18 June wobi.com/wod-sydney

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1 18 June 2019 ICC Sydney wobi.com/wod-sydney THE DIGITAL ERA. THE OPPORTUNITY TO DRIVE, DEVELOP AND GROW YOUR BUSINESS. LIKE NEVER BEFORE. NATHAN FURR INSEAD Professor and digital strategy expert DAVID BELL Leading expert in digital marketing and e-commerce Madrid Medellin Mexico Milan Sydney ISSUE 1 - February 2019

2 Digital progress is driving change ALL LEADERS FACE THE CHALLENGE OF BECOMING DIGITAL AND PROVIDING THE NECESSARY DIRECTION TO THE TRANSFORMATION THAT THEIR ORGANISATIONS ARE EXPERIENCING DIGITAL TRANSFORMATION IMPACTS ALL AREAS OF THE BUSINESS - OPERATIONS, MARKETING, SALES, HR. Change Management Analytics & Big Data Content Marketing Apps & Mobile Artificial Intelligence New Culture & Talent User and Customer Experience Processes & Efficiency

3 FOR THE FIRST TIME IN AUSTRALIA, WOBI ARE PROUD TO INTRODUCE WOBI ON DIGITAL TRANSFORMATION. OVER ONE DAY, LEADERS WILL BE OFFERED STRATEGIC, HIGH LEVEL INSIGHTS INTO ADDRESSING THE CHALLENGES ASSOCIATED WITH DRIVING DIGITAL TRANSFORMATION IN THEIR ORGANISATIONS. THE EVENT WILL COMBINE THE BEST OF ACADEMIC THINKING WITH PRACTICAL INSIGHTS FROM CUTTING EDGE LEADERS DRIVING DIGITAL TRANSFORMATION IN ORGANISATIONS. 1: Change Management How to stimulate digital thinking in all aspects of the organisation. Redefining the use of resources, processes and budgets. Create an organisation focused on efficiency. 2: INNOVAtion & Processes Identify the best business model for innovation. Digitally modifying existing models or creating new models. The keys to product innovation: connectivity and personalisation. 3: LEADERSHIP & TALENT How the new organisational ecosystems work. Redefining the role of leaders and leading highly competitive teams. Look for and retain the High Potentials. 4: marketing & sales Transforming the sales experience with an omnichannel strategy. How to optimise new devices: Mobile & App. The opportunities of artificial intelligence in today's business.

4 STRATEGY AND CHANGE Nathan Furr INSEAD PROFESSOR AND DIGITAL STRATEGY EXPERT Based on decades of research understanding the world s most innovative companies and leaders, Professor Nathan Furr is a recognised expert in the fields of technology strategy, digital transformation, and innovation. He currently leads INSEAD s technology strategy, digital transformation and innovation courses and has worked closely with clients to help them transform their innovation efforts, including, Google, AT&T, Kimberley Clark, Sony, Deloitte, Johnson and Johnson, and many others. Leading Digital Transformation and Innovation Platforms, ecosystems, and digital business models: The core elements of digital strategy and how to profit from them How digital disruption could transform your industry and how to respond How to transform into an agile organisation: What it means to be digitally ready Methods for more effective teamwork in a digitally ready organisation Deepen your innovation capabilities to generate more insights and transform these insights into new businesses Applying tools from lean startup, design thinking, and business model innovation to nurture the innovations that will create future growth dav id bell LEADING EXPERT IN DIGITAL MARKETING AND E-COMMERCE Digital transformation is moving fast. Businesses must embrace the changes or risk getting left behind. David R. Bell, a pioneer of the digital economy and a specialist in how to integrate the digital world with the real one, is helping companies win in today s evolving marketplace. DIGITAL INNOVATION How to win in the Digital Economy Fundamentals of the Digital Economy and what it means for consumer behaviour New tools and fundamentals of digital marketing action Discover the structure to adapt to the new trade scene Understand and capitalise on the online and offline consumer behaviour B.O.S.S. model: How to persuade Millennials in a digital world

5 Breakout sessions BREAKOUT SESSIONS WILL HELP ATTENDEES PUT INTO PRACTICE THE IDEAS AND CONCEPTS THAT ARE REVOLUTIONISING THE WORLD OF BUSINESS

6 EARLY BIRD offer Register before 29 March Individual Ticket $ GST Regular price: $ 1,290 + GST 3 Corporate Pack $ GST per ticket 5 Corporate Pack $ GST per ticket 10 Corporate Pack $ GST per ticket TICKET INCLUDES: Event attendance Event material Lunch Coffees, tea and refreshments info.au@wobi.com wobi.com/wod-sydney

7 EARLY BIRD OFFER: Register before 29 March 2019 WOBI on Digital Transformation 18 JUNE 2019 ICC SYDNEY To register, please book online at wobi.com/wod-sydney or call / or scan and to info.au@wobi.com. info.au@wobi.com Registration Form Promo Code: (if applicable) NAME POSITION COMPANY INDUSTRY No. OF EMPLOYEES BEST POSTAL ADDRESS CITY STATE/PROVINCE ZIP/POSTAL CODE COUNTRY BUSINESS PHONE NO. WHERE DID YOU HEAR ABOUT US? Pricing (Early bird offer until 29 March 2019) Forum Tickets and Packages (Regular Individual Ticket Price: $1,290 + GST) Individual Ticket: $990 + GST Quantity Corporate Package (Min. 5 tickets) $890 + GST per ticket Quantity Corporate Package (Min. 3 tickets) $950 + GST per ticket Quantity Corporate Package (Min. 10 tickets) $850 + GST per ticket Quantity Payment Options Invoice / Bank transfer Visa Mastercard American Express CARD NUMBER EXPIRATION DATE CARDHOLDER S NAME CARD HOLDER S SIGNATURE 1% surcharge applies for credit cards Cancellation, refund & ticket policy: Each ticket is valid for one person and cannot be shared between more than one person. If you request cancellation within 45 days from date of purchase and more than 60 days prior to the event ( Refund Deadline ), a refund can be processed via EFT, less a processing fee of $175 per ticket. Alternatively, a credit for the same purchase value can be used towards a future Business Executive Education Pty Ltd event within the following year, or tickets may be transferred to a substitute participant up until 1 day prior to the event. If you request a cancellation after the Refund Deadline, you may choose from a credit or substitute up until 1 day prior to the event. All cancellation requests must be made in writing. No cancellations will be allowed after the event date. We reserve the right to cancel the event, and if this occurs, we shall refund the total fee paid. Scheduling: We reserve the right to make any changes without prior notice. Recording Waiver: WOBI reserves the right to broadcast and transmit recorded content via TV, Satellite, Cable, IPTV, Internet, and any other means of distribution. By participating in the World Business Forum, you grant authorisation for the use of these images. Data Privacy Policy: Any information provided by you in registering for this congress is being collected by Business Executive Education Pty Ltd (BEE) and will be held in the strictest confidence. It will be added to our database and will be used primarily to provide you with further information about BEE events and services. From time to time BEE may share information from our database with other carefully screened professional organisations (including our event sponsors). Please tick the box below if you do NOT want us to pass on your details. To amend your current details, advise of duplicates or to opt out of further mailings, please contact our Database Maintenance Department, Suite 5, Level 1, 1 Epping Road, NORTH RYDE NSW Alternatively, marketing.au@wobi.com, call or fax I do not wish to have my details made available to other organisations. WODDM12019 WOBI AUSTRALIA Tel Fax: Business Executive Education Pty Ltd, Suite 5, Level 1, 1 Epping Road, North Ryde, NSW, 2113 info.au@wobi.com info.au@wobi.com wobi.com

8 Academic Partner: Media Partners: Supporting Partner: OTHER UPCOMING EVENT IN AUSTRALIA: exponential May 2019 ICC Sydney wobi.com/wbf-sydney WOBI AUSTRALIA Phone: wobi.com /wobi_en / mx.linkedi/wobi ube.com/user/wobi n.com/company/wobi