GETTING SOCIAL: BASICS OF SOCIAL MEDIA

Transcription

1 GETTING SOCIAL: BASICS OF SOCIAL MEDIA P r e s e n t e d b y J a s m i n P. J o e, C o m m u n i c a t i o n s O f f i c e r E d m o n t o n F e d e r a t i o n o f C o m m u n i t y L e a g u e s ( E F C L )

2 OVERVIEW Introductions Objectives Basics of Facebook, Twitter and Instagram What's a hashtag and when should you use it? Questions?

3 INTRODUCTIONS ABOUT ME A self-proclaimed Edmonton enthusiast with a background in communications and graphic design. Has volunteered with several diverse non-profit organizations in Edmonton's arts and music communities, including a music festival. Graduated with diplomas in Public Relations as well as Digital Arts and Media from MacEwan University Has worked as the EFCL s Communications Officer since June 2017

4 INTRODUCTIONS ABOUT YOU Introduce yourself What League are you from? What is your Role? What are you hoping to learn today?

5 OBJECTIVES Connect and encourage Help Connect and encourage Community Leagues and members to engage through social media Help Leagues with challenges they have using social media Champion Champion the amazing things Leagues are doing to increase awareness Build Build consistency with the hashtags the EFCL and Leagues use

6 HISTORY OF SOCIAL ME DIA 2004 Facebook 2006 Twitter 2010 Instagram Credit: venngage.com

7 ADVANTAGES OF SOCIAL MEDIA Free, accessible online platforms and applications to engage with community members It s not as hard as it seems! Bite-sized content Time sensitive information

8 DISADVANTAGES OF SOCIAL MEDIA Social media can be time consuming If you see that one platform has more engagement than another, focus on one Can run into negative comments or trolls Not everyone is on social media Privacy concerns

9 BASICS OF FACEBOOK Add friends Status update Share to your timeline Facebook Pages Facebook Groups Events Tag or Search

10 FACEBOOK PAGES Social media posts comes from one official source Presents a more unified representation of your community Customize your URL e.g. Facebook.com/yegCLs

11 FACEBOOK PAGES Facebook will you insights and suggestions on what to post "People tend to engage more when Pages (like yours) post a few photos"

12 FACEBOOK GROUPS Members are posting and interacting from their personal FB accounts Admins/Moderators Private vs public Discussion (forum) Announcements Photos Events Files

13 FACEBOOK FOR COMMUNITY LEAGUES Easy way to share interesting content with community members Start conversations, reply to comments Encourage engagement Potential to reach a broader audience (new community members, people who don t attend in-person events)

14 FACE BOOK POSTS Encourage people to read and sign-up for your electronic newsletter (e-news) Add a fun, colourful photo or video! Be human! Use a consistent voice and tone Use emojis :) Include a "Call To Action" like a website link or Facebook event

15 SOCIAL MEDIA TIP Tag the EFCL in a Facebook post or mention in your tweet. We can share your posts with our

16 BASICS OF TWITTER 140 characters, increased to 280 in 2017 Average lifespan of a tweet is ~15 minutes Tweet, Favourite, Retweet, Mention or Reply Direct Message (DM) Use hashtags but sparingly

17 ADVANTAGES OF TWITTER Breaking news Traffic updates Sports Politics Live tweeting event coverage Video You choose who to follow

18 TWITTER FOR COMMUNITY LEAGUES Champion your League and the great things you re doing! Share visual content! E.g. photos, videos, Connect with community members Foster relationships with other Community Leagues and the EFCL! Networking Follow community leaders!

19 CRE ATE YOUR TWITTE R ACCOUNT Choose a handle/username The shorter, the better Try to be consistent with your other social media accounts Sign up Follow the EFCL!

20 SE T UP YOUR PROFILE AND START TWE E TING! Use your League's logo for a profile photo Add a header photo Write a short bio Include hashtags like #yegcls Add your League's website Follow the EFCL and other Community Leagues Tweet!

21 TWITTER LISTS An organized list of Twitter accounts Public or private lists Users can subscribe to public lists Subscribe to yegcls

22 BASICS OF INSTAGRAM "A simple, fun & creative way to capture, edit & share photos, videos & messages with friends & family" - Instagram Owned by Facebook Public vs private account Personal vs Business account Like Comment Share

23 INSTAGRAM STORIES Instagram Stories Disappears after 24 hours Add your stories to Highlights

24 INSTAGRAM LIVE Great for events Question and answer Show your followers what you're up to

25 WHAT S A HASHTAG? A word or phrase preceded by a hash sign (#), used on social media websites and applications, especially Twitter, to identify messages on a specific topic. Oxford Dictionary

26 WHEN TO USE HASHTAGS Follow #yegcls to see posts about Edmonton Community Leagues Most common on Twitter and Instagram Twitter: 3 to 5 hashtags (limited characters) Instagram: Up to 30 hashtags; however, use relevant hashtags For an event e.g. #yegclday18, #LeaguesAlive, #GNR2018 #MeToo movement

27 EXAMPLES OF POPULAR HASHTAGS #yeg #yegdt #yegtraffic #yegcls #yegclspirit #yegvolunteers #yegevents #yegcc

28 TRENDING ON TWITTER A trend on Twitter refers to a hashtag-driven topic that is immediately popular at a particular time. According to Twitter, trends are determined by an algorithm and, by default, are tailored for you based on who you follow, your interests, and your location. #McDavid #yegwx

29 GROUP DISCUSSION What is your League currently doing on social media? Platform? What methods of communication has your League used primarily? After today's workshop, what are some ways your League can use social media going forward?

30 LEAGUE BOARD RESOURCES Social Media & EFCL Website Join the private Facebook group Facebook.com/groups/EFCLBoardMembers

31 FOLLOW THE EFCL ON SOCIAL MEDIA yegcls yegcls EFCL

32 QUESTIONS?