2018 Investor Presentation

Transcription

1 FLOWERS.COM,INC Investor Presentation

2 2 Our Vision Help Our Customers Express, Connect and Celebrate Our Mission Deliver Smiles!

3 3 FLWS: A Compelling Investment Opportunity Accelerating revenue growth and strong cash flows All-star collection of iconic gifting brands Growing customer files: increasing purchase frequency Market leadership; growing market share Strong balance sheet

4 4 Total Addressable Market Gourmet Foods & Gift Baskets: $19.2B Personalized Gifts: $17.9B Floral: $11.1B Total Size: ~$50 Billion Sources: Packaged Facts; Technavio, Arizton Advisory & Intelligence

5 5 Revenue Growth History Adjusted EBITDA CAGR 8.8% CAGR 10.2% (In Millions) FY14 FY15 FY16 FY17 FY18 (* Reflects sale of Fannie May Confections in Fiscal 2017) FY14 FY15 FY16 FY17 FY18

6 6 FY18 Revenues by Segment 53% 40% 7% Gourmet Foods & Gift Baskets Consumer Floral BloomNet

7 7 Seasonality: FY18 Revenues by Fiscal Quarter 14% Jul Sep (Fiscal 1st Quarter) 45% Oct Dec (Fiscal 2nd Quarter) 21% Jan Mar (Fiscal 3rd Quarter) 20% Apr Jun (Fiscal 4th Quarter)

8 8 Gourmet Foods & Gift Baskets Segment Revenue: >$600M Building a Leadership Position

9 9 Consumer Floral Segment Revenue: >$450M Market leaders; Powerful brand equity Truly original product designs Leader in everyday gifting occasions

10 10 B2B Wire Service Segment Revenue: ~$90M Growing Market Share vs. Legacy Competitors Increasing order volumes Category innovation leader Strong contribution margin >30%

11 11 Multi-Brand: Everyday Gifting Cross-Brand Marketing & Merchandising Opportunities Extend Flowers.com s everyday gifting leadership to Gourmet Food gift brands Solve for more of our customers year-round gifting and celebratory needs

12 12 Multi-Brand Website Cross Brand Merchandising and Marketing

13 13 Multi-Brand Loyalty: Celebrations Passport Free shipping/no service charge across our portfolio of brands Enhance customer behavior: Significantly increased frequency, annual spend and retention Maximizing lifetime value of customers

14 14 Gift List Google Assistant Innovation: Enhancing the Customer Experience Continually exploring new and emerging technologies Innovating the way customers interact with us Customer Service Hub Alexa, Google Assistant Gift List Customer Self-Service Hub PWA (progressive web app technology) Mobile Sites

15 15 Innovation: Truly Original Product Designs

16 16 Innovation: Expanded Product Offerings Organic Gluten-Free Brand Extensions Personalization

17 17 Innovation: Expanded Product Categories

18 8 Innovation: Customer Engagement Being where our customers are connecting 18 Social ecommerce Mobile and staying ahead of the next wave

19 9 Innovation: the Next Wave Conversational Commerce 19 Gwyn IBM Watson-Powered A.I. Google Assistant Facebook Messenger Bot Amazon Alexa Voice-Enabled Skill Apple Business Chat

20 Platform for Growth: Celebrations Ecosystem 20 B.O.L.T. BUSINESS OPERATING LOGISTICS TECHNOLOGY

21 21 Building on Positive Trends Accelerating revenue growth and strong cash flows Significant growth opportunities: organic and through acquisitions Strong balance sheet; net cash positive Proven ability to leverage business platform and drive operating efficiencies Innovator on the leading edge of fast growing Mobile, Social and Conversational Commerce Experienced management team, aligned with shareholders

22 22 Safe Harbor Statement Special Note Regarding Forward-Looking Statements A number of statements contained in this presentation are forward-looking within the meaning of the Private Securities Litigation Reform Act of These statements involve risks and uncertainties that could cause actual results to differ materially from those expressed or implied in the applicable statements. For a detailed description of these risk factors, please refer to the Company s Securities and Exchange Commission filings including the Company s Annual Reports on form 10-K and quarterly reports on form 10Q. The Company expressly disclaims any intent or obligation to update any of the forward looking statements included in this presentation. (*A Reconciliation of Adjusted Net Income and Adjusted EBITDA to appropriate GAAP measures is available at the Investor Relations section of the Company s website at as part of the Company s tables attached to its quarterly filings with the SEC on forms 10Q and 10K as well as its quarterly results press releases.)

23 3 23 NASDAQ: FLWS Contact: Joseph D. Pititto, Senior VP Investor Relations Phone: (516) / FLOWERS.COM,INC.