Audible Brand Usage Requirements for Corporate Gift Membership Customers

Transcription

1 Audible Brand Usage Requirements for Corporate Gift Membership Customers Updated May 2017 Using the Audible name or logo can bring results. However, the Audible brand is one of our most valuable company assets, so in most cases, we require a review of your creative materials. With our approval, Amazon Incentive Program customers may use the Audible name, logo, or gift membership image within the requirements outlined in this document. If you are unsure of how these requirements apply to your specific business case, please contact your Account Manager. TABLE OF CONT ENTS Click any chapter title to go directly to that subject Audible Brand Use Requirements Legal Compliance The Basics It s All About You Promotion Qualifiers Describing Your Offer Audible Trademark Usage Delivery of the Gift Membership Advertising through Social Media Media Activity Additional Recommendations Next Steps Audible reserves the right, at its sole discretion, to modify these Brand Use Requirements and the contents of the Audible Brand Use Resource Center at any time, and to take appropriate action against any use without permission or any use that does not conform to these requirements. Brand Use Requirements for Audible.com Gold Gift Memberships Updated12/16/16 Page 1

2 AUDIBLE BRAND USE REQUIREMENTS The requirements in this document apply to each individual element of your advertisement creative or promotional material for your program (e.g., , direct mail, survey invitation, website content, etc.). Each element must comply with all requirements outlined in this document. 1. LEGAL COMPLIANCE 1.1 Prohibited business affiliations. The Audible brand should not be associated with any of the following: alcohol sales, tobacco sales, adultoriented products and services, illegal drugs, gambling, firearms, online auctions, regulated activities such as bail bonds, security brokers, bankruptcy, debt settlement services, telemarketing, structured settlement services, embargoed goods and countries, or anything that could, at Audible's sole discretion, be construed as an illegal, inappropriate, misleading, or offensive activity. 1.2 Be a brand ambassador. You may not use the Audible brand to disparage Audible, its products or services, or partners in a manner which, in Audible s sole discretion, may diminish or otherwise damage or tarnish Audible s goodwill. 1.3 Audible is not a sponsor of this promotion. Your use of the Audible brand should not imply partnership, endorsement, or sponsorship. We require a mandatory disclaimer everywhere the Audible brand is referenced. 1.4 The Disclaimer. The first or most prominent mention of X-Month Audible Gift Membership must have a distinct mark (often an asterisk) directly following the word Membership. Example: Register online and get a 3-Month Audible Gift Membership.* The mark must reference the complete Audible promotion disclaimer on the same page, in legible font. This full disclaimer must be present on each piece of creative and separate from any other fine print. For Example: If your incentive promotion has three pieces of creative that mention Audible (1 x Mass Send, 1 x Website Landing Page, & 1 x Survey), the full promotional disclaimer below must be present on each piece of creative. The full disclaimer needs to be featured in the , on the Brand Use Requirements for Audible.com Gold Gift Memberships Updated12/16/16 Page 2

3 Website Landing Page, and in the Survey. If there are banner ads driving traffic to the landing page, the banner ad disclaimer must be used. *Claim codes for gift memberships may only be redeemed at Audible.co.uk for an Audible monthly membership. Claim codes for gift memberships do not expire. If you are an existing Audible customer with an active membership plan, upon redemption, you will receive audiobook credits in an amount equal to the number of months of the applicable gift membership. This offer is only valid for customers in the United Kingdom. For complete terms and conditions, see Use?moduleId= #link3. Audible.co.uk is not a sponsor of this promotion. All Audible trademarks are the property of Audible, Inc. or its affiliates. 1.4a Banner ad exceptions. If you are including the Audible name, logo, or gift membership image in a website banner ad or display ad, include the text: *Restrictions apply. See offer for details. or *Restrictions apply. See details. in lieu of the full disclaimer. However, the next action must take readers to a page containing all offer details, as well as our full promotional disclaimer. 1.4b General Use Disclaimer [Featured in a list]: Use this disclaimer in your sales collateral such as website content, company brochures, etc. The only time this disclaimer can be used is where more than three merchant gift memberships are offered or retailer logos are displayed. Audible-specific pages will require a full disclaimer. Audible approves of a general disclaimer as long as it covers these three elements: 1) indication that merchants are not a sponsor 2) reference to the applicable T&Cs and direction to the merchants' websites and 3) trademark registration. Generic Examples: The merchants represented are not sponsors of the [INSERT PROGRAM/COMPANY NAME] or otherwise affiliated with [INSERT COMPANY NAME]. The logos and other identifying marks attached are trademarks of and owned by each represented company and/or its affiliates. Please visit each company's website for additional terms and conditions. Audible-specific Example: *Audible.co.uk is not a sponsor of this program. For complete terms and conditions, see No expiration date or service fees. Brand Use Requirements for Audible.com Gold Gift Memberships Updated12/16/16 Page 3

4 1.4c Enter to win Contests, sweepstakes, giveaways, instant-win, drawings, raffle prizes, and other games of chance or skill. Promotions of this nature carry added risk for Audible, so we ll conduct a full review before approval is granted. Note: If you are offering Audible Gift Memberships as a prize in a sweepstakes, a 100,000 minimum spend is required. The Audible disclaimer must be included in all creative as well as your Official Rules, which should be created or approved by a trustworthy legal resource to ensure your company is in compliance with any state registration requirements. (Be sure to include an alternate way to enter that does not require any effort or consideration from your customer.) 2. THE BASICS 2.1 Audible Gift Membership is our name. Our three-word product name is always capitalized and should not be broken up. If you are delivering the gift membership electronically, you may call it an Audible Gift Membership redemption or claim code, or simply state the delivery method for clarity. Always include the co.uk, because Audible Gift Memberships cannot be used on other Audible sites. Audible always has an uppercase A, unless you are referring to our website at To cap or not to cap? When referring to an Audible Gift Membership, Gold Gift Membership is uppercase because our product name is a proper noun. However, all other references to gift membership as a common noun can be lowercase, as in Your gift membership will arrive within 7 days. 2.3 Gift membership duration. When the gift membership length is mentioned, the format should be a X-Month Audible Gift Membership. The X should represent either the 3-, 6-, or 12-Month Audible Gift Membership. A hyphen should always be placed between the month value and Month. [Insert offer here] and get an Audible Gift Membership. [Insert offer here] and get a 3-Month Audible Gift Membership. [Insert offer here] and get a 3-Month Audible Gift Membership claim code. [Insert offer here] and we ll you a 3-Month Audible Gift Membership. Brand Use Requirements for Audible.com Gold Gift Memberships Updated12/16/16 Page 4

5 [Insert offer here] and get a 3-Month Audible Gift Membership. (This is missing the.com site designator and Gold.) [Insert offer here] and get an Audible Gift Membership. ( Gift Membership must be capitalized in our name.) [Insert offer here] and get a Gold Gift Membership from Audible.co.uk. (Do not break up our product name.) [Insert offer here] and get an Audible Gift Membership for 3-Months. (Duration must precede the product name.) [Insert offer here] and get an Audible Gift Membership. Your Gift Membership will let you listen at the gym, in the car and on the go. (Common nouns should not be capitalized.) [Insert offer here] and get an Audible e-gift Membership. (Improper way to describe electronic delivery.) 3. IT S ALL ABOUT YOU Remember, it s your promotion, not Audible s. It must be clear that Audible is not the party making the offer. The Audible Gift Membership is just the incentive or reward; it should not be implied that Audible is the promoter, part of the offer, or associated with your business in any way. 3.1 Keep the focus on your company. The Audible brand cannot be more prominent than yours. Only one Audible logo or one gift membership image is allowed per piece. 3.2 The (or direct mail) is not from us. Audible cannot be the only company mentioned in the subject line of any s or on the outside of any direct mail pieces. Brand Use Requirements for Audible.com Gold Gift Memberships Updated12/16/16 Page 5

6 Subject Line: Try online billing and get a gift membership. Subject Line: Company X sent you an Audible Gift Membership. Message on envelope: Get a reward for trying online billing. Subject Line: Try online billing and get an Audible Gift Membership. Subject Line: Audible sent you a Gift Membership. Message on envelope: Get an Audible Gift Membership for trying online billing. Audible logo or gift membership image on envelope or self-mailer. 4. PROMOTION QUALIFIERS 4.1 Limited quantity. If you have a limited quantity of gift memberships for the promotion, you must imply this in the primary offer copy. You must also state the number of gift memberships available somewhere in the offer details. [Insert offer here] and you could get an Audible Gift Membership. Gift memberships available to the first 500 participants who respond before 12/31/2017. [Insert offer here] and get an Audible Gift Membership. (Misleading, as not all participants will receive a gift membership) 5. DESCRIBING YOUR OFFER [Insert offer here] and get a 3-Month Audible Gift Membership. [Insert offer here] and get an Audible Gift Membership for 3-Months. [Insert offer here] and we ll pay you with an Audible Gift Membership. Brand Use Requirements for Audible.com Gold Gift Memberships Updated12/16/16 Page 6

7 5.1 The gift membership is the incentive. You cannot directly advertise the Audible.co.uk retail website. Instead, highlight the value of the gift membership in support of your offer. [Insert offer here] and get a X-Month Audible Gift Membership. Audible Gift Memberships never expire and each month you can select one title from Audible s catalog of hundreds of thousands of titles. [Insert offer here] and get an Audible Gift Membership. Audible.co.uk is a great website where you can buy audio content. Audible.co.uk has the lowest prices on audio content. Digital downloads for your MP3 player, Kindle, PC, or Mac. Shop Audible for free by earning a gift membership from ABC Company. Lots of cool choices, all in one place. Start earning your Audible Gift Membership now. (See Describing Your Offer in Section 5.5 below for all pre-approved descriptive copy.) 5.2 Let them decide what to use it for. Audible Gift Memberships can be redeemed toward hundreds of thousands of titles at Audible.co.uk. Do not suggest that it should be redeemed for, or is restricted to a particular product or category. Audible Gift Membership do have restrictions. Seehttp:// Use?moduleId= #link3 for complete terms and conditions. Redeem your X-Month Audible Gift Membership and start listening now. Redeem your Audible Gift Membership and use the Audible app to listen at the gym, in the car and on the go. Choose an Audible Gift Membership. Memberships include one credit per month, good for any titles, picked from hundreds of thousands of titles. Get a 3-Month Audible Gift Membership for 3 book titles. Gone Girl is the #1 best-selling title on Audible. Want a gift membership? We ll send you an Audible Gift Membership to buy this Brand Use Requirements for Audible.com Gold Gift Memberships Updated12/16/16 Page 7

8 product! Buy whatever you want with your gift membership. (See Describing Your Offer in Section 5.3 below for all pre-approved descriptive copy.) Note: If you are interested in offering a title specific Audible claim code please see your Account Manager for assistance. 5.3 You can quote that. Pre-approved supporting copy about Audible and the Audible Gift Membership that can be used: Full Length Audible lets you experience stories like never before, by taking the world s best performers and pairing them with the largest selection of audiobooks and premium spoken-word content. Brought to life by world renowned narrators, Audible members have access to over 200,000 award winning titles wherever they are, whatever they re doing, via the free mobile app. An Audible Gift Membership will give you a free audiobook each month to keep for good, plus exclusive deals on additional titles. If you re already an Audible member when you redeem the Gift Membership, you ll simply receive the additional gift credits all at once. Your original account will not be changed or extended. Medium Length Audible is an immersive storytelling experience that entertains, educates, and inspires. It features the largest selection of audiobooks available with over 200,000 titles available. With your gift membership, you ll receive one audiobook a month, plus plenty of other benefits. And if you ever need help, or a recommendation, we have concierge-level customer service, available 24/7.If you re already an Audible member when you redeem the Gift Membership, you ll simply receive the additional gift credits all at once. Your original account will not be changed or extended. Short Length Audible is an immersive storytelling experience that entertains, educates, and inspires. With your gift membership you ll get 1 audiobook a month, exclusive savings, and more. If you re already an Audible member when you redeem the Gift Membership, you ll simply receive the additional gift credits all at once. Your original account will not be changed or extended. Brand Use Requirements for Audible.com Gold Gift Memberships Updated12/16/16 Page 8

9 1. Please note, Audible prefers the following wording when referring to our business in the store on the site at Audible or (not on) at (always hyperlink to our site in electronic communications) 6. AUDIBLE T RADEMARK USAGE Our trademarks are protected and always require advance approval for use in your creative. Our trademarks should not be altered in any way. Do not use logos, gift membership images, or other visuals taken from the Audible.co.uk website. You may not use any cover art without explicit approval. Instead, we offer the following tools to help you promote your offer: The Audible Company Logo black & white or 4-color. Download image files and logo usage guidelines through the here. 7. DELIVERY OF THE GIFT M EM BERSHIP Audible Gift Memberships can be purchased as 13-digit claim codes for you to deliver through a personalised or on a web page. They may NOT be printed and any other custom form must be approved by Audible. When delivering Audible Gift Memberships, we always require that certain information accompany the code like the gift membership length, how to use it, contact information for Audible Customer Care and for your company, plus a few legal details. Delivery templates are provided here which you can customise. You do not need to submit your gift membership delivery creative for approval if you are using the templates. However, we do require advance review and written approval for all other creative, including Text SMS delivery. Ask your Account Manager if you are unsure of what to submit. Brand Use Requirements for Audible.com Gold Gift Memberships Updated12/16/16 Page 9

10 7.1 Permitted delivery methods. Templates and guidelines are provided for the following form factors: a. (template, no approval required) b. Web page (template, no approval required) c. Mobile Text SMS (guidance, approval required) 7.2 Prohibited delivery methods. The following platforms are currently not approved by Audible for delivering Audible Gift Membership claim codes: d. Physical (guidance, approval required) e. Social Media Facebook, Twitter, Instagram, Snapchat, Linkedin, or other social networking platforms. 8. ADVERT ISING T HROUGH SOCIAL MEDIA If you are advertising your promotion through Social Media channels such as Facebook, YouTube, Twitter, Instagram, etc., the following additional requirements also apply: 8.1 Advance approval is required. Audible must review and approve the initial posting and all click-through landing pages for compliance. 8.2 Limited Trademark Usage. You cannot feature any Audible trademarks, including our company logo or a gift membership image, in any direct communications (wall/message posts, blogs, tweets/etc.). You can only mention Audible Gift Memberships as the incentive for your offer as a statement of fact, as in "[Do this] and get an Audible Gift Membership." Use of Audible trademarks outside of direct communications (custom applications, page/profile pictures, etc.) is permitted in accordance with standard brand use requirements. 8.3 Link to details. Your post must include a direct link to a web page we have approved. The page must contain all applicable offer details as well as the full Audible promotional disclaimer. 8.4 Obey the law. Of course, you should always comply with the CAP code issued by the ASA and other applicable laws. 9. MEDIA ACT IVITY If you are planning on issuing a Press Release, media alert, or conducting any other Public Relations activities, please contact your Account Manager for Audible guidelines and information on the approval process. Brand Use Requirements for Audible.com Gold Gift Memberships Updated12/16/16 Page 10

11 ADDITIONAL RECOMMENDATIONS Although not required, we strongly recommend that you cover these additional details in your promotional copy. They reflect Audible-approved best practices, as well as our core Customer Service values. Gift Membership delivery details Your offer should include the gift membership delivery details. It is important that you communicate 1) when they will get the gift membership, 2) how the gift membership will be delivered, and 3) who will be sending the gift membership (i.e., not Audible). This can be simply stated as such: XYZ Company will a 3-Month Audible Gift Membership claim code to qualifying recipients within two weeks of account activation. We will mail your gift membership within 7-10 days of verifying your purchase. To thank you for your time, a 3-Month Audible Gift Membership code will be displayed on the final screen of the online XYZ Customer Service survey. Mail us your RSVP card and stop by our booth on July 15 th to pick up your 3- Month Audible Gift Membership. Full Disclosure of effort required and timelines Please disclose any and all effort required by the participant for them to receive a gift membership. Don t bury important details in the fine print. For example: Buy a product and take a survey. Open an account and remain an active customer for at least one (1) year. Give us your opinion and provide your contact information for follow up. Also, if the promotion runs for a limited time, state the expiration date. For example: Offer valid until midnight 12/31/2017. Complete your survey before the July 15 th close date. Referrals received before midnight Sept. 9 th are eligible for the gift membership offer. NEXT STEPS Visit the Audible.com Brand Use Resource Center for logo files, gift Brand Use Requirements for Audible.com Gold Gift Memberships Updated12/16/16 Page 11

12 membership delivery templates, submission forms, and more. Visit the Submit For Approval Information page and determine the right channel to submit your materials based on the category your company falls into: Complete the Brand Use Info Form and submit your materials. Need help? Contact or your dedicated Account Manager with questions. Audible reserves the right, at its sole discretion, to modify these Brand Use Requirements and the contents of the Audible.com Brand Use Resource Center any time and to take appropriate action against any use without permission or any use that does not conform to these requirements. Brand Use Requirements for Audible.com Gold Gift Memberships Updated12/16/16 Page 12