Andrey Mikhailitchenko

Transcription

1 Andrey Mikhailitchenko Position Associate Professor, Marketing & Supply Chain Management Area Leader, International MBA Program Faculty Director Discipline Marketing and Supply Chain Management Final Degree DBA, Marketing, Cleveland State University (2008) Faculty Contact Info Office Tahoe Hall 2116 Phone Biography Dr. Andrey Mikhailitchenko is an Associate Professor, Marketing & Supply Chain Management Area Leader, and International MBA Program Faculty Director in the College of Business at California State University, Sacramento. He obtained his D.B.A. degree from Cleveland State University, M.B.A. degree from Syracuse University, and BS degree from Moscow State University (Russia) and Beijing Institute of Foreign Languages (China). Dr. Mikhailitchenko s academic research has appeared as referral articles in such journals as Journal of Business Research, Journal of East West Business, Advances in Consumer

2 Research, Health Marketing Quarterly, Research in Consumer Behavior, Leadership and Organization Development Journal, International Journal of Sports Marketing and Sponsorship, Journal of Food Products Marketing, Journal of Marcomarketing and others. He presented his research at the Academy of Marketing Science World Marketing Congress, Annual Conference of the Academy of Marketing Science, Conference on Historical Analysis & Research in Marketing, the ACR North American Conference, International Business Research Conference and others. Dr. Mikhailitchenko has more than 15 years of practical business experience in international trade. The company that he managed was performing on diverse regional markets, including the U.S., China, and Russia. Being fluent in Chinese, he has multi year experience of business negotiations with international partners, cross cultural marketing and managing personnel with diverse cultural background. He performed numerous consulting projects in international trade, textile, and medical industries. Dr. Mikhailitchenko teaches on CBA undergraduate and graduate programs, including EMBA. The courses he taught or is currently teaching include Multinational Marketing, Advertising and Promotion, Global Supply Chain Management, Strategic Marketing, Competing in the Global Marketplace, Marketing Management, Contemporary Marketing Function and Practice, and Marketing Research. His real world business background enables him to speak from practice and bring practical illustrations to the classroom. Dr. Mikhailitchenko is recipient of the Sac State Scholarly and Creative Achievements Award and Pedagogy Enhancement Award. Areas of Interests Teaching Multinational Marketing, Advertising, Global Supply Chain Management, Global Marketing, Marketing Management, Strategic Marketing Research Advertising and Promotion Management, Global Marketing, Cross Cultural Issues in Consumer Behavior Research, Small and Medium Enterprises Management, Sports Marketing Consulting Chinese and Russian SMEs in Textile Industry, SIFCO Industries, Cleveland Botanical Garden, Mediconcepts, Inc., Heritage One Group, California Department of Insurance Faculty Scholarship Book Chapters

3 Book, Chapter in Textbook-Revised Tootelian, D., Albert, W., Mikhailitchenko, A. (2012). Essentials of Pharmacy Management (2nd ed., pp. 450). London: Pharmaceutical Press. Refereed Journal Articles Journal Article, Academic Journal Sadovnikova, A., Pujari, D., and Mikhailitchenko, A. (2016) Radical Innovation in Strategic Partnerships: A Framework for Analysis, Journal of Business Research, Vol.69, No.5, Tootelian, D., Mikhailitchenko, A., Gaedeke, R., and Holst, C. (2016) How Much Segmentation is Needed in the Healthcare Marketplace? An Exploratory Study of HMO and Non-HMO Customers, Health Marketing Quarterly, Vol.33, No.1, Mikhailitchenko, A. and Varshney, S. (2016) Russian Foreign Trade under New Wave of Political Pressure: A Glance from Inside, AIB Insights, Vol.16, No.2, 6-9. Mikhailitchenko, A., and Varshney, S. (2016) SME Internationalization in Emerging Markets: Symbiotic vs. Commensal Pathways, Journal of Marketing and Consumer Behavior in Emerging Markets, Vol. 1, No.3, Mikhailitchenko, A. and Sadovnikova, A. (2015) Symbiotic vs Commensal Networking: The Case of Textile SMEs in China and Russia, Organizations and Markets in Emerging Economies, Vol.6, No.1 (11), Sadovnikova, A., Mikhailitchenko, A., and Shapiro, S. (2014) Consumer Protection in Postwar Canada: Role and Contributions of the Consumers' Association of Canada to the Public Policy Process, Journal of Consumer Affairs, Vol.48, No.2, Mikhailitchenko, A., Tootelian, D., Mikhailitchenko, G. (2012) "Exploring Saturation Levels for Sponsorship Logos on Professional Sport Uniforms: A Cross-Cultural Study" International Journal of Sports Marketing & Sponsorship, Vol.13, No.2, Tootelian, D., Varshney, S., and Mikhailitchenko, A. (2012) Can Producing and Marketing Healthy Foods Create a Healthy Economy? An Exploratory Study of California Journal of Food Products Marketing, Vol.18, No.3, Mikhailitchenko, A. (2011) Symbiotic Networking in Born-Global SMEs: A Cross-Cultural Study Journal of Business and Policy Research, Vol. 6. No. 2, Mikhailitchenko, A., Javalgi, R., Mikhailitchenko, G., and Laroche, M. (2009) Cross-cultural advertising communication: Visual imagery, brand familiarity, and brand recall. Journal of Business Research, Vol. 62, No.10, Mikhailitchenko, A. and Whipple, T. (2006). Identifying Grocery Coupon-Prone Customers: A Household Demographics Perspective (vol. 10, pp ). New York, NY: Research in Consumer Behavior / Elsevier.

4 Mikhailitchenko, A. and Whipple, T. (2006). Modeling the Effects of Culture-Related Variables on the Attitude Towards Advertising: A USA-Russia-Iran Study. Journal of East- West Business, Vol.12, No.2-3, Mikhailitchenko, A. and Lundstrom, W. (2006). Inter-Organizational Relationship Strategies and Management Styles in SMEs: The U.S.-China-Russia Study. Leadership and Organization Development Journal, Vol. 27, No.6, Other Intellectual Contributions Conference Proceeding - International Sadovnikova, A., Pujari, D., and Mikhailitchenko, A. (2015) Radical Innovation in Strategic Partnerships: A Framework for Analysis, Global Innovation and Knowledge Academy (GIKA) Conference, Valencia, Spain, July Mikhailitchenko, A. (2014) Symbiotic vs Commensal Networking: The Case of Textile SMEs in China and Russia 16 th International Business Research Conference, Melbourne, Australia, Nov Mikhailitchenko, A., Iyer, G., Javalgi, R., Grewal, D. (2014) Internationalization of Small and Medium-Sized Firms: Does Network Involvement Matter Cross-Nationally? AMA Conference, Orlando, FL, February Tsarenko, Y., Mikhailitchenko, A. (2012) Mediators of Job Performance on Organizational Commitment and Advocacy in Retail Services, AMA Conference, St.Petersburg, FL, February Mikhailitchenko, A. (2011) Symbiotic Networking and SME Internationalization: A Cross- Cultural Study 13 th International Business Research Conference, Melbourne,Australia, Nov Received the Best Paper Award. Mikhailitchenko, A., Mikhailitchenko, G. (2007). Investigating The Interactive Effects Of Visual Imagery and Brand Familiarity on Brand Recall: A Cross-Cultural Study. Advances in Consumer Research - North American Conference Proceedings. Vol. 34, Mikhailitchenko, A., Whipple, T. W. (2005). The Empirical Study: The Influence of Culture- Related Variables on the Attitude Towards Advertising in General in Different Countries. Academy of Marketing Science 12th Biennial World Marketing Congress, Muenster, Germany, July Published in World Marketing Congress Proceedings, Vol. 12. Mikhailitchenko, A., Whipple, T. W. (2005). A Demographic Profile of the Target Audience for Grocery Coupon Promotions. Annual Conference of the Academy of Marketing Science / AMS, Tampa, FL, June Published in the AMS Conference Proceedings, Vol.28. Conference Proceeding - National Sadovnikova, A., Mikhailitchenko, A. (2011) Activist Marketing Literature in Canada between the 1940s and 1980s: Societal Context and Stages of Development, Conference on Historical Analysis and Research in Marketing (CHARM ), New York, NY, May Published in CHARM Proceedings, Vol. 15.

5 Mikhailitchenko, A., Cutler, B. (2005). The Emerging Role of Three Schools of Marketing Thought: a Bridge Between the Past and the Future. Conference on Historical Analysis and Research in Marketing (CHARM ), Long Beach, CA, May Published in CHARM Proceedings, Vol. 12. Manuscript Mikhailitchenko, A. (2008). Symbiotic Networks in SME Internationalization: A U.S.- China- Russia Study (AAT ed., vol. ISBN , pp , QT=309&VName=PQD). Ann Arbor, MI: ProQuest Information and Learning Company. Other Mikhailitchenko, A. (2005). Abstract of "The Emerging Role of Three Schools of Marketing Thought: a Bridge Between the Past and the Future" published in the article 12th Conference on Historical Analysis & Research in Marketing (CHARM) Abstracts" by Eric Shaw, Terrence Witkowski, and Leighann Neilson. Journal of Marcomarketing, Vol. 25, Roen, M., Mikhailitchenko, A., (2002). A Determined Entrepreneur (1st ed., Vol. 11, 24-25). Syracuse, NY: SU Management.