POS solutions for shelf-space. Effective promotional activity.

Transcription

1 122 Effective promotional activity

2 POS and price communication Proposals that help promoting the product on the shelves. Selection of displays, stoppers and other formats that adapt to all types of fixtures. A choice of proposals where the product takes centre stage on the shelf.

3 Displays Displays Model: DISPLAYS WITH ONE FOLD Directly positioned on the existing paper label profile. Descriptive product and price label is placed directly in the label holder profile. Model: DISPLAYS WITH TWO FOLDS Directly positioned on the existing paper label profile. With a top fold for fastening on the profile and lower fold for holding label. Designs with fold for two independent labels. Model: DISPLAYS WITH BSG PROFILE Directly positioned on the existing paper label profile. The BSG profile (hinge) allows the movement of the display without having to move it. Suitable for product promotions, the BSG profile creates a rocker effect. Depending on its design, it can hold one or two labels. 124 Merchandising & visual communication

4 BSG Displays: Displays Model: BSG SLEEVE Extruded BSG sleeve to hold creative or price marking. Height of the housing sleeve can be modified as needed, may go from 105 mm with a minimum fold of 18 mm to 70 mm in height with a minimum fold of 53 mm. Width can also be modified according to requirements. LENGTH COLOUR SBA mm Transparent 50 SBA mm Transparent 50 In other measurements on request. Model: BSG 60 Profile with BSG for fastening to existing paper label profile Profile ideal for quick communication of offers, promotions or to categorise a section on the shelves. Label height: 60 mm LENGTH COLOUR SBA mm Transparent 50 In other measurements on request. Model: BSG 80 Profile with BSG for fastening to existing paper label profile Profile ideal for quick communication of offers or promotions. Label height: 80 mm LENGTH COLOUR SBA mm Transparent 50 In other measurements on request. Model: BSG - FREE It allows fixing sleeves or displays on other profiles available on the market. On request, consult with our sales department. Merchandising & visual communication 125

5 Displays Banner displays Model: BANNER DISPLAYS Directly positioned on the existing paper label profile. Displays with dual function: holding the descriptive label and side stopper (banner), this design with attractive die-cut shapes enhances the visual attractiveness in the aisles. Optional hinge profile and number of folds. Visual Solutions practical cases practical cases 126 Merchandising & visual communication

6 Displays with exchangeable banner Displays Model: SLEEVE WITH HEAT-SEALED BANNER Directly positioned on the existing paper label profile. Display with two folds to hold advertising and heat-sealed banner with handle, also for exchanging the creative. Manufacturing and custom design, consult for other available models. *1 *2 FASTENING SGP *1 BSG PROFILE 50 *2 STARLINE: *3 *4 *3 *4 OTHER EXISTING PROFILES OTHER EXISTING PROFILES ON REQUEST, CONSULT OUR SALES DEPARTMENT. Model: DISPLAY WITH BSG PROMO PROFILE Directly positioned on the existing paper label profile. Display with Rails on the back for stopper insertion and exchange. This system offers the change of creatives in campaigns, maintaining the original display. The final effect is an exchangeable banner display. SBA Merchandising & visual communication 127

7 Stoppers Wobblers Model: WOBBLERS Stoppers parallel or perpendicular to the shelf, with different positioning or fixing systems. Printed on one or two sides. Thermoformed stoppers, embossed, with 3D effect. Wobbler with adhesive for better fixation, can be used on different types of fixtures or glass shelves. Rocking twister, independent of the stopper, with adhesive. Wobbler parallel to the shelf. Wobbler perpendicular to shelf. 2-sided display. Visual Solutions practical cases practical cases 128 Merchandising & visual communication

8 Stoppers with clip Stoppers Model: STOPPER WITH CLIP Stoppers perpendicular to the shelf, attached to it by our Clip - Clik. Advertisement, with display and two-sided printing. Suitable in promotions or new product launches. Possibility of holding price label in stopper. Model: CLIP CLIK Holds stopper with clip or sleeves with clip in profile. SHJ Model: SLEEVE WITH CLIP Sleeve to hold creative. Fastened to shelf by Clip - Clik clip. DIMENSIONS SBC x 100 mm 500 In other measurements on request. Merchandising & visual communication 129

9 Stoppers Stoppers for clik holder Model: CLIK HOLDER STOPPER Positioning of Stoppers with Click holder on shelf. Perpendicular to the shelf space, two-sided display and printing. Direct attachment to shelf with drill holes. Model: CLIK HOLDER It fastens stoppers or sleeves to the shelf with drilling. SHS Merchandising & visual communication

10 Stoppers for clik holder Stoppers Model: CLIK HOLDER SLEEVE Sleeve to hold creative. Fastened to shelf by Clik holder. It also allows printing on the sleeve. DIMENSIONS SBC x120 mm 100 In other measurements on request. Model: MAGNETIC STAND FOR CLIK HOLDER Holder to bridge front with a maximum of 50 mm DIMENSIONS SHJ x 198 mm 100 Merchandising & visual communication 131

11 Displays Leaflet holder Model: TRANSPARENT LEAFLET HOLDERS Leaflet holder manufactured in transparent glasspack and corporate printing formats. Shelf installation via folding or adhesive. The material transparency facilitates leaflet display. Easy, self-mounting models. Standard designs for A5 and A6 leaflets, other measurements on request. Model: CUSTOM LEAFLET HOLDER Leaflet holder manufactured in different materials, with corporate printing formats. Shelf installation via folding, adhesive or clik holder. Different models: parallel or perpendicular to the shelf-space, with attractive designs that combine stopper and leaflet holder Easy, self-mounting models. 132 Merchandising & visual communication

12 Product displays: Displays Model: DESCRIPTIVE PRODUCT DISPLAYS Descriptive product displays that facilitate brand-customer communication at the point of sale. Thanks to its design, the display is placed directly on the label holder profile and assists the consumer to find out information at that point of sale on all product features, offering improved brand image and a better consumer shopping experience. Model: PRODUCT TESTER DISPLAYS: Manufactured in different materials, they facilitate the promotion of new products. Their design is characterised by going beyond the shelf-line, with custom space to hold the product (tester) to be displayed. Shelf installation via magnet, adhesive, or by length or weight of the product to display, drilled to the shelf. More information about product displays (see page ). Merchandising & visual communication 133

13 Shelf strips Model: PVC STRIPS Perfect complement in campaigns, promotions or product implementations. Also used in categorisation and segmentation by colour. Manufactured in various materials and printing systems: digital, screen printing or offset, depending on quantities and final finishes. Different formats according to label holder profile. Model: STRIPS IN ROLLS Shelf strips to cut to the desired size. Manufactured in different materials. 25-metre rolls. Minimum order: 10,000 meters Visual Solutions practical cases practical cases 134 Merchandising & visual communication

14 Shelf strips + stopper Model: SHELF-SPACE + STOPPER Attractive segmentation in the profile by means of shelf strips with side finish in stopper, optional on one side or on both sides, with display perpendicular to the shelf. Perfect complement in campaigns, promotions or product implementations. Possibility of holding price communication. Model: ZIG - ZAG STOPPER The zig - zag allows three different positions to position the product on the shelves: Stopper centrally positioned on the shelf strip, stopper with left side position or right side position. The shelf strip is placed in the profile visor, the stopper is perpendicular to the shelf. Merchandising & visual communication 135

15 Promotional trays Model: SHELF COVER Shelf cover or decorative trays, a perfect complement in visual promotion, ideal in stock-outs. Trays manufactured in individual glasspack to join as required or in promoroll (see page 279). Back with magnet or adhesive. Designs with folds at different angles. Printed message both on base and on front. Model: TRAYS Thermoformed trays, protagonists in implementing product families by colour code. Segmentation in the dairy section by sub-families using colour, represented and identified in the different POS elements used. Price placement with the family of * Starline profiles injected in the same colour as the tray and paper label profiles 136 Merchandising & visual communication

16 Fronts Model: PEAK PROMO Transparent profile with internal visor for installing promotional strip. Ideal for segmentation of product families, new implementations or launching new products. Magnet-fixing to shelf. Optional with adhesive. Custom designed promotional strip. On request, consult with our sales department. Model: FRONT INDICATOR Installation on shelves with adhesive or magnet, manufactured in PVC. Advertising format that limits to the front the facing number of non-displayed product, due to stock-outs or security reasons. Model: AREA SEPARATOR Installation on shelves with adhesive or magnet, manufactured in PVC. Wedge-shaped advertising format that limits to the front the number of product facings or families. Merchandising & visual communication 137

17 Fronts Model: BRANDLINE FRONT The Brandline fronts are the perfect solution for highlighting your brand or product on the shelves. Brandline has a wide range of fronts with different measurements and heights. With the aid of its accessories, clips and separators, they help make this system the most effective solution for segmenting and highlighting your products on the shelves. Front profile section: FRONT PROFILE DESCRIPTION COMMUNICATION PROFILE HEIGHT LABEL HEIGHT 1. OR25 PRINTED OR TT. + PAPER LABEL 17 mm 25 mm 2. ORC25 PRINTED OR TT. + PAPER LABEL 17 mm 25 mm 3. BR30 PRINTED OR TT. + PAPER LABEL 10 mm 30 mm 4. ORS25 PRINTED OR TT. + PAPER LABEL 17 mm 25 mm 5. FTD20-25 PRINTED OR TT. + PAPER LABEL 31 mm 19 (top) / 25 mm (front) 6. FTS30 PRINTED OR TT. + PAPER LABEL 32 mm 30 mm 7. ORC42 PRINTED OR TT. + PAPER LABEL 37 mm 42 mm 8 BSHL + FSHL PRINTED OR TT. + PAPER LABEL 38 mm 19 (top) / 29 mm (front) Select Accessories: ACCESSORIES: DESCRIPTION 1. PRODUCT DISPLAY PRODUCT HIGHLIGHTER 2. INNOVATION FRONT COMMUNICATION 3. LEAFLET STAND LEAFLET HOLDER 4. VISUAL SUPPORT COMMUNICATION 5. INNOVATION WINDOW PRODUCT HIGHLIGHTER 138 Merchandising & visual communication

18 Fronts Select clip: Select separator: DESCRIPTION CLIP DIMENSIONS COMMUNICATION PROFILE COMPATIBLE DESCRIPTION SEPARATOR THICKNESS COMMUNICATION PROFILE COMPATIBLE 1. OFC30BR-CLIP60 39 x 59 mm OFC30-OR25 2. OFC30BR-CLIP x 119 mm OFC30-OR25 3. RF 32.5 mm ORS25-ORC25 4. SF 32.5 mm ORS25-ORC25 5. RF45 45 mm OR25-ORC25 6. BESPOKE DESIGN OPTIFLAG 0.5 mm All 2. OFC-FLAG 0.5 mm OFC30 - OR25 3. OFC-FLANK 0.5 mm OFC30 - OR25 4. OR-FLAG1 0.7 to 1 mm All (Except OFC30) 5. OR-FLAG2 1 to 2 mm All (Except OFC30 The Brandline fronts offer the possibility of installing integrated LED lighting, thanks to the connection of our Ad'Lite LED lighting system (see page 24). The result, more effective product and brand communication, creating a more attractive sales environment. Merchandising & visual communication 139

19 Fronts Model: ORC42 KIT BRANDLINE ORC42 KIT profile corresponds to the Brandline front range. Can hold product samples in the front, offering added value in the product communication to the shopper. This solution can be completed with all accessories of the Brandline fronts range. Custom creative design. Model: FRAGRANCE TESTER ORC42 YOYO accessory for Brandline fronts that enables holding and testing the product fragrance, thus improving the customer s shopping experience. -ORC42 YOYO directly fit in the ORC42 front. -FS YOYO is fastened directly onto any flat surface. 140 Merchandising & visual communication

20 Promotional trays - advertising Kits Model: FLEX TRAY TRAYS- CLASSIC TRAYS Display trays perfect for any implementation. Its versatility adapts to any product family. Variety of sizes and accessories that make this solution the most versatile tool for the attractive shelf-space display of your products. More information (see pages 256 to 265) Model: SHELF ADVERTISING KITS Advertising kits formed by different elements vital in promoting the point of sale: dividers with base, shelf covers, * Starline profiles, displays, stoppers, combined with various fastening elements and our optimus system achieve an optimal promotional campaign and a better shopping experience thanks to good shelf visibility. Shelf cover with front at 45, magnet fastening. Display more stoppers with space for label. Design created especially for each promotion. Dividers with individual base, attached with magnet or adhesive. Combination with our optimus system and with the *Starline profile family, also available in any RAL colour (see page 70). Merchandising & visual communication 141

21 Promotional windows Model: PROMO WINDOW Extending promotional window, both horizontally and vertically. Window manufactured in glasspack printed in front and side, ideal for shelf promotions. Attached to shelf by snail clip for closed windows and BSG profile for U-shaped windows. SNAIL CLIP SMM BSG SBA Model: ECO PROMO WINDOW Horizontally extending promotional ECO windows from 700 mm to 1300 mm. Made in 5 mm polypropylene, with two creative exchange sleeves. Optional also fixed and direct printing on the sleeve. Attached to shelf using two galvanised metal bases (1 mm) with magnet on base and joined to the prism by means of Velcro to facilitate their implementation. 142 Merchandising & visual communication

22 Promotional windows Model: SMART WINDOW Promotional windows fixed and extendable, manufactured in Forex Smart (10 mm). Ideal to communicate promotions on the shelf. Attached to shelf using two galvanised metal bases (1 mm) with magnet on base and joined to the prism by means of Velcro to facilitate their implementation. Model: WINE SECTION PROMOTIONAL FRAME Promotional frame with one facing for wine section, made of metal or methacrylate. Potential to highlight the incorporation of new brands or offer the customer messages on beverage choice. Attached to shelf using magnet. Merchandising & visual communication 143

23 Separators Model: SEPARATORS Separators that delimit shelves with product from the same family. They protrude in the aisle to enhance their visual effect. Installation with danglers, depending on the different types of fixtures (see page ). Different heights and designs as required. Visual Solutions practical cases practical cases Model: MAG SME Merchandising & visual communication

24 Separators Model: CHILLED SECTION SEPARATORS Special separators for chilled section. They protrude in the aisle to enhance their visual effect and delimit products from the same family taking advantage of the printed text and the categorisation of families by colours. According to fixtures, installation is via danglers (see page ) or other fastening systems (see page ). Model: CLIP See other models. SHJ Merchandising & visual communication 145

25 Prisms Model: PRISM Vertical signage, separator in the form of Prism used to indicate subfamilies on shelves. Can be made with printing or sleeve to exchange communication as required, suitable for implementation changes. The message display is both side and front. Model: EXTENDING PRISM Vertically extending Prism (top and bottom) according to space requirements or promotion. Ideal for dramatisation in the section and promotional campaigns since it allows you to display or hide the expandable text. Attached to shelf using two galvanised metal bases (1 mm) with magnet on base and joined to the prism by means of Velcro to facilitate their implementation. Dimensions Prism without extensions: 80 x 500 mm Dimensions Prism with extensions: 80 x 850 mm Model: BASE On request, consult with our sales department. 146 Merchandising & visual communication

26 Danglers Model: DANGLERS Danglers to install separators, designed and custom manufactured according to the type of fixtures and shelf placement. Model: MAG Magnetic dangler for attachment of separators. Regulation of space for creative through hooks. Can be installed in three positions: on shelf, low shelf and gondola post. Also allows installment in 8 angle positions, thanks to its octagonal socket. Magnet strength 7 kg. Standard product. SME Visual Solutions practical cases practical cases Merchandising & visual communication 147

27 Danglers Model: SNIPER Sniper holder for attachment of separators. Manufactured in polycarbonate, with hooks in a fixed position. Installation on shelves with magnet, adhesive or metal clips. It also allows the placement of creative in its upper and rear part. Standard product. On request, consult with our sales department. Visual Solutions practical cases practical cases Model: MAGNETIC DANGLER FOR CHILLED SECTION To cover methacrylate front. On request, consult with our sales department. 148 Merchandising & visual communication

28 Danglers Model: DANGLER MAGNET FOR PROJECTION SHELF Optional with bores. On request, consult with our sales department. Model: DANGLER MAGNET FOR STRENGTH BAR On request, consult with our sales department. Model: DANGLER MAGNET FOR PROJECTION SHELF On request, consult with our sales department. Merchandising & visual communication 149