The Future of the Fragrances Market in Malaysia to 2017

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1 1. Market Size, Distribution and Brand Share, Key Events and Competitive Landscape Reference Code: HB0020ER

2 Table of Contents 1. Introduction What is this Report About? Definitions This report provides 2012 actual sales; while forecasts are provided for Category Definitions Distribution Channel Definitions Volume Units and Aggregations CAGR Definition and Calculation Graphical representation of Brands Exchange Rates Methodology Summary Malaysia Fragrances Market Analysis, Fragrances Value Analysis, Overall Fragrances Market Value, Fragrances Market Value by Category, Market Growth Dynamics by Value Fragrances, Fragrances Volume Analysis, Overall Fragrances Market Volume, Per-Capita Consumption - Fragrances, Fragrances Market Volume by Category, Market Growth Dynamics by Volume Fragrances, Malaysia Female Fragrances Market Analysis, Female Fragrances Value Analysis, Female Fragrances Market by Value, Average Consumer Price/Unit Female Fragrances, Female Fragrances Market Value by Segments, Female Fragrances Volume Analysis, Female Fragrances Market by Volume, Female Fragrances Market Volume by Segments, Market Growth Dynamics Female Fragrances, Female Fragrances Market Growth Dynamics by Value, Female Fragrances Market Growth Dynamics by Volume, Mass Female Fragrances Analysis, Mass Female Fragrances Market by Value, Mass Female Fragrances Market by Volume, Premium Female Fragrances Analysis,

3 3.5.1 Premium Female Fragrances Market by Value, Premium Female Fragrances Market by Volume, Female Fragrances Brand Analysis, Female Fragrances Distribution Channel Analysis, Malaysia Male Fragrances Market Analysis, Male Fragrances Value Analysis, Male Fragrances Market by Value, Average Consumer Price/Unit Male Fragrances, Male Fragrances Market Value by Segments, Male Fragrances Volume Analysis, Male Fragrances Market by Volume, Male Fragrances Market Volume by Segments, Market Growth Dynamics Male Fragrances, Male Fragrances Market Growth Dynamics by Value, Male Fragrances Market Growth Dynamics by Volume, Mass Male Fragrances Analysis, Mass Male Fragrances Market by Value, Mass Male Fragrances Market by Volume, Premium Male Fragrances Analysis, Premium Male Fragrances Market by Value, Premium Male Fragrances Market by Volume, Male Fragrances Brand Analysis, Male Fragrances Distribution Channel Analysis, Malaysia Unisex Fragrances Market Analysis, Unisex Fragrances Value Analysis, Unisex Fragrances Market by Value, Average Consumer Price/Unit Unisex Fragrances, Unisex Fragrances Market Value by Segments, Unisex Fragrances Volume Analysis, Unisex Fragrances Market by Volume, Unisex Fragrances Market Volume by Segments, Market Growth Dynamics Unisex Fragrances, Unisex Fragrances Market Growth Dynamics by Value, Unisex Fragrances Market Growth Dynamics by Volume, Mass Unisex Fragrances Analysis, Mass Unisex Fragrances Market by Value, Mass Unisex Fragrances Market by Volume, Premium Unisex Fragrances Analysis,

4 5.5.1 Premium Unisex Fragrances Market by Value, Premium Unisex Fragrances Market by Volume, Unisex Fragrances Brand Analysis, Unisex Fragrances Distribution Channel Analysis, Profiles of Companies Active in the Global Fragrances Market The Procter & Gamble Company The Procter & Gamble Company Business Analysis The Procter & Gamble Company Major Products and Services The Procter & Gamble Company Key Competitors The Procter & Gamble Company SWOT Analysis The Procter & Gamble Company SWOT Analysis - Overview The Procter & Gamble Company Strengths The Procter & Gamble Company Weaknesses The Procter & Gamble Company Opportunities The Procter & Gamble Company Threats The Procter & Gamble Company History The Procter & Gamble Company Key Employees The Procter & Gamble Company Locations and Subsidiaries Henkel AG & Co. KGaA Henkel AG & Co. KGaA Business Analysis Henkel AG & Co. KGaA Major Products and Services Henkel AG & Co. KGaA Key Competitors Henkel AG & Co. KGaA SWOT Analysis Henkel AG & Co. KGaA SWOT Analysis - Overview Henkel AG & Co. KGaA Strengths Henkel AG & Co. KGaA Weaknesses Henkel AG & Co. KGaA Opportunities Henkel AG & Co. KGaA Threats Henkel AG & Co. KGaA History Henkel AG & Co. KGaA Key Employees Henkel AG & Co. KGaA Locations and Subsidiaries Kao Corporation Kao Corporation Business Analysis Kao Corporation Major Products and Services Kao Corporation Key Competitors Kao Corporation SWOT Analysis Kao Corporation SWOT Analysis - Overview Kao Corporation Strengths Kao Corporation Weaknesses

5 6.3.8 Kao Corporation Opportunities Kao Corporation Threats Kao Corporation History Kao Corporation Key Employees Kao Corporation Locations and Subsidiaries Avon Products, Inc Avon Products, Inc. Business Analysis Avon Products, Inc. Major Products and Services Avon Products, Inc. Key Competitors Avon Products, Inc. SWOT Analysis Avon Products, Inc. SWOT Analysis - Overview Avon Products, Inc. Strengths Avon Products, Inc. Weaknesses Avon Products, Inc. Opportunities Avon Products, Inc. Threats Avon Products, Inc. History Avon Products, Inc. Key Employees Avon Products, Inc. Locations and Subsidiaries Shiseido Company, Limited Shiseido Company, Limited Business Analysis Shiseido Company, Limited Major Products and Services Shiseido Company, Limited Key Competitors Shiseido Company, Limited SWOT Analysis Shiseido Company, Limited SWOT Analysis - Overview Shiseido Company, Limited Strengths Shiseido Company, Limited Weaknesses Shiseido Company, Limited Opportunities Shiseido Company, Limited Threats Shiseido Company, Limited History Shiseido Company, Limited Key Employees Shiseido Company, Limited Locations and Subsidiaries Arata Corporation Arata Corporation Business Analysis Arata Corporation Major Products and Services Arata Corporation Key Competitors Arata Corporation SWOT Analysis Arata Corporation SWOT Analysis - Overview Arata Corporation Strengths Arata Corporation Weaknesses Arata Corporation Opportunities

6 6.6.9 Arata Corporation Threats Arata Corporation History Arata Corporation Key Employees Arata Corporation Locations and Subsidiaries Coty Inc.- Financial and Strategic Coty Inc.- Financial and Strategic Business Analysis Coty Inc.- Financial and Strategic Major Products and Services Coty Inc.- Financial and Strategic Key Competitors Coty Inc.- Financial and Strategic SWOT Analysis Coty Inc.- Financial and Strategic SWOT Analysis - Overview Coty Inc.- Financial and Strategic Strengths Coty Inc.- Financial and Strategic Weaknesses Coty Inc.- Financial and Strategic Opportunities Coty Inc.- Financial and Strategic Threats Coty Inc.- Financial and Strategic History Coty Inc.- Financial and Strategic Key Employees Coty Inc.- Financial and Strategic Locations and Subsidiaries Givaudan S.A Givaudan S.A. Business Analysis Givaudan S.A. Major Products and Services Givaudan S.A. Key Competitors Givaudan S.A. SWOT Analysis Givaudan S.A. SWOT Analysis - Overview Givaudan S.A. Strengths Givaudan S.A. Weaknesses Givaudan S.A. Opportunities Givaudan S.A. Threats Givaudan S.A. History Givaudan S.A. Key Employees Givaudan S.A. Locations and Subsidiaries Natura Cosmeticos S.A Natura Cosmeticos S.A. Business Analysis Natura Cosmeticos S.A. Major Products and Services Natura Cosmeticos S.A. Key Competitors Natura Cosmeticos S.A. SWOT Analysis Natura Cosmeticos S.A. SWOT Analysis - Overview Natura Cosmeticos S.A. Strengths Natura Cosmeticos S.A. Weaknesses Natura Cosmeticos S.A. Opportunities Natura Cosmeticos S.A. Threats

7 Natura Cosmeticos S.A. History Natura Cosmeticos S.A. Key Employees Natura Cosmeticos S.A. Locations and Subsidiaries LG Household & Health Care Ltd LG Household & Health Care Ltd. Business Analysis LG Household & Health Care Ltd. Major Products and Services LG Household & Health Care Ltd. Key Competitors LG Household & Health Care Ltd. SWOT Analysis LG Household & Health Care Ltd. SWOT Analysis - Overview LG Household & Health Care Ltd. Strengths LG Household & Health Care Ltd. Weaknesses LG Household & Health Care Ltd. Opportunities LG Household & Health Care Ltd. Threats LG Household & Health Care Ltd. History LG Household & Health Care Ltd. Key Employees LG Household & Health Care Ltd. Locations and Subsidiaries News and Key Events in the Global Fragrances Market Category News Victoria's Secret to launch new floral fragrance Heathcote & Ivory to extend Beau Jardin Rose & Geranium collection George Carr launches new scented candle DKNY Be Delicious gears up to launch City Blossom collection Guerlain introduces Cherry Blossom fragrance re-edition Jimmy Choo launches new Exotic fragrance Floris London to launch Lavender & Mint home fragrance range Calvin Klein to launch Endless Euphoria fragrance Female fragrances dominate Spanish fragrance market: Report Binky & Alex launch Made in Chelsea frangrance Deal Activities in the Global Fragrances Market Category Deals Elizabeth Arden prices US$100 million 7.375% senior notes due DLF Brands to form a joint venture with KIKO Philadelphia Macaroni acquires US pasta factory of Unilever RFM Corporation to acquire Royal pasta brand in the Philippines from Unilever Coty to acquire Lena White Coty forms joint venture Chalhoub and Jashanmal Leonard Green & Partners to acquire Lucky Brand from Fifth & Pacific Dabur India to acquire manufacturing unit of Northern Aromatics Benetton Group enters into licensing agreement with Puig for United Colors of Benetton fragrancebs

8 Idea International to merge with Japanese cosmetics producer Appendix About Canadean Disclaimer

9 List of Figures Figure 1: Malaysia Fragrances Market Value (LCU m) and Growth (Y-o-Y), Figure 2: Malaysia Fragrances Market Value (LCU m) by Category, Figure 3: Malaysia Fragrances Market Dynamics, by Category, by Market Value, Figure 4: Malaysia Fragrances Market Volume (Units m) and Growth (Y-o-Y), Figure 5: Malaysia Per-Capita Fragrances Consumption (Unit/head & Y-o-Y growth), Figure 6: Malaysia Fragrances Market Volume (Units m) by Category, Figure 7: Malaysia Fragrances Market Dynamics, by Category, by Market Volume Figure 8: Malaysia Female Fragrances Market Value (LCU m) and Growth (Y-o-Y), Figure 9: Malaysia Female Fragrances Average Consumer Price (LCU) and Growth (Y-o-Y), Figure 10: Malaysia Female Fragrances Market Value (LCU m) by Segments, Figure 11: Malaysia Female Fragrances Market Volume (Units m) and Growth (Y-o-Y), Figure 12: Malaysia Female Fragrances Market Volume (Units m) by Segments, Figure 13: Malaysia Female Fragrances Market Growth Dynamics by Value, Figure 14: Malaysia Female Fragrances Market Growth Dynamics by Volume, Figure 15: Malaysia Mass Female Fragrances Market by Value (LCU m), Figure 16: Malaysia Mass Female Fragrances Market by Volume (Units m), Figure 17: Malaysia Premium Female Fragrances Market by Value (LCU m), Figure 18: Malaysia Premium Female Fragrances Market by Volume (Units m), Figure 19: Malaysia Female Fragrances Market Value by Brands (LCU m), Figure 20: Malaysia Female Fragrances Market Value by Distribution Channel (LCU m), Figure 21: Malaysia Male Fragrances Market Value (LCU m) and Growth (Y-o-Y), Figure 22: Malaysia Male Fragrances Average Consumer Price (LCU) and Growth (Y-o-Y), Figure 23: Malaysia Male Fragrances Market Value (LCU m) by Segments, Figure 24: Malaysia Male Fragrances Market Volume (Units m) and Growth (Y-o-Y), Figure 25: Malaysia Male Fragrances Market Volume (Units m) by Segments, Figure 26: Malaysia Male Fragrances Market Growth Dynamics by Value, Figure 27: Malaysia Male Fragrances Market Growth Dynamics by Volume, Figure 28: Malaysia Mass Male Fragrances Market by Value (LCU m), Figure 29: Malaysia Mass Male Fragrances Market by Volume (Units m), Figure 30: Malaysia Premium Male Fragrances Market by Value (LCU m), Figure 31: Malaysia Premium Male Fragrances Market by Volume (Units m), Figure 32: Malaysia Male Fragrances Market Value by Brands (LCU m), Figure 33: Malaysia Male Fragrances Market Value by Distribution Channel (LCU m), Figure 34: Malaysia Unisex Fragrances Market Value (LCU m) and Growth (Y-o-Y), Figure 35: Malaysia Unisex Fragrances Average Consumer Price (LCU) and Growth (Y-o-Y), Figure 36: Malaysia Unisex Fragrances Market Value (LCU m) by Segments, Figure 37: Malaysia Unisex Fragrances Market Volume (Units m) and Growth (Y-o-Y), Figure 38: Malaysia Unisex Fragrances Market Volume (Units m) by Segments, Figure 39: Malaysia Unisex Fragrances Market Growth Dynamics by Value, Figure 40: Malaysia Unisex Fragrances Market Growth Dynamics by Volume, Figure 41: Malaysia Mass Unisex Fragrances Market by Value (LCU m), Figure 42: Malaysia Mass Unisex Fragrances Market by Volume (Units m), Figure 43: Malaysia Premium Unisex Fragrances Market by Value (LCU m), Figure 44: Malaysia Premium Unisex Fragrances Market by Volume (Units m), Figure 45: Malaysia Unisex Fragrances Market Value by Brands (LCU m), Figure 46: Malaysia Unisex Fragrances Market Value by Distribution Channel (LCU m),

10 List of Tables Table 1: Category Definitions - Fragrances Market Table 2: Distribution Channel Definitions - Fragrances Market Table 3: Volume Units for Fragrances Market Table 4: Malaysia Exchange Rate LCU USD (Annual Average), Table 5: Malaysia Fragrances Market Value (LCU m) and Growth (Y-o-Y), Table 6: Malaysia Fragrances Market Value (USD m) and Growth (Y-o-Y), Table 7: Malaysia Fragrances Market Value (LCU m) by Category, Table 8: Malaysia Fragrances Market Value (LCU m) by Category, Table 9: Malaysia Fragrances Market Value (USD m) by Category, Table 10: Malaysia Fragrances Market Value (USD m) by Category, Table 11: Malaysia Fragrances Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Category, by Value (LCU m) Table 12: Malaysia Fragrances Market Volume (Units m) and Growth (Y-o-Y), Table 13: Malaysia Per-capita Fragrances Consumption (Unit/head & Y-o-Y growth), Table 14: Malaysia Fragrances Market Volume (Units m) by Category, Table 15: Malaysia Fragrances Market Volume (Units m) by Category, Table 16: Malaysia Fragrances Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Category, by volume (Units m) Table 17: Malaysia Female Fragrances Market Value (LCU m) and Growth (Y-o-Y), Table 18: Malaysia Female Fragrances Market Value (USD m) and Growth (Y-o-Y), Table 19: Malaysia Female Fragrances Average Consumer Price (LCU) and Growth (Y-o-Y), Table 20: Malaysia Female Fragrances Market Value (LCU m) by Segments, Table 21: Malaysia Female Fragrances Market Value (LCU m) by Segments, Table 22: Malaysia Female Fragrances Market Value (USD m) by Segments, Table 23: Malaysia Female Fragrances Market Value (USD m) by Segments, Table 24: Malaysia Female Fragrances Market Volume (Units m) and Growth (Y-o-Y), Table 25: Malaysia Female Fragrances Market Volume (Units m) by Segments, Table 26: Malaysia Female Fragrances Market Volume (Units m) by Segments, Table 27: Malaysia Female Fragrances Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Value (LCU m), by Segments Table 28: Malaysia Female Fragrances Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Volume (Units m), by Segments Table 29: Malaysia Mass Female Fragrances Market by Value (LCU m), Table 30: Malaysia Mass Female Fragrances Market by Value (USD m), Table 31: Malaysia Mass Female Fragrances Market by Volume (Units m), Table 32: Malaysia Premium Female Fragrances Market by Value (LCU m), Table 33: Malaysia Premium Female Fragrances Market by Value (USD m), Table 34: Malaysia Premium Female Fragrances Market by Volume (Units m), Table 35: Malaysia Female Fragrances Market Value by Brands (LCU m), Table 36: Malaysia Female Fragrances Market Value by Brands (USD m), Table 37: Malaysia Female Fragrances Market Value by Distribution Channel (LCU m), Table 38: Malaysia Female Fragrances Market Value by Distribution Channel (USD m), Table 39: Malaysia Male Fragrances Market Value (LCU m) and Growth (Y-o-Y), Table 40: Malaysia Male Fragrances Market Value (USD m) and Growth (Y-o-Y), Table 41: Malaysia Male Fragrances Average Consumer Price (LCU) and Growth (Y-o-Y), Table 42: Malaysia Male Fragrances Market Value (LCU m) by Segments, Table 43: Malaysia Male Fragrances Market Value (LCU m) by Segments, Table 44: Malaysia Male Fragrances Market Value (USD m) by Segments, Table 45: Malaysia Male Fragrances Market Value (USD m) by Segments, Table 46: Malaysia Male Fragrances Market Volume (Units m) and Growth (Y-o-Y), Table 47: Malaysia Male Fragrances Market Volume (Units m) by Segments, Table 48: Malaysia Male Fragrances Market Volume (Units m) by Segments, Table 49: Malaysia Male Fragrances Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Value (LCU m), by Segments Table 50: Malaysia Male Fragrances Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Volume (Units m), by Segments Table 51: Malaysia Mass Male Fragrances Market by Value (LCU m),

11 Table 52: Malaysia Mass Male Fragrances Market by Value (USD m), Table 53: Malaysia Mass Male Fragrances Market by Volume (Units m), Table 54: Malaysia Premium Male Fragrances Market by Value (LCU m), Table 55: Malaysia Premium Male Fragrances Market by Value (USD m), Table 56: Malaysia Premium Male Fragrances Market by Volume (Units m), Table 57: Malaysia Male Fragrances Market Value by Brands (LCU m), Table 58: Malaysia Male Fragrances Market Value by Brands (USD m), Table 59: Malaysia Male Fragrances Market Value by Distribution Channel (LCU m), Table 60: Malaysia Male Fragrances Market Value by Distribution Channel (USD m), Table 61: Malaysia Unisex Fragrances Market Value (LCU m) and Growth (Y-o-Y), Table 62: Malaysia Unisex Fragrances Market Value (USD m) and Growth (Y-o-Y), Table 63: Malaysia Unisex Fragrances Average Consumer Price (LCU) and Growth (Y-o-Y), Table 64: Malaysia Unisex Fragrances Market Value (LCU m) by Segments, Table 65: Malaysia Unisex Fragrances Market Value (LCU m) by Segments, Table 66: Malaysia Unisex Fragrances Market Value (USD m) by Segments, Table 67: Malaysia Unisex Fragrances Market Value (USD m) by Segments, Table 68: Malaysia Unisex Fragrances Market Volume (Units m) and Growth (Y-o-Y), Table 69: Malaysia Unisex Fragrances Market Volume (Units m) by Segments, Table 70: Malaysia Unisex Fragrances Market Volume (Units m) by Segments, Table 71: Malaysia Unisex Fragrances Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Value (LCU m), by Segments Table 72: Malaysia Unisex Fragrances Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Volume (Units m), by Segments Table 73: Malaysia Mass Unisex Fragrances Market by Value (LCU m), Table 74: Malaysia Mass Unisex Fragrances Market by Value (USD m), Table 75: Malaysia Mass Unisex Fragrances Market by Volume (Units m), Table 76: Malaysia Premium Unisex Fragrances Market by Value (LCU m), Table 77: Malaysia Premium Unisex Fragrances Market by Value (USD m), Table 78: Malaysia Premium Unisex Fragrances Market by Volume (Units m), Table 79: Malaysia Unisex Fragrances Market Value by Brands (LCU m), Table 80: Malaysia Unisex Fragrances Market Value by Brands (USD m), Table 81: Malaysia Unisex Fragrances Market Value by Distribution Channel (LCU m), Table 82: Malaysia Unisex Fragrances Market Value by Distribution Channel (USD m), Table 83: The Procter & Gamble Company Fast Facts Table 84: The Procter & Gamble Company Major Products and Services Table 85: The Procter & Gamble Company History Table 86: The Procter & Gamble Company Key Employees Table 87: The Procter & Gamble Company Subsidiaries Table 88: Henkel AG & Co. KGaA Fast Facts Table 89: Henkel AG & Co. KGaA Major Products and Services Table 90: Henkel AG & Co. KGaA History Table 91: Henkel AG & Co. KGaA Key Employees Table 92: Henkel AG & Co. KGaA Subsidiaries Table 93: Kao Corporation Fast Facts Table 94: Kao Corporation Major Products and Services Table 95: Kao Corporation History Table 96: Kao Corporation Key Employees Table 97: Kao Corporation Other Locations Table 98: Kao Corporation Subsidiaries Table 99: Avon Products, Inc. Fast Facts Table 100: Avon Products, Inc. Major Products and Services Table 101: Avon Products, Inc. History Table 102: Avon Products, Inc. Key Employees Table 103: Avon Products, Inc. Other Locations Table 104: Avon Products, Inc. Subsidiaries Table 105: Shiseido Company, Limited Fast Facts Table 106: Shiseido Company, Limited Major Products and Services Table 107: Shiseido Company, Limited History Table 108: Shiseido Company, Limited Key Employees Table 109: Shiseido Company, Other Locations Table 110: Shiseido Company, Limited Subsidiaries

12 Table 111: Arata Corporation Fast Facts Table 112: Arata Corporation Major Products and Services Table 113: Arata Corporation History Table 114: Arata Corporation Key Employees Table 115: Arata Corporation Subsidiaries Table 116: Coty Inc.- Financial and Strategic Fast Facts Table 117: Coty Inc.- Financial and Strategic Major Products and Services Table 118: Coty Inc.- Financial and Strategic History Table 119: Coty Inc.- Financial and Strategic Key Employees Table 120: Coty Inc.- Financial and Strategic Other Locations Table 121: Coty Inc.- Financial and Strategic Subsidiaries Table 122: Givaudan S.A. Fast Facts Table 123: Givaudan S.A. Major Products and Services Table 124: Givaudan S.A. History Table 125: Givaudan S.A. Key Employees Table 126: Givaudan S.A. Subsidiaries Table 127: Natura Cosmeticos S.A. Fast Facts Table 128: Natura Cosmeticos S.A. Major Products and Services Table 129: Natura Cosmeticos S.A. History Table 130: Natura Cosmeticos S.A. Key Employees Table 131: Natura Cosmeticos S.A. Subsidiaries Table 132: LG Household & Health Care Ltd. Fast Facts Table 133: LG Household & Health Care Ltd. Major Products and Services Table 134: LG Household & Health Care Ltd. History Table 135: LG Household & Health Care Ltd. Key Employees Table 136: LG Household & Health Care Ltd. Other Locations Table 137: LG Household & Health Care Ltd. Subsidiaries

13 1. Introduction 1.1 What is this Report About? This report is the result of Canadean s extensive market research covering the Fragrances Market in Malaysia. It provides detailed segmentation of historic and future Fragrances Market, covering key categories and segments. As such the report is an essential tool for companies active across the Fragrances industry and for new players considering entry into Malaysia s Fragrances market. 1.2 Definitions All the data is collected in volume terms. Fragrances Market refers to domestic Market only and includes imports. Please note that rounding errors may occur This report provides 2012 actual sales; while forecasts are provided for Category Definitions Table 1: Category Definitions - Fragrances Market Category Segment Definition Female Fragrances Male Fragrances Unisex Fragrances Mass Female Fragrances Premium Female Fragrances Mass Male Fragrances Premium Male Fragrances Mass Unisex Fragrances Fragrances aimed exclusively at women, with a wide distribution through retail channels such as grocery chains and pharmacies. Generally from mass production runs. Examples include Prince Matchabelli New Musk Cologne Spray For Women (US), So..? What Women's Eau de Toilette (UK), Gatsby Shower Fresh Light Cologne Spray (Japan). Fragrances aimed exclusively at women, carrying the brand name of a prestigious fragrance house. They are sold at a premium price and are marketed towards the top-end of the market where luxury and exclusivity are emphasized. Distribution tends to be restricted by the manufacturer. Examples include Hugo Boss Eau de Toilette Natural Spray For Women (US), Chanel No 5 (UK), Elizabeth Arden Provocative Woman Women's Fragrance (India). Fragrances aimed exclusively at men, with a wide distribution through retail channels such as grocery chains and pharmacies. Generally from mass production runs. Examples include Brut Cologne Splash On For Men (US), Lynx Vitalising Aftershave (UK), Jake! Eau de Toilette (Japan). Fragrances aimed exclusively at men, carrying the brand name of a prestigious fragrance house. They are sold at a premium price and are marketed towards the top-end of the market where luxury and exclusivity are emphasized. Distribution tends to be restricted by the manufacturer. Examples include Aramis Eau de Toilette Natural Spray For Men (US), Giorgio Armani Black Code Men's Fragrance (Spain), Lanvin Vetyver Eau de Toilette (India). Fragrances aimed at people of both sexes, with a wide distribution through retail channels such as grocery chains and pharmacies. Generally from mass production runs. Examples include Designer Imposters U Two Spray Cologne For Men or Women (US), Liquid Karl His & Hers Cologne (Europe), 4711 Eau de Cologne Spray (Australia). 13

14 Table 1: Category Definitions - Fragrances Market Category Segment Definition Premium Unisex Fragrances Fragrances aimed at people of both sexes, carrying the brand name of a prestigious fragrance house. They are sold at a premium price and are marketed towards the top-end of the market where luxury and exclusivity are emphasized. Distribution tends to be restricted by the manufacturer. Examples include Calvin Klein CK One Eau de Toilette For Men & Women (US), Acqua di Parma Colonia Assoluta Fragrance (Europe), Tune Eau de Cologne (Japan) Distribution Channel Definitions Table 2: Distribution Channel Definitions - Fragrances Market Distribution Channel Cash & carries & warehouse clubs (Cash & Carry) Discount, variety store & general merchandise retailers (Dollar Stores) Convenience stores & gas stations (Convenience stores) Department stores (Department stores) Hypermarkets & supermarkets (Hyper/ Super Markets) Vending machines (Vending machines) Drug stores & Pharmacies (Pharmacies) Food & drinks specialists (Food & drinks specialists) Definition Cash & carries sell from a wholesale warehouse to customers (small retailers, professional users) who pay on the spot and transport goods away themselves. Warehouse clubs are no-frills stores that sell discounted goods to members who pay an annual fee. Delivered wholesale sales are not included. In our data only sales from these stores direct to the public (for example through work place deals allowing otherwise regular consumers to shop there) are covered. Example: Makro, Metro, Costco, Sams Club Dollar Stores, Variety Stores & General Merchandise Retailers - A variety store or pricepoint retailer (including Dollar stores) is a retail store that sells inexpensive items, often with a single price for all items in the store, or a general low price policy. Typical merchandise includes cleaning supplies, toys, household goods and gardening equipment, basic foods and beverages. A general store, general merchandise store, or small town store carries a (broad) general line of merchandise, often in a medium (and sometimes small) store format, serving the needs of either the surrounding town or rural area. They differ from convenience stores or corner shops in that it will be the main shop for the community rather than a convenient supplement and typically carries a broader product line. Example: 9 to 9 Dollar Shop. Convenience Stores - Includes all sales through stores of an area generally less than 300 sq m, that specialize in a limited range of food & grocery products designed primarily for consumers with top-up shopping needs. Also includes sales in retail outlets attached to gas stations, where fuel is the main revenue driver, kiosks, and newsstands. This also includes small independent retailers, particularly those present in countries such as China and India. Department Stores - Includes all sales through multi-category retailers, focusing primarily on non-grocery categories with distinct departments specializing in defined product areas. Examples include Bloomingdale's, Macy's, John Lewis and El Corte Ingles. Hypermarkets& Supermarkets (incl. discounters) - Hypermarkets/mass merchandisers include all sales through retailers with floor area over 2,500 sq m that carry full lines of both grocery and general merchandise (e.g. Walmart). Supermarkets include all sales through retailers with a floor area of 300 sq m -2,500 sq m that offer a wide, departmentalized range of groceries, and may carry some general merchandise lines (e.g. Sainsbury's, Kroger). It also includes hard grocery discounters such as Walmart. Vending machines - Includes paid-for sales from all vending machines not located within a store (e.g. public places, workplaces, pubs & Bars). Drug stores & Pharmacies - Stores licensed to dispense prescription (Rx) and over-thecounter (OTC) healthcare products and where these sales account for the majority of revenues. Also known as Drug store and Health store. This channel does not include supermarkets with pharmacy counters. Example: Hetro and Apollo pharmacies in India. Food & drinks specialists - Includes bakers, butchers, delicatessens, drinks specialists, fishmongers, greengrocers, Food & drinks only stores, and single category stores (e.g. stores selling only cheese, or only olives, or only honey, or only Confectionery products) Example : Amul Dairy shops In India. 14

15 Table 2: Distribution Channel Definitions - Fragrances Market Distribution Channel eretailers (eretailers) Health & Beauty Stores Other general retailers (Others) Definition eretailers - Includes all sales that take place over the internet, irrespective of whether the vendor is a pure-play internet company or the online offering of a physical retailer. Example: Amazon, SPAR and FutureBazaar.com in India. Retailers that generate the majority of their revenue through a specific product type. In the personal care market, this includes specialist stores other than drugstores. Example: Boots in UK, Himalaya In India. Others - Includes other generalist retail channels not included in the categories above (e.g. market traders, charity stores, student union stores, direct sales, and Duty Free shops) Volume Units and Aggregations Table 3: Volume Units for Fragrances Market Category Segment Units Fragrances Female Fragrances Units m Male Fragrances Unisex Fragrances Units m Units m CAGR Definition and Calculation Compound Annual Growth Rate (CAGR) is the year-over-year growth rate of a value over a specified period of time. For this report, CAGR for historic time period is Calculated from , as CAGR = ((2012 Value / 2007 Value) ^ (1 / ( ))) - 1 CAGR for forecast time period is Calculated from , as CAGR = ((2017 Value / 2012 Value) ^ (1 / ( ))) - 1 For Brand Analysis and Distribution Channel Analysis, CAGR is Calculated from , as CAGR = ((2012 Value / 2009 Value) ^ (1 / ( ))) Graphical representation of Brands Top 10 brands are considered for each category in the market subject to availability of such data. Brand analysis charts are displayed only for categories where data is available for more than two brands. 15

16 1.2.7 Exchange Rates All research is conducted in local currency in nominal prices. US dollar conversions for all historic data and for the latest year of actual data (2012 in this report) are made using an annual average exchange rate. For details please refer to table below. As we do not forecast exchange rates, the forecast data (from 2013 to 2017) is converted using a fixed 2012 exchange rate. As a result, annual growth rates for historic data will differ between local currencies and US dollar conversions, whereas they will be the same for forecasts. Table 4: Malaysia Exchange Rate LCU (Local Currency Unit) USD (Annual Average), Currency LCU USD xxxx xxxx xxxx xxxx xxxx xxxx Methodology Summary In order to create the data for all the reports in this series and ensure its robustness, a comprehensive and empirically robust research methodology has been adopted. This combines both a large-scale program of industry research with the results of extensive primary industry interviewing and calling. Furthermore, all definitions are standardized across products and countries to ensure comparability. The two main research methods, secondary research and primary research (the program of interviewing industry contacts), are brought together and because both sets of research processes have been designed in conjunction with each other they can be combined and consolidated into the final, integrated data sets. The secondary research process involves covering publicly available sources, trade associations, specialist databases, company annual reports, and industry publications. While primary research involves a major program of interviewing leading industry executives for each category covered in each country all with local country experts; typically brand, product and marketing managers for major brands within each country. These processes help analysts in capturing both qualitative and quantitative information about the market. The final stage of the process is the triangulation of inputs obtained from all the research methods with the analyst s own understanding of the market in order to finalize the data. Once the data is finalized, it goes through various top level quality checks prior to publishing. 16

17 2. Malaysia Fragrances Market Analysis, Fragrances Value Analysis, Overall Fragrances Market Value, Table 5: Malaysia Fragrances Market Value (LCU m) and Growth (Y-o-Y), Market Value Y-o-Y growth Table 6: Malaysia Fragrances Market Value (USD m) and Growth (Y-o-Y), Market Value Y-o-Y growth 17

18 Figure 1: Malaysia Fragrances Market Value (LCU m) and Growth (Y-o-Y),

19 2.1.2 Fragrances Market Value by Category, Table 7: Malaysia Fragrances Market Value (LCU m) by Category, Category CAGR Female Fragrances Male Fragrances Unisex Fragrances Overall Table 8: Malaysia Fragrances Market Value (LCU m) by Category, Category CAGR Female Fragrances Male Fragrances Unisex Fragrances Overall Table 9: Malaysia Fragrances Market Value (USD m) by Category, Category CAGR Female Fragrances Male Fragrances Unisex Fragrances Overall 19

20 Table 10: Malaysia Fragrances Market Value (USD m) by Category, Category CAGR Female Fragrances Male Fragrances Unisex Fragrances Overall Figure 2: Malaysia Fragrances Market Value (LCU m) by Category,

21 2.1.3 Market Growth Dynamics by Value Fragrances, Table 11: Malaysia Fragrances Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Category, by Value (LCU m) Category CAGR CAGR Female Fragrances Male Fragrances Unisex Fragrances Overall Market Size 2007 Market Size 2012 Market Size 2017 Figure 3: Malaysia Fragrances Market Dynamics, by Category, by Market Value,

22 2.2 Fragrances Volume Analysis, Overall Fragrances Market Volume, Table 12: Malaysia Fragrances Market Volume (Units m) and Growth (Y-o-Y), Market Volume Y-o-Y growth Figure 4: Malaysia Fragrances Market Volume (Units m) and Growth (Y-o-Y),

23 2.2.2 Per-Capita Consumption - Fragrances, Table 13: Malaysia Per-capita Fragrances Consumption (Unit/head & Y-o-Y growth), Per-Capita Consumption Y-o-Y growth Figure 5: Malaysia Per-Capita Fragrances Consumption (Unit/head & Y-o-Y growth),