This will include generating content for distribution via PR and through our partnership networks.

Transcription

1 JOB DESCRIPTION Rle Title Reprts t Cntent & Grwth Marketing Manager Head f Digital Purpse f the rle The Cntent & Grwth Marketing Manager will play a pivtal rle in the delivery f NbleOak s digital marketing strategy and cntent develpment. In particular, the rle will be respnsible fr defining, refining and implementing a cmprehensive cntent and rganic lead generatin strategy. Reprting t the Head f Digital, the Cntent & Grwth Marketing Manager will ideally have wrked in a cntent and grwth rle within a start-up r high-grwth envirnment with strng cpywriting and technical skills (e.g. search engine ptimisatin) and a very gd eye fr detail. The rle will require an energetic, self-starter with a strng capability in cntent writing, editing, technical analysis, research and experimentatin. The rle will als be required t stay ahead f emerging trends in search and implement creative slutins aligned with ur custmer value prpsitin wherever pprtunities are identified. The Cntent & Grwth Marketing Manager will wrk clsely with the marketing, sales, new business, underwriting, prduct and custmer service teams t identify pprtunities t imprve rganic search visibility and ensure all cmmunicatins and relatinships are utilised as part f the businesses verall cntent strategy. This will include generating cntent fr distributin via PR and thrugh ur partnership netwrks. Key Accuntabilities The Cntent & Grwth Marketing Manager will be accuntable fr the fllwing activities and KPIs. 1. Cntent Strategy & Organic Search (65%) Yu will be respnsible fr designing, develping, refining and delivering a prgressive Cntent Strategy fr the business. This will include: Ownership and nging management f the Cntent Plan, Cntent Calendar and Cntent Resurces; Defining the Brand Vice and ensuring all cntent is aligned; Keywrd research and cntent pprtunity identificatin; Briefing and management f cntent prductin: In-huse, including cpywriting fr landing pages, blgs etc. Thrugh agencies and freelancers, ensuring cntent is delivered n n time and t budget Management f strategic cntent prjects and asset builds (e.g. infgraphics, vides, calculatrs etc.); 1

2 Review and quality cntrl f key cntent written fr digital and ther marketing purpses, including brchures, advertisements and EDMs; Writing, editing and cpywriting f cntent acrss NbleOak as required; Optimisatin f cntent and landing pages t imprve search engine visibility; Cntent publicatin and scheduling; Implementatin f effective cntent amplificatin strategies acrss scial media, cntent distributin netwrks (e.g. Tabla, Outbrain) and partner websites t drive leads; Implement a market leading grwth strategy that imprves the rank and visibility f the NbleOak website in rganic search results. This will include managing all aspects f n-site search engine ptimisatin, including: Regular technical audits and assessments t ensure the website is ptimally accessible and easily understd by bth search engines and end users; Update n-page web cpy t ensure each page achieves maximum search engine visibility; Manage internal linking structures and technical linking functins (e.g. 301 redirects, 404 redirects); Implement, manage and reprt n list f mnthly n-site hygiene factrs and BAU activities; Manage all aspects f ff-site search engine ptimisatin, including link building strategy, link utreach, cntent placement and citatin ptimisatin, leveraging the supprt f agencies where required Key Perfrmance Indicatrs 2. CRO (25%) Achieve and maintain rganic search grwth f 75% YY Leverage systems and tls t identify pprtunities t imprve nline custmer experiences at each stage in the funnel pre and pst-qute; Design, develp and deply experiments t test grwth hyptheses and imprve cnversin rates leveraging agile framewrks; Cnvert successful experiments int actinable plans t rll-ut acrss different channels and custmer audiences; Key Perfrmance Indicatrs Achieve and maintain cnversins rates at scale fr each channel in line with targets Achieve and maintain an verall click t leads cnversin rate f 15%+ 3. Grwth Prjects (10%) Identify grwth pprtunities designed t lift website user grwth by 5x and manage dedicated prjects t test hyptheses. 2

3 Key Perfrmance Indicatrs Identify and deliver 1 new grwth prject per quarter 3

4 Required Experience & Skills At least 5+ years experience managing cntent and grwth campaigns preferably in a startup r high-grwth envirnment Technical prficiency in the implementatin and use f Cntent, SEO and CRO tls (e.g. Ggle Analytics, Ggle Tag Manager, Ahrefs, Optimizely, VWO etc.) Very strng writing, editing and cpywriting skills Practive self-starter with strng prblem slving skills Strng cmmunicatin, prject management and stakehlder management skills Experience in life insurance r financial services will be a strng advantage 4

5 Our Culture A very imprtant aspect t this rle is the respnsibility t drive and embed ur culture and assciated behaviurs. The fur key elements f ur culture are: 1. Nbility Stand tall. We value integrity and always d the right thing by ur custmers and clleagues. We wrk in a respectful, psitive envirnment that embraces diversity and shuns ffice plitics. 2. Delivery Own the utcme. We deliver results, nt excuses. When we say we re ging t d smething, we d it. And we take respnsibility fr the utcme. 3. Simplicity Play it straight. We dn t bambzle with jargn r hide behind small print. We use simple, clear language and ffer n surprises life insurance. 4. Adaptability Challenge the status qu. We lve pushing the bundaries and trying new things, even if success isn t guaranteed. We re cntinually learning and imprving everything we d. 5

6 Our values translate t behaviurs as fllws: Nbility 1. We are dedicated t ur clients and always d the right thing by them. 2. We always act with integrity and respect each ther. 3. We act as ne team, embracing diversity f peple and thught. 4. We all take respnsibility fr an pen and transparent culture, free f sils and plitics. 5. We all cntribute t making NbleOak a great place t wrk with a psitive envirnment. 6. We manage ur risk envirnment tightly. Delivery 1. We deliver results, nt excuses. 2. We fcus n what we can cntrl, and take respnsibility fr ur results. 3. We wrk smart, nt just hard. 4. We are curageus we make prmises, set targets and deliver. 5. We all lead by example, take initiative and make things happen. 6. We bth identify prblems and prvide slutins cnsidering the impact t the business. Simplicity 1. We prvide n-surprises life insurance with straightfrward prcesses. 2. We use simple and clear language. 3. We are pen and direct with each ther and ur clients. 4. We take the time with ur clients t explain what they need t knw. 5. We cmmunicate with ur clients regularly and cnsistently. 6. We prvide a better custmer jurney and an engaging experience fr all ur clients. Adaptability 1. We cntinually learn and imprve in everything we d. 2. We celebrate ur achievements. 3. We adapt t change t deliver results. 4. We are a challenger that enjys trying new things. 5. We lve new ideas that ffer a win t ur clients and a win t the cmpany. 6. When we test, we can fail fast and fail cheap but we always learn. 6

7 Our visin is T better prtect Australians and their families, by prviding mre affrdable and accessible life insurance. At NbleOak we nly recruit peple wh believe in ur visin f prviding genuine value and great quality service t custmers, t ensure they are better prtected. 7