AUTHENTICITY, TRANSPARENCY AND ENGAGEMENT: The Essence of Modern Communication and Leadership

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1 AUTHENTICITY, TRANSPARENCY AND ENGAGEMENT: The Essence of Modern Communication and Leadership CAPLA Leadership Breakfast Series Wednesday, May 2, 2018

2 Agenda Communications Modern Communications Tools and Platforms Strategies Building Your Brand Great Communicators Casual! Participation make this applicable to you!

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4 Communications Theory

5 Communications Theory Concept of noise What s noise for leaders today?

6 Communications Leader Think of great leaders you ve experienced what traits did they share? A leader communicates effectively Effective communications Listening Understanding Responding

7 Effective Listening Listen Agree Action Ears and Eyes Limit Noise / Take Notes Mirror Confirming Understanding Clarifying Meaning Mutually Beneficial Plan Respond Timely/Specific Builds Rapport, Trust, Validity

8 Effective Messaging Clear Concise Consistent Feedback

9 Using Specific Language

10 Body Language

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12 Modern Communications Social Media Text Messaging Messenger Applications The modes have changed but COMMUNICATIONS has not.

13 Team Communications Clear Concise Consistent Feedback

14 Social Media for Leaders Your staff, your boss, your community watches you at work and online What does you online presence say about yourself as a leader Why does your online presence matter? Future Jobs Future Promotions and Opportunities Future Staff/Current Staff Media Community Stakeholders and Influencers

15 3 words that describe your company you We create a business plan for our company but we don t create business plans for ourselves

16 3 of YOUR Business Goals

17 3 People YOU want to Reach

18 Platforms Don t do it all! Choose platforms that: Compliment your personality Meet your business goals Hit your target market Showcase content your already making Where are people hanging out? Noise

19 Platforms: Twitter Short Links Hashtags - Leaders 3 rd most used platform 38% of users log in daily This is more than any other platform 2.89 million users Over 9,000 tweets a second Live Tweeting/Live Events Latest: Promotion

20 Platforms: Facebook Images/Graphics Links Relatable - Friends #1 Platform Over 1.8 Billion Users 1.5 Million Mobile Users Over 70% of adults 1 Million links shared every 20 seconds Still growing Latest: Targeting

21 Platforms: Instagram Brand Trends Visuals On the move 3 rd most popular platform 400 million active users 30% of adults 55% between Snap vs. Insta Latest: Video

22 Platforms: LinkedIn Longer Connections and Networks Business - Experts Most effective B2B social communications tool 380 million users And they want to be there And they take it seriously 41% of users have an income of $75K and over Be an expert: LinkedIn Pulse Latest: Targeting and Promotion

23 Great Communicators LinkedIn Professional Headshots Tell Your Story Expertise Complete Information Recommendations Endorsements Open (Check Your Privacy) Content (Google Alerts)

24 1-3 Platforms (that make sense for you) Hint: the ones you are currently on aren t necessarily the right answer or the only answer None fit so what s next in social media?

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26 Great Communicators Leadership: Oprah Winfery Winfrey understands that listening is as important if not more important than speaking She speaks out about issues that are on the minds of the people in her audience, and she does so honestly. People trust her because she comes off as genuinely interested in others. Developing empathy and learning to put the focus on other people can help make anyone a better communicator.

27 Great Communicators Crisis: Donald Trump Twitter Communicates directly with his supporters Cuts out all noise (media) Authentic Focuses on his key messages (consistent, concise) Solution-oriented

28 Recap: Focus! Stay focused Leverage what you re already doing Do a few platforms well Reflect your business goals

29 Great Communicators Communication is a skill that you can learn. It's like riding a bicycle or typing. If you're willing to work at it, you can rapidly improve the quality of every part of your life. Brian Tracy, Best-selling Author

30 Great Communicators "Communication is really important. Being proactive with communicating out, but also creating an expectation that your team will communicate back, and making it clear how that should happen. Explaining not just what you want to do, but why you want to do it is really important, because people want meaning." Sophia Amoruso, Author of #Girlboss

31 CIPR Communications Social Media Cheat Sheet Takeaway Sending Presentation (if you provided contact information) Any questions? Discussion?