AIM RETAIL INVESTOR ROADSHOW Professional & Private Investors

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1 AIM RETAIL INVESTOR ROADSHOW Professional & Private Investors MOBILE MARKETING PERFORMANCE SOCIAL MOBILE DMP

2 Nov 2015 Apr 2007 DigiTouch set up Jan 2009 DigiTouch becomes member of IAB Italia Nov 2009 DigiTouch becomes partner of Mobile Marketing Observatory of Politecnico of Milan Dec 2013 DigiTouch wins the license for Italy of Baidu products for China Feb 2015 Audiens set up Aug 2014 DigiTouch acquires Performedia shares Acquisition of TheBlogTV Communities DigiTouch acquires the certification of Innovative SME. Mar 2015 DigiTouch went public on 16th March 2015: DigiTouch went public on AIM Market May 2015 Jul Marzo 2015 IPO: 4,288 milion stocks at price of 2,3 Euro per share and convertible bonds (total value about 13 milion Euros) Floating capital: 31,6% Acquisition of BackOffice Srl, owner of MutuiPerlaCa sa.com and TassoAlert mobile app. Acquisition of CRM Srl, company that controls E3. Sept 2015 Market cap: 33,1 million Euros Automotive DigiTouch Solutions Srl set up and launch plus.com

3 GLOBAL FIRST MOVER ADVANTAGE ON MOBILE PROFILING, OWNED TECHNOLOGY ASSETS AN INTEGRATED OFFER MADE OF DATA MANAGEMENT, ADVERTISING PRODUCTS AND COMPARABLES

4 DigiTouch Group is a public company listed on AIM Italy Market since March the 16th, More details on clients in % Yearly media budget under management: 100 million of Euros 1st mover in Mobile Big Data market, with the aim of a rapid international growth and to support Telcos in the monetization of their Data On the market since 2007 and with many years of experience in the development of owned technological assets for the optimization of ROI advertising campaign through tools of profiling, data enrichment and media planning algorithm Almost ten years of strong relationships with medium and big size clients, IT Providers and web publishers Headquarter in Milan and other office in Rome. About 100 employees Management team composed by pioneers in the Italian digital marketing market

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6 The turnover of mobile advertising in Italy has reached 463 million of Euros in The growth yoy is +53%. The weight of mobile advertising over the internet media advertising in 2015 has been 21% compared to the 15% of the previous year. *The value of mobile advertising here expressed does not include sms advertising

7 Historical pricing model (US 2013) Performance-based pricing remains the preferred model Performance-based pricing, the leading pricing model since 2006, declined slightly to 65% of total revenue in 2013 from 66% in CPM/impression-based pricing gained in the first six months of 2013, up to 33% of revenues from 32% in At 33% of total revenues, CPM is at its highest point since Hybrid pricing remained at 2% of total revenues in 2013, consistent with the 2% reported in Performance advertising represents a kind of display advertising, paid on results. Source: IAB/PwC Internet Ad Revenue Report, 2013 US market

8 Internet Advertising in Italy planned with programmatic platforms mln mln % < 5 mln 2012 <1000% 50 mln % 110 mln * < 1% of display advertising 5% of display advertising 10% of display advertising 19% of display advertising Source: Osservatorio Internet Media Politecnico of Forum, December 2015 Note: *data pre-final balance

9 GLOBAL TELCO BIG DATA MARKET VALUE* $ 24,1 billion in 2015 $ 79 billion (estimate) in Just 10% is enhanced --- The map shows worldwide players that have developed a mobile profiling solution, connected to Telco s data. *Source: 451 Research, newyorker ResearchInstitute, specialised on information technology market, November 2015

10 AUDIENS IS A MOBILE DATA PROFILING AND ANALYTICS PLATFORM Connected to Italian Telcos, Audiens organizes Telco s customer data in profiled segments and helps Telcos distribute these segments across external marketplaces. Two main services: MOBILE DATA PROFILING offers media centers, trading desks and agencies socio-demographic segments for their enhancement in programmatic campaigns MOBILE ANALYTICS offers brands and publishers that own mobile sites or mobile apps, a tracking service of mobile users that visit their properties and supply a precise users socio-demo profile.

11 AUDIENS PROFILING PARAMETERS ARE: Age, Gender, Legal Residence, Contract Type, Nationality, Spending Power, Payment Method, User Type. THE PROFILING PARAMETERS AUDIENS USES TO DESCRIBE SOCIO-DEMO VISITORS PROFILE ARE OF TWO KINDS Common ones: Country of Connection, Browser language, Operating System, Device, Connection, Carrier Audiens only: Age, Gender, Legal Residence, Contract Type, Nationality, Spending Power, Payment Method, User Type.

12 We have at our disposal owned platforms, integrated with the worldwide technological excellences: Our technological architecture is unique in Italy thanks to relevant development efforts; Our optimization tools are the result on one hand of years of experience and innovation and on the other hand of the integration with all the Italian web. PERFORMANCE Only with technologies optimization is possible to grant higher and cost-effective performance. INNOVATION We constantly take care of R&D tools able to improve our client s advertising campaigns performance. THE PILLARS OF OUR TECHNOLOGICAL PLATFORM S ARE: Mobile SSP Owned Technology Owned Technology Integrated Technology Co-Owned Technology

13 Performance business model (Cost per sales, acquisition, lead, etc) Technology Owners Third-party Data Managers Integrated channels marketing projects (web, mobile, ambient) Display branding business model (Cost per view) Technology Resellers Third-party Data Users Internet web projects Intermediate relationships with clients Direct relationship with clients

14 PEOPLE THAT SUPPORT THE STRATEGY IMPLEMENTATION BACK GROUND Simone Ranucci Brandimarte DigiTouch Group Chairman Paolo Mardegan CEO DigiTouch Group Marko Maras CTO DigiTouch Group and Partner of Audiens Michela Rizzo Investor Relator and CFO DigiTouch Group Veronica Maccani Investor Relator and Head of Marketing & Communication DigiTouch Group BoD BoD Key People Key People Key People Entrepreneur & Co-founder of Multiple Ventures Goswiff CEO, President & Founder Glamoo Co-Founder of Buongiorno - CEO Buongiorno Mitsui Asia JV Started Career in Accenture, Strategic Services Premium Services Director in NeoNetwork Director for New Product Development in Buongiorno S.p.A. Well known writer and Blogger Mobile & web marketing Founder & CEO of OneBip (sold to Neomobile) Founder of Simple Ventures IT Manager at In3 Internet Ventures Controller in Vodafone Auditor In PwC Advertising & Brand Manager in Vodafone Event Specialist in Wireless Daniela Robba Head of DigiTouch Agency Annarita Olivieri Managing Director of Performedia Srl Fabio Racchini Federico Ceccarelli Maurizio Mazzanti Management team of E3 Srl Key People Head of Milan Office, TheBlogTV Communities COO in DMC; Manager in DMC-Fullsix; Marketing Manager in Bibop Research; before in MTV and RAI. Key People Key Account Coordinator in DigiTouch until October 2015 Mobile service and content Manager in Lycos, in Buongiorno and in DigitAlchemy; Community Manager in I-side. Key People CEO E3 Sales Director Creative Director

15 Paolo Mardegan CORPORATE FUNCTIONS DIGITAL SOLUTIONS PROVIDER AGENCIES MOBILE DMP VERTICAL COMPARABLES LEAD GENERATION PERFORMANCE PROGRAMMATIC & STRATEGIC PERFORMANCE SOCIAL PERFORMANCE MOBILE CERTIFIED NETWORK EXCLUSIVE PARTNER OF SOME TELCOS OFFLINE MEDIAPLAN STRATEGIC CONSULTANCY MOBILE ADVERTISING DEVELOPMENT OF CREATIVE STRATEGIES PROFILING & DATA SEGMENTATION EXCLUSIVE PARTNER OF TELCOS DEDICATED ADVERTISING OFFER RESPECTIVELY FOR: - FINANCE & INSURANCE - AUTOMOTIVE ONLINE PRODUCTION CREATIVITY SEM (SEO e SEA) MEASUREMENT, OPTIMIZATION, PROGRAMMATIC MEDIAPLAN (RTB AND PREMIUM-MARKET-PLACE) PERFORMANCE & BRANDING ONLINE ADVERTISING SOCIAL & BRANDED CONTENT VIDEO PRODUCTION DIGITAL PR

16 Active Clients Percentage of business from direct Clients Since the last quarter of 2015, the Group has changed its approach to new clients acquisition, moving from quantity to quality thanks to the selectivity parameter specified by companies size, potential and profit margin. The Group will implement the selectivity criterion all long 2016

17 Here following some of the Clients we work for: Automotive Fashion & Sport Financial Services 39 % Pharma & Healthcare Retail & E-commerce 19 % PA & Utilities Entertainment & Travel Food & Beverage Hi-tech 13 % Telco Data show the weight in percentage of the first three verticals in 2015 DigiTouch Group Clients portfolio 2015.

18 Balance of major businesses lifecycle DigiTouch lifecycles

19 3,5 mio already invested in M&A in Italy 0,5 mio already invested

20 CONSOLIDATED PROFIT AND LOSS ACCOUNT OF DIGITOUCH GROUP H H % REVENUES EBITDA EBIT EBT NET RESULT of the Group

21 BALANCE SHEET CONSOLIDATED AND RECLASSIFIED OF DIGITOUCH GROUP 30 June Dec 2014 % NET INVESTED CAPITAL NET ASSETS NET FINANCIAL POSITION [cash] cash debt

22 FY 2015E FY 2016E REVENUES Data in million of EBITDA EBIT NET INCOME PFN debt cash Equity EnVent Research published on November 2015

23 1 New clients Objective: 100 new clients by the end of 2018 Medium: selectivity parameter: companies size, solvency and profit margin Strategy: tenders, business development and Agencies Brand development 2 International development Objective: expansion on emerging markets Medium: acquisitions and partnership agreements Strategy: assets and properties development with focus on mobile 3 Technology 4 evolution Product upgrade Objective: Be innovative and first mover in technology mobile data profiling and analytics market Medium: Audiens platform Strategy: new investment on Audiens and in tech R&D Identify new profitable verticals and create a dedicated performance portals Scouting and implementing new opportunities related to telco s big data

24 The largest independent digital marketing player in Italy Leader in mobile advertising market (+53% yoy) Leader in performance advertising market Owner of innovative technologies in digital marketing, integrated with worldwide excellences First mover in mobile data profiling and analytics platforms market ( ) Top management with outstanding track records in digital market Solid financial results with high margin and healthy financial position

25 INCREASE VOLUMES AND MARGINES INCREASE TECHNOLOGY AND INNOVATION VALUE FAST TRACK TO MTA/STAR MARKET AMBITION!

26 Thank you MediaMob DigiTouch Agency Performedia E3 Audiens MutuiperlaCasa Auto&Plus