3 rd Quarter 2010 CPG Coupon Industry Facts Reported By NCH, October 2010

Transcription

1 3 rd Quarter 2010 CPG Coupon Industry Facts Reported By NCH, October 2010

2 2010 CPG Coupon Distribution Continues To Grow Above Record Breaking 2009 (Quarterly U.S. CPG Coupon Distribution Volume, In Billions) +11.6% 208 Billion Coupons Distributed YTD Q Billion Coupons Distributed YTD Q Billion Coupons Distributed YTD Q Q1 2008Q2 2008Q3 2008Q4 2008Q1 2009Q2 2009Q3 2009Q4 2009Q1 2010Q2 2010Q Note: The Timing of Holiday Promotions Differs By Year. For Example, Pre-Easter Drops Occurred in Q1 2008, Q and Q Chart 2

3 CPG Marketers In Both Grocery And HBC Segments Are Increasing The Quantity Of Coupons Distributed (U.S. CPG Coupon Distribution Volume By Segment, In Billions) HBC Products % Grocery Products % YTD 3rd Quarter 2009 YTD 3rd Quarter 2010 Chart 3

4 CPG Marketers Allocated An Even Larger Share Of Coupon Distribution To FSI s 2010, Up 1.7 Share Points Since Mid-Year 2010 (Percent Of Total U.S. CPG Coupon Distribution Volume By Media) All Other Media Magazine 2.3% Internet 1.1% Military 0.2% Free Standing Insert 86.7% In/On Pack & Cross-Ruff 1.3% Newspaper 0.9% Direct Mail 2.4% All Other Media (See Pie) 13.3% Handout 5.0% Others 0.1% Chart 4

5 FSI Newspaper Direct Mail Magazine Handout In/On Pack & Cross-Ruff Internet Military Others 2010 Index Of Coupon Distribution Media Change Compared To Year Ago (Index Of Total U.S. CPG Coupon Distribution Volume By Media, Baseline 2009) 136 YTD 3 rd Quarter 2009 Baseline Overall Coupon Distribution Volume Increased 11.6% YTD 3rd Quarter 2010 Chart 5

6 CPG Marketers Have Increased Purchase Requirements And Shortened Offer Durations By A Week And A Half (All U.S. CPG Products / All Media) Average Face Value Offered (Average Of All U.S. CPG Products / All Media) $1.37 $1.44 Multiple Purchase Requirement Frequency (Percent Of Total U.S. CPG Coupon Distribution) 27% 29% 2009* * 2010 Average Offer Fuse (Average Duration In Weeks For All U.S. CPG Products / All Media) * 2010 Chart 6 *restated

7 CPG Marketers Have Managed Consumer Savings Growth By Modifying Offer Characteristics (Total U.S. CPG Redeemed Coupon Savings In Billions Of Dollars) $ % $2.5 $2.4 $2.6 $2.7 $2.6 $ YTD 3rd Quarter 2009 YTD 3rd Quarter 2010 Chart 7

8 CPG Coupon Redemption Volume Continues To Sustain The High Levels Obtained Last Year (Quarterly U.S. CPG Coupon Redemption Volume, In Millions) + 5.3% Billion Coupons Redeemed YTD Q Billion Coupons Redeemed YTD Q Billion Coupons Redeemed YTD Q Q1 2008Q2 2008Q3 2008Q4 2008Q1 2009Q2 2009Q3 2009Q4 2009Q1 2010Q2 2010Q Chart 8

9 The Largest Coupon Redemption Volume Growth Is In The Retail Segment That Includes Dollar Stores (Percent Change In Class Of Trade Of Total U.S. CPG Coupon Redemption Volume 2009 vs. 2010) Grocery Stores 4.6% Mass Merchandisers (Includes Supercenters) 2.2% Drug Stores 5.3% Military Commissaries 5.3% All Other (Includes Convenience, Warehouse Club and Variety/Discount Stores) 31.0% Chart 9