Using Demographic and Business Data to Increase Efficiency and Save Money

Transcription

1 Using Demographic and Business Data to Increase Efficiency and Save Money Catherine Spisszak, Data Product Manager, Esri Jeff Hincy, Product Engineer, Esri

2 Esri Data and Business Analyst A Solution for Optimizing Decisions that Affect the Community you Serve

3 Your Data Esri Data Esri Solution + + Tax Records Facilities Students Employees Updated Demographics Consumer Spending Tapestry Segmentation Supply & Demand Maps Analyses Models Reports = More Insightful Decisions Better Return on Investments =

4 What is Esri Data?

5 Esri Data

6 Esri s Data Development Team 35+ Years Experience Lynn Wombold, Chief Demographer

7 Esri Data Geographic Levels Census Geography - Block Group - Tract - County - State - US Census Correspondence - CBSA - DMA - Place - County Subdivisions Postal Geography - Zip code - Zip + 4 Congressional Districts

8 Esri Data - Value Proposition Innovative, proven data products Unprecedented accuracy 35+ years experience: methodologies for demographic data updates and segmentation Superior quality derived from trusted sources and improved methods Full-service data provider - Enterprise deployments - Web services - Custom data development services Easily integrates with GIS technology - Software and data are tightly integrated - One-stop supplier with cohesive solutions and workflows

9 Esri Updated Demographic Data Current Year Estimates and Five Year Projections Population and Households Age by Sex by Race Race and Hispanic Origin Industry and Occupation Education Marital Status Household and Family Income Net Worth Disposable Income Housing by Occupancy Home Value Quarterly Population and Household Updates

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11 Esri Tapestry Segmentation There s s a connection between human behaviors and neighborhood structure Describe your current populations Select best sites for various purposes Save marketing campaign dollars Understand neighborhood variations Identify locations of special needs populations If you identify and understand the characteristics of your targeted neighborhoods, you can accurately predict behaviors in those neighborhoods.

12 Address Information Without Tapestry John Smith 1201 South Main Street Fairfax, VA Male Lives in Fairfax, VA

13 Address Information With Tapestry John Smith 1201 South Main St. Fairfax, VA Segment: Enterprising Professionals LifeMode Group L2: Upscale Avenues Urbanization Group U3: Metro Cities 1 Median age: 32.4 Years Employment: Prof/Mgmt Median household income: $71,018 Housing: Townhouse Has education loan Watches Seinfeld reruns Attends pro football horse races Listens to talk, PBS, rock radio Owns/leases Honda Owns a PDA Shops online Eats out at steakhouses Reads computer magazines Rents U Hauls

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15 Esri Consumer Spending Data Data reported by product or service: Total expenditures Average spending per household Spending Potential Index (SPI) Identify changing consumer preferences Locate sites with similar spending patterns Measure local demand for goods and services

16 Esri Market Potential Data Measures the likely demand Data reported by product or service: Expected number of consumers Market Potential Index Optimize your merchandise mix Choose most profitable expansions Develop successful advertising campaigns

17 Esri Business Location Data Business Location Data is extracted from a comprehensive list of businesses licensed from Infogroup that contains data for more than 12 million U.S. businesses. Compare daytime and residential population Site selection and analysis Analyze competitor penetration

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19 Esri Retail MarketPlace Data Measure the retail supply and demand of a trade area Highlight retail sectors with the largest demand Directly compare retail sales and consumer spending by industry Analyze the potential of future sites Define merchandise mix Reveal underserved markets + = Areas where demand exceeds supply Areas with no competitors Potential markets

20 What is Business Analyst?

21 ESRI Business Analyst Suite Focused Solution for Site Evaluation Multiple Deployment Options Power Tool For Analysts For Enterprise Deployments Business Analyst Online Business Analyst Desktop Business Analyst Server Esri Data ArcGIS

22 Desktop Client Business Analyst In an Enterprise Deployment Server Web/Mobile Clients Managers Analyst Ad Hoc Analyses Custom Report Development Centrally Managed Location Data Market & Demographic Data Focused Tools + APIs Reports & Report Templates Workflow Templates Dashboard Admin

23 Open Platform for Integrating Your Data

24 Use Cases

25 Economic Development Problem: Empty shopping centers Use Esri Data & Business Analyst to: Analyze gaps in supply and demand by industry Understand markets, customers and competition using data and mapping Help local businesses find target customers Return on Investment: Attract new businesses Increase employment Help local businesses to improve economy

26 Redistricting Problem Unbalanced polling stations Overcrowded schools Shrinking resources in fire and police departments Use Esri Data & Business Analyst to: Find favorable locations for polling stations Analyze population changes Study traffic flows and map open land Identify high risk areas Return on Investment Higher voter turnout Smaller classroom sizes Faster reaction times to emergencies

27 Health Problem Need locations to dispense vaccines Communication Track virus Use Esri Data & Business Analyst to: Find best locations for vaccine clinics Find best methods of advertisement Import data on known cases and map Return on Investment Increase turnout at clinics Identify trends in virus Reduce spread of the virus

28 Public Safety Problem Need a Disaster Evacuation Plan Identify location of vulnerable population Use Esri Data & Business Analyst to: Learn more about constituents by appending data to records Locate special needs population Map vulnerable areas Return on Investment More effective marketing campaign Better relocation planning Faster recovery

29 Recruiting and Hiring Problem Finding potential applicants Create effective territories for recruiting Use Esri Data & Business Analyst to: Analyze population by age to find applicants Used existing applicant list to find more target markets Use Territory Design to balance territories Return on Investment Better applicant pool Locate new hires Spending advertising dollars more efficiently by targeting right segments

30 Business Analyst Demo

31 Community Analyst Online Web-based solution that provides GIS capabilities in a simple framework designed specifically for government agencies and policy makers. With Community Analyst, you can: Better allocate critical resources for greatest impact. Easily analyze and compare multiple areas. Improve communication between governments and constituents. Find locations that meet up to five customizable criteria. Generate professional maps, reports, and PDFs. Community Analyst Online can help you answer: 1.Are we putting resources in the right place? 2.How do we communicate why resources were allocated the way they were? 3.How can we reach the community more effectively?

32 Community Analyst Online Demo

33 Sign up for a Free Trial of Community Analyst Online

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