1 WHAT IS SEO? Search Engine Marketing What if there was a way to showcase your website on a platform that has instant credibility and millions of users? Is this something your business can benefit from? Today s consumer puts a lot of trust in search engines to find what they need. Google receives 34,000 searches per second. Those searches involve finding products, reviewing brands, and looking up business locations. And when a brand appears in the first page of search results, it earns trust from consumers. At JASONYATES75, we use SEO to build trust with your audience. We embed your brand in the search engines they trust, with the keywords and terms they re searching for. Our SEO process includes: Market research for your business to see what keywords your customers are searching. Keyword research and analysis on those keywords to find which can be ranked for easiest. Full SEO implementation on every page of your site. A link-building strategy that is spam-free and provides only quality links from real sites in your industry. Combining social media to provide important social links that search engines now require. If you have any questions feel free to ask or call our support staff on or
2 SEO is no longer just about rankings. It s about building trust with your audience, answering their questions, addressing their concerns, and giving them great content. We can help your business reach the next step with our Search Engine Marketing Services. Our team will evaluate your website and determine which Search Engine Marketing Services will best suit the needs of your business to help it grow to the next level. Our Search Engine Marketing Services include Search Engine Optimization, Pay Per Click, Marketing Solutions, Tracking & Reporting, and much more. Social Presence Creation More than ever users are seeking information and basing decisions on their peers advice and opinions. Customers head to your Facebook and Twitter sometimes based on a post or a re-tweet. Let your brand identity on social media be consistent with the brand you have worked so hard to develop. Our team will help you establish a presence on both Facebook and Twitter with custom designed graphical elements that will make a lasting impression on all who visit your page. Combine this visibility with the ability to link directly to your website and you have a recipe for major exposure and traffic. Bringing your business into the social media scene will bring you to the next level of advertising as well as a whole new way to connect with your market. This is the next step. If you have any questions feel free to ask or call our support staff on or
3 Local Search 1. Looking for customers in your local area? We can help. We organise local marketing campaigns geared towards specific areas and regions. Using local directories and search engines, we custom tailor marketing campaigns based off your target audience. Our local SEM services are designed to help consumers find your business. 2. We market your local business online so you don t have to Online marketing for local business, at JASONYATES75, that s what we do. It s our mission to help you get more local customers. We have the services you need to get the results you want. We do it all so you can focus on what you do best running your business. We ll help you. Own the Local Scene with Targeted Online Marketing, get more fresh customers with our comprehensive local marketing strategy. 3. Website Audit If you have any questions feel free to ask or call our support staff on or
4 Insightful audits that help you understand what work needs to be done and what the website can rank for. Our comprehensive site audit maximizes the effects of our methodology. 4. Local Business Set Up We claim and set up your local listings in the top online business listing sites. By providing updated business information through these listings, we make it easier for your market to find you. Website optimization Starting with your website, we will optimize all key aspects of its targeted pages. Our optimisation process ensures your website will be ready to rank once we begin our off-page marketing efforts. Rich Google Listings We ll advise you on how to get the best listing you can in the search results pages. These types of listings get more clicks because of the dynamic information. Citation building & link development We develop & publish content with the user in mind. Your company will be published on high authority websites that help build quality back links, rank and create great PR. Content Marketing If you have any questions feel free to ask or call our support staff on or
5 We ll start getting the word out about your business quickly. In Month 1 we do things like Press Releases, Reputable Blog article entry, and Social Sharing. Reporting and Strategy Our live dashboard always has up to date traffic information and search result rankings. You can log in at any time, or get a comprehensive PDF report showing rankings and traffic. If you have any questions feel free to ask or call our support staff on or
6 SEO - The Work We Do The purpose of this document is to provide you with a list of activities we undertake in the provision of SEO. Note Regarding Omissions Of Volumes Of Output You will note we do not list or guarantee the volumes of work we undertake per SEO package, or even generally. This is a deliberate omission and one we will not change. There are two reasons for this: 1. Google's algorithm changes regularly as we all know. We need to retain the flexibility to modify our work processes and flows proactively to Google's changes, without consultation with clients. Our "product" to your clients are improved positions in Google, not the output of our process. 2. We have guarantees surrounding the performance of our campaigns. First Month Inclusions SEO Audit Keyword Research Penalty Analysis Content Analysis & Fix Back-links Analysis & Fix On Page Errors Fixing Meta Tag Optimisation URL Optimisation Content Optimisation Sitemap Submission SEO Tool Access Benchmark report Google Places (20 Keyword package and above) Regular Monthly Inclusions Listings in General Australian Directories Listings in Local Business Directories Creation of Web 2.0 Properties Social Bookmarks Guest Posts Work We Do V.1
7 Guarantees 6 Month Page 1 Performance Guarantee We are pleased to offer the following guarantees over a 6-month minimum engagement. Please note the conditions under the guarantee, as they are important to protect both yours and our business 1. For a 5-keyword package, all 5 keywords will be on page 1 at the end of 6 months. (Note: Approval for this guarantee must be obtained from the team prior to commencement of the package. SEO is sometimes not precise enough for specific performance metrics). 2. For a 1O-keywords package, 8 out of 1O keywords will be on page 1 at the end of 6 months. 3. For a 20-keyword package, 15 out of 20 keywords will be on page 1 at the end of 6 months. 4. For a 30-keyword package, 20 out of 30 keywords will be on page 1 at the end of 6 months. 5. For packages over 30-keywords, 50% of those keywords will be on page 1 at the end of 6 months. 12 Month Page 1 Performance Guarantee 1. For all packages of 30 keywords and less, all keywords will be on page 1 at the end of 12 months 2. For all packages over 30 keywords, a minimum of 75% of the keywords will be on page 1 at the end of 12 months
8 When We Do Not Meet Our Performance Commitments We keep working for our clients (you), free of charge until the minimum performance criteria are met. IE. This is not a money back guarantee, it s a guarantee we will meet our performance commitments. Note: With the 5 keyword package guarantee, rather than work for free, we upgrade their SEO package for free, to a "Normal" (as per pricing spreadsheet) SEO package. Conditions: A. There are no pre-existing Google penalties or algorithmic demotions in place on the clients website at the start of the engagement. These will be picked up following access to Google Analytics and Google Webmaster Tools and fed back to you. B. All on-page recommendations we have suggested are agreed to and implemented in a timely fashion.
9 Where revisions are made to our recommendations, we have reviewed and agreed to those revisions, ensuring the on-page work remains consistent with our target keywords. 1. All off-page work is quality checked and approved for publication in a timely manner. 2. There are no major changes to the Google algorithm during the period which change the way websites rank and also require changes in the SEO process.
10 Special Offers Special Offer 1: Free First Month We are happy to offer any prospect one-month free SEO services. From us, this means that we will not charge you for the first month of SEO. Results in the first month highly depend on getting all the on-page changes done, it is imperative all logins and on-page approvals are obtained and fed back to us as soon as possible. Special Offer 2: Three Months Free Out Of Twelve Months We are happy to offer 3 months free SEO when you commit to 12 months SEO and are willing to pay in advance. So the idea is we get paid for 9 months for the SEO service rates at the start of the engagement and we will continue to provide our services for 12 months. If clients do not pay for the 9 months up front - this offer is not valid.
11 JasonYates 75 Web Design W: jasonyates75.com.au E: Product Pricing Guide The following pricing is simply a price guide for each individual product and to provide a solution that matches the individual clients budget. Our process is to audit your entire online marketing strategy and ascertain whether we can provide you with are leaner, optimized, more cost effective marketing strategy. All Prices in AUD Exc. GST Product Prices SEO (monthly) 5 keywords $ keywords $ keywords $ keywords $ keywords $ keywords $ keywords $ OR (monthly) Maintenance $ Normal $ Aggressive $ ADWORDS (monthly) Basic Campaign (5 Ad groups) $ Advanced Campaign (>5 Ad groups) $ Shopping Cart Campaign $ Google Merchant Centre $ Display Campaign $ Remarketing Campaign $ Display & Remarketing Campaign $ WEB DESIGN Ad Hoc Support (Per Hour) $ Basic (5-15 Pages) $
12 JasonYates 75 Web Design W: jasonyates75.com.au E: Medium (16-30 Pages) $ Advanced (>30 Pages) $ E-Commerce $ Blog (Simple CMS Platform) $ LIVE CHAT SUPPORT Live Chat Support (per Hour) $48.00 Live Chat Support (per Lead) $48.00 SOCIAL MEDIA (monthly) Management $ Facebook Ad Management $700.00
13 Authority for payment Client Website: Client name: Address: Contact name: (invoices etc.): ABN: Postcode: Phone: Services: Campaign type 5 Keywords 10 Keywords 20 keywords 30 Keywords X x Campaign Duration: 6 months 6 Month minimum then month to month (30 day notice required to cancel) Duration of services: Commence: ongoing (30 day cancel) Fees for service: Agreement to proceed: I Authorise JASONYATES75 WEB DESIGN (ABN = ) to proceed with the services as detailed above: Name: Organisation: Position: Date: / / Signature: V1.0 JASONYATES75 WEB DESIGN Page 1 of 3
14 Direct Debit Authority: I Authorise Jason Yates to proceed with the services as detailed above and to deduct the fees so detailed from my bank account at the commencement of each month of service (payment in advance) and for each month until the service duration has been completed. BSB no.: Account no.: 5 Bank name: Name of account holder: Branch: Signature: Date: / / Credit Card Payment Authority: I Authorise Jason Yates to proceed with the services as detailed above and to deduct the fees so detailed from my credit card at the commencement of each period of service (payment in advance) and for each period until the service duration has been completed. Visa (add 1.9% to base total) Card number: Expiry date: MasterCard (add 1.9% to base total) CCV: 5 Name on card: Signature: Date: / / V1.0 JASONYATES75 WEB DESIGN Page 2 of 3
15 Terms and conditions: General: will not initiate the services outlined in this authority document until this authority document has been signed and returned and payment for services has been made (either by credit card provided or other means). Upon receipt of this fully completed and authorised document, JY75 will initiate the services as outlined and arrange to debit the initial fee for services as prescribed. Where this document is returned after the proposed commencement date, the date of return (or date as soon as practicable thereafter) will automatically become the commencement date. In this event the initial fee will be pro- rata of the monthly fee prescribed. All fees as outlined will be collected through Westpac Bank merchant and direct debit facilities. * With all Google Adwords campaigns, call tracking will also be provided. By signing this page, the client agrees that it has elected to implement the call recording services and that calls to business acquired from the Campaign may be recorded. Ongoing fees: will collect fees at the commencement of the prescribed periods until the cessation of the services as outlined. Fee collection will occur no earlier than three business days prior to the service period. In the event that this is a weekend, fee collection may be delayed until after the commencement date at the sole discretion of JY75. Rights and Obligations: JY75 will not provide any details contained within this document to any third party without your express permission to do so, or where a legal obligation exists to do so. Should you wish to alter the terms of this agreement then a written request must be provided to JY75 not after 14 days prior to the date that service alterations are being requested. A request for service alteration does not constitute agreement to do so by JY75. Should you have any queries or concerns at all please direct these to JY75 directly, using either one of the contact details above, or by contacting directly your service representative. It is expected that you will maintain sufficient funds available on the credit card or in the bank account to allow the agreed payment arrangements as prescribed in this document to take place. Failure to do so will see all transactions fees and a $10 administration charge (+GST) applied to your account. You may change your credit card or bank account details by completing a new copy of this form and providing to JY75 not later than 14 days prior to the next scheduled date for service payment. Acceptance of altered details is not confirmed until you have received written notice of this from JY75. Disputes: If you believe that a fee has been charged incorrectly we request you to bring this to the attention of JY75 either on the contact details above or directly through your service consultant. Where a dispute is lodged JY75 will investigate the issue and advise in writing within two business days. Should a payment have been withdrawn incorrectly then this can be refunded or applied to a future service transaction at the discretion of the client (you). If you are unhappy with any dispute outcome we recommend that you then contact your financial institution to investigate the matter further. V1.0 JASONYATES75 WEB DESIGN Page 3 of 3
16 REFUND & CANCELLATION POLICY Web Design Payments for custom design projects are made to us in increments as a courtesy to the client. Once a payment or deposit is made, it is nonrefundable. If a project is cancelled or postponed, all monies paid are retained by Jason Yates and if applicable, a fee for all work completed beyond what was already paid for shall be paid by the client. Web Development Payments for custom web development projects are made to us in increments as a courtesy to the client. Once a payment or deposit is made, it is non-refundable. If a project is cancelled or postponed, all monies paid are retained by Jason Yates and if applicable, a fee for all work completed beyond what was already paid for shall be paid by the client. Search Engine Optimisation, Internet Marketing and Social Media Optimization Payments for Search Engine Optimisation, Internet Marketing and Social Media Optimization services are non-refundable, and Jason Yates do not issue pro rata refunds for fees paid in advance. Once a payment or deposit is made, it is non-refundable. All Setup fees are non-refundable as it is applied to costs immediately incurred by Jason Yates in initiating services. If a project is cancelled or postponed, all monies paid are retained by Jason Yates and if applicable, a fee for all work completed beyond what was already paid for shall be paid by the client. Chargebacks If we receive a chargeback or payment dispute (i.e. PayPal Dispute) from a credit card company or bank, your service and/or project will be Cancellation Policy 2.0
17 suspended without notice. A $50 chargeback fee (issued to recover fees passed on to us by the credit company), plus any outstanding balances accrued as a result of the chargeback(s) must be paid in full before service is restored, files delivered, or any further work is done. Instead of issuing a chargeback, please contact us to address any billing issues. Requesting a chargeback or opening a PayPal dispute for a valid charge from us is fraud, and is never an appropriate or legal means of obtaining a refund. Please read and make sure you fully understand our refund policy prior to making a payment. Website Hosting Payments for past months of web hosting are non-refundable. Hosting accounts are set up at the time of order and are allotted a specific amount of server resources, according to the plan purchased. If client did not make use of the account, payment for services is still due. Hosting accounts are not cancelled until notice is received from the client in writing, or until 15 days after due date of payment not received. If client paid for hosting account for 6 or 12 months ahead and cancels service before plan expiration date, a refund may be given for the months not yet elapsed. If client received free products and/or services with their hosting plan purchase, the value of the free services will be deducted from the refund amount. Jason Yates reserves the right to disable and/or terminate a user s account if a user is found in violation of the terms. Accounts terminated due to policy violations will not be refunded. Cancellation Policy 2.0