GCSE Business Studies

Transcription

1 Half-Term 1 5 th September 12 th September 19 th September 26 th September 3 rd October 10 th October 17 th October Curriculum Details UNIT 1 : Introduction to Small Business Topic 1.1 Spotting a Business Opportunity An understanding of businesses and what they do, as well as the different types and sizes of businesses that exist and the difference between goods and services. This topic considers how to spot a successful business opportunity, what customers need and how can this be identified. It also looks at how businesses can identify gaps in the market, analysing competitor strengths and weaknesses and what is meant by adding value. Students will also look at the different options available to businesses for starting up in business, including franchising and its advantages and disadvantages, together with what makes a good location for a business. Topic 1.1. Spotting a Business Opportunity - Knowledge Checklist Businesses i. I can gives examples of different types and sizes of businesses ii. I can describe the difference between goods and services iii. I can explain what the transformation process is and how it is used to create finished goods. iv. I can state the different sectors that businesses operate in Understanding Customer Needs Market Mapping i. I can give examples of different types of customers. ii. I can explain some of the ways businesses try to meet different customers needs in different ways. iii. I can explain what market research is and why it is used by businesses. iv. I can explain the difference between primary and secondary research. v. I can explain the difference between quantitative and qualitative research. vi. I can state the different types of market research. vii. I can explain some of their advantages and disadvantages. i. I can define market segmentation. ii. I know that a segment contains customers with similar buying habits. iii. I can state some ways a market can be segmented. iv. I can explain what a market map is. v. I can explain how businesses use market maps to find a gap in the market Competition i. I can explain why new businesses need to identify their competition. ii. I can explain why new businesses need to know their competitors strengths and weaknesses. iii. I can suggest ways that a new business can beat the competition.

2 1.1.4 Added Value Franchising i. I can define the term adding value means. ii. I can explain what the term unique selling point (USP) means. iii. I can state some ways a business can add value. iv. I can explain some of the benefits for a business of adding value. i. I can explain what a franchise is. ii. I can state some advantages and some disadvantages of franchising. iii. I understand the differences between franchising and setting up alone. iv. I understand the importance of choosing the right location when setting up a franchise. Students will be set at least two Think Pink, Go Green assessed activities within Half-Term 1, for example a homework piece and an end of topic assessment consisting of past exam paper questions, case study questions, research tasks.

3 Half-Term 2 31 st October 7 th November 14 th November 21 st November 28 th November 5 th December 12 th December Curriculum Details UNIT 1 : Introduction to Small Business Topic 1.2 Showing Enterprise An understanding of the skills needed to be enterprising and how creative thinking can develop a competitive advantage for businesses. Considers what questions entrepreneurs need to ask, how new business ideas come about and can be successfully brought to market and why calculated risks need to be taken. Students also gain an insight into the importance of planning, thinking ahead and making connections to aid business success. Topic 1.2. Showing Enterprise - Knowledge Checklist What is Enterprise? Entrepreneurs and Enterprise Skills Thinking Creatively i. I can define the term enterprise. ii. I can explain what an Entrepreneur is. iii. I state some of the qualities Entrepreneurs have. iv. I can state some of the reasons Entrepreneurs start businesses. i. I can state some key skills Entrepreneurs need. ii. I can outline some of the questions Entrepreneurs ask themselves when starting a business. iii. I can explain what is meant by taking a calculated risk. iv. I can state some of the risks and rewards of being an entrepreneur. i. I can state some possible sources for business ideas. ii. I can explain what is meant by deliberate creativity. iii. I can explain what lateral thinking is. iv. I can explain what Blue Skies thinking is. v. I can explain what Do Bono s Hats is and how it is used. vi. I can explain what mind mapping is Invention and Innovation i. I can explain the difference between invention and innovation. ii. I can explain what is meant by product innovation. iii. I can explain what is meant by process innovation. iv. I can explain what a trade mark is. v. I can explain what is meant by copyright. vi. I can explain what a patent is. Students will be set at least two Think Pink, Go Green assessed activities within Half-Term 2, for example a homework piece and an end of topic assessment consisting of past exam paper questions, case study questions, research tasks.

4 Half-Term 3 2 nd January 9 th January 16 th January 23 rd January 30 th January 6 th February 13 th February Curriculum Details UNIT 1 : Introduction to Small Business Topic 1.3 Putting a Business Idea into Practice An understanding of practicalities of making a business idea happen, including possible objectives in setting up a new business, possible sources of finance available and what qualities are needed by successful entrepreneurs. Students also gain an understanding of the contents and importance of business plans and how to estimate revenues, costs and profit, as well as an introduction to cash flow management. Topic 1.3. Putting a Business Idea into Practice - Knowledge Checklist Objectives of a new business i. I can state some of the financial objectives of a new business. ii. I can state some of the non-financial objectives of a new business. iii. I can explain what is meant by a social enterprise Business Costs Revenues and Demand i. I can explain what costs are. ii. I can define fixed costs. iii. I can give some examples of fixed costs. iv. I can calculate total fixed costs. v. I can define variable costs. vi. I can give some examples of variable costs. vii. I can calculate total variable costs. viii. I can calculate total costs. i. I can explain what revenue is. ii. I can state some of the ways businesses generate revenue. iii. I can calculate revenue. iv. I can explain why price affects revenue. v. I can explain what demand is. vi. I can explain why revenue is affecting by demand. vii. I can suggest ways a business can increase its revenue Understanding Profit i. I can explain what profit is. ii. I can calculate profit. iii. I can explain what is meant by retained profit. iv. I can state some of the ways businesses can increase their profit.

5 1.3.5 Understanding Cash Flow Business Plans Obtaining Finance i. I can state some of the different kinds of cash flow businesses have. ii. I understanding why cash flow is important to businesses. iii. I know the difference between and cash flow forecast and a cash flow statement. iv. I can complete a simple cash flow forecast. v. I can state some cash flow problems a business might have. i. I can explain what a business plan is. ii. I can state some of the key information included in a business plan. iii. I can explain why businesses use a business plan. i. I can explain why finance is important to businesses. ii. I can state some of the main sources of internal finance available to businesses. iii. I can state some of the main sources of external finance available to businesses. Students will be set at least two Think Pink, Go Green assessed activities within Half-Term 3, for example a homework piece and an end of topic assessment consisting of past exam paper questions, case study questions, research tasks.

6 Half-Term 4 27 th February 6 th March 13 th March 20 th March 27 th March 3 rd April Curriculum Details UNIT 1 : Introduction to Small Business Topic 1.4 Making the Start-up Effective An understanding of practicalities of making a business idea happen, including possible objectives in setting up a new business, possible sources of finance available and what qualities are needed by successful entrepreneurs. Students also gain an understanding of the contents and importance of business plans and how to estimate revenues, costs and profit, as well as an introduction to cash flow management. Topic 1.4. Making the Start-up Effective Knowledge Checklist Customer Focus and Satisfaction An Introduction to the Marketing Mix The Importance of Limited Liability i. I can explain what customer focus is. ii. I can explain the difference between a customer and a consumer. iii. I can explain what is meant by repeat purchase. iv. I can explain what customer service is and why it is important. v. I can state some of the things customers expect from businesses. i. I can explain what the marketing mix (4Ps) is. ii. I can state what the 4 Ps of the marketing mix are. iii. I can explain why Product is an important part of the marketing mix. iv. I can explain why Price is an important part of the marketing mix. v. I can explain why Place is an important part of the marketing mix. vi. I can explain why Promotion is an important part of the marketing mix. i. I can explain what a sole trader is. ii. I can state some of the advantages and disadvantages of being a sole trader. iii. I can explain what a limited company is. iv. I can state some of the advantages and disadvantages of being a limited company. v. I can explain the difference between limited liability and unlimited liability. vi. I can give some reasons why limited liability is important to businesses Legal and Tax Issues for Start-ups i. I can state the stages of setting up a new business. ii. I can state some of the factors in choosing an acceptable business name. iii. I can explain the importance of keeping accurate records once a business is up and running. iv. I can state some of the taxes a business start-up has to be pay.

7 1.4.5 Recruiting Staff Training Staff Motivating Staff i. I can state some of the options small business owners have for employing staff. ii. I can state some of the advantages and disadvantages of the different options for employing staff. iii. I can state the stages of the recruitment process. iv. I can explain what a job description is. v. I can explain what a person specification i. I can explain what training is. ii. I can explain what induction training is. iii. I can explain what on-the-job training is. iv. I can explain what off-the-job training is. v. I can state some of the benefits of training staff. i. I can explain what motivation is. ii. I can explain some of the financial ways of motivating staff. iii. I can explain some of the non-financial ways of motivating staff. iv. I can state some of the advantages of having well-motivated staff. Students will be set at least two Think Pink, Go Green assessed activities within Half-Term 4, for example a homework piece and an end of topic assessment consisting of past exam paper questions, case study questions, research tasks.

8 Half-Term 5 24 th April 1 st May 8 th May 15 th May 22 nd May Curriculum Details UNIT 1 : Introduction to Small Business Topic 1.5 Understanding the Economic Context An understanding of the economic factors that affect businesses, including the effect on price and quantity sold, the impact of interest and exchange rate changes and how these affect exports and imports. Students also gain an understanding of the business cycle and how businesses are affected by different stages in the cycle. In addition, students look at how different stakeholders in business are affected by economic factors and business decisions. Topic 1.5. Understanding the Economic Context Knowledge Checklist Demand and Supply i. I can explain what a commodity is. ii. I can explain the difference between a commodity market and a goods (normal) market. iii. I can explain why prices in commodity markets affect prices small firms have to pay for raw materials and energy costs. iv. I can explain what is meant by supply. v. I can explain what is meant by demand The Impact of Interest Rates The Impact of Exchange Rates i. I can explain what credit is. ii. I can explain why small businesses might need credit. iii. I can state some examples of business credit. iv. I can explain what interest rates are. v. I can explain how changes in interest rates affect small businesses and consumer spending. i. I can explain what is meant by exchange rates. ii. I can explain how changes in the /$ and the / exchange rates affect small businesses if they trade abroad. iii. I can explain the impact of changes in exchange rates on the price of imported and exported goods. iv. I can calculate exchange rates on product prices The Impact of the Business Cycle i. I can explain what is meant by the economy and economic growth. ii. I can explain what is meant by the business cycle. iii. I know that economic activity tends to rise and fall. iv. I can explain how changes in the level of economic activity affect small businesses.

9 1.5.5 Business Decision and Stakeholders i. I can explain what a stakeholder is. ii. I can give examples of internal stakeholders to a business and why they have an interest in the business. iii. I can give examples of external stakeholders to a business and why they have an interest in the business. iv. I can explain what a job description is. v. I can give examples of conflicts between different stakeholders. vi. I can explain how business decisions affect different stakeholders. Students will be set at least two Think Pink, Go Green assessed activities within Half-Term 5, for example a homework piece and an end of topic assessment consisting of past exam paper questions, case study questions, research tasks.

10 Half-Term 6 5 th June 12 th June 19 th June 26 th June 3 rd July 10 th July 17 th July Curriculum Details UNIT 1 : Introduction to Small Business and UNIT 2: Investigating Small Business - Controlled Assessment Unit 1: Subject knowledge will be consolidated and students will sit a 1 hour full mock exam paper. Students will receive individualised written feedback from their teacher, giving an opportunity to reflect upon their performance, with clear targets for improvement. Unit 2: Students will spend the majority of this half-term producing their Controlled Assessment, which is worth 25% of their final GCSE grade. This will involve collecting focused primary and secondary research data, presenting this data which they will then use to submit their written report. Guidance and support will be provided in accordance with the Exam Board rules on delivery of controlled assessment. This unit is internally assessed and externally verified by exam board moderators. UNIT 1 Topics 1-5 inclusive, as previously outlined. UNIT 2 Controlled Assessment The unit builds on subject knowledge acquired through the study of Unit 1 content. As previously outlined for Unit 1 topic content. Students will be set at least two Think Pink, Go Green assessed activities within Half-Term 6, for example a homework piece, an end of topic assessment, research tasks to support Controlled Assessment, a mock exam paper consisting of past exam paper questions, case study questions.