Job Specification. Paid Search Specialist. Primary Job Purpose. (With a focus on Paid Social Advertising)

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1 Job Specification Paid Search Specialist (With a focus on Paid Social Advertising) Primary Job Purpose To execute effective social media and paid social advertising campaigns achieving client objectives within time and budget.

2 Job Title Paid Search Specialist Reporting to Head of Digital Marketing Job Reference TTL/PSS/0319 Closing Date Monday 1 April 2019 at 9.00am Job Purpose To execute effective social media and content focused digital marketing strategies for our clients to achieve their objectives within time and budget Salary Negotiable depending on experience What s our story? We don t always do what our clients want us to do. We do what they need us to do to thrive in a digital world. The Tomorrow Lab is an award-winning digital agency based in. We create websites and develop strategic and creative digital marketing campaigns that make a meaningful difference to our client s commercial and business objectives. We collaborate with ambitious brands and organisations including: Electric Ireland, Expedia, Danone, Corona, [yellow tail], Xtratherm and Bombardier. We re a team of talented people who excel at finding creative solutions to our clients challenges. Why we re unique It s our talented team that makes our agency exceptional. We like our people to be freethinking, to get involved and to take responsibility for creating extraordinary work for our clients. We work together collaboratively, we encourage, we nurture and we inspire each other. We care about our clients as people too, building strong relationships and establishing trust is just as important to us as delivering quality work.

3 At The Tomorrow Lab we provide: A competitive salary You ll work a 40-hour week Challenging and interesting work for big name clients Attendance at top web conferences 30 paid holidays rising to 33 after 3 years (including statutory holidays) Private health scheme Employee referral scheme Contributory pension scheme Training and development opportunities Company-sponsored nights out Cycle to Work scheme Free on-site car parking Summary of Main Tasks and Responsibilities Collaborate with members of the account management and digital marketing teams during the business development process to propose the most appropriate solution to achieve short, medium and long-term client objectives. This will include planning, budgeting, proposals, pitches, meetings, and workshops where you will be required to detail paid social advertising strategies to address client requirements working across multiple paid social advertising platforms. Conduct and submit social media and paid social advertising audits providing insight into the historic and current status of prospect and client activity Understand the client s business and contribute to ideation sessions to ensure that creative content engages our client s audience Develop and deliver social media and paid social advertising strategies to achieve client objectives and target KPIs within the allocated timescales and budget Prepare and provide regular analysis and reporting to clients (weekly, monthly quarterly as appropriate) in person on via telephone/video conferencing in conjunction with the relevant account manager Develop and deliver effective influencer marketing campaigns, working with micro and macro bloggers to create engaging content for clients Work closely with our digital designers providing insight to enable the creation of engaging, on-brand content for clients social media channels Additional Responsibilities Provide assistance and support to other members of the team as may be necessary from time to time to meet customer demands Establish excellent working relationships and maintain best practice in communication with colleagues and with clients

4 Identify and share opportunities for increasing the value of our services to clients Provide regular structured feedback to enable constant improvement in service levels Ensure that all work carried out is in line with the company s strive for continuous improvement Contribute positively to The Tomorrow Lab s overall web and social media presence Any other reasonable duties as required, or at the request of management Personnel Specification Qualifications Experience & Skills Essential Criteria Degree in Marketing, Digital Marketing Communications or similar Englishrelated degree. 2 years experience in a paid social advertising role Social Media Experience of managing consumer facing and corporate social media accounts Active participant on main social networks Paid social advertising Experience executing results driven campaigns on paid social advertising platforms such as Facebook, Twitter, Instagram and LinkedIn Blogger Outreach & Influencer Marketing Experience in outreach and working with bloggers on content collaborations, managing the relationship and monitoring success Other Criteria Excellent creative English writing skills Experience in the use of social media analytics and insights, as well Google analytics and other website monitoring software Desirable Criteria Facebook Certified Professional Google AdWords Certified Other Digital Marketing Qualification Agency Experience Experience using Hubspot or similar marketing tools Experience working with the travel, food & drink industries Experience in communicating and creating content with Copy Clear and/or Drinkaware.co.uk in regulation in mind

5 Good working knowledge of Microsoft Office software including Word, PowerPoint and Excel Able to communicate digital marketing concepts clearly and unambiguously Personality & Disposition Energetic and ambitious team player Self-motivated with a pro-active and positive attitude Keep up to date with the latest online developments and trends Client-focused with the ability to work to tight deadlines Applying for the Role If this sounds like it's for you, please get in touch by sending your up-to-date CV, to careers@thetomorrowlab.com. detailing your qualifications, experience and fit for this role. On receipt of your application, we will forward a separate Person Specification Form to be completed outlining how you meet the essential and desirable criteria for the role. (This is a key part of the shortlisting process and Curriculum Vitae will not be considered without this component completed). Equality Monitoring Form which must then be completed and returned before your application will be accepted. For shortlisting we will initially apply essential criteria to applications but reserve the right to apply the desired criteria if we have a high number of applicants. Please note; applications received after the closing date will not be accepted. We are an Equal Opportunity Employer Closing Date: Monday 1 April 2019 at 9:00am