TULI Kapil Rajendra Kumar

Transcription

1 Office Phone: Date of CV revision: Citizenship: India Position(s) Held Now Associate Professor of Marketing (with Tenure) Assistant Professor of Marketing Customer Services Assistant Jet Airways Mumbai, India Education PhD in Marketing Dissertation "Relationship Multiplexity: Effects on Sales Growth and Volatility from a Customer" Advisors: Dr Ajay K Kohli and Dr Sundar G Bharadwaj Goizueta Business School Emory University MS in E-Commerce and Marketing Lowry Mays School of Management Texas A&M University PGDBA in Marketing and International Business Narsee Monjee Institute of Management Studies (NMIMS) BSc in Chemistry Mumbai University Research Interests Marketing Strategy Customer Relationships Customer Solutions Financial Impact of Marketing Strategy Financial Implications of Brands Page 1 of 5

2 Journal Articles (Forthcoming) 1 "The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective", by Kalaignanam KARTIK, Tarun KUSHWAHA, JB STEENKAMP, and Kapil Rajendra Kumar TULI, 2012, Management Science, United States Of America 2 "ON THE VALUE RELEVANCE OF RETAILER ADVERTISING SPENDING AND SAME-STORE SALES GROWTH: A CONTINGENCY APPROACH", by Kapil Rajendra Kumar TULI, Anirban MUKHERJEE, and Marnik DEKIMPE, 2012, Journal of Retailing Journal Articles (Refereed) 1 "The Impact of Brand Quality on Shareholder Value", by Kapil Rajendra Kumar TULI, Sundar BHARADWAJ, and Andre BONFRER, 2011, 75, 5, Journal of Marketing, American Marketing Association, , United States Of America 2 "Ties that Bind: The Impact of Multiple Types of Ties with a Customer on Sales Growth and Sales Volatility", by Kapil TULI, Sundar BHARADWAJ, and Ajay KOHLI, 01/2010, 47, 1, Journal of Marketing Research, American Marketing Association, 36-50, United States Of America 3 "Customer Satisfaction and Stock Returns Risk", by Kapil TULI and Sundar BHARADWAJ, 11/2009, 73, 6, Journal of Marketing, American Marketing Association, "Rethinking Customer Solutions: From Product Bundles to Relational Processes", by Kapil TULI, Ajay KOHLI, and Sundar BHARADWAJ, 07/2007, 71, 3, Journal of Marketing, American Marketing Association, 1-17, United States Of America Published Reports 1 "Examining The Relevance of Customer Satisfaction for Wall Street: The Case of Systematic & Idiosyncratic Risk", by Kapil Rajendra Kumar TULI and Sundar BHARADWAJ, MSI Report, "Measuring Marketing Productivity : Linking Marketing to Financial Returns", by Suleyman Cem BAHADIR and Kapil Rajendra Kumar TULI, MSI Report, 2002 Working Papers 1 "Assessing the Impact of Brand Licensing Announcements on Abnormal Returns and Firm-Specific Risk", by Kapil Rajendra Kumar TULI, Adina BARBULESCU, and Ajay K KOHLI, "Key Account Customer Retention and Stock Returns Risk", by Kapil Rajendra Kumar TULI and Sundar BHARADWAJ, "Exploring the Impact of Brand Quality and Brand Awareness on Stock Returns and Risk", by Kapil Rajendra Kumar TULI and Sundar G BHARADWAJ, "On Theory Construction", by Kapil Rajendra Kumar TULI and Ajay K KOHLI, 2008 Editorial Boards Reviewer, Editorial Review Board, International Journal of Research in Marketing, Now Page 2 of 5

3 Editorial Duties Member of Review Board for the International Journal of Research in Marketing, Now Guest Area Editor for the International Journal of Research in Marketing, Ad-Hoc Reviewer for the Joural of Marketing, Now Ad-Hoc Reviewer for the Journal of Services Research, Now Ad-Hoc Review for the Journal of Marketing Research, Now Ad Hoc Reviewer for Management Science, Now Reviewer for Marketing Educator's Conference organized by the American Marketing Association, Track Co-Chair and Reviewer for the Marketing Strategy Track at the Winter American Marketing Association Marketing Educator's Conference, July February 2011 Reviewer for Winter American Marketing Association Marketing Educator's Conference, Now Awards, Recognition and Honors The article, "Rethinking Customer Solutions; From Product Bundles to Relational Processes," (2007), Journal of Marketing, Vol70 (3), 1-17 (with Ajay KKohli, and Sundar G Bharadwaj) was a finalist for the Harold Maynard Award for outstanding contribution to Marketing Theory, 2007 Winner of the 2005 ISBM Business Marketing Doctoral Support Award Competition for the dissertation titled, " Relationship Multiplexity; Effects on Sales Growth and Volatility from a Customer" (Advisor: Ajay Kohli, and Sundar Bharadwaj), 2005 AMA-Sheth Foundation Doctoral Consortium Fellow, 2005 INFORMS Society of Marketing Science (ISMS) Doctoral Consortium Fellow, 2005 Best Paper Award: Kapil Tuli and Sundar Bharadwaj "Customer Firm Relationships: Identifying the Empirical Generalizations" in the Marketing Relationship and Inter-Organizational Issues Track at AMA Summer Educator's Conference, Chicago, IL, August 2003 Grants Research Grant of USD 10,000 Awarded by the Marketing Science Institute for Research into the Effects of Marketing Strategy on Firm Risk (with Sundar Bharadwaj), August August 2009 ISES Research Funding Approved from the Institute for Service Excellence at SMU, for the project "Exploring the Risk-Return Implications of Brand Quality for Firms in the Services Industry,", April April 2010 ISES Research Funding Approved from the Institute for Service Excellence at SMU for the project "Examining the Short and Long-Term Effects of Customer Satisfaction on Operational Performance", December July 2011 Page 3 of 5

4 Conference Presentations 1 "Value Relevance of Marketing in the Retail Industry", by Kapil Rajendra Kumar TULI, Anirban MUKHERJEE, and Marnik DEKIMPE, 05/2011, Marketing Meets WallStreet-II, Boston 2 "Short and Long-Term Effects of Customer Satisfaction on the Top and Bottom Line", by Kapil Rajendra Kumar TULI, 06/2010, Cologne, Germany 3 "The Moderating Role of Earnings on the Impact of Brandquality on Stock Returns, Idiosyncratic Risk of Systematic Risk", by Kapil Rajendra Kumar TULI and Sundar BHARADWAJ, 06/2009, 2009 INFORMS Marketing Science Conference, University of Michigan,USA 4 "Key Account Customer Retention and Stock Returns Risk", by Kapil Rajendra Kumar TULI and Sundar G BHARADWAJ, 06/2007, INFORMS Marketing Science Conference, Singapore 5 "The Strategic Role of Marketing in Managing Risk : The Case of Customer Relationship Management", by Kapil Rajendra Kumar TULI, 06/2005, INFORMS Marketing Science Conference, Emory University, Atlanta, GA 6 "Customer Firm Relationships : Identifying the Empirical Generalizations", by Kapil Rajendra Kumar TULI and Sundar G BHARADWAJ, 08/2003, AMA Summer Educators' Conference, Chicago, IL 7 "Buyer - Seller relationships : A Review", by Kapil Rajendra Kumar TULI, 02/2003, AMA Winter Educators' Conference, Orlando, FL Invited Talks University of Texas at Austin, August 2009 City University of Hong Kong, October 2009 Penn State University, November 2009 Goethe University, Frankfurt, Germany, May 2011 Committees Member, Recruitment Committee for Marketing Area, Lee Kong Chiang School of Business, SMU, Co-Chair, Recruitment Committee for Marketing Area, Lee Kong Chiang School of Business, Co-Chair, Recruiting Committee for Marketing Area,, Co-Chair, Recruiting Committee for Marketing Area,, Co-Chair, Recruiting Committee for Marketing Area,, Faculty Member, Selection Committee for the Dean of the School of Law, Singapore Management University, Page 4 of 5

5 Consultancy E-Transformation Consultant Siemens Center of E-Excellence Siemens Corporation, Atlanta, Other Services Served as the Judge for L'Oreal Branding Competition where the team selected for representing SMU finished runner's up in 2008 Served as the Judge for L'Oreal Branding Competition in 2009 PhD Program Coordinator (2011), Marketing Area,, SMU Courses Taught - Undergraduate Term 1: MKTG 215 New Product Development, August December 2006 Term 1: MKTG215 New Product Development, August December 2007 Term 2: MKTG215 New Product Development, January April 2009 Term 3A: MKTG215 New Product Development, April May 2009 Term 2: MKTG 215 New Product Development, January April 2010 Term 2: MKTG 215 New Product Development, January April 2011 Term 2: MKTG 215 New Product Development, January April 2012 Page 5 of 5