MARK 442, A1 International Marketing

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1 coursesicon.gif (1112 bytes) MARK 442, A1 International Marketing COURSE OBJECTIVES The major objective of this course is to provide a broad overview of international marketing and to examine international marketing strategy. The emphasis is on practical international marketing and the course has several "hands on" projects. The main objectives of the course are: to provide an understanding of the elements that make up the international environment. to examine the development of an international marketing strategy. to provide an understanding of international marketing research. to examine the integration of international marketing with other elements of a company s strategy. to provide practical information on how to expand into international markets. Instructor: Dr. Christopher R.W. Vaughan Fall Semester 1999 Class: M W Room: BUS 1-09 Office: 2-22B - Business Building Phone: cvaughan@gpu.srv.ualberta.ca Office Hours: Tuesday, 2:00 p.m. - 4:30 p.m. Thursday 2:00 p.m. - 4:30 p.m. Friday 2:00 p.m. - 3:30 p.m. OR BY APPOINTMENT file:///c /Documents%20and%20Settings/emartine/Des.../Mark%20-%20Outlines/1999_FALL_MARK_442_LEC_A1.htm (1 of 5)2/13/2006 2:01:39 PM

2 TEXT: Global Marketing Management, W.J.Keegan and F.H. Rolf Seringhaus (2nd Canadian ed.) Prentice Hall Canada, PLEASE NOTE: The Text is Optional. COURSE FORMAT The course will consist of a combination of lectures, videos, workshops and discussion. The class will meet on Monday and Wednesday from 3.00 p.m. to 4.20 p.m. in BUS The pace of the course will be brisk as there is a lot of material to be covered. A substantial amount of preparation for a major term project will constitute part of the course work. The project will be done in groups and a project outline must be submitted by 27, The major term project is designed to improve your knowledge about a given country and enable you to put some of the international marketing theory into practice. The project will entail your finding out about the economic, cultural, social, political and legal environments of a country and based upon that knowledge suggest how a particular product/service might be introduced into that country. The final research report is expected to be approximately 20 pages in length, including tables, exhibits and bibliography. It is suggested that course projects be typewritten and double-spaced. Course projects will not be returned, so please make a copy for yourself. There is one other group assignment involving writing a case and one individual project to be completed throughout the course. Information on these will be provided as the course progresses and due dates are included in the attached course schedule. The individual project will involve the design and development of a print ad and radio spot for the country you choose for the major project for the launch of a new product/service of your choice. Group Work This class requires students to participate in group work for 70% of the final grade. Students are expected to form their own groups by Wednesday, 15th, consisting of no more than four (4) members. OR groups will be formed by the instructor. A certain percentage of the group mark will be made up by a peer evaluation (provided by the instructor) in which ALL group members will participate. Students who do not participate adequately in their group are liable to the loss of part or all file:///c /Documents%20and%20Settings/emartine/Des.../Mark%20-%20Outlines/1999_FALL_MARK_442_LEC_A1.htm (2 of 5)2/13/2006 2:01:39 PM

3 of the marks allocated to group work. If problems arise during the term with any of the members of the group, the instructor must be promptly advised. Arrangements may be made to alter the composition of the group or permit individual work under appropriate circumstances. Students are responsible to contribute to the success of their group and for the smooth functioning of the group. Instructors cannot assist with group problems if they are not aware that they exist. There is no final examination in this course. EVALUATION PROCEDURE: Grades in this course will be based on the following: Individual project 30% Case writing project 30% Term Project 40% Total 100% COURSE SCHEDULE - FALL (Subject to Change) Course Introduction & Overview Global Marketing Management Ch. 1 Financial Environment Ch. 4 Regional Market Agreements Ch. 1 Economic and Trade Environments Ch. 3 Case Writing Approaches. Case Assignment. Cultural and Social Environment Ch. 5 Cultural and Social Environment file:///c /Documents%20and%20Settings/emartine/Des.../Mark%20-%20Outlines/1999_FALL_MARK_442_LEC_A1.htm (3 of 5)2/13/2006 2:01:39 PM

4 29 Political and Legal Environment Ch. 6 October 4 Secondary International Marketing Research Ch. 7 The Internet and Research October 6 Primary International Marketing Research Ch. 7 October 11 October 13 Individual Project Assigned. Thanksgiving Day - University Closed Export Research and Market Entry October 18 Segmentation and Regional Market Characteristics Ch. 8 October 20 October 25 Global Product Strategies Global Product Strategies October 27 Global Pricing Decisions Ch Developing an International Price Quotation 3 Global Distribution Ch Global Distribution Group Meetings. No Class. Individual Project Due Global Advertising and Communications Ch. 15 Global Advertising and Communications - Advertising Awards Ch. 2 Competitive Analysis and Strategy Ch. 9 Global Marketing Planning Ch. 2 Global Market Entry and Expansion Strategy Ch. 10 December 1 Global Strategic Partnerships Ch. 11 December 6 Controlling the Global Marketing Effort Ch. 16 December 8 Last Day of Classes Ch. 12 Case assignment Due The final country report is due on Friday, December 10th, 1999 by 4 p.m. file:///c /Documents%20and%20Settings/emartine/Des.../Mark%20-%20Outlines/1999_FALL_MARK_442_LEC_A1.htm (4 of 5)2/13/2006 2:01:39 PM

5 Back to Chris Vaughan's Home Page Marketing, Business Economics & Law Back to Faculty of Business Courses Address: Last Update:May 21, 2003 Updated By: 1998 Faculty of Business, University of Alberta file:///c /Documents%20and%20Settings/emartine/Des.../Mark%20-%20Outlines/1999_FALL_MARK_442_LEC_A1.htm (5 of 5)2/13/2006 2:01:39 PM