Company Brochure and Solutions Showcase

Transcription

1 Company Brochure and Solutions Showcase

2 Company Fact Sheet About Loylogic Loylogic is the leading provider of global points earn and burn solutions to loyalty programs. We help our program customers to boost member engagement by combining loyalty innovation with state-of-the-art technology and the fastest-growing global merchant network. Loylogic Inc. is an independent company with headquarters in Zurich/ and offices in Atlanta/USA, Dubai/UAE and Riga/Latvia. Core Competencies Technology Our truly global solutions are innovative, industry leading and offered as a SaaS (Software as a Service) model. We are a single provider of both earn and burn solutions out of one single, fully integrated technology platform. We offer patented points-plus-cash solutions and can readily skin all our solutions to the brand requirements of our clients. Our solutions are multichannel, available online, in-store and via mobile, allowing members to access their accounts anywhere. Network Our merchant business model allows the experts to manage the fulfillment process. We hold partnerships with over 1000 merchants globally giving users access to millions of products. Merchants are sourced locally to the key hubs of our clients to manage delivery and customs costs. We do not hold any stock allowing us to order the latest items as soon as they are released at highly competitive prices. Our model affords us the ability to access customers in 234 countries with industry leading delivery success rates. Engagement Our proprietary insight engine enables a variety of personalized merchandising options as steps leading to a premium web user experience driven by a variety of marketing options. We support various client user groups (Finance, Marketing, CRM Departments) with tailored reporting of data and analytics, as well as providing access to dynamic reporting tools such as dashboards.

3 Overview The Loylogic BurnShop allows your customers to use their points in your loyalty scheme to pay for specific products and services available in your online store. Your customer can be able to enjoy the choice of paying for these products with points entirely, or with a combination of points and cash at their discretion. With an ever expanding network of Loylogic BurnShop merchants, you will find products from brands to appeal to every customer segment. You will also be afforded the control over which products to include in your BurnShop, giving you the choice to choose the latest, greatest items alongside those which can provide the best value to your program and your customers. All this will be provided behind your branding of choice, to allow this flexible solution to be customised to meet your requirements. Features Members worldwide burn points online for selected products or services Points can be burned through multiple means: buying products with points or a combination of points and cash; bidding for items with a number of points of their choice; entering fixed price raffles to attempt to win items; converting points into other loyalty schemes; or donating points to selected charities Fully flexible points-plus-cash burning, with U.S. Patent 7,698,185 secured to provide dynamic points-plus-cash payments only to Loylogic clients Broad selection of products available provides additional benefits to member when purchasing from the BurnShop, which is branded per your requirements Full catalogue and redemptions available through mobile channel Available Rewards: 3,000+ Merchants Currently Participating: 400+ Channels Available Online Mobile Member Benefits Global reward delivery (234 countries) Industry-leading delivery success rate Huge points burning opportunity through variety of product offering and large numbers of participating merchants Competitive pricing and best value Fully flexible points-plus-cash burning Program Benefits Increased company sales Increased points sales at low or no fixed costs Programs can define the cost per mile redeemed Rewards are easy to integrate, manage and scale Free demand on core program rewards (such as flights, hotel rooms etc.) Drive program member growth through increased range of redemption options Programs can steer redemptions to recognize deferred revenues (IFRIC 13) Programs are more engaging for customers increasing sales transaction volumes Higher purchased volume from merchants increases position to negotiate margins

4 Winner October 2010 Overview The Loylogic MobApp is a modular loyalty program application for the Apple i. It enables loyalty programs around the world, to add the mobile communication channel to their loyalty program through an easy-to-integrate and easy-to-manage solution, giving your customers the opportunity to view accounts or redeem awards at their leisure. The MobApp application can also be used to market and direct loyalty based messaging and intelligence to your customers. Features Members worldwide can view their program account information through their i, as well as general program information Members are able to check the latest partner promotions and browse a list of all program partners Members are able to redeem their points for great rewards available from your online store Channels Available Mobile Member Benefits Fully flexible tool to view and redeem loyalty transactions at their fingertips Additional points burning opportunity through additional redemption channel Personalized reward experience, ability to view complete reward descriptions including merchant details, shipping timelines and an all-inclusive miles/points reward pricing on i Real time balance checks available at any time Program Benefits Drive member engagement through increased contact channels Collect revenues from i banner ads Increased points sales as merchant transactions stimulate purchase of points for your member Add a new, exclusive promotions channel Decrease member support costs Become an innovator and lead the field in this dynamic new channel

5 Overview The Loylogic EarnShop brings you a world of online merchants, allowing your customers to earn points into your loyalty scheme when they buy specific products directly from your online store. With an ever expanding network of Loylogic EarnShop merchants and products, your EarnShop catalogue will appeal to every customer segment, potentially providing incredible additional value to you and your customer while also rivalling the best online prices. All this will be provided behind your branding of choice, to allow this flexible solution to be customised to meet your requirements. Features Members worldwide earn points online when purchasing specific items from your online store Broad selection of products available provides additional benefits to member when purchasing from the BurnShop Potential customer Earn ratio: 25+ Points/USD Available Rewards: 100+ Merchants Currently Participating: 70+ Channels Available Online Member Benefits Huge points earning opportunity through very high points earn offerings, negotiated through Loylogic global merchant network Superb search functionality, product images, online descriptions and fulfillment process definition Shipping Country based search eliminating non-participating products from results Global reward delivery (234 countries) with industry-leading delivery success rate Unique shopping experience offering members something significant in exchange for their custom Program Benefits Increased points sales as merchant transactions stimulate purchase of points for your member Participation in the Loylogic global online merchant network, increasing brand placement, association and awareness Higher engagement for your customers with more merchants increasing your program appeal, breadth and value Variable transaction commissions allowing program to directly financially benefit from every purchase made by a participating member Higher purchased volume from merchants increases position to negotiate margins

6 Winner October 2010 Overview The Loylogic EarnMall brings you a world of online merchants, allowing your customers to earn points into your loyalty scheme when they buy products and services directly from a participating online store. With an ever expanding network of Loylogic EarnMall merchants, you will find brands and products to appeal to every customer segment, alongside value that will rival the best online prices. All this will be provided behind your branding of choice, to allow this flexible solution to be customised to meet your requirements. Features Members worldwide earn points online when purchasing from selected online merchants Widely available products available in stores and online provide additional benefits to member when purchasing from the EarnMall, which is branded per your requirements Approximate Merchants Currently Participating: 2,500+ Estimated Available Products: 40 million Channels Available Online Member Benefits Huge points earning opportunity through variety of product offering and large numbers of participating merchants Superb search functionality, product images, online descriptions and fulfillment process definition Shipping Country based search eliminating non-participating merchants from results Latest editions of items provided by merchants available instantly to customers Unique shopping experience offering members something significant in exchange for their custom Program Benefits Increased points sales as merchant transactions stimulate purchase of points for your member Participation in the Loylogic global online merchant network, increasing brand placement, association and awareness Higher engagement for your customers with more merchants increasing your program appeal, breadth and value Variable transaction commissions allowing program to directly financially benefit from every purchase made by a participating member Higher purchased volume from merchants increases position to negotiate margins

7 Frequent Traveller Survey 2010 The Survey As part of the voting process for the inaugural Frequent Traveller Awards, Loylogic asked frequent travellers questions related to their loyalty points and miles earning and redemption behaviour and desires. The survey was online from September 17 to October 15, The Panel Loylogic collected over 36,000 votes from members of over 140 loyalty programs worldwide. Survey participants are members of the following loyalty programs (top 5 only). Air: Aadvantage, Dividend Miles, King Club, Mileage Plus and SkyMiles; Hotel: Hilton HHonors, Hyatt Gold Passport, Marriott Rewards, IHG Priority Club and Starwood Preferred Guest; Credit Card: Capital One Rewards, Chase Freedom, Citi Thank You, Membership Rewards and Visa Rewards. The Findings The majority of loyalty members want more merchandise and non-travel options, with the ability to ship globally, and the ability to manage accounts and redeem via online and mobile channels. The majority of respondents (57%) want options other than travel in their loyalty program, such as merchandise, experiences and donations. It is also interesting to note these results are almost identical to our 2008 survey despite operating in a market of changing consumer preferences, which emphasizes the importance of expanding choice for loyalty members. A quarter of frequent travellers, arguably the travel industryís most dedicated and profitable consumer segment, regard merchandise to be the most important redemption category in their program. The vast majority of customers are able to redeem their miles and points when they want, but 25% of them would like a greater selection of rewards. With responses dominated by members of US-based loyalty programs, 2 out of 3 voters would like to have the ability to redeem for items that can be shipped anywhere in the world. 4 out of 5 frequent travellers seek the ability to earn additional points or miles while shopping online. The ability to manage reward programs, as well as earn and redeem points on their mobile phone is desired by 25% of frequent travellers. So, it is clear that expanding choice and redemption options, offering merchandise that can be shipped internationally and adding online earn & burn opportunities are all very important to loyalty programs and their member base. The Results 1 Which of the following mediums would you use to earn points, redeem your miles or points, or check your loyalty program balances? 2 How satisfied are you that your loyalty program allows you to easily use your miles or points? 3% 10% 4% 4% 66% 24% 20% 58% 11% Via Internet Browser In Store By Mobile SMS Facebook Other 22% 3% 75% I can use my points when I want, on what I want! I would like more redemption options! I can never use them on the options that appeal to me!

8 3 How important to you is the option to be able to use your miles or points on merchandise? 43% 12% 45% More important than ì coreî rewards A good alternative to ì coreî rewards Not important 4 What are your preferred non-core reward categories? 5% 2%2% 6% 6% 43% 10% 26% Travel Merchandise Experiences Conversions Donations Auctions Gaming Raffles 5 How important to you is it to have the ability to redeem your miles or points for items that can be shipped anywhere in the world? 6 points How important is it for you to have opportunities to earn miles or with online merchants within your country or region? 39% 24% Very important Nice to have 14% 41% Very important Nice to have 37% Not important 45% Not important 2010 Loylogic Inc. All rights reserved. These results and findings show distinct ways for loyalty programs to meet the needs of the entire member base, which is particularly important in the ever-changing and hyper-competitive environment to acquire and retain the most profitable loyalty member. The message is clear: expand choice and redemption options, offer merchandise that can be shipped internationally and add online earn & burn opportunities to address the needs of your entire member base. As the tastes and requirements of your member change, so must your loyalty program design and offering. The Contacts To find out more about the survey and how to structure your loyalty and rewards proposition to offer real differentiating value to every member of your loyalty program, please contact: Steve Landuyt steven.landuyt@loylogic.com Ben Ashwell ben.ashwell@loylogic.com