Key Driver of Innovation. How To Turn Your Conference into an Event No One Will Want to Miss CSAE National Conference.

Transcription

1 How to Turn Your Conference into An Event No Michael Stanleigh; CMC, CSP CEO of Business Improvement Architects Core Value No. 1: Innovation Nothing Happened Key Driver of Innovation When 75% of leadership is honestly convinced that business as usual is no longer an acceptable plan.

2 Why Innovation? Innovation has become industrial religion of 21 st century. Business sees it as key to increasing profits and market share. Governments reach for it when trying to fix economy. It is new religion. Gregory Daines, Cambridge University Our future depends on nurturing creativity and intelligence rather than protecting the past. New economic system based on: Brain, not brawn; Ideas not capital; Human creativity not natural resources and brute strength. Roger Martin, Dean of University of Toronto s Rotman School of Managment and Richard Florida, urban thinker There is nothing so useless as doing efficiently that which should not be done at all. Peter F. Drucker; Management Expert, Author, Teacher

3 The 3 Things You Need to Know 1. How to define Innovation 2. How to develop a culture of 3. How to implement an Innovation Process What is Innovation? IBM Global CEO Study New or current thinking applied in fundamentally different ways resulting in significant change

4 Innovation - trying to figure out a way to do something better than it s ever been done before David Neeleman CEO JetBlue Understanding Innovation Not Result of lone genius inventor Just about About individuality in thinking What is Innovation? About products, services, processes, structure, etc. About involving people who will challenge status quo

5 Innovation is a collaborative Innovation is a collaborative process process The 3 Things You Need to Know 1. How to define Innovation 2. How to develop a culture of Innovation A company s ability to innovate is rapidly becoming the primary source of competitive success. Christopher A. Bartlett

6 High priority Key growth driver Most lack leadership systems or tools to successfully and consistently innovate. Boston Consulting Group, McKinsey & Company and Booz Allen Hamilton research studies Creating an Innovation Culture 1. Create steering committee 2. Define purpose and mandate 3. Complete cultural survey 4. Identify strategies to close gap between present and ideal Company cultures are like country cultures. Never try to change one. Try instead, to work with what you've got. Peter F. Drucker; Management Expert, Author, Teacher

7 The 3 Things You Need to Know 1. How to define Innovation 2. How to develop a culture of Innovation 3. How to implement an Innovation Process Successful innovators had rigorous process for managing Innovation Study 2007 The Innovation Process Capture Create team Review and combine Research, Evaluate & Identify benefits Overcome barriers Develop the Launch the

8 Your Case Study Create the Ideal Conference, Event and/or Meeting Stage 1: Capture Capture Capture and Create team Review and combine Research, Evaluate & Identify benefits Overcome barriers Develop the Launch the Innovations driven by: Unreasonable challenge A problem or an issue An opportunity Benchmarking Suppliers Testing Experimentation Customers

9 Research on Creativity & Brainstorming Recent research intelligent memory No left or right brain Analysis and intuition work together There is learning and recall, in various combinations, throughout entire brain. Eric Kandel; Cognitive Neuroscience and the Study of Memory Brainstorming best when everyone comes together after independent thinking Research on Creativity & Brainstorming Presence of mind is akin to calm state that precedes a flash of insight. Carl von Clausewitz, Prussian military scholar 1832 Best not in brainstorming meetings Shower, driving, falling asleep, etc. brain is relaxed and wandering Team brainstorming best - after independent thinking A Seemingly Unreasonable Demand Building a House

10 To Get Innovation Going Ask What today seems impossible to do but if could be done, will fundamentally change what we do? What do we wish we could do, achieve, accomplish? If our events were truly ideal, what will we have to do to get there? What are our hopes, dreams, wishes, and visions of what we d like? Innovation Question Wouldn t it be cool if? How Electronic Arts designer Joe Nuckolls gets teams started The essence at this stage Genius is 1% inspiration 99% perspiration Thomas Edison

11 Your Teams Introductions Respond to questions on next slide - individually, on post it notes. The Ideal Conference or Event How can we create the most amazing conference and/or meeting and/or event that our members will ever have attended one that is so unique, so informative, so engaging that they ll never want to miss it again! What types of activities, sessions, speakers, social, etc. will have? Stage 2: Create teams Capture Research, Evaluate & Identify benefits Create team team Overcome barriers Review and combine Develop the Launch the

12 47% report their organization has no team, process or system for vetting new in order to decide which ones to invest in. Harris Study 2010 Thomas Edison s Menlo Park Laboratory Team Forming your Innovation Team Identify: Leader Scribe Timekeeper Spokesperson

13 Stage 3: Review and combine Capture Research, Evaluate & Identify benefits Create team Review combine and combine Overcome barriers Develop the Launch the Reviewing Innovations If at first the idea is not absurd, then there is no hope for it. Anyone who has never made a mistake has never tried anything new.

14 Review and Combine your Visions & Ideas Discuss individual recorded visions and Expand on with team - recording on post-it notes Create groupings of all Develop statement representing the in each group (next slide) Innovation Statement examples Create an exhibit hall that incorporates developmental opportunities Develop a social evening for all delegates Host an International event within the conference Create distance opportunities for nondelegates Integrate instant feedback process for all sessions Stage 4: Research, Evaluate & Identify Benefits Capture Create team Research, Research, Evaluate & & Identify benefits benefits Overcome barriers Review and combine Launch the Develop the

15 Research, Evaluate & Identify Benefits Benchmark Research & Evaluate benefits of Innovation Quantify benefits if successful Describe fit to organization s strategy/objectives Estimate business potential Identify fiscal issues, environmental issues, etc. Determine impact on customers, suppliers & employees Innovation Benefits Identify benefits of each group to your organization and its members Quantify benefits if successful Estimate business potential Identify constraints ie; time, money, resources Complete chart next slide Innovation Benefits Chart Innovation Group Ideas Members Benefits Org. Business Potential Const.

16 Stage 5: Overcome barriers Capture Create team Review and combine Research, Evaluate & Identify benefits Overcome Overcome barriers Develop the Launch the Identify what will prevent success In-depth understanding of barriers leads to identification of options/solutions. Innovations with greatest risks might generate greatest opportunities. Don t let risk become a paralyzer. Google Chair, Eric Schmidt If you don t try, you don t know We tried, I and you don t even remember the names of the products that failed That s the secret of.

17 Greatest Innovation Barrier Risk negative Risk - missed opportunity Teams 1. Review the benefits of each group 2. Identify the barriers (what might prevent success?) 3. Complete the chart - next slide Barriers/Solutions Chart Innovation Group Ideas Barriers

18 Stage 6: Develop the s Capture Create team Review and combine Research, Evaluate & Identify benefits Overcome barriers Develop Develop the Launch the Develop the Identify all possible solutions Organize into groups Pilot and test the Innovations Identify impact on customers/stakeholders Agree on the final costs and benefits of Innovations Identify options/solutions to overcome barriers Creative process Generate quantity - not quality Brainstorm ideal or utopia options or solutions If there were no time, budget and/or resource constraints, what would perfect options or solutions be to overcome Innovation Barriers?

19 Teams 1. Identify solutions to overcome the barriers in order to realize the benefits? 2. Finalize the chart - next slide Barriers/Solutions Chart Innovation Group Ideas Barriers Solutions Stage 7: Launch the Innovation Capture Create team Review and combine Research, Evaluate & Identify benefits Launch the Overcome barriers Launch the Develop the

20 Launch the Innovation Brainstorm all Innovation implementation requirements Identify action steps Identify resource requirements Estimate time required to implement Finalize cost-benefit analysis by benchmarking against the benefits identified in Stage 4. The Business of Innovation Every organization strives for Organizations failing to adapt to changes in business environment face extinction Essence of - discover what organization uniquely good at: What special capabilities it possesses Taking advantage of these capabilities to build products or deliver services that are better than anyone else s. Develop your Innovation Culture Create the Innovations Implement the Innovations Continue the process

21 Take Action! You see things and you say - why? But I dream things and I say - why not? George Bernard Shaw Thank You Michael Stanleigh; CMC, CSP CEO of x301 N. America Toll Free