Broad Brush Results: Digital is Critical to Drive Demand and Traffic to Stores and Brand

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1 Broad Brush Results: Digital is Critical to Drive Demand and Traffic to Stores and Brand Ranks Highest in Three Segments, BEHR and Benjamin Moore Rank Highest in One Each COSTA MESA, Calif.: 3 April 2019 Although a majority of paint customers are making purchases instore, according to the 2019 U.S. Paint Satisfaction Study, Generation Y and Z 1 customers are more likely to make their paint purchases online than Boomers or Pre-Boomers and satisfaction among those who purchase online is higher than those who went in-store for purchases. Paint brands are challenged by the need to provide consultative experiences for in-store customers, while catering to the technologically reliant younger generations who want to buy paint online, said Christina Cooley, Director of the At-Home Practice at. Channeling more resources into their websites while maintaining current in-store experiences will only help paint brands in the long run. Study Results BEHR and rank highest in a tie in the interior paint segment with a score of 852. Valspar ranks third with 851. Benjamin Moore ranks highest with a score of 858 in the exterior paint segment. (854) ranks second and BEHR (848) ranks third. ranks highest in the exterior stain segment with a score of 837, while BEHR (823) ranks second. Sherman-Williams ranks highest in the paint retailer segment with a score of 855, followed by Menards (851) and Lowe s (841). The 2019 Paint Satisfaction Study is based on responses from 5,884 customers who purchased and applied interior paint, exterior paint and/or exterior stain in the past 12 months. The study was fielded in January For more information about the U.S. Paint Satisfaction Study, visit See the online press release at is a global leader in consumer insights, advisory services and data and analytics. These capabilities enable to help its clients drive customer satisfaction, growth and profitability. Established in 1968, has offices serving North America, South America, Asia Pacific and Europe. Media Relations Contacts Geno Effler; Costa Mesa, Calif.; ; media.relations@jdpa.com John Roderick; St. James, N.Y.; ; john@jroderick.com 1 defines the generational groups as Pre-Boomers (born before 1946); Boomers ( ); Gen X ( ); Gen Y ( ); and Gen Z ( ). jdpower.com/business

2 About and Advertising/Promotional Rules: # # # NOTE: Four charts follow.

3 Interior Paint Segment BEHR Valspar 851 Interior Paint Average 849 Benjamin Moore 845 Dutch Boy 841 Glidden 834 Column2 Olympic^ 857 ^Due to the discontinuation of their interior paint products, Olympic is not rank eligible. Source: as the publisher and the study from which it originated as the source. Rankings are based on numerical scores, release or survey results without the express prior written consent of.

4 Exterior Paint Segment Benjamin Moore BEHR 848 Exterior Paint Average 847 Glidden 837 Valspar 836 Column2 Olympic^ 839 ^Due to the discontinuation of their exterior paint products, Olympic is not rank eligible. Source: as the publisher and the study from which it originated as the source. Rankings are based on numerical scores, release or survey results without the express prior written consent of.

5 Exterior Stain Segment 837 BEHR 823 Exterior Stain Average 819 Rust-Oleum 813 Thompson's WaterSeal 813 Olympic 791 Source: as the publisher and the study from which it originated as the source. Rankings are based on numerical scores, release or survey results without the express prior written consent of.

6 Paint Retailer Segment 855 Menards 851 Lowe's 841 Benjamin Moore Paint Stores 838 Paint Retailer Average 837 The Home Depot 830 Walmart 762 Source: as the publisher and the study from which it originated as the source. Rankings are based on numerical scores, release or survey results without the express prior written consent of.