2013 Registration Packet for Exhibitors and Sponsors Cost Effective and Time Efficient Powerful Promotion

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1 Saturday, February a.m. to 4 p.m. Sunday, February a.m. to 4 p.m Registration Packet for Exhibitors and Sponsors Dulles Town Center Dulles Town Circle, Dulles, VA For more information contact Washington Parent magazine at Washington Parent magazine is proud to present the 14 th annual Dulles Town Center s Northern Virginia Camp and Summer Fun Expo. We will create an exciting camp and summer fun expo for day camps, sleepaway camps, special needs programs & camps, summer programs, expert advisers, and summer fun destinations. It will all take place within the beautiful and expansive Dulles Town Center mall. Cost Effective and Time Efficient Over the two-day expo, exhibitors will connect to potentially hundreds of parents and children. who are determined to gather details about their camp options and learn about summer activities for the entire family in a fun-filled environment. We ll have plenty for the kids to do while parents focus on the best programs for their children. You ll be able to promote your services to this group of affluent and well-educated families. Powerful Promotion Washington Parent magazine, with its strong reach in the Northern Virginia community, brings its full marketing capabilities. With our own monthly magazine (online and in print) and an array of other vehicles including a weekly e-newsletter, an award-winning seasonal camp e- newslettter, a regularly updated website and a microsite created for the expo, we are sure to target the perfect audience. Your company name will be associated with an organization that s been a targeted, tested, trusted name in parenting for 30 years. Our relationships with media outlets, parenting blogs and community partners in the region will create the perfect promotional blend that is sure to drive a huge audience to the already busy Dulles Town Center mall. Our Facebook and Twitter pages will be aflutter with updates regarding exhibitors, entertainment and all events that will take place during the expo. Washington Parent s November issue features the first of four full-page, full-color print ads.

2 Dulles Town Center is a 554-acre master planned commercial, retail and office park in Dulles, Virginia. Within the planned development, Dulles Town Center mall is a two-level, sixdepartment store anchored super-regional mall comprised of approximately 1.4 million square feet of retail space that includes Nordstrom, Macy s, Lord & Taylor, JC Penney, Sears, Dick s Sporting Goods, P.F. Chang s China Bistro, The Cheesecake Factory, Benihana and 185 exclusive retailers including Abercrombie and Fitch, Ann Taylor, Banana Republic, Caché, H&M, LOFT, Swarovski among others. The average Saturday brings 25,000+ shoppers and 23,000+ on Sunday. The expo will be featured on its website shopdullestowncenter.com. Bonus Features Dulles Town Center mall will provide a center court banner beginning on 1/23/13 and will be displayed through Sunday, 2/24/13. Dulles Town Center mall will provide eight (8) promotional posters that will be displayed throughout the mall beginning 1/23/13 and will be posted throughout the event. Notes Due to changing floor layouts specific booth locations cannot be requested. You will receive your general booth location one week prior to the expo. You will be notified of your specific booth number when you check in on Saturday, 2/23/13. Each exhibitor is encouraged to bring his/her own company display and signage. Interactive activities are encouraged within your exhibit space so that you can draw in the crowd to learn more about you and vice versa! All skirting will be the color gold. Complimentary grab & go breakfast will be provided for each exhibitor. Please visit washingtonparent.com periodically for additional event information.

3 Sponsorship and Exhibitor Options for the 2013 Camp & Summer Fun Expo Note: Power is available on a first-come, first-served basis and is not guaranteed. If power is necessary for your display, please make a note in the space provided when you submit your registration information. You must provide your own extension cord and it must be taped down for patron safety. Level I Expo Sponsor (10) Available on a first-come, first- served basis. Location: Premium Center Court Main Level Cost: $1,200 3 x 10 booth display with full pipe and drape 7 x 44 booth signage with camp/company name Company name on all printed marketing materials if agreed to by print deadlines Company logo listed on event microsite through June 2013 Level II Expo Sponsor (14) Available on a first-come, first-served basis. Location: Center Court Upper Level Cost: $800 Note: No pipe and drape Please bring your own signage. Professional easels are available if ordered in advance. Company logo listed on event microsite through June 2013 Expo Exhibitor Location: Main Level Cost: $600 Note: No pipe and drape Please bring your own signage. Professional easels are available if ordered in advance. Company name listed on event microsite through June Additional sponsorship opportunities can be included for additional cost. Please speak to your Washington Parent sales representative for an expanded plan.

4 2013 Registration Contract and Application for Exhibitors and Sponsors Organization Name: Address: Type of program: Primary Contact: Cell Phone: Primary Contact Address: On Site Saturday Contact: Cell Phone: Saturday Contact Address: On Site Sunday Contact: Cell Phone: Sunday Address: Company Website: Company Facebook Company Twitter: Power Needed? Yes No Performance Request: Yes No Booth Activity and Giveaway Hold Harmless Agreement Exhibitor shall and does hereby indemnify and hold harmless Knollwood Publications, Inc. (the event exhibitor), Dulles Town Center Mall, L.L.C., Lerner Corporation, Lerner Enterprises, Taleco Partners, L.L.C., Owner and all members and partners of Owner from and against all liabilities, fines, claims, damages, actions, costs, causes of action including loss of life and injuries to persons, loss of property, and expenses of any kind or nature, including attorney fees, in any way related to the use of the Space by the Exhibitor or any activities of Exhibitor, its employees, agents, performers, contractors and invitees herein arising in whole or in part from participating in the Northern Virginia Camp & Summer Fun Expo at Dulles Town Center mall on February 23, 2013 and February 24, Exhibitor does hereby release the above parties on behalf of itself and of those persons under its direction and control from any and all liability whatsoever arising from delivery, installation, operation, removal of exhibit display, and participation in The Northern Virginia Camp & Summer Fun Expo at Dulles Town Center mall on February 23, 2013 and February 24, 2013.

5 In the event of cancelation of the special event, promotion or expo due to inclement weather or other unforeseen occurrence, Knollwood Publications, Inc. (the event exhibitor), Dulles Town Center Mall, L.L.C., Lerner Corporation, Lerner Enterprises, Taleco Partners, L.L.C., and Owner shall not be obligated to refund any portion of the exhibit fees paid by the exhibitor. AUTHORIZED SIGNATORY: Printed Name & Title: Name of Organization: Date: 2013 Exhibitor and Sponsorship Fees (check one) Payment must be made in full to secure exhibit space via Visa, Mastercard, or check (payable to Washington Parent) or money order. Level I Expo Sponsor Center Court Main Level Cost: $1,200 Level II Expo Sponsor Center Court Upper Level Cost: $ 800 Expo Exhibitor Main Level Cost: $ 600 By Credit Card: Visa Mastercard Total Due: $ Credit Card Number: Expiration Date: Name on card: Printed Name of Contact Signature of Contact Date Please sign the contract and the application and fax or mail it along with payment to: Washington Parent magazine, Attn: Jacky Dooly, 4701 Sangamore Road, Suite 270 North, Bethesda, MD 20816, jacky@washingtonparent.net, Phone: , Fax: For Office Use Only REP: ADV#