CREATIVE BRIEF (BRANDING)

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Lucy Harvey
5 years ago
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3 Pg 3 1. INTRODUCTION Please outline the time line and project contact details PRIMARY CONTACT & POSITION/FINAL APPROVAL: What is the approval/revision process? FINAL (COMPLETION) DUE DATE: BUDGET: 2. ABOUT YOUR ORGANIZATION Please state any background information that will allow us to have a deeper understanding of your project/company and well as serve as an aid in the execution of the design. MISSION STATEMENT: DO YOU HAVE AN OFFICIAL TAG LINE? COPYRIGHT NICTE DESIGN. ALL RIGHTS RESERVED.

4 Pg 4 2. ABOUT YOUR ORGANIZATION (CONT.) Please state any background information that will allow us to have a deeper understanding of your project/company and well as serve as an aid in the execution of the design. SERVICES / PRODUCTS PROVIDED: WHAT IS THE DIFFERENTIATING VALUE YOU BRING TO THE MARKET? HISTORY OF YOUR ORGANIZATION: How long has it been in business, the founders, how many employees, geographic location COPYRIGHT NICTE DESIGN. ALL RIGHTS RESERVED.

5 Pg 5 3. THE OBJECTIVE OF YOUR BRAND Here is where we dig deep into the core of your why, values and positioning. PLEASE WRITE THE EXACT NAME YOU WANT TO USE FOR YOUR LOGO: WHAT FORESEEABLE USES WILL YOUR LOGO HAVE? (Select all that apply) Business cards Stationary Website Marketing collateral Signage Apparel WHAT IS YOUR VISION FOR YOUR BRAND? IF YOU ARE RE, WHAT LED YOU TO IT? LIST 5 WORDS THAT DESCRIBE YOUR BRAND: For example: is it adventurous, generous, strong, faithful, energetic. DESCRIBE YOUR BRANDS PERSONALITY (OR BRAND ARCHETYPE) How does this differentiate your business from its competitors? How does it reach to your customers hopes, aspirations, feeling of belonging? IF YOU DON T KNOW YOUR BRAND ARCHETYPE, WOULD YOU LIKE TO KNOW? Brand archetypes are a powerful tool that helps you identify a strong sense of identity towards your brand. These help craft messages that evoke certain experiences/feelings for the customer s target market. COPYRIGHT NICTE DESIGN. ALL RIGHTS RESERVED.

8 Pg 8 7. WHO ARE YOUR COMPETITORS? Please include website links to your competitors and list what you like/dislike about their brand (include at least 3 competitors). COPYRIGHT NICTE DESIGN. ALL RIGHTS RESERVED.

9 Pg 9 8. DO YOU HAVE COLOR / TYPEFACE REQUIREMENTS? If you do, please include them. For example: no handwritten fonts, no polka dots...) 9. ARE YOU PLANNING TO TRADEMARK YOUR LOGO? Would you need assistance with it? 10. DELIVERABLES REQUIRED For example: brandmark, icon/symbol, logotype, fonts, brand pattern, business identity system, website, etc. 11. ADDITIONAL REQUIREMENTS Please provide any additional requirements or thoughts. COPYRIGHT NICTE DESIGN. ALL RIGHTS RESERVED. send form