HOME STAGING Brief Introduction

Transcription

1 HOME STAGING Brief Introduction Your PHOTO Presented by Kjartan Mymko

2 Very Basic Purpose of Staging Accentuate positives of the home Downplay negatives of the home (Secret important reason)

3 When investors are Buying

4 How do you want your buyers acting?

5 Everyone is illogical when there is a prize to be won.

6 The secret is EMOTION! The prize is winning the bid for your home. Get them thinking about living there when they see the listing photos. Create the feeling of FOMO, (Fear of missing out) They will want to place an offer immediately before someone else does.

7 STAGING 101 List More; Sell Faster; Save Money ~A CSP Stager in Your Marketing Plan is Good Business~ Presented by Gena Mymko, CSP Your PHOTO

8 What You Will Learn Today What Home Staging is and it s importance to the selling cycle of property Why to consider including the process in your marketing program- WII-FU How buyers buy, sellers should do s and what agents are afraid to tell Pricing its less than you think

9 Staging is About First Impressions Tired of expired listings? Want to reduce overhead? Want to have less days on the market for all your listings Want to get more referrals from happy clients? Want more commissions faster Want to stop excessive marketing for homes not ready to show?

10 Do These Look Familiar? These are both on MLS What is being sold? Buyers need help to see the potential

11 Which would you prefer to buy? This?

12 Or this?

13 This

14 Or This?

15 This

16 Or this?

17 This

18 Or this?

19 What Is Staging? Staging is changing the way Real Estate is sold it s here to stay. It s a proven method of arranging furnishings to produce positive impressions for Buyers room by room. Professionally trained stagers create buyer appeal for a targeted market using lifestyle selling techniques to create emotional appeal

20 How Do Buyers Buy? 93% of buyers today look on the Internet before contacting anyone. They make a list of properties to view 74% drive by; 48% of them will do it at night They cross off the list those which don t appeal Majority buy after seeing only 6

21 How Do Buyers Buy? Curb Appeal is now on the INTERNET Staging before you market gets the property on the to see list Staging ensures no place to chip away at price Staging requires you to price property for market in peak condition Staging is actually three distinct steps Action plan; work and showcasing

22 Problems that Prevent a Quick Sale House hold odors Clutter Dated décor Dated carpeting Minor repairs ALL are within the seller s control and can be addressed by staging prior to marketing

23 Agents Most Afraid To Tell? The house smells and is not clean It s not in selling condition You have too many things out The décor in this house is outdated Stagers will tell Sellers exactly what needs to be done in order to secure the equity in the house

24 Start by Talking about Staging at the Listing Presentation Staging takes a house From For Sale to SOLD!!! 589% ROI Sellers have control over 2 of the 3 major influences for a sale: Price & Condition Price is your expertise- Condition is mine Sellers control elements which make up 72% of first impressions

25 It Is A FACT Maritz Research surveyed homeowners found 79% homeowners are willing to invest up to $5,000 to get house ready for sale I can tell them what is the best investment 63% Buyers are willing to pay more money for a move in ready house The work I do makes this happen

26 FROM THIS

27 TO THIS Using What They Have

28 Do You Know Most Expired Listings are VACANT?

29 A Staged Space Sells 78% Faster

30 Benefits for You as a Listing Agent? Profit Staged Property sells for more than if it wasn t staged Less Marketing costs incurred DOM reduced Support Commission Rate with value Referrals Happy clients tell friends CSP refers business to agents who they work with

31 MORE Benefits for YOU Credibility - Staging helps you keep your commitment to not just list but to also get it SOLD Other agents happy to show your listingsno nasty surprises for them Staging Insurance ONLY A CSP Stager has the unique Room Ready Handbook we put the recommendations in writing.

32 How Much & How Long? Not a cost it s an investment in getting the property SOLD quickly & for the most $$ Less than a price reduction Depends on condition CSP Stagers are trained to provide the most cost effective recommendations Three Step Process; the missing piece of the puzzle

33 CSP Stagers Kick it up a NOTCH On the market a month CSP Stagers do more than tell them to make the bed

34 SOLD! One Day After Staging for FULL Price Remember the buyer of this house will sleep in this room

35 What You Can Expect Working with a CSP you can be assured: Education, credentials and designation Code of Ethics ; standards in performance Varying levels of service available CSP are taught about world of real estate Will not embarrass you can rely on me to deliver the message

36 A Trained CSP Works hard to make you look good Supports how you work Is liked by the homeownerthey believe us third party credibility Is your number one fan helps take pressure off Helps you make money

37 How We Help Build Your Business FREE: Write Staging articles for your newsletters FREE: Exchange Website links FREE: Provide you with after pictures saves time FREE: Uses existing seller belongings FREE: Develop a sample photo album of success s FREE: Showcase your staged listings on CSP website staged properties for sale

38 Bottom LINE? If You Are Not Staging Your Listings - Your Competition Will! STAY Ahead Of The Crowd Commit to Staging Every Listing Be the Leader

39 Return on investment? Case study (Not typical, but possible) Home was on the market on and off for two years. Offers typically $450k or lower, owner would not take less than $480k. Why isn t my home selling?

40 Prime EDM neighbourhood

41 One week timeline

42 $5000 budget

43 Accepted offer first day $20k over list price!!!

44 Offer fell through

45 Backup unconditional offer was accepted!

46 Accepted offer was $40k over asking price!

47 $70k more than previous offers 1400% return using previous offer metric No more carrying costs No more dealing with renters Can you afford NOT to stage?

48 Thank you! (780) (ext-201)