Social Media Strategy

Transcription

1 Keys t Scial Media Success Be cnsistent - It's imprtant fr fllwers t feel yur presence regularly r they will frget abut what yu're message is and hw imprtant it is t their lives. Hw ften shuld I pst? It really depends n hw much time yu have t allcate. Think f scial media as a netwrking event. Yu culd shw up, shake a few hands and leave, r yu culd stay lnger and make a lng-term impact and cnnectin with several peple in the rm. I'd say it wuld be gd t send up t 10 tweets a day, 3 Facebk psts, 3 Ggle+ psts and 3 LinkedIn psts. Anything abve that will just get yu a bigger fllwing even faster. The trick with any nline strategy is 'the mre yu d it, the mre success yu'll see with it' - vide, blgging, prduct creatin etc. But what d I say? There is such a fear ver what t say n scial netwrks. Drp the fear and share frm the heart. That is what I tell every single ne f my website and caching clients. Yu have a pwerful message t share. Yu have wisdm and amazing tips frm yur life experience. All yu need t d is draw n that and share what yu think will help thers. When yu are n a scial netwrk, start thinking f these prfile pages as yu're secnd website - it's just as imprtant if nt mre imprtant. When n yur scial sites, dn't share what yu are eating fr lunch. Dn't strictly self-prmte either. ADD VALUE t peple's lives ut f the gdness f yur heart and yu will be AMAZED at hw lyal they becme, hw much they prmte yu and hw they supprt yur business grwth. One day I'll share a qute, r pse a questin. I'll share inspiring vides r pst helpful hw-t cntent. Peple need t FEEL smething frm what yu write therwise they will ttally mve n. There are s many peple in the wrld with pinins and messages t share. Why wuld Prperty f NGNG Enterprises, Inc. D nt distribute withut permissin.

2 they stp and want t listen t yu regularly? Then use that as a mdel fr what yu pst nline. What else culd I be ding? Spend minutes each mnth n Facebk and LinkedIn researching cmpanies and individuals related t yur industry. Yu may want t d a quick Ggle search if yu d nt knw wh yur cmpetitrs are. Fr example, search "dg trainers." As yu lcate yur cmpetitrs, thrughly scan their Facebk and LinkedIn pages t evaluate what they are ding. Yu are lking fr number f friends, what kind f cntent they pst, hw frequently they are making psts, are their friends r fllwers psting n their wall, are they generating a lt f cmments, d they ffer different media, are they self-prmting their prducts and services, what is the md like n their page, etc. It will becme bvius t yu if this cmpetitr has 30 friends and never psts, then they are nt a mdel t fllw. But if yu find a cmpetitr that has 3,500 friends, has a lt f activity n their page and is branding themselves well, then they are smene t study. During yur research be sure t take ut a piece f paper and jt dwn ideas f what yu want t imprve abut yur wn Facebk, Twitter, LinkedIn etc pages. Make it a cnversatin - Scial media is nt a ne-way street f yu prmting yurself. The mre yu invlve yurself in cnversatins f yur fllwers, the mre they will feel like yu care abut them. Peple want t feel special and they want t feel thers are paying attentin t them. Hw d I make my psts cnversatinal? First, ask questins t yur audience. Dn't just say "read my blg pst" - instead, ask them a questin t get them engaged - draw the reader in. Then ask them t read yur blg pst. If yu draw fllwers in well, yu culd get tns f peple reading yur blg pst. Example: Prperty f NGNG Enterprises, Inc. D nt distribute withut permissin.

3 Hw else can I get a cnversatin ging? Part f the trick f scial media is t Like and Cmment n yur fllwers psts. It cannt be a ne-way street. Actively scur yur main feed fr these netwrks and find cntent yu can share n yur wall, like psts, and make cmments. These fllwers will return the favr by sharing, liking and cmmenting n yur psts. Cmmenting. If smene cmments n a pst yu did, fllw up by cmmenting back. Keep the cnversatin ging. Find ut their needs, desires - ask hw yu can help them - cmpliment them n making a gd cmment, etc. Wrd f muth wrthy - Until yu are mre familiar with what yur audience likes, ask yurself befre yu publish each scial media pst, "Is this cl enugh t share?" If yu wuldn't share yur wn pst, then chances are n ne else will. See the ther sectins f this reprt fr mre ideas n this. Prperty f NGNG Enterprises, Inc. D nt distribute withut permissin.

4 Inspire - When peple are inspired, they take actin (especially thrugh wrd f muth). D nt nly prmte yur services, inspire peple t be their greatest selves, THEN ffer yur prmtinal service psts secndary. What d peple find inspiring? Qutes, images with sayings n them, vide, r just yur wn persnal wrds f wisdm. I suggest ding a randm shuffle f these items. Dn't always pst qutes, r pst 4 vides in a rw. Try t give yur audience a mix f cntent and pst regularly t appeal t everyne's interests. Examples: Prperty f NGNG Enterprises, Inc. D nt distribute withut permissin.

5 We have been designing these viral images fr ur clients and have seen GREAT success with their increased expsure! Examples: Learn mre r rder yurs tday here: Prperty f NGNG Enterprises, Inc. D nt distribute withut permissin.

6 Be genuine - Peple like REAL results and emtin. Real emtin will give yu sme f the highest returns in scial media. Update fllwers n yur prgress, yur excitement abut grwing persnally and prfessinally - get them invlved. Prperty f NGNG Enterprises, Inc. D nt distribute withut permissin.

7 Examples: Grw yur audience - Dn't wait fr peple t find yu and like yur page. Actively g ut and find peple t cnnect with, daily. Fr example Prperty f NGNG Enterprises, Inc. D nt distribute withut permissin.

8 That's nice, but what's the prcess I shuld fllw?! Write yur blg pst and publish it. Prperty f NGNG Enterprises, Inc. D nt distribute withut permissin.

9 Take the link frm the pst and figure ut a gd questin t pse t draw readers in. Then add a descriptin abut hw this article slves that questin (see abve examples). I type ut my pst first, then g int all the scial netwrks. I'll add that pst t Facebk with a URL back t that pst. I d the same thing fr Ggle+ and LinkedIn. Fr Twitter, I make the pst much shrter and pst there. Ideally, yu'd make up 3-4 psts like this fr each article, and publish these ver the next cuple f weeks. Yu can be prmting multiple blg psts at nce. If smene missed yur blg pst prm frm tw weeks ag, they may never see the pst. Keep recycling yur cntent! Seed in qutes, vides, etc that d nt directly prmte yu r yur message. Give peple a sense f what excites r mtivates yu - this is hw yu build the relatinship. I typically just g n these netwrks 2-3 times a day fr a few minutes each. I like a few psts, make sme cmments, update my wn wall with a new pst and mve n. Tips and Tls Use Buffer t manage yur scial media and help ffer suggestins n what yu can pst abut. Als, yu'll see this system ffers analytics t track yur prgress. STUDY these results t find ut what yur audience linked and didn't care abut. Start giving them mre f what they want and reacted well t. Learn mre abut hash tags fr Twitter. By adding a hash tag in frnt f a keywrd, yu will get a lt mre tractin n Twitter. Fr example, I culd say "Get #mtivatin by reading #bks" and nw that very Tweet wuld cme up in the feed fr the keywrds mtivatin and bks - s this gets me expsure int new grups f peple. D a Ggle search n this t learn mre. Remember yur funnel wuld be Blg pst > get peple t pt-in > get peple t buy In yur blg psts always end with a call t actin - always tell peple what yu want them t d next. Cnsider ffering a mnthly cntest t ffer a free bk r a free cnsult, etc. The mre smene Likes r Cmments r Shares yur cntent, the mre entries they have t win. This takes mre time t manage, but can sure get yu a lt f new fllwers fast! Prperty f NGNG Enterprises, Inc. D nt distribute withut permissin.

10 Priritize. If yu are lw n time ne day, spend time where mst f yur fllwers are - Facebk. Ideally, it's just gd t cme up with a schedule that wrks fr yu. But if yu are lw n time, spend it n Facebk that day and g back t the ther netwrks tmrrw. Cntinue t d Ggle research n "scial media success" r "hw t get mre twitter fllwers" etc. Keep updated n industry news. Yu culd find articles such as: Immediately g subscribe t get blg psts in yur Inbx fr t stay updated n scial netwrking trends. (PrBlgger.net is a great ne fr blgging) NGNG Scial Media Services Are yu maximizing yur scial media ptential? Des it seem like everyne else has mre fllwers and engagement than yu? D yu want t knw hw t effectively brand and market yurself n scial media? Scial media is a critical element f building a lyal fllwing, generating mre sales and impacting individuals arund the wrld with yur message. It has NEVER been easier t spread yur reach. But, mst peple never cme clse t maximizing their ptential n scial media. The cmmn prblems are: Yu aren t sure which scial netwrks t be active n Yu aren t psting interesting and effective cntent that peple want t like and share Yu aren t fcused n strategically driving that traffic back t yur website t ptin t yur list and buy yur prducts and services Prperty f NGNG Enterprises, Inc. D nt distribute withut permissin.

11 We have been supprting authrs, speakers and caches t learn Scial Media in a nn-threatening, nnverwhelming way. We can help setup yur scial netwrks, teach yu the latest strategies that WORK, help build yur audience, r even make all the psts n yur scial media accunt fr yu! Dne-Fr-Yu Scial Media Services There are 3 ways we can help supprt yu t maximize yur scial media ptential and get yur message ut mre effectively. 1. Dne-Fr-Yu Psting 2. Sessins 3. Scial Media Branding Dne-Fr-Yu Psting Wuld yu rather put a stick in yur eye than d yur scial media every day? Then this package is fr yu. Our team f highly experienced scial media experts will learn yur vice and pst n yur behalf each week day! We start by making sure all f yur accunts are setup prperly and ready fr scial media dminatin. Then, we setup an internal schedule and strategy t pst 3-4 times each business day n the tp scial netwrks including but nt limited t: Facebk, Twitter, Ggle+ and LinkedIn. We pst a series f educatinal and inspiratinal cntent arund YOUR unique message. We fcus n building readership and engagement, while als selling yur prducts and services. This is a lw-cst slutin that will free yu up t fcus n scaling yur business and generating a bigger bttm line. Prperty f NGNG Enterprises, Inc. D nt distribute withut permissin.

12 Sessins Have yu been spinning yur wheels trying t figure ut hw t get in an effective rutine with scial media? If yu re wndering which netwrks YOU shuld be n, hw ften t pst, what t pst, hw t target mre fllwers, hw t increase yur engagement, and mre, then this package is fr yu. First, Amber will d a cmplete scial media evaluatin t pinpint the gaps in yur apprach as well as create an actin plan fr hw t jump start yur lng-term success. Next, yu will experience a 3-call series f ne-nne caching calls custmized t maximize yur individual success. Learn hw t mre effectively engage yur audience, build a much bigger and mre targeted fllwing, as well as hw t funnel that traffic back t yur website fr mre sales and a bigger subscriber list. Scial Media Branding If yu dn t have well-branded graphics n yur scial media accunts that infrm visitrs f wh yu are and what yur message is, while als getting them t take actin and g t yur website, then it s time t jump n bard and bst yur scial media presence with a pwerful, branded lk. Belw yu will see the multiple branding services we ffer. Facebk Branding: There are three ways t brand yur Facebk page(s). 1. Facebk Cver ($97) The Facebk Cver which is a large hrizntal banner at the tp f yur page. $97 2. Facebk Banner ($30) The Facebk Prfile Banner image which is a medium-sized vertical banner. This image is shwn fr ipad users. A thumbnail f the banner is als shwn n the bttm left crner f yur cver. Prperty f NGNG Enterprises, Inc. D nt distribute withut permissin.

13 3. Facebk Welcme Landing Page ($297) The Facebk Welcme Landing Page is a single landing page that visitrs can click t frm yur page. This page is basically a mini ne-page website that can include images, vide, a subscriber pt-in bx and mre! YuTube Branding: $97 See examples f YuTube backgrund design and branding wrk here: View YuTube Branded Designs Twitter Branding: $97 See examples f Twitter backgrund design and branding wrk here: View Twitter Branded Designs Ggle+ Branding: $147 Other Branding Optins: LinkedIn desn t have a branding pprtunity. Pinterest can use yur same Facebk banner. Fr qutes t brand ther netwrks, please cntact us. Mst Ppular! COMPLETE SOCIAL MEDIA BRANDING PACKAGE: $750 Facebk cver design, Facebk banner design, Facebk Welcme Page, YuTube backgrund design and Twitter backgrund design. PLUS, get a ne-hur scial media Q&A, caching call with me t start learning t be mre strategic n scial netwrks. This is a cmplete scial media branding experience that will set yu up fr high cnversin rates and give yu access t a respnsive, glbal audience! Prperty f NGNG Enterprises, Inc. D nt distribute withut permissin.