Your Digital Brand A career development webinar for Deloitte alumni. Copyright 2018 Deloitte Development LLC. All rights reserved.

Transcription

1 Your Digital Brand A career development webinar for Deloitte alumni

2 Visit and type Alumni into keyword search

3 Agenda Defining A Digital Brand Developing Your Digital Brand Articulating Your Digital Brand: Social Media Platforms LinkedIn Instagram Facebook Twitter Digital Takeaways Q&A 3

4 A personal brand is the total experience of someone having a relationship with who you are 4 and what you represent as an individual.

5 Write down the top five things you would expect others to have in their experience of having a relationship with you.

6 Write down three things you value.

7 I am a career and transition coach who is approachable, easy to connect with and do my best work collaborating with others. I live with integrity and continually try new things and test new ideas. I help others get things done and don t lose sight of their, and my own, well-being in the process. 7

8 Articulating Your Digital Brand: Social Media Platforms 8

9 How could a digital brand help you stand out? Employers actively use social media platforms to advertise jobs and connect with a target candidate audience. The Statistics Don t Lie In 2018: 80% of employers say social recruiting helps them find passive candidates. 1 75% of potential hires aren t actively searching. Recruiters use social to reach passive candidates. 1 70% of hiring managers say they ve successfully hired with social media. 1 89% of companies plan to recruit on social media this year. 1 S&I Team Points of Discussion: 1) Utilization of the right compliment of vendors/tools for social sourcing 2) The recommended best practice is to have a portfolio of tools to choose from 3) Understanding the social sourcing tools that work best for our needs 1 9

10 The evolution of LinkedIn From small professional networking site to one of the largest social networks across the world. 2003/ 2006/ 2018/ LinkedIn launches User growth as small as 20 sign ups a day Launch of public profiles 5 million users Today 530 million users Average of 400 connections per user What you can now do on LinkedIn Share photos and videos Write a blog post Able to use the #

11 Who is using LinkedIn? Almost one-third of adults in the US are using LinkedIn as one of their social channels. Over 146 million workers in the U.S. have a LinkedIn profile 1 American adults online - % usage of different social channels 2 3 million users share content on LinkedIn weekly 1 Over 3 million jobs are posted on LinkedIn every month 1 Over 75% of people who changed jobs used LinkedIn to inform their search 2 There are 40 million college students and recent graduates on LinkedIn 2 There are 5.5 million accountants on LinkedIn! 3 Two new members join LinkedIn every second 4 Pinterest 31% LinkedIn 29% Instagram 32% Twitter 24% Facebook 79%

12 Your LinkedIn profile picture Putting your best face forward Photo tips: Professional photo OR headshot Avoid distracting backgrounds or cropped photos Smile appear approachable and friendly Change your picture when your look changes 12

13 Your profile: This is what you can create The making of a LinkedIn profile Your name Your headline Current position Education Location Industry Summary Media 13

14 A few headline examples An okay headline A more interesting headline CEO Video production company Helping recruitment teams attract talent through workplace media Director of fundraising Grassroots fundraiser, organization builder and social change advocate Project manager I streamline chaos so others can shine 14

15 Share your own content and posts Follow these leading practices to customize your content. What may work best Mention someone - draw more attention to your post Use hashtags you can now search and be discovered by hashtags on LinkedIn Share videos or images share something that is happening in real time! Check your privacy settings before you post make sure your content is going to the audience you want it to (Public vs. Connections) 15

16 Choose your own posting adventure Try something new! Use one of these four ideas to add value to LinkedIn this week. 1 Share a LinkedIn Influencer post 2 Find an article you like and share a link to it with your own perspective on it included in the status update. 3 Natively post an image or a video from an event or activity you have attended. 4 Comment on posts from two people in your network. 16

17 Build Your Brand on Instagram Learn about cultures & openings at companies of interest 17

18 Insta-etiquette DO Be consistent Focus on engagement, not number of followers Use natural light in your photos Curate your content Embrace holidays, special events, and themed days Experiment with what you post and when you post Comment on other accounts posts and create a relationship DON T Be spammy and post way too much Abuse hashtags or use unrelated or inappropriate ones Ask people to follow you Like every photo Be afraid to be creative Give into gimmicks Write long, lengthy captions 18

19 Facebook Recruiting Statistics 2.19 Billion Facebook Users Many recruiters have started using Facebook to look for candidates Company pages shared on Facebook Protect your brand - Consider the following: Not primarily geared toward professional Watch what you post Stay away from politics and religion Photos: keep them clean! Limit your personal information Check your wall frequently and delete inappropriate posts Use a pseudonym for your profile Source: 19

20 Twitter is a fast-paced, easy way to connect with people and organizations. People use Twitter for many different reasons and the channel facilitates real-time interaction. Insights Event chatter Microblogging 20

21 Who is using Twitter? Almost one-quarter of adults in the US are using Twitter as one of their social channels. 36% of online adults ages and 23% of online adults ages are using Twitter 29% of internet users with college degrees use Twitter, compared with 20% of those with high school degree or less Almost even split between men and women adults using Twitter American adults online - % usage of different social channels LinkedIn 29% An estimated 500 million tweets are sent every day Pinterest 31% Facebook 79% Instagram 32% Twitter 24% Source: Pew Research Center 21

22 #Hashtag A simple way for people to search for tweets that have a common topic and to begin a conversation. Source: Urban Dictionary

23 The making of a tweet Tips for ensuring your content has impact and engages your network. Call to action 1-3 hashtags Tags relevant handles Contains a video aligned with our brand 23

24 Wrapping Up: Digital takeaways Be confident, clear and human. Confident Have a clear point of view. Be direct and confident when expressing it Look for attention-grabbing insight. Avoid clichés and sound bites Connect directly with topical and important issues Use brevity to make an impact Write to provoke though and arouse intrigue Clear Fewer words create more impact Avoid ambiguity. Be clear on your theme and focus on it Use simple, direct language without unnecessary jargon or technical terms Edit again. You can always make it clearer still Human What are the issues? What matters most to your audience? Write as you are talking to someone. Use familiar words and an informal tone However big the topic, look for the human story 24

25 Please join us for future alumni career-development webinars and listen to earlier recordings at your leisure Upcoming Webinars January 23, 2019, 11am CT April 11, 2019, 11am CT Resumes Networking Previously recorded webinars Self-care and job search strategies to boost your well-being Open Talent: Navigating the Gig Economy Interview Preparation Your Digital Brand (Today! Will be posted soon) Visit alumni page of deloitte.com 25

26 This presentation contains general information only, being provided solely for informational purposes, and should not be relied upon for any other purposes. This presentation does not constitute accounting, business, financial, investment, legal, tax or other professional advice or services and is not a substitute for such advice or services. Deloitte shall not be responsible for any loss sustained by any person who relies on this presentation. About Deloitte Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee ( DTTL ), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as Deloitte Global ) does not provide services to clients. Please see for a detailed description of DTTL and its member firms. Please see for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting. 36 USC