NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.

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1 OFFICIAL RULES KELLOGG S /MEIJER FUEL YOUR CREATIVITY SWEEPSTAKES NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. 1. PROMOTION DESCRIPTION: The Kellogg s /Meijer Fuel Your Creativity Sweepstakes (the Sweepstakes ) begins at 12:00:00 AM (ET) on 9/6/15 and ends at 11:59:59 PM (ET) on 9/19/15 ( Promotion Period ). The Sweepstakes consists of Weekly Sweepstakes periods (the Weekly Sweepstakes ) and a Grand Prize Sweepstakes (the Grand Prize Sweepstakes ). Each Weekly Sweepstakes will consist of a Weekly Entry Period ( Weekly Entry Period ) to receive entries each Week of the Sweepstakes. The Sweepstakes provides eligible entrants with the opportunity to download and submit a coloring page, completed by their minor child between the ages of 3 12 years old, each Week of the Promotion Period via a digital photo (the Entry ) for submission in the Weekly Sweepstakes where four (4) Weekly winners will be determined for each Weekly Entry Period via random drawing. All eligible Weekly Entries will automatically be submitted into the Grand Prize Sweepstakes where one (1) Grand Prize winner and five (5) First Prize winners will be determined via random drawing. The details of the Weekly Entry Period, the Weekly Sweepstakes and the Grand Prize Sweepstakes are described in further detail below in rule #3. By participating in the Sweepstakes, each entrant unconditionally accepts and agrees to comply with and abide by these Official Rules and the decisions of Kellogg Company ( Sponsor ), which shall be final and binding in all respects. Entry in the Sweepstakes does not constitute entry into any other promotion, contest or sweepstakes. For purposes of this Sweepstakes, a Day is defined as a consecutive twenty-four (24) hour period during the Promotion Period starting at 12:00:00 AM (ET) and ending at 11:59:59 PM (ET). For purposes of this Sweepstakes, a Weekly Entry Period is defined as a consecutive seven (7) day period of time during the Promotion Period starting at 12:00:00 AM (ET) on a Sunday and ending seven (7) days later at 11:59:59 PM (ET) on a Saturday. Limit one (1) entry per person, per Week during the Promotion Period. 2. ELIGIBILITY: Open to legal residents of the states of Illinois, Indiana, Kentucky Michigan, Ohio and Wisconsin who are 18 years of age or older at time of entry and are the parent or legal guardian of a minor child between 3 12 years of age. Employees of Kellogg Company, Meijer Great Lakes Limited Partnership ( Meijer ), their respective parent companies, affiliates, subsidiaries, advertising and promotion agencies (collectively, the Promotion Entities ) and their immediate family members and/or those living in the same household of each are not eligible to participate. Void where prohibited 3. HOW TO ENTER: To enter any Weekly Entry Period via either of the two (2) social media channels noted below, go online to ( Website ) and follow the online instructions to download and print out the coloring page. Downloading the coloring page and entry into the Sweepstakes is free. Once you have

2 downloaded and printed out the coloring page, have your minor child between 6 12 years of age complete the coloring page by coloring it in, as he/she desires. Once the coloring page is finished, complete your entry into the Sweepstakes by taking a digital photo of your coloring page and submit it as follows: A. TWITTER. To enter via Twitter.com, entrants must post their Entry to their (the entrant s) non-private Twitter account. Entrant s Twitter post must include the hashtag #creativitysweepstakes ( Hashtag ) in order for their Entry to be eligible. By using the Hashtag, you affirm that you have read, understand and agree to these Official Rules. You must be a registered Twitter member to enter via the Twitter method of entry. Twitter registration and Sweepstakes entry is free. B. INSTAGRAM. To enter via Instagram.com, entrants must post their Entry to their (the entrant s) non-private Instagram account. Entrant s Instagram post must include the Hashtag in order for their Entry to be eligible. By using the Hashtag, you affirm that you have read, understand and agree to these Official Rules. You must be a registered Instagram member to enter via the Instagram method of entry. Instagram registration and Sweepstakes entry is free. Each Entry must meet the following Entry Requirements (any Entry that, in Sponsor s sole and absolute discretion, violates the following criteria will be disqualified). Entrant must have a non-private Twitter and/or Instagram account; social media accounts can be obtained for free at the respective social media site or in the applicable app store; Entrant must be the rightful owner of the social media account associated with the Entry; Entry must comply with the social media site s terms and conditions as posted on the respective social media site; Entry must NOT contain any material that infringes or violates any right of a third party including copyright, patent, trademark, trade secret or other proprietary rights, other than those belonging to Sponsor; Entry must NOT contain subject matter which is, or could be considered, in the sole discretion of the Promotion Entities, obscene, pornographic, violent (e.g., relating to murder, the sales of weapons, cruelty, abuse, etc.), defamatory, libelous, discriminatory (based on race, sex, religion, natural origin, physical disability, sexual orientation or age), illegal (e.g., illegal gambling, underage drinking, substance abuse, computer hacking, etc.), offensive, threatening, profane, hateful, degrading, harassing, or otherwise unlawful, tortious or objectionable; Entry must NOT contain any derogatory references to any of the Promotion Entities. Photos must be uploaded based on size and format requirements for the selected social media channel method of entry. Entries may not show any individuals in the Entry and no names may be mentioned. By entering the Sweepstakes, the entrant gives the Sponsor and its partners, including Meijer, the right to use, edit, or publish the

3 Entry in any form, manner, or media and for any commercial or non-commercial purpose, without further compensation and winner irrevocably assigns and transfers all rights, title and interest in the submission to the Sponsor, and, if required, will sign any documents necessary to transfer copyright and rights of publicity. Winner may have to certify in writing that his/her Entry was completed by his/her minor child and no other person or entity holds rights to Entry. All Entry materials become the property of Sponsor. Sponsor is not responsible for any change of address, mailing address and/or phone number of entrants. If a sufficient number of eligible Entries are not received during the Weekly Entry Period, Sponsor may not select a winner for a Weekly Entry period, as determined in its sole discretion. If for any reason during the Weekly Entry period, an Entry is not compliant with these Official Rules as solely determined by Sponsor, the Entry will be disqualified from the Sweepstakes. Direct any questions, comments or concerns regarding the Sweepstakes to Sponsor, not Twitter or Instagram No automated entry devices, bots and/or other programs and/or software are permitted for entry. Sponsor is not responsible for lost, late, illegible, incomplete, invalid, unintelligible, misdirected, technically corrupted or garbled entries, which will be disqualified, or for problems of any kind, whether mechanical, human or electronic. Only fully completed entries are eligible. In the event a dispute regarding the individual who actually submitted an Entry, the Entry will be deemed submitted by the authorized account holder of the social media account at the time of entry. The potential winner may be required to provide Sponsor with proof that he/she is the authorized account holder of the social media account associated with the winning entry. If a dispute cannot be resolved to Sponsor s satisfaction, the affected Entry will be deemed ineligible. Proof of submission will not be deemed to be proof of receipt by Sponsor. Only fully completed entries are eligible. The Promotion Entities shall not be responsible for incorrect or inaccurate entry information whether caused by Internet users or by any of the equipment or programming associated with or utilized in the Sweepstakes or by any technical or human error which may occur in the processing of the entries in the Sweepstakes. The Promotion Entities assume no responsibility or liability for any error, omission, interruption, deletion, theft or destruction, or unauthorized access to, or alteration of entries. 4. WINNER SELECTION AND NOTIFICATION: Four (4) Weekly Sweepstakes winners will be selected for each Weekly Entry Period during the Sweepstakes via a random drawing on or about the next business day from among all eligible entries received by that Week s entry deadline by Sponsor or its designee, whose decisions are final and binding. Non-winning Weekly entries will not rollover into any subsequent Weekly drawings. One (1) Grand Prize winner and five (5) First Prize winners will be selected in a random drawing on or about 9/21/15 from among all eligible entries received during the Promotion Period by Sponsor or its designee, whose decisions are final and binding. Winners will be notified by phone, mail and/or at Sponsor s discretion. The potential winners will be notified via direct message within five (5) days of the completion of the drawing with instructions on how to verify eligibility and claim the prize using contact information provided or collected at the time of entry. Sponsor

4 shall have no liability for any winner notification that is lost, intercepted or not received by the potential winner for any reason. If, despite reasonable efforts, a potential winner does not respond within three (3) business days of the first notification attempt, or if the prize or prize notification is returned as unclaimed or undeliverable to such potential winner, such potential winner will forfeit his or her prize and an alternate winner may be selected. Sponsor, in its sole discretion, will attempt to contact up to three (3) potential winners in accordance with the above procedure, after which the prize may go unawarded if it remains unclaimed. If any potential winner is found to be ineligible, or if he or she has not complied with these Official Rules or declines a prize for any reason prior to award, such potential winner will be disqualified and an alternate winner may be selected. 5. PRIZES/APPROXIMATE RETAIL VALUES (ARV)/ODDS: One (1) Grand Prize - A 5- day, 4-night vacation for four (4) persons for winner and three (3) guests to Walt Disney World Resort in Florida. Vacation package includes - four (4) round trip coach airfares between the major gateway airport closest to traveler's residence and the Orlando International Airport [provided, however, if winner resides within 250 miles of the Walt Disney World Resort, air fare will not be provided]. Four (4) round trip ground transfers between the Orlando International Airport and the Walt Disney World Resort via Disney s Magical Express Service. Room accommodations consisting of one (1) standard room(s) (with a maximum of four (4) persons per room) for four (4) night(s) at a hotel at the Walt Disney World Resort selected by Sponsor in its sole discretion; based on availability. Four (4) 5-Day Magic Your Way Tickets with Park Hopper Option. One (1) Disney Gift Card with a value of $500.00; and one (1) Meijer Gift Card with a value of $500. Four (4) Crayola Experience tickets. Gift cards and tickets are subject to restrictions and terms & conditions associated with their use. One (1) Welcome Basket in your Walt Disney World Resort hotel room [winner only]. Items that are not included as part of the winning vacation package(s) are: meals, hotel room service, laundry service, alcoholic beverages, merchandise, souvenirs, etc., local and long distance telephone calls, tips, gratuities, service charges or taxes. All other charges and items not otherwise described above. The estimated retail value of the vacation package is $10, Vacation(s) must be taken by 12/31/16. Departure date and accommodations are subject to availability; certain restrictions and block-out dates may apply. Vacation is for the Grand Prize winner of the Sweepstakes and three (3) guests of the winner's choosing. Vacation and vacation components may not be sold, traded, transferred, rescheduled to dates not within the fulfillment period set forth above, or refunded. Vacation is not redeemable for cash. Five (5) First Prizes Each winner will receive a $1,000 Meijer Gift Card and a $1,000 Meijer Gift Card will be donated to a local school of the winner s choice (school must be within forty (40) mile radius of Meijer store associated with winner s entry). School recipient of prize must be a primary or secondary education school and must be exempt from taxes under the Internal Revenue Code of 1986, as amended. Eight (8) Weekly Prizes (four (4) prizes each Week of the Promotion Period) Each winner will receive a $100 Meijer Gift Card. Gift cards are subject to the terms and conditions associated with their use. Total ARV of all prizes $21, Unclaimed prizes will not be awarded. Odds of winning a Grand or First Prize depend on total number of eligible entries received for

5 the Promotion Period. Odds of winning a Weekly Prize depend on total number of eligible entries received each Week. All applicable federal, state, and local taxes on prize are the sole responsibility of the prize winners. Limit one (1) prize per person in the Sweepstakes. Grand Prize winner will receive a 1099 tax form for the value of the prize. 6. GENERAL: Potential Grand and First Prize winners will be required to sign and return a notarized Affidavit of Eligibility/Liability Release and, where permitted by law, Publicity Release within fourteen (14) days after first notification attempt. If prize notification or prize is returned as non-deliverable, prize may be forfeited and an alternate winner may be selected. No correspondence will be acknowledged. No cash equivalents, substitutions or transfer of prize permitted except that Sponsor reserves the right to substitute a prize of equal or greater value. By entering Sweepstakes, entrants agree to release and hold harmless, Kellogg Company, Meijer and their respective related companies, parents, subsidiaries, limited liability companies, affiliates, directors, officers, employees, assigns, consultants, representatives, agents and their respective agents and agencies ( Released Parties ) from and against any claim or cause of action arising out of participation or attempt to participate in the Sweepstakes or receipt or use of any prize. Entrants and winners (i.e. entrants that accept a prize) release and agree to indemnify and hold the Released Parties harmless against any and all claims and liability out of acceptance, possession, use or misuses of prize, or participation in this Sweepstakes. Released Parties will have no liability whatsoever for any injuries, losses or damages of any kind resulting from acceptance, possession, use and/or misuse of any prize or participation in the Sweepstakes or any prize-related activities. Acceptance of a prize shall be construed as and signify the winner's agreement and consent that Sponsor and the applicable Participating Retailer may use the winner's name, voice, likeness and/or prize information, without limitation, for promotional purposes without further consideration, review, approval or payment, unless prohibited by law. By participating in this Sweepstakes, entrants agree to be bound by the Official Rules and the decisions of the Sponsor, which are final and binding in all respects. Sponsor is not responsible for any typographical or other error in the printing of the offer or in administration of the Sweepstakes. Sponsor s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision. ALL POTENTIAL WINNERS ARE SUBJECT TO VERIFICATION BY SPONSOR, WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS RELATED TO THIS SWEEPSTAKES. AN ENTRANT IS NOT A WINNER OF ANY PRIZE UNLESS AND UNTIL ENTRANT S ELIGIBILITY HAS BEEN VERIFIED AND ENTRANT HAS BEEN NOTIFIED THAT VERIFICATION IS COMPLETE. 7. LIMITATIONS AND RELEASES: Any attempted form of entry into the Sweepstakes, other than the entry methods stated, is prohibited. The Released Parties are not responsible for lost, late, mutilated or illegible entries nor for electronic transmission errors resulting in omission, interruption, deletion, defect, delay in operations or transmission, theft or destruction or unauthorized access to or alterations of entry materials, or for technical, network, telephone equipment, electronic, computer,

6 hardware, software, electronic, network, telephone or other communications malfunctions, errors or failures of any kind, errors in transmission, lost or unavailable network connections, telephone connections, wireless phone connections, website, Internet, or ISP availability, unauthorized human intervention, traffic congestion, incomplete or inaccurate capture or entry information (regardless of cause) or failed, incomplete, garbled, jumbled or delayed transmissions which may limit or restrict an participant s ability to enter the Sweepstakes, including any injury or damage to participant s or any other person s phone, or other matter relating to or resulting from participating in this Sweepstakes or downloading any materials in the Sweepstakes. The Released Parties are not liable or responsible if any prize cannot be awarded due to cancellations, delays, or interruptions due to acts of God, acts of war, natural disasters, or terrorism. If for any reason the Sweepstakes is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity, or proper conduct of this Sweepstakes, the Sponsor reserves the right at its sole discretion, to disqualify any individual who tampers with the entry process, and to cancel, terminate, modify or suspend the Sweepstakes; and/or to award the prizes from among all eligible nonsuspect entries received from all methods combined up to the action taken by the Sponsor provided a sufficient number of eligible entries have been received. Caution: Any attempt by any person to deliberately damage any website or undermine the legitimate operation of the Sweepstakes is a violation of criminal and civil laws and should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent of the law. WITHOUT LIMITING THE FOREGOING, EVERYTHING REGARDING THIS SWEEPSTAKES, INCLUDING ALL PRIZES, ARE PROVIDED AS IS WITHOUT WARRANTY OF ANY KIND EITHER EXPRESS OR IMPLIED INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT. SOME JURISIDICATIONS MAY NOT ALLOW THE LIMITATIONS OF EXCLUSIONS OF LIABILITY FOR INCIDENTAL OR CONSEQUNETIAL DAMAGES OR EXCLUSION OF IMPLIED WARRANTIES, SO SOME OF THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY. CHECK LOCAL LAWS FOR ANY RESTRICTIONS OR LIMITATIONS REGARDING THESE LIMITATIONS OR EXCLUSIONS. 8. PRIVACY: For information about how Kellogg Company uses your personal information, please see its privacy policy, located at 9. WINNER S LIST: For names of winners, send a self-addressed, stamped envelope by 12/15/15 to: Kellogg s /Meijer Fuel Your Creativity Sweepstakes, Attn: Winner s List, P.O. Box 1716, Battle Creek, MI Winner s list to be available after 10/15/15.

7 10. SPONSOR: Kellogg Company, One Kellogg Square, Battle Creek, MI ,, 2015 Kellogg NA Co. This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with Twitter and Instagram. You understand that you are providing your information to Sponsor and not to Twitter or Instagram. The information you provide will be used as fully set forth in the Sponsor s privacy policy found at