3 D A Y S W O R K S H O P

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1 INNOVATION & DIGITAL TRANSFORMATION 3 D A Y S W O R K S H O P 5th - 7th MARCH 2019 HORMUZ GRAND HOTEL MUSCAT, OMAN COURSE INSTRUCTOR WARREN KNIGHT TOP 100 GLOBAL INFLUENCER DIGITAL TRANSFORMATION (DX) STRATEGIST. AUTHOR OF "THINK # DIGITAL FIRST: THE MODERN- DAY GUIDE TO BUSINESS GROWTH" AWARD WINNING TECHNOLOGY ENTREPRENEUR Limited Seats Only

2 COURSE DESCRIPTION: This course provides delegates with an excellent overview of how digital is transforming our society, especially when it comes to careers and businesses. The programme is designed to help business leaders to navigate innovation in the digital age while maximizing growth opportunities and overcoming potential challenges and threats. Within a fast-paced environment like the one we currently live in, it is crucial to understand the latest innovative technology trends in order to develop new digital leadership skills. Learn how to effectively innovate and be part of the digital transformation revolution as you put your leadership skills into practice to create your own internal and external digital innovation projects throughout the course. You will gain the necessary tools and techniques to be able to analyze case studies, develop digital transformation plans and various interactive group exercises. COURSE OBJECTIVES AND BENEFITS: At the end of the course delegates will understand how to analyze digital transformation and its impact on business, and suggest a course of action to manage innovation and the digital leadership tipping point. The goal is to gain a deeper understanding of the latest innovative technologies and apply versatile application possibilities of design thinking to innovate and build the right strategy to future proof your business. The class is individually put together through a careful selection process, to ensure that you experience the most impactful learning with a truly diverse group of global peers. Your class will become a trusted resource, encourage your learning journey and surprise you in many beneficial ways, both during and beyond your classroom experience. WHO SHOULD ATTEND CEO CFO MD VP/ Directors/ Heads/ Senior Managers/ Executives/ Managers and: - Owner, design consultant (A/E) - Risk Manager - General contractor (GC) - Program Manager - Subcontractors - EPCM - Project Engineer - Engineering Services - IT Manager - Investor / financier, - Civil Engineer - Engineers - Mechanical Engineer - Architects - Professional construction - Project management team members owners management consultant (PCM) - Lawyers (including mediators and arbitrators) and anyone involved in projects during any phase. - Planning Manager GL: FAX: blazeavenue.com.my

3 CASE STUDIES: Babolat rackets innovation case study: How a family run business selling tennis rackets turned into a technology company Met Office the UK s national weather service shifting to a digital-first approach hasn t just mean reacting to this change in consumer behavior. Alpha: To get the most from its investment in learning about digital business model change, Alpha1 created tools to coordinate learning across the firm. Case Study: A.I. Chatbots & Robotics (AI for Credit Scoring An Overview of Startups and Innovation) FROM THE FOLLOWING INDUSTRIES: Steel Mining Heavy Industries Chemicals and Petrochemicals Oil and Gas Power and Utilities Engineering firms Industrial Gasses Automotive Cement Process Industries Retail Marketing & PR COURSE OUTLINE DAY 1 Session 1 - Leveraging Disruptive Technology and Digital Innovations to Transform your Organisation Strategically. This session is designed for businesses leaders who want to develop and implement a strategic roadmap for digital business transformation within their organisations using the Four Pillars approach. The Four Pillars of Digital Transformation How to create a digital vision Learn Inspiration & brainstorm techniques to innovate effectively Technology Innovation and disruptive business models overview. Case studies: Babolat rackets innovation case study: How a family run business selling tennis rackets turned into a technology company Key success factors in implementing digital transformation programmes. GL: FAX: blazeavenue.com.my

4 People, technology, organisation, culture, project management. Overcoming resistance to change internally. The role and characteristics of a successful digital leader to drive transformation. Session 2 - Efficient and Effective Use of Digital and Social Technology (Internal) The session will examine how companies can become internally effective through the efficient use of digital technology. Are you a technology company? Case Studies: Alpha: To get the most from its investment in learning about digital business model change, Alpha1 created tools to coordinate learning across the firm. What it means for organisational cultures to be digitally-ready. Using digital and social technologies within the organisation to improve internal Communications and knowledge transfer. Achieving digital operational efficiencies. Building agile, fast moving flexible organisations Driving change towards a more customer centric organisational culture. Enterprise Social tools and software. DAY 2 Session 3 - Efficient and Effective Use of Digital and Social Technology (External) The session will examine how your organisation s performance can be enhanced by maximizing the use of digital and social technology when engaging with customers and/or citizens for competitive advantage. Case Study: A.I. Chatbots & Robotics (AI for Credit Scoring An Overview of Startups and Innovation) The 5s approach How to engage with your customers better Using digital strategy and leadership to boost your competitive advantage Using digital and social media technologies to build customer engagement The new rules of sales, marketing and PR; social customer service Measuring digital performance and organizational impact Content marketing: When is it too much? The growing importance of big data and predictive analytics through A.I. Real time engagement as the new marketing Tools for tracking consumer behavior Social media listening tools Case Study: Met Office the UK s national weather service shifting to a digital-first approach hasn t just meant reacting to this change in consumer behavior. Harnessing digital technology to create competitive advantage GL: FAX: blazeavenue.com.my

5 DAY 3 Session 4 - Using Alternative Technology A.I. & Blockchain to Build a Future Strategy and Enhance Performance This session covers some of the key skills needed to understand the best way forward strategically to embrace Fintech into your organisation. You will leave with several strategic plans ready to test in your organisation and the finance industry. Pre-launch innovation project planning Refine concepts and research Test and measure Minimum Viable Product Development Post-launch innovation project Go to market strategy Globalisation How to profit from the core and new elements of digital strategy - platforms, ecosystems, and Digital disruption business models Digital mastery and strategy development, customised to your specific business needs Tools for disruptors: Use appropriate tools to innovate and begin composing a business plan for future success.

6 COURSE INSTRUCTOR WARREN KNIGHT PROFESSIONAL EXPERIENCE Keynote Speaker, Professional Trainer and Coach, Top 100 Global Influencer, Digital Transformation (DX) Strategist, Award winning Technology Entrepreneur, Influencer and author of Think #Digital First with over 10 years Digital Experience. SPECIALIST AREAS DIGITAL LEADERSHIP DIGITAL TRANSFORMATION DIGITAL MARKETING Artificial Intelligence, Marketing Automation, Digital Technology, IoT, Digital Marketing, Social Media, Digital Leadership, Business Strategy, Mobile Marketing, Blockchain, Content Marketing, Change Agent. Warren has written four books, three digital books on sales, international growth and social media available on Amazon. His latest 2nd edition of Think #Digital First book is available to buy on Amazon and thinkdigitalfirst.today CAREER OBJECTIVE Warren s vision is to help 100,000 companies go through a profound digital transformation of their business and organizational sales and marketing activities by Digital Transformation (DX) Strategist, Professional Trainer, Speaker, Coach and Author. Certified CPD trainer and speaker and official member of the Professional Speaking Academy Top 100 Global Influencer Top 10 Business Coach and Top 10 Business Advisor Multi-award-winning entrepreneur who built tech company to be $1.5M in less than 2 years. Experience: Over 25 years diversified and 12 years in digital: Industrial: private and public sectors, in the U.K. and international. Academic: University lecturer in the U.K. and the Middle East Extensive experience in continuing education and professional training around the world. Topics are mainly disruptive technology but also include soft skills. Author of four books one in its second edition and the other three are e-books, all sold internationally. Think Digital First: The modern-day guide to business growth, finalist of marketing book of the year Author of over 1,000 articles; technical and other. Professional speaker at many local, regional, and international events. An authority on digital leadership, digital transformation and disruptive technology. An advocate of personal development, and runs the YES Group in the U.K with 100+ people visiting every month.