1 hur Discharging an Emplyee Tp Ten D's and Dn'ts This sessin will review the d's and dn'ts f perating a hme based business. Keep in mind that perating at hme will still require business skills just like any ther business. What have yu gt t Lse Gain? What are the Special Benefits f a Hme Based Business? Minimum investment Maximize cmmunicatin technlgies 1 hur Start small and grw by cmpunding A built-in rganizatinal structure: all in the family A prductive activity fr the ut-f-wrk Appraches t a Hme Based Business Mnlight business (part-time) Full-time hme business Picking the Right Business is Crucial 2 hurs Specializatin wrks best One that will nt cnflict with yur emplyment Apprpriate fr "all in the family" participatin? Cmmn Pitfalls Failure t cmpartmentalize Failure t limit financial risks Disregard fr zning requirements 1 hur Physical limitatins