THE NEW PRINTING.COM BOLT-ON HELPS YOU GROW YOUR BUSINESS VIA ENHANCED BRANDING, SOFTWARE & SYSTEMS

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1 THE NEW PRINTING.COM BOLT-ON HELPS YOU GROW YOUR BUSINESS VIA ENHANCED BRANDING, SOFTWARE & SYSTEMS

2 The printing.com Bolt-on has been updated. Less of a Bolt-on franchise, more of a Bolt-on business formula that sits alongside the other things that you do in your business. The Bolt-on is a combination of outstanding printing, marketing collateral and a leading edge software bundle, together with the preeminent printing.com brand. This helps the Bolt-on Partners grow their businesses even in these difficult economic times. the printing.com Bolt-on formula adds a new revenue stream to your business Included in the bundle is w3p web-2-print software. ideal for print shops, copy shops, marketing consultants, sign companies, web and graphic designers The Brand The printing.com brand has been established in the UK since The brand enjoys strong organic SEO positioning, underpinned by its broad media coverage in national, local and trade publications. Becoming a Bolt-on makes you a stakeholder in the printing.com brand. The printing.com brand works alongside your existing branding - without taking over. Credibility with larger clients, sophisticated online tools together with 99.8% on-time despatch - the Bolt-on formula opens new doors for you. the new Bolt-on is a print and software solution access to reserved transfer price across the printing.com range printing.com Production Bolt-on Partners enjoy printing.com s production at trade price, together with trade printing sourced from the UK and continental Europe. printing.com s own product range majors on flyers and leaflets, folders, booklets, posters and business stationery in a multiplicity of specifications all backed up by our 99.8% on-time - on-quality performance. printing.com s production also includes envelopes sourced from The Netherlands (we can t find a UK supplier that comes close to the price point) together with work apparel and promotional goods. printing.com holds ISO9000 and ISO14000 along with FSC certification, enabling Bolt-on Partners to use this accreditation when pitching for new business. now works with your in-house production 2 Find out more about the success stories with printing.com

3 THE NEW BOLT-ON FORMULA How it Works Bolt-on Partners buy printing at a private transfer (trade) price and sell at retail price. That s the print profit. from 299 per month Bolt-on Partners also retain 100% of the revenue for the creative services they charge for (artwork, design, copywriting, file checking and the like). No royalties are payable. The Software and Content Bundle New for the Bolt-on formula, is the bundled in w3p software. This comprises web-2-print and MIS (Management Information Systems). This software bundle also includes TemplateCloud, an editable design library and Fotolia stock photography. This runs your day-to-day operations including your own in-house production together with production you outsource to any other print suppliers. The software bundle pulls all the elements together, enabling you to offer innovative, leading edge solutions. Web-2-print please see pages 6 & 7 the printing.com brand, supply chain and software adds credibility when pitching to larger businesses Editable Template Library please see page 8 Stock Photography please see page 9 the Bolt-on now has these software solutions bundled in Your Commitment The printing.com Bolt-on is very flexible and, within reason, can be added to your business in a way that works for you. We ask that new clients won as a result of the printing.com system are supplied printing.com products where it is reasonably appropriate. The Bolt-on agreement runs for a minimum of 6 months after which you can opt-out providing 6 months notice. Bolt-on Fees A joining fee of 995 is charged at the outset. A monthly fee of 299 is payable which includes the software bundle. Certain locations such as central London are charged at a premium. exclusive postcode area Discover more about the exclusive area we could grant 3

4 OFFLINE PROMOTION Buying Guide The printing.com buying guide is at the centre of the promotional toolkit detailing the core printing.com range. This helps your clients to plan their marketing and buy from you. It also eliminates the administrative burden of bespoke quotations. Samples Complementing the buying guide is an extensive range of product samples allowing your client to touch and feel the printed specification. printing.com samples detail the available sizes and prices for the specific product so that your client can choose the best product for their needs. our 52 page buying guide is at the heart of our offline promotion buying guides and print samples are part of the printing.com promotional toolkit marketing collateral available for you to promote Offer of the Month Offer of the Month Offer of the Month provides a regular opportunity for Bolt-on Partners to shout about the latest deals. These offers provide a mechanism for Bolt-on Partners to attract new clients as well as reach out to the existing client base. Often half-price, the private transfer (trade) price paid by Bolt-on Partners is also discounted proportionally. As a Bolt-on Partner you have access to marketing collateral (mailers, posters and e-business tools) to promote the offer of the month. our printed samples include detailed specifications and prices for quick and easy reference 4 Learn more about your promotional toolkit

5 ONLINE MARKETING Online Profile At time of press printing.com appeared first page on Google s organic search for the following terms; business cards, leaflet printing, low cost business cards and low cost flyers. Also second page for; exhibition display stands, business stationery and A5 booklet printing. Trust Pilot Over the past few years rating products or services online via Trust Pilot and the like has become the norm. Research shows that potential buyers give high regard to these ratings. EXCELLENT 9.4 / 10 * printing.com enjoys a rating of 9.4/10*. This is one of the highest ratings in the sector and provides peace of mind for prospective clients considering printing.com. As a printing.com Bolt-on Partner this credibility extends to you. printing.com is one of the highest ranking websites for UK printing companies Online Orders The printing.com website itself has been enhanced so that new clients can order online. Every Bolt-on Partner can have their own online referral area. This means that the online order is transferred directly to the Bolt-on Partner. To facilitate this, Bolt-on Partners must integrate WorldPay or PayPal and promote certain online services locally. The ownership of the client is then passed onto the Bolt-on Partner. Business Card Reorders Via the w3p platform, Bolt-on Partners can set up online business card reorder systems for corporate clients such as lawyers, accountants, sales reps, recruitment agencies, lettings and other professional services. Many Bolt-on Partners have found this to be a door opener with lucrative clients. BrandDemand BrandDemand is an alternative brand consisting of web-2-print and print management. Bolt-on Partners are able to offer this service to larger corporate clients. The BrandDemand formula supports many client accounts in excess of 50k per annum and indeed some in excess of 100k. *correct at the time of printing based on 804 reviews Find out how we pass online clients to you 5

6 Online, offline, client ordering, workflow, your studio and suppliers, w3p software makes everything work more efficiently. w3p runs in the cloud and is accessed via any web browser, making it robust and easy to use and maintain. Web-2-Print w3p is 3rd generation web-2-print. 3rd Generation means your clients editing is simple and intuitive. It also means that the templates themselves are easy to set up. w3p web-2-print templates are made directly from Adobe InDesign Client Portal - my.printing.com my.printing.com is where your clients sign in to your online portal to order products and services from you. This is also where they access other web-2-print functionality (proofing and digital asset store) that makes everything work more efficiently online. Your Workflow w3p is also MIS (Management Information Systems) that streamlines your day-to-day activities. At a glance, access strategic management reports to give you a snapshot of your business. Auto-Preflight Save 20 minutes per job by preflighting files automatically with w3p. Technical issues are intelligently corrected, and a report produced for the user to check before sending the job to print. w3p makes it fast and simple to set up your web-2-print templates templates are easy to edit for the end user w3p helps you run all the day-to-day activity in your business w3p does all the hard work making templates 6 Book a web demo to find out how we ve made web-2-print easy

7 WEB-2-PRINT In-House and OpenSource w3p isn t simply software for ordering from printing.com. w3p connects everything that you do on your own presses, (that s called In-House ) and everything that you subcontract to your suppliers (that s called OpenSource ). Simple to define, this enables your clients to order from you online. w3p takes your in-house production online The Client Dashboard Your clients sign in to do business with you via their Dashboard. This helps the client to navigate to the right functionality. This could include finding an old job so they can order an updated version or adding or reviewing their brand collateral via the digital asset store. They could also place an order with you directly via a template that you had previously set up for them. That s w3p making your business more efficient! your clients can manage orders from their Client Dashboard Bullet Proof Instead of having to remember login details or passwords, your client accesses their proof via a token embedded in an , automatically generated by w3p. This means that accessing their proof is just as simple as clicking on the link in the . Bullet Proof simplifies the proofing process for the jobs you design for your clients. You enjoy peace of mind knowing your client is accessing a proof that provides them with the necessary detail, but not in a format that could be sent to your competitors. If the proof is downloaded, a watermark is automatically added. Find out how the little things make a big difference and increase efficiency 7

8 TemplateCloud is also bundled in. At time of press TemplateCloud consisted of nearly 12,500 templates crowdsourced from a variety of freelance graphic designers. They cover a multitude of business sectors, from plumbers to plasterers and garages to gardeners. the TemplateCloud library is an alternative resource - there if you need it By accessing the TemplateCloud library through w3p this provides another option for micro business clients. Essentially, you can miss out the traditional graphic design stage and simply edit a TemplateCloud design. This enables high quality graphic design to be delivered without the skills of a professional graphic designer. Templates are charged at typically 8 for a business card template and for a flyer or leaflet design. No restrictions are placed on you for what you charge your client for use of the TemplateCloud library. Bolt-on Partners receive a discount of 20% on the above figures. Of course, TemplateCloud does not replace bespoke professional graphic design, it simply provides an alternative option. This could be utilised when client budgets are restricted.. over 12,500 industry specific design ideas - no graphics skills needed to edit 8 Find out more about the alternative design resource

9 low cost images Fotolia is one of the largest professional stock photography websites, offering over 15 million high resolution images and vectors for royalty free use. With such a vast number to choose from, finding the perfect image has never been so easy! Fotolia images can be accessed directly from w3p. You enjoy special Fotolia rates of only 1.99 per image*. Incredibly, this price applies to all images in their highest resolution along with the vector artwork where available. 15 million images accessed directly from your w3p software high-resolution Fotolia images at an unrivalled rate of 1.99 per image* buy images directly through the system *all prices exclude VAT Find out about the value & simplicity of accessing Fotolia in this way 9

10 THE DAILY w3p WEBINAR Online training directly to your desk interact with the course leader via the chat function listen to the interactive webinar - the closest thing to classroom sessions without the wasted travelling time 10 Explore new ways to access training

11 SUPPORT AND DEVELOPMENT printing.com s daily webinar programme replaces traditional centralised classroom training, saving Bolt-on Partners time, travel and accommodation costs. The daily webinar is supported by extensive training collateral. Daily Webinar At 9.15am each day, sign in to the webinar online. Put on your headphones and let the course leader talk you through that day s programme. Daily Webinar Illustrative example of monthly webinar Monday Tuesday Beginner Intermediate Advanced Get started Get started Interact with the course leader and post questions like in a real classroom. Over the course of the month the daily webinars provide a complete how-to guide for everything that is printing. com together with the technical know-how to get the best from w3p. Wednesday Thursday Friday Get started KPI s Selling Templates Can t wait or missed a webinar? All the webinars are saved online so they can be reviewed and revisited at a time that suits. The daily webinar isn t just a great way to start your printing.com journey, it s also a high impact, low cost development plan for employees. Monday Tuesday Wednesday Order Processing Order Processing Client portals Thursday Graphic Validation Hot topic the Daily Webinar allows you to fit training around your schedule Friday Templates Monday Orderlink On-site Power Day 1-2 months into your printing.com journey we will visit you on-site for a power day. This provides the opportunity to run through anything you may be unsure about. Tuesday Templates Wednesday In-House Hot topic Thursday OpenSource Keeping in touch Once a year we will have a catch-up with you on-site. You will also have a one-on-one webinar with your Business Development Manager to take things to the next stage. Friday Monday Preflight Graphic Validation At a minimum you ll have a call with your Business Development Manager on a quarterly basis to talk through the various new initiatives. This is supplemented by optional, low-cost regional training delivered at 50 per person per day. Tuesday Wednesday Thursday Proofing Graphic Validation Advanced Features Friday Selling Templates a training programme for new or experienced employees Find out more about the depth & versatility of taking part in online webinars 11

12 PRODUCT RANGE Bolt-on Partners benefit from printing.com s broad range of full colour printing, from business stationery to fl yers, leaflets, booklets and folders in a multiplicity of specifications at trade price. In addition, Bolt-on Partners also enjoy an extensive range of finishes including spot UV ( StarMarque ), embossing ( Embossini ) and foiling ( Opuleaf ) at a competitive price. Matt laminated, UV & die-cut Low cost embossing determine your turnaround - the less urgent your order, the less you pay Low cost gold & silver foil blocking printing.com Production Bolt-on Partners also have access to a multitude of third party suppliers in the UK and The Netherlands offering a wide range of specialist print services such as envelopes, B0 litho, promotional items and the like. 3 day guaranteed despatch on principle paper & card stocks Premium specification Sophisticated product range - All jobs printed with high definition FM screening - Tight colour variation tolerances Die cut, embossing, foiling, spot UV options as standard , 150gsm, double sided, A5 gloss leaflets 1000, 400gsm, matt lam + spot UV, die cut, double sided A6 flyers 166 Low cost, high value deals Fast turnaround - Business cards: 17 different formats - Leaflets & flyers: 22 stocks and finishes - Stationery: Choices from budget to premium Choose your turnaround time to suit your deadlines, from same day despatch to extended turnarounds , 400gsm, double sided, coated business cards 5000, 280gsm gloss, double sided, A6 flyers despatched in 2 days Discover more about the range of our innovative finishes

13 PRODUCTION HUB Production Hub printing.com s state-of-the-art UK production hub is one of the most advanced printing facilities in the country. As a Bolt-on Partner, these facilities are at your disposal and only a click away via your Flyerlink software. printing.com shipped 500,000 boxes last year % on-time With the printing.com Bolt-on formula, it s not necessary for Partners to invest in any expensive production equipment or recruit printers - our expert team are yours when you need them. Essentially, it s a way of acquiring a time-share in our 15 million production system, on-demand, when required. Your Service Level Guarantee ensures that your client s job will return on time and printed to the highest quality, regardless of the job size and sophistication. Moreover, it s your prerogative to send one job per day, or 100, with the confidence of assured delivery. stochastic screening, aqueous coatings; printing at a premium specification Find out more about our on-time despatch 13

14 LOGISTICS & SHIPPING The w3p system allows Bolt-on Partners to track the progress of their order providing them with complete traceability throughout the production process. The w3p system also connects with our logistics partners allowing our Bolt-on Partners to track the shipping of their orders. LOW COMMITMENT Signing up as a printing.com Bolt-on Partner is an exciting thing to do, but like anything worthwhile in life, it requires some commitment and hard work. At a minimum, we ask for you to make the commitment to continue as a printing.com Bolt-on for 6 months. After that time you are free to give 6 months notice. automated logistics prevents errors and delays Bolt-on Partners have their own account with our logistics partners. Rather than building the carriage costs into each job, we adopt this approach as it rewards Bolt-on Partners with higher sales. This is because the carrier consolidates the daily shipment costs. Monthly Costs A monthly license fee of 299 is payable. Each month you ll be invoiced for the printing that you ordered through the system. From the month end, subject to status, payment terms of 45 days are offered. System Charges For jobs routed to the Partner s in house production or nominated suppliers, a system charge of 1.99 per job is applied. However, the Partner benefits from 25 free jobs per month. Template PDF Charges A fee of 2.99 is also applied for web-2-print. Again this is only made when your client checks out having edited a template online (that you set up for them) and passed the checkout. It eliminates all administration and delivers a print ready PDF file directly to you. track your orders online via our logistics partners 14 Find out more about how it works and what it does

15 FAQs Who is the Bolt-on for? We partner with digital printers, graphic designers, web designers, signage companies, copy shops and marketing consultants. What happens if you fail to despatch an order on time? Our on-time success rate is 99.8%, that s up 0.1% on last year. This year we re determined to make our service even more assured. When we do fail, there is a predetermined scale of recompense that reflects your loss and your admin time. What training and support is available to me? Training is provided via a daily 45 minute webinar, which you can log into from your desk. Bolt-on Partners are also allocated a Business Development Manager to support them as they start their printing.com journey, beginning with an on-site Power Day. How is my client data protected? All client data and the like entered onto the system by Bolt-on Partners remains the exclusive property of the partner. Do I automatically get referrals from the website? In order to receive leads automatically from the printing.com website you must sign up to one of our payment gateways WorldPay or PayPal and be actively promoting the template offering in your area. Do I have to use the printing.com brand? Yes, that s the essence of the Bolt-on. However, if you are looking for a software solution for web-2-print, workflow, proofing, preflighting, and ordering then our w3p formula may be right for you. w3p lets you use the software your way, with your brand. I m not sure I want to use printing.com Then start off simply, using the system with w3p. Moving forward you could elect to add the brand component at any time. I know you sell w3p licenses, how does that affect me if I buy a Bolt-on Franchise? As a Bolt-on, you are printing.com s partner in your territory and get exclusive use of the brand and our online and offline marketing collateral. For the avoidance of doubt, w3p partners do not operate using the printing.com brand. I don t really sell much print, why would I be interested in becoming a Bolt-on Partner? The Bolt-on formula complements the existing skill set and we find it helps you win more clients who subsequently proceed to order creative services. The w3p software removes the headache of sourcing print providing a guaranteed supply chain. In addition, our web-2-print module opens doors to larger organisations. Can I download TemplateCloud designs? TemplateCloud designs are crowdsourced from freelance graphic designers who retain the copyright to their designs. When editing a design in the TemplateCloud library Bolt-on Partners will be able to access the PDF and, if required, the InDesign file. Fotolia what s the catch? There isn t. The same Fotolia terms and conditions apply, you just access them at a discounted rate! Can I determine the retail price point? You can discount, should that be necessary, but you can t exceed the stated retail price. However, you determine the artwork fees for each order, which provides a degree of price flexibility. What other charges are there? Included in the monthly fee are; 10 PDFs created by templates (Click Fees), and 25 other System Fees for jobs using OpenSource. Micro charges apply once each month s free allocation has been spent. Payment terms? The monthly fee and the system charges are charged monthly by direct debit. Payment terms of 30, 45 or 60 days will be offered depending on status. How long am I tied in for? An initial term of 6 months, with 6 months notice thereafter. There s something else I d like to ask / I d like to take things further You can drop us an at bolt-on@printing.com or contact one of our regional directors (see reverse for details). Want to move things on to the next stage? bolt-on@printing.com 15

16 FIND OUT MORE Scotland and North: James m: e: Midlands, South West and Wales: Chris m: e: London and South East: Paul m: e: Northern Ireland: Mat m: e: Third Avenue The Village Trafford Park Manchester M17 1FG t: