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1 PRODUct outline Point Topic has provided the fixed broadband picture form local to global since Organisations around the world use our international datasets to support their planning and understanding of the markets. In the UK we provide in depth analysis in our UK Plus products as well as detailed data, more than a decades worth, at postcode level on all that you need to know on fixed broadband. thinkbroadband has been the independent voice of news, analysis and evidence based reporting in the UK since Their standard setting speed tests and tireless work on the detail of presence, bandwidths and adoption have helped establish the definitive and most up to date information sets available. They provide insight that the industry as well as the English, Welsh and Scottish Governments acknowledge as the benchmark for measurement. The most current, accurate and accessible datasets on broadband in the UK. Recognised as industry experts our analysts are regularly called on for international and UK conferences as well as acting as judges on numerous awards in the UK, Europe and across the world.

2 POINT TOPIC & THINKBROADBAND ADVANCED COLLABORATION FOR BROADBAND INSIGHT AND INFORMATION We are now able to offer more data, with more granularity and the most up to date view of broadband in the UK from postcode to national level. Our data and analysis are available from single fields at a local level through to the complete national picture. Combining datasets from two respected sources that already underpin decision making across the UK allows you access to research and analysis programs costing many times the price you pay. OUR SERVICES IF YOU WORK IN BROADBAND IN THE UK YOU HAVE TO HAVE THESE INPUTS. CURRENT DATASETS FORECASTS FULL PACKAGE THE LA STORY Analysis and broadband availability and take-up by operator, bandwidth, technology. Forecast data and broadband analysis by operator, bandwidth, technology. Combination of detailed current and historical analysis and forecasts. Modelling for detailed business cases in your area to secure funding. from 2,000 up to 50,000 from 2,000 up to 15,000 from 2,000 up to 60,000 up to 10,000 REGULAR UPDATES - EVEN DAILY! AVAILABILITY & TAKE-UP AT A POSTCODE LEVEL. SYNERGY PRACTICAL APPLICATION OF DATASETS & ANALYSIS THINKPOINT 1 AVOIDING OVERBUILD Making a business case for broadband and in particular deciding which technologies are likely to prosper and where they may benefit from, or be negatively affected by, subsidy is important for the success and impact of any deployment. Existing competition, overbuild and projected deployments and technologies are vital inputs, often expected and even mandated in the various processes in play to maximise the spread of next generation broadband solutions. The take-up picture, by technology and operator adds to your understanding and the viability of your business case. Point Topic s rolling research programmes allow us to factor in externalities and exogenous impacts and overlay the normal market functions and expectations to arrive at the canonical fixed broadband picture from postcode to nationwide. Regular in depth updates are published and a constant feed augments our geography, analysis and overall understanding of the market.

3 CURRENT DATA WHERE IS IT NOW? The most up to date look available on the market. We bring our experience, depth of research and well established and proven process for pinpointing the broadband deployments across the UK today. With several million speed tests across the majority of the UK postcodes extending over more than a decade we have established the current and legacy footprints of the suppliers, technologies and bandwidths that all you to quickly access the information/data/input you need. We keep up to date with a rolling research programme at Point Topic and thinkbroadband with extensive industry contacts, desk research and regular inputs from the operators themselves. We have a proven track record an industry presence and access to some of the most experienced analysts in the field. More footprints from more suppliers with regular updates and supporting projects that allow us to track Virgin Media, BT, CityFibre and the rest of the network operators in the UK today. With increasing amounts being invested in full fibre in particular, the motivation to plan deployments while avoiding overbuild and maximising returns has increased. In a market where there are more players than ever before it is increasingly important to understand what the competitive environment is at all levels including current and expected take-up rates as well as the players in place and those on the way. Ask us for more information a phone call or a meeting. PACKAGE from 2,000 up to 50,000

4 FORECASTS WHERE WILL IT BE? FORECASTS TO 2025 BASED ON THE MOST COMPLETE DATASETS AVAILABLE. Our forecasting models have been developed and refined over a decade. Historical time series enable us to examine in detail what has gone before and understand the outcomes. More than twenty years worth of subscriber, tariff and geographic data support our models and analysis so that you can base your decisions on the best and most up to date information available. Our data and analysis is in use across the industry. We have provided the forecasts and rationale for the deployment decisions and competitive reactions of multiple operators. In combination with thinkbroadband and their daily updates on presence and tariffs we are able to compare, adjust and confirm our projections quickly using the most up to date information in the market. We use a combination of techniques to forecast the availability as well as take-up of fixed broadband services by location, operator and technology. At the heart of our take-up modelling is the Gompertz curve. Our global coverage and longitudinal datasets allow us to incorporate analysis from around the world to inform our understanding of the UK. LONG TERM CONSISTENCY Despite the distortions, interventions and the various market shocks over the last 10 years the Gompertz based methodology allows us to predict outcomes with confidence. PUBLIC POLICY IN ACTION The Korean government implemented the KII in the early part of the century. The intervention distorted the market as the results show as urban consumers suddenly had access to a service priced at a level that was attractive enough to shift the consumption curve considerably. We can learn much from this particularly when it comes to reviewing the proposed interventions and the expected effects on availability and take-up researched for WP2000. SUBSTITUTION AND TECHNOLOGY EFFECTS At this intersection we can see the cable market reaching its ceiling as service providers and consumers prefer FTTx, or products labelled as FTTx. So cable deployment stops while FTTx numbers increase and we can see the substitution effect as DSL lines are replaced by a clearly technologically superior product. A comparison that is much less marked with cable v FTTx. Ask us for more information a phone call or a meeting. PACKAGE from 2,000 up to 15,000

5 FULL PACKAGE G.FAST, FTTP AND CABLE IN THE UK DEPLOYMENT AS OF MAY 2018 The latest output from ThinkPoint, the new joint product from Point Topic and thinkbroadband, includes a first look, in detail, at G.fast and FTTP deployments from Openreach. The networks are expanding rapidly as competition in the ultrafast sector hots up. The increasing number of operators in the market, some retail, some wholesale but all keen to establish their own footprints and monetise their assets. This applies across sectors and across the country as governments, national and local, struggle to keep up with the rapidly evolving picture of supply, demand and societal impact. The combination of data from ThinkPoint also allows us to establish the cable footprint with a high degree of accuracy. We track tests and ongoing work to help you understand the spread of the DOCSIS networks and the potential impact of Project Lightning. The data on where broadband is, in all it s forms and flavours, where it will be and most crucially where it was, in detail, allows us access to the best training datasets in the industry for our models. Ask us for more information a phone call or a meeting. PACKAGE from 2,000 up to 60,000

6 PRACTICAL IMPLEMENTATIONS The LA Story - helping local governments support their stakeholders Point Topic and thinkbroadband have a long track record of providing data, analysis and support to a range of clients. One sector that is particularly active today is national and local government. As broadband transitions to a utility and USO implementation in the UK approaches there is a strong drive to provide access and drive take-up for residential and business premises and services enabled by the bandwidth made available. Our understanding of historical projects, broadband supply and the tools available to support the spread of broadband is available to you in comprehensive form and granular detail. ISP Voucher Scheme Map We supply and support: Detailed current, historical and forecast data for your area benchmark and plan -Heatmaps, data, interactive tools Broadband take-up and tier/tariff/operator adoption what s good and what s bad and where - It s not just about supply. Zoom in and target with our data and analysis Tools and modelling for detailed business cases with a proven track record of securing funding with input from Adroit Economics. Established in 2005, it has developed a number of models and tools to help government, local and regional authorities create policy and programmes to address broadband gaps, including provision of faster broadband. Ask us for more information a phone call or a meeting. PACKAGE up to 10,000