WEDNESDAY, SEPTEMBER 26, 2018

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1 WEDNESDAY, SEPTEMBER 26, 2018 THE WARE CENTER LANCASTER, PA SPONSORSHIP OPPORTUNITIES To inquire about sponsorship, 1

2 WHAT YOU NEED TO KNOW ABOUT THE CONFERENCE Industry leading marketers and business leaders of Lancaster County, PA came together in 2016 to create Central Pennsylvania s first marketing conference aimed to gather and educate both business owners and industry professionals. Attendees from top brands and agencies attended to learn, network, and share industry experiences and trends. Insight Marketing Conference is where attendees find inspiring speakers, energetic panel discussions, networking opportunities with industry leaders, and information to propel their business, profession, or clients into the next wave of marketing trends. Now in its third year, the Insight Marketing Conference is offering three tracks aimed towards business leaders, marketing professionals, and seekers of targeted panels. Insight Marketing Conference brings national thought leadership to our laid-back, culturally diverse city of Lancaster, PA. TRACKS OFFERED: We know that our attendees will have wide-ranging degrees of expertise and specific challenges that are unique to their businesses. With this in mind, we will offer three tracks, Educate, Accelerate, and Cultivate, to make certain that everyone leaves our conference feeling intellectually stimulated and with new tools in their marketing tool belt. Our Educate track will appeal to the business sector and entry level marketers who are looking for tactical advice than can be applied directly to their business. This track will feature speakers from the business sector who can pull from their extensive real-world experience to offer insights to our local community. Our Accelerate track will be geared for agencies and senior marketing professionals. Elevate will have an eye to the future with looks at cutting edge technologies and industry trends for 2019 and beyond. Cultivate will feature B2B centric presentations that will help marketers cut through the noise and reach their targeted prospects. LANCASTER CENTRAL MARKET: THE OLDEST FARMERS MARKET IN THE UNITED STATES 2

3 THE DEMOGRAPHIC ATTENDEE INFORMATION INDUSTRIES 59 % Advertising/Marketing & PR 4 % Entertainment 6 % Software 7 % AEC 3 % Finance 6 % Technology 3 % Consulting 14 % Non-Profit 5 % Education 6 % Retail POSITION / TITLE 30 % C-Suite / Executive 63 % Marketer 5 % Developer 5 % Project Manager GEOGRAPHY 85 % Lancaster County 2 % York County 6 % Dauphin County 1 % Lebanon County 2 % Berks County 4 % Other * 87% of individuals were first-time attendees 3

4 LANCASTER MARKETING GROUP ABOUT THE ORGANIZER WHAT IS THE LANCASTER MARKETING GROUP? Lancaster Marketing Group is a Pennsylvania Nonprofit Corporation and is comprised of marketing experts from various concentrations that are striving to enhance our profession by educating the public and connecting marketing professionals. WHAT DOES THE GROUP DO? Because marketing is a fast-moving and dynamic industry, the goal of the Lancaster Marketing Group is to help local marketers and business owners stay up-to-date with everchanging technology, best practices, and industry trends. We accomplish this by holding monthly educational and networking events for local marketers and business owners in and around Lancaster County. Our industry-leading signature event is the annual Insight Marketing Conference. LANCASTER CITY: OUR NATION S CAPITAL FOR A DAY, OUR CONFERENCE S HOME FOR LIFE. 4

5 TIER ONE LEAD EVENT SPONSOR COST: $7,500 / LIMIT: 1 SPONSOR Eight (8) complimentary conference registrations Prominent brand position on all printed and digital promotional materials Your logo with link on event homepage Your logo listed in all marketing initiatives (both pre- and post-event), website, mentioned in Lancaster Marketing Group announcements, press releases, and more Introduction video of your choice at the beginning of the lead event Opportunity to welcome the audience Verbal recognition of sponsorship at the lead event introduction, keynote session, and track sessions Promotional video to play while attendees enter and exit the conference Promotion leading up to the event on our social channels and in blasts Prominent recognition at the event:» Your logo on all attendee name badges» Signage» One top-spot exhibit table during Sponsor Meet and Greet CONFERENCE ATTENDEES ABSORBING INSIGHTS FROM OUR SPEAKERS. 5

6 TIER TWO VIP & NETWORKING EVENT SPONSOR COST: $5,000 / LIMIT: 1 SPONSOR Eight (8) complimentary passes to the VIP event Four (4) complimentary conference registrations Prominent brand position on all printed and digital promotional materials Your logo with link on event homepage Your logo listed in all marketing initiatives (both pre and post event), website, mentioned in Lancaster Marketing Group announcements, press releases, and more Ability to provide promotional materials for the VIP event Opportunity to welcome the VIP attendees Promotion leading up to the event on our Social Channels and in blasts Prominent recognition at the event:» Signage» One top-spot exhibit table during Sponsor Meet and Greet THE WARE CENTER SERVES AS OUR HOST, PROVIDING AN ENGAGING ATMOSPHERE. 6

7 TIER THREE KEYNOTE SPONSOR COST: $4,000 / LIMIT: 1 SPONSOR Four (4) complimentary conference registrations Brand position on all printed and digital promotional materials Your logo with link on event homepage Your logo listed in all marketing initiatives (both pre and post event), website, mentioned in Lancaster Marketing Group announcements, press releases, and more Introduction video of your choice at the beginning of the keynote session Verbal recognition of sponsorship at keynote session and track sessions Promotion leading up to the event on our Social Channels and in blasts Prominent recognition at the event:» Signage» One top-spot exhibit table during Sponsor Meet and Greet {FEATURED SPEAKER} TAKING THE STAGE AT OUR 2017 CONFERENCE. 7

8 TIER FOUR TRACK SPONSOR COST: $3,000 / LIMIT: 2 SPONSORS Two (2) complimentary conference registrations Brand position on all printed and digital promotional materials Your logo with link on event homepage Verbal recognition of sponsorship at track sessions Promotion leading up to the event on our Social Channels and in blasts Opportunity to introduce all breakout speakers for single track Promotional video to play between track sessions Recognition at the event:» Signage» One exhibit table during Sponsor Meet and Greet PURNA VIRJI, SENIOR MANAGER OF GLOBAL ENGAGEMENT AT MICROSOFT, AND A LEADING PPC EXPERT 8

9 TIER FIVE EXHIBITOR SPONSOR COST: $1,000 / LIMIT: 20 SPONSORS Two (2) complimentary conference registrations Brand position on all printed and digital promotional materials Your logo with link on event homepage Prominent recognition at the event:» Signage» One exhibit table during Sponsor Meet and Greet TIER SIX NETWORKING SPONSOR COST: $500 / LIMIT: 10 SPONSORS One (1) complimentary conference registration ATTENDEES MAKING POWERFUL CONNECTIONS WHILE NETWORKING Share company materials on cocktail tables at 4pm reception Prominent recognition at the event: 9

10 TIER SEVEN COMMERCIAL BREAK SPONSOR COST: $75 / LIMIT: 12 SPONSORS 30 second commercial read prior to track speaker presentations Read by LMG volunteer Up to 2 available per session TIER EIGHT IN-KIND OPPORTUNITIES Photography Videography Coffee Food Print Services Signage Promotional Materials Design Sponsor Stage Sponsor BANNERS, AS SEEN IN THE BACKGROUND HERE, PROVIDE GREAT VISIBILITY FOR OUR SPONSORS DURING THE EVENT. In-Kind Opportunities are awarded based on merit. Only one sponsorship is available per catergory. If you think your company could add value but don t see the services you offer listed, contact our sponsorship chair, Lucas Stacey, at lancastermarketinggroup@gmail.com. 10