The power of the cloud. Your challenges. Have the future today, your way

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1 The power of the cloud Your challenges Have the future today, your way

2 Today s business challenges Increasing enterprise growth An unpredictable economic climate and a constantly changing technological landscape are conspiring to create one of the most challenging business environments for decades. With challenge comes opportunity. With the tectonic shift in technology, HP Enterprise Services is bringing innovative and dynamic cloud solutions to help businesses like yours respond quickly to market demands and compete successfully. Moving to the cloud promises greater flexibility, speed to market and reduced operating expenditure giving you the power to innovate and enhance customer experience. Let cloud help address your current challenges and get your business ready to take on the next...whatever they are. Delivering operational results Attracting and retaining new customers Improving IT applications and infrastructure Creating new products and services Improving efficiency Improving margins Attracting and retaining the workforce Improving marketing and sales effectiveness Expanding into new markets and geographies The top 10 business priorities Gartner recently identified among CIOs. 2

3 The possibilities of your cloud Cloud computing has the ability to free businesses from the most fundamental of restraints impacting growth including the need for significant investment in order to realise gains. The positive outcomes of your cloud Extract the value from the host of positive outcomes cloud can enable: The power to...increase speed up of execution You ll no longer have to struggle over determining the right time to make an IT investment. Cloud offers the potential to upgrade business and functional applications rapidly with an ROI period that s short and simple to calculate. The power to...increase speed to market The agility and scalability offered by cloud computing allows you to launch new products and services, as well as systems and processes and services in a fraction of the time it takes via traditional IT methods. You gain greater control of your operating environments and manage production to seamlessly meet peaks and troughs in demand. The power to...reduce costs You can react quickly to any peaks in demand without having the extra capacity on-site, by supplementing your existing capacity with a cloud solution. Cloud aligns usage with need, resulting in cost savings and faster access to services. The power to...increase productivity Cloud computing has a significant impact on provisioning. By moving applications and processes to the cloud, you can redeploy IT personnel to focus on more productive, higher-value projects. The power to...be more innovative Increased functionality, ease of use and mobility helps you meet information needs with greater speed and flexibility. And less costly cloud computing initiatives will allow smaller businesses to squeeze more projects from their IT budgets. The power to...improve customer experience Cloud-based services can add value for your customers by improving the user experience. The provision of consistently responsive and highly personalised services will help to secure customer loyalty and attract new customers. 3

4 The possibilities of your cloud We re thought leaders in supply chain standards and the advancement of business processes and efficiency. HP has the skill-set and mind-set to work with us while bridging both business and technology perspectives. Together, we focused on the end consumer and how to marry a cloud platform with a critical business need and a back-end business process to help save lives. John Keogh, Global Director Product and Consumer Safety, GS1 Global Office The power to...reduce CapEx Cloud computing offers the potential to shift significant capital expense to operating expense. You won t have to commit to spending money on the infrastructure, project management and testing required for on-premise IT solutions when you can buy the services, as and when you need them, from the cloud. The power to...expand and grow Cloud technologies allow you to enter new markets and grow your global reach. IT systems can be rapidly scaled-up to accommodate new users as companies grow, and systems can be seamlessly joined to cope with mergers and acquisitions. The power to...be more competitive The cloud increases the speed at which you can offer new products and innovative services, giving your business a real competitive edge. At the same time, the flexibility of cloud ensures you only pay for what you need, reducing overall costs. The power to...reduce your carbon footprint With the significant energy costs required to run large data centres, enterprises are increasingly looking at ways to reduce their power costs and carbon footprint. Cloud presents a significant opportunity to achieve both. Realise the possibilities Find out more about how a move to the cloud can benefit your business. Contact us 4

5 Sign up for updates hp.com/go/yourcloud Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein. Trademark acknowledgements if needed. HPE9297-IG-1.0-YC-V1, Nov 2013