PROPOSAL OF SERVICES. AMI Member Package Details

Transcription

1 PROPOSAL OF SERVICES AMI Member Package Details

2 How Would You Rate Your Agency s Thought Leadership? It s OK if you re grimacing a bit trying to answer this question. You re already attempting to balance leading up sales, servicing clients, hiring talent, and keeping every other ball up in the air. Marketing yourself and your agency naturally falls to the back burner. But if we, as agencies, tell our customers they need to be marketing themselves, we need to make sure we lead by example. Influence & Co. can support you and your team to make it a bit easier to start contributing to online publications and securing the press your agency deserves. We partnered with AMI to develop specific content marketing packages for agency owners and the pain points they experience. However, we can customize any of our offerings to support your needs. Know you need to invest in thought leadership, but have no idea where to begin? We re happy to have a conversation to advise you on where to start. We promise there won t be a sales pitch.

3 ABOUT INFLUENCE & CO. Influence & Co. specializes in creating engaging content that fuels companies content marketing efforts and positions their key employees as influencers in their industries. We focus on creating engaging content, coming from our clients, that reaches their target audiences online. This content establishes key individuals within clients organizations as experts at what they do, building companies influence from the inside out. Our Clients Awards and Achievements Content Marketing Institute Top 5 Agency of the Year in 2016 & 2017 Ranked #239 on the 2016 Inc. 500 list & #1247 on 2017 Inc list 2016 Regional Award Finalist: Best Emerging Company Named No. 72 on Forbes Most Promising Companies

4 Other Agency Owners Can t Do It Alone, Either: ERIK HUBERMAN CEO The ICo team is, without a doubt, one of the most hassle-free and most productive agencies we have worked with. As a company, we grasped the idea there is new content, owned content, and found new ways to get our name out there. Working with Influence & Co. is a very nimble process, and as often as we change our strategy, to work with a team that is able to work within that flexibility is key for us. BOB GLAZER Founder The Influence & Co. team genuinely cares about helping us get our thought leadership out to the right audiences at the right time. They approach each interaction with a solution-oriented mindset and really listen to what our needs and objectives are. In our content discussions, they are also respectful of time and structure calls to be as efficient and productive as possible. Their system is professional, strategic, and focused on adding value to their clients and publishing partners. TONY SCHERBA President "My team at Influence & Co. has been incredibly professional, and the quality of the writing has been far superior to the prior vendors we ve worked with. Our team really enjoys working with them. They are a great complement to my business."

5 Foundational Agency Package We have achieved the best results for our clients when combining content coming from agency leaders with securing press about the agency that s written by other influencers. It only seems natural that as an individual s brand grows, others take notice. In this package, Influence & Co. will work with you to develop bylined articles to be published in online publications that highlight your personal and agency expertise. Influence & Co. will develop the suggested topic for the piece, create questions to extract your expertise, write the article, edit the piece, and secure the ideal publication that reaches your target audience for publishing. We will pair this strategy with press mentions, in which influencers speak favorably about your agency or quote you in articles in reputable publications. Deliverables: SERVICE OFFERINGS Eight (8) guest-contributed article opportunities per year Four (4) press mentions per year Content republishing on personal LinkedIn profile Access to our project management and analytics software, ICo Core A personalized public profile, a shareable custom content marketing profile for each expert showcasing all of his or her published content Quarterly strategy sessions Price Point: $2,000 per month; 12-month agreement Sample Placements: Guest Contributed Example Press Mention Example Guest Contributed Example Press Mention Example

6 SERVICE OFFERINGS Individual Thought Leadership Package This starter package will give agency owners and leaders an opportunity to build their content résumés while raising the profile of their organization. Within this type of engagement, Influence & Co. works with you to develop bylined articles to be published in online publications that highlight your personal expertise, as well as your agency s. Influence & Co. will develop the suggested topic for the piece, create questions to extract your expertise, write the article, edit the piece, and secure the ideal publication that reaches your target audience for publishing. These pieces can be highlighted when applying for awards and speaking engagements. They will also afford you the opportunity to add publication logos to your site for added credibility. Deliverables: Twelve (12) guest-contributed article opportunities per year Content republishing on personal LinkedIn profile Access to our project management and analytics software, ICo Core A personalized public profile, a shareable custom content marketing profile for each expert showcasing all of his or her published content Quarterly strategy sessions Price Point: $1,500 per month; 12-month agreement Sample Placements:

7 YOUR CONTENT MARKETING PLAN Our Goals Build brand awareness and credibility for your agency in front of your target customers. Invest in your personal brand to open up opportunities for partnerships, speaking engagements, and more. Create content that can be utilized in the sales process to nurture and educate prospective customers. Our Process Timeline Strategy Month: Introduction to your account team via a kickoff call Creation and approval of strategy Months 2+: Guest-contributed article delivery begins. PR mention opportunity delivery begins. Upon publication, content will be republished on LinkedIn. *Deliverables are contingent on package choice. *Timelines are contingent on client responsiveness.

8 Potential Publications for Guest-Contributed Content Potential Publications for Press Mentions

9 CONTENT MARKETING FUNNEL Bylined articles; authority positioning (PR mentions) Company blog; thought leadership Whitepapers; e-books Newsletter copy; drip campaign; implementation OFF-SITE THOUGHT LEADERSHIP ON-SITE THOUGHT LEADERSHIP GATED CONTENT CONTINUOUS ENGAGEMENT Strategic Alignment NEW CUSTOMERS

10 EXPERTISE INTO INFLUENCE