Put your brand in front of 23,000 students in the South West

Transcription

1 Put your brand in front of 23,000 students in the South West

2 Media pack 2017/18 Welcome to University of Bristol Students Union Media Pack 2017/18, with the full list of options available for companies of all sizes to reach our student body. With Bristol SU, your business can enjoy a wide range of marketing opportunities. Whether you want a short-term boost to a current campaign, or to build a longer-term relationship, we can assist. We offer direct contact with our students, online lead generation, above-the-line awareness raising, or alignment to one of our flagship events. Whatever your need, we can tailor a package to suit. We work with large graduate recruiters, nightclubs, local restaurants, startups and everyone else in between. We look forward to working with you. FAST FACTS A world top 50 university A top three university for leading employers Total Students 23,000 Undergraduate 15,000 Postgraduate 8,000 International 5,500 Fresher s intake 6, ,000 yearly website sessions database of 15,000 opted-in students 12,000 attendees at Bristol SU Welcome Fair A great success. Very helpful and friendly staff, great location, great venue, great footfall. Graduate Recruitment Bureau, leading UK recruitment service provider 330 clubs and societies Please note - all prices exclude VAT. All advertising opportunities are subject to change and availability.

3 Bristol SU marketing calendar Here s our at-a-glance calendar of marketing opportunities throughout the year. Being associated with these campaigns gives high levels of exposure and builds lasting awareness with our students. If you d like to see our proposals for each of these, contact Pete Murdoch.. August September October - December February A Level results day Welcome Week & Welcome Fair Term 1 Winter graduation Offers? Accepted. Our new students are getting hyped to come to Bristol. Time to make your first impression. Your first chance to meet our new and returning students and let them know about your brand. Once Welcome s done, it s the SU s busiest month with thousands of students trying new things. Two days where our building is jampacked with students and families celebrating their time at Bristol. - Printed ad package - Welcome digital takeover - Welcome fair stand - Web leaderboard - Street team stand - Web leaderboard - Event stand package - Solus .. March June July Varsity series Bristol vs. UWE Bristol SU Awards Summer graduation Engage the city s 50,000 students as 1,500 athletes face off in 60 sports, in venues across Bristol. - Series sponsorship - Event stand The SU s most prestigious event invites the university and city to celebrate our students best work throughout the year. - Exclusive partnership - Category sponsorship Six days where our building is jam-packed with students and families celebrating their time at Bristol. - Six-day exclusivity - One-day stand Multi-ad packages available on all products. Contact Pete Murdoch for more details.

4 Freshers media The start of term one is always a huge opportunity for businesses and student groups alike. With thousands of new people entering the city, it s crucial to be visible at the moment they are making decisions about their new lifestyle at university. Here are some dedicated options for this key time of year. 155,000 web visits in the first month of term one 12,000 went to our 2016 Welcome Fair, with 80% saying they loved it WELCOME FAIR 22 September 2017, Durdham Down Our Welcome Fair provides the perfect opportunity to interact and engage face-to-face with students, right at the beginning of their university experience. Our fair is a colourful mix of Commercial, University and student stalls, and is one of the biggest and most popular in the country. With a footfall of 12,000 last year, it is the perfect opportunity to make a lasting impression and develop long-term brand awareness. Spaces are limited so please contact us for more details and to book your place (subject to availability). >> Watch our Welcome Fair video to see what it s all about >> Welcome Fair options Stage main sponsor 3,500 Large outdoor space 2,500 Standard outdoor 3m x 3m 1,750 space Premium stall 12ft x 4ft 1,650 Standard stall 6ft x 4ft 1,150 Public sector / 6ft x 4ft 550 University Site flyering 550 "It was a great event with great opportunities. We re glad we could be a part of it and we re definitely planning to attend Bristol SU s Welcome Fair next year." Wagamama s, leading UK restaurant chain Please note all bookings for Welcome Fair are subject to agreement to Bristol SU s exhibitor terms of use.

5 WELCOME WEEK DIGITAL TAKEOVER Our welcome week digital campaign is our most popular and highest converting of the year. Almost every student goes online to explore our programme of club nights, in-house events, and society tasters. This year, we re making the welcome week portal bigger and more useful than ever - offering you a unique opportunity to position your brand in students minds before they arrive in Bristol, and throughout their time here. In the lead-up to Welcome Week, you can exclusively add your brand to our: full online welcome portal social media communications targeted comms Price: 3,995 THE GUIDE 2017 & 2017/18 WALL PLANNER Sent to all new students, our Welcome Packs and Wall Planners are full of useful information on what to expect in the year ahead. They are sent directly to 6,000 students before the start of the academic year, and handed out to even more in Fresher s Week. You can insert a printed ad into these products in several different ways. National Local rate Dimensions (mm) 2pp insert A5 / 210 (w) x 105 (h) Full-page (w) x 105 (h) Wall planner (w) x 105 (h) NB all sizes include 3mm bleed Multi-ad packages available on all products. Contact Pete Murdoch for more details.

6 Year-round media assets Whether it s brand awareness onsite, targeted print or digital lead-gen - we can tailor packages to suit your specific marketing needs. ONSITE SPACE We are a campus based university offering excellent locations to promote directly to students. Either in the Students Union or outside on campus on Tyndall Avenue, our onsite spaces provide one of the most effective methods for interacting and engaging face-to-face with students. The footfall to the club after the event has been amazing Pure Gym, a leading UK fitness brand Opportunity Space Rate per day Street team stand on Tyndall Avenue (subject to University approval) 5m x 3m (outdoor) 400 Stall in Bristol SU building 3m x 3m (indoor) 250 Self-staffed flyering on campus Roaming 250 ROOM BOOKINGS If you need a room for a commercial or corporate event, either alongside your promotions or as a standalone booking, Bristol SU can offer a range of flexible spaces. To book, contact our events team at bristolsuevents@bristol.ac.uk Multi-ad packages available on all products. Contact Pete Murdoch for more details. "Very successful, we captured a lot of data and footfall was great!" Endsleigh, a leading UK insurance company

7 Digital WEBSITE HOMEPAGE Right at the top of every page of our official Students Union website bristolsu.org.uk, which receives up to 165,000 hits per month, our banner adverts provide great visual exposure online. Our banners provide an effective, trackable way to direct students straight to your website. Options Per month Per term Per year Dimensions Per Month 400 1,100 2, px X 90px SOLUS S Communicate your message directly to students using our opt-in database of over 15,000 students. We can also target your by various criteria including course type, interests, gender or age. By drilling down to your most relevant audience, your message will resonate further. Price for Price for targeted send: 125 CPM (minimum order 125) NEWSLETTER BANNERS Place a digital click-through banner in Bristol SU s official fortnightly newsletter sent to up to 22,000 students. The average open-rate of 50% - 60% is very high, with a strong click-through-rate of up to 9%. Banner dimensions: 468px X 60px Price for banner: 300 Multi-ad packages available on all products. Contact Pete Murdoch for more details.

8 PRINT - EPIGRAM Written by students, for students Epigram provides an excellent opportunity to be a part of the student experience. With 5,000 copies published fortnightly and a readership of 12,500, Epigram is distributed throughout Bristol SU and the University of Bristol - getting your message directly to the students. You can also advertise to Epigram s 18,000 monthly online readers. Publication date + Publication date + Welcome Issue* 18 September Issue 8 22 January Issue 2 2 October Issue 9 5 February Issue 3 16 October Issue February Issue 4 30 October Issue 11 5 March Issue 5 13 November Issue 12 9 April Issue 6 27 November Issue April Issue 7 11 December Opportunity Dimensions Price* Full page advert 369mm (h) x 289mm (w) 360 Half page advert 178mm (h) x 289mm (w) 195 Quarter page advert 186mm (h) x 151mm (w) 135 * Prices for the welcome issue may be higher than listed above. + Dates are subject to change Multi-ad packages available on all products. Contact Pete Murdoch for more details.

9 TARGET OUR SOCIETIES Bristol SU helps to run over 330 different sports clubs, societies, networks and groups. From food and drink, to volunteering projects, professional interest, Harry Potter and everything in between. If you want to reach a super-targeted, engaged group of students with your product or service, we can help you. Chat to us about the types of interest groups and activities you want to reach, and we ll approach the relevant students to help you start a long-standing and positive relationship.

10 Example packages. Year-round exposure Welcome Fair stand Four months website banner Six full-page Epigram adverts Four onsite promotional stands Term 1 impact Prestige events Five solus s Welcome Fair premium stand Term 1 website banner Three solus s Varsity Series main sponsor SU Awards main sponsor Three full-page Epigram adverts Two newsletter banners Welcome Fair premium stand Two days Graduation stand. Local media assets If you re an enterprise with a presence only in Bristol, or a member of the Bristol Pound scheme, we can offer reductions on several items. Next Steps To bring your brand directly to 23,000 students in one of the UK's best universities, contact us now!