KnowHow. Where business meets science. Media Kit F Y 13 /14.

Transcription

1 KnowHow Where business meets science

2 Overview KnowHow is a magazine for thought-leaders, changemakers and trailblazers. It s for those who want to make their mark on the world, be part of the solution and ride the wave of success. It puts the reader at the very edge of discovery and offers a front-row seat to the future. It opens up exciting new collaborative opportunities for the entrepreneurial, the bold and the driven. Showcasing scientists, researchers and innovators from around the country, and the globe, who are addressing the world s imminent challenges, KnowHow is a place where discovery is celebrated and collaboration is king. It s about scientists working with industry to shape the new reality. Brought to you by the Cooperative Research Centres Association and created by the editors that brought you COSMOS, Australia s number one science magazine, KnowHow magazine seeks to reveal links between science and business, discovery and industry. Its focus is on solutions that are innovative, high impact and capable of being deployed now. KnowHow is about collaboration, identifying challenges and realising solutions. KnowHow Editor Heather Catchpole Editor Heather Catchpole is the editor of the KnowHow. Previously she was at Cosmos Media where she was managing editor of COSMOS magazine, the undergraduate career guide, Ultimate Science Guide, and the Postgraduate Survival Guide, as well as a host of interactive publications and education resources for science and technology. Heather has also worked as producer and journalist at the ABC and as editor of Helix at CSIRO. She has over 15 years of experience as a science journalist and has an expertise in geology and earth sciences.

3 knowhow Regular Sections News and Views Short and snappy sector updates and breaking news. From the areas of ICT, health, agriculture, mining, environment, manufacturing and defence, this section will showcase the latest developments in research, new collaborations, new or improved investment and the impact of this research on the triple bottom line: social, environmental, financial Number crunch: breakdown of key figures both surprising and informative Infographics demonstrating the positive impact of a late-life research project In profile A look at early career or international scientists working in Australia Research Directory A directory of CRCs enabling members and others to connect and collaborate

4 KnowHow Snapshot Published for the Cooperative Research Centres Association by Refraction Media, a specialist science and technology publisher. Readership: Highly educated, intelligent and curious consumers, scienceinterested public, innovation seekers, entrepreneurs, science professionals, policy makers Distribution: Onserted to COSMOS subscriber copies, direct mailed to key stakeholders, available for FREE download Promotion: Online advertising on COSMOS Online Products: Print and digital magazine available on computers and tablets Circulation: Print version: 15,000 copies. Digital version ed to 25,000 stakeholders in business, higher education, international universities, science and research and government Frequency: Three times per year: June, September and December E-newsletter: Distributed fortnightly to scientists, high level government (State and Federal) and CRC members.

5 ABOUT CRCs The Cooperative Research Centres (CRC) programme is an Australian Government Initiative administered by AusIndustry, a division within the Department of Industry. The CRC programme supports medium to longterm end user driven research collaborations to address major challenges facing Australia. CRCs pursue solutions to these challenges that are innovative, of high impact and capable of being effectively deployed by the end users. The CRC programme was officially launched in Since then there have been 200 CRCs funded by the Australia Government. The Australian Government has committed $3.7 billion with an additional $11.7 in cash and in-kind contributions from other participants. Cooperative Research Centres have generated a net econoic benefit to the community, with a benefit cost ratio of 3:1. Of 20 case studies given in the Excellence in Innovation trial by the G08/ATN Universities, 8 CRCs featured across seven of the studies. At the 2013 Eureka Prizes, of the 15 science prizes available, 3 were won by CRC projects.

6 KnowHow Adverortials Editors from KnowHow will produce a feature on your work and organisation. Linked to a main editorial theme, this special In Focus feature will highlight in your story. KnowHow writers will research, interview and write the piece and integrate it into the fabric of the magazine. And, you ll have a license to republish anywhere you like just credit the writer! Great for content creation. Rates SIZE RATE CRC MEMBER Double Page Spread $12,500 $10,000 Full Page $7,500 $6,000 Half Page $4,800 $3,840

7 Issues Deadlines Rates KnowHow Features and Deadlines 2013/14 ISSUE THEME ON SALE DATE BOOKING DEADLINE MATERIAL DEADLINE December Big Ideas to Change the World 6 th Dec 21 st October 28 th October June 2014 Collaborating with Asia 30 th May 17 th April 2 nd May September 2014 Cyber Security & Spatial Science 8 th August 20 th June 10 th July December 2014 The Future of Energy 5 th December 24 th October 31 st October Display Advertising Rates SIZE CASUAL 3X CRC MEMBER Double Page Spread $10,980 $9,880 $7,980 Full Page $5,950 $5,355 $4,280 Half Page $3,380 $3,040 $2,432 Quarter Page $2,200 $1,980 $1,585 Strip* $1,800 $1,620 $1,295 Rates effective from 1st September th August * Strip Ads are sold in association with Sponsorships only. Broken space advertising is likely to be placed in the 2nd half of book. Please note: Themes and Rates are subject to change without notice. Rates are for magazine only. Rates exclude GST. Advertising Enquiries Refraction Media 93A Shepherd Street Chippendale NSW 2009 P: M: E: advertising@refractionmedia.com.au CRC Enquiries CRC Association Barton ACT 6200 P: E: ceo@crca.asn.au

8 Issues Deadlines Rates Display Advertising specifications SIZE Trim Bleed Double Page Spread 460mm x 275mm 470mm x 285mm Full Page 230mm x 275mm 240mm x 285mm Half Page 230mm x 137mm 240mm x 147mm Quarter Page 120mm x 120mm no bleed Strip 58mm x 241mm no bleed Double Page Spread Full Page Half Page Quarter Page Strip ACCEPTED FILE FORMATS We accept CMYK PDFs only. To reduce the likelihood of errors, it is recommended you first generate a postscript file with your application software, then using Acrobat Distiller, create a pdf from this postcript file. Native application files (Indesign, Illustrator, Freehand, Xpress, Word) will not be accepted. PROOFING To ensure correct colour reproduction and definition, it is recommended you supply a CMYK 3DAPv2 approved digital proof, at 100% size with colour bars, calibration marks and crop marks. For more information about 3DAP proof suppliers and generating PDFs go to CMYK SEPARATION SETTINGS Ink colours: SWOP (Coated), Dot gain: 20%, Separation type: GCR, Black generation: Light, Black ink limit: 310%, UCA Amount:0. SENDING FILES We prefer that you to deliver files as a PDF by . SHIPPING & CORRESPONDENCE Attention: Advertising, Refraction Media Pty Ltd 93A Shepherd Street, Chippendale NSW 2009 Phone: info@refractionmedia.com.au

9 Refraction Media Join forces with a team of award-winning science journalists, talented designers and skilled marketers to create and distribute exceptional magazines, booklets, posters, apps, websites and much more. Combining the latest in technology with creative flair, Refraction Media produces science stories that are intelligently written, stylishly designed, cleverly distributed. We provide strategy, editorial, design, advertising, marketing, production and distribution for some of Australia s most respected science, research and education organisations. We use superior channels to deliver these products in the right hands education, science, government and international audiences. Refraction Media can work directly with you to create the tailored content you need. From branded magazines to unique digital products, Refraction Media offers a full range of custom solutions specifically designed to meet the communication and engagement requirements of partners and customers. From communicating complex subjects in a more easily consumed way, to creating a bespoke value proposition, custom content allows us to create groundbreaking products designed specifically for your needs. Find out more: If you have a custom publishing opportunity you would like to discuss, or you simply want to know more, info@refractionmedia.com.au

10 istock ABOUT refraction media The physics and psychology of teen road safety PATHWAYS TO EXCELLENCE HOPE, VISION AND INNOVATION IN BIOMEDICAL SCIENCES ultimate science guide UndergradUate CoUrses 2013 PROUDLY SPONSORED BY Driven to distraction Understanding the impact PATHWAYS TO EXCELLENCE 50 YEARS OF THE GARVAN INSTITUTE OF MEDICAL RESEARCH essential Study tips science s Hottest areas now and In the future 50 th Anniversary REFRACTION MEDIA Stay cashed up at uni 26-page extended online guide! cosmosmagazine.com/ ultimatescienceguide Steer your career! energy + PsYcHOlOgY + maths + medical science + engineering + it + environment + nuclear science + HealtH + sustainability ipad apps Posters E-books Custom Magazines University Career Guides Science Media Sales Digital magazines Commemorative Books Documentaries Super Science Guides