Social Media 101/301: Build Your Online Profile, Get Better News, and More. Outline

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1 Social Media 101/301: Build Your Online Profile, Get Better News, and More March 28, 2017 James Jacobi, Kate Eisenberg, Meg O Donnell, Garrett Gillespie Outline LinkedIn: Profile, building network, sharing, stats Twitter: Profile, building network, sharing, use of lists, creating a tailored health care news feed, stats, Use social media to enhance your personal brand Background on Facebook and Instagram Impact of digital (Health Care) Consider developing a plan 1

2 LinkedIn Building Your LinkedIn Profile It s important to have a complete profile with all the relevant sections filled out. Differentiate yourself: Summary: Identify career highlights. Make this content easy to scan. Add multimedia (video, photo, link to blog, etc.) if applicable. Publications: Allow you to show not tell Organizations: Community involvement and volunteer work 2

3 Updating Your Profile Updating Your Profile 3

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5 Growing Your Network Send connection requests to colleagues and contacts. Utilize the People You May Know feature Follow companies and media outlets Join relevant groups 5

6 Sharing Content What: Thought leadership piece you or a colleague have written Interesting article your read Event you want to promote Where: Share as an update to your newsfeed Post to a group Send as a private message How: Add your insight and voice Why should someone click it? Who is the relevant audience? What is the most interesting point? Sharing an Update 1. On the homepage, click the Share an update, article or photo box. 2. Past the URL and type the update you d like to share. 3. Once the preview generates, you can safely remove the URL. 4. Finish your update and click Post to share with your network. 6

7 LinkedIn (Stats) One in three professionals on the planet are on LinkedIn When posting, images increase the likelihood of comments by 98 percent. And your links to videos could result in a 75-percent higher share rate! 41% of users visit LinkedIn via mobile 13% of millennials use LinkedIn Twitter 7

8 Building Your Twitter Profile Much simpler than LinkedIn only 140 characters Just the highlights Adding hashtags and handles helps your account show up in search results Can link to your LinkedIn page, professional bio, etc. 8

9 Growing Your Network Unlike LinkedIn, connections are not mutual Most accounts are public you communicate with people you may or not know Follow relevant individuals, companies, organizations, and media outlets Twitter is a good source for targeted news You don t need followers to get value from Twitter 9

10 Maximizing the Reach of Your Post Add hashtags to your tweet to tag the post to a particular conversation Make sure the hashtag is specific to the topic and not too generic (Example: #HealthCareReform is better than #Health) Limit the hashtags to two or three per post If mentioning an individual or company, tag their handle in the post They will get a notification that you mentioned them 10

11 Twitter Lists You can create or subscribe to curated lists of Twitter accounts categorized by topic, occupation, location, etc. When to Post Twitter is used at work or at home, usually during down times like commutes and breaks Best times to post: Monday through Friday - 12:00pm 3:00pm LinkedIn is for professionals and they tend to use it during work hours Best times to post: Tuesday, Wednesday & Thursday 7:30am -8:30am, 12:00pm & 5:00pm - 6:00pm Services like Buffer and Sprout Social allow you to schedule posts Source: The Best Times to Post on Facebook, Twitter, LinkedIn & Other Social Media Sites [Infographic] Hubspot, January 6,

12 Setting Up A Twitter Health Care News @modrnhealthcr Twitter (Stats) Average Monthly Active Users (MAUs) were 255 million as of March 31, 2014, an increase of 25% year-over-year. Grandparents are the fastest growing Demographic on Twitter. Tweets that include photos AND links receive 150% more engagement. Tweets with 1-2 hashtags get 21% higher average engagement versus Tweets with more than 3 hashtags get 17% less engagement. 12

13 Your Personal Brand Define and differentiate What am I passionate about? Where is there opportunity in the industry? How am I unique? Client service style Life experience/perspective What problems do I solve? Telling your story, i.e. brand, to the market Showcasing Your Brand Defining your audience and identifying your outlets Thought leadership Speaking Writing Repurpose, recycle, reuse Social media as a tool to tell your story, and share your brand 13

14 Facebook There are 1.57 billion mobile active users (Mobile Facebook MAU) for June % of marketers report that Facebook is critical or important to their business. Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. 4.5 billion likes generated daily as of May 2013 which is a 67 percent increase from August 2012 Instagram Over 70% of companies will use Instagram for marketing by M Instagram Photos/Videos Are Uploaded Daily Over Half Of All Millennials Use Instagram Every Single Day 50 Minutes A Day Are Spent On Facebook, Instagram Potential website reference: html html 14

15 We are in a digital age On average, people check their phones 150 times per day Impact in Retail A recent study showed 82% of smart phone users consult their phones in the store while deciding what to buy. With 6.4 Billion IoT devices currently and an expectation of more than 50 billion by 2020, much like the smart beacon, all of the data that is being produced from our "Things" will become high impact consumption data that retailers will be able to utilize to personalize shopping experiences and put the right products in front of the right people at the right time. 15

16 Impact in Healthcare Even back in 2015, 80% of doctors surveyed said telemedicine is a better way to manage chronic diseases than the traditional office visit. Why? Telemedicine offers patients and health care providers both a new wave of freedom and accessibility. By 2018, it s estimated that 65% of interactions with health care facilities will occur by mobile devices. Some 80% of doctors already use smartphones and medical apps, with 72% accessing drug info on smart phones on a regular basis. Consider Developing A Plan Join Targeted Groups Get Noticed After Joining each Group Find the Top Contributor of Each Group Engage Top Contributors with Meaningful Comments Become a Scheduling Ninja: Make 2 posts in the morning, 2 in the evening, for 5 days Schedule other posts from other authors Comment on Group Members Discussion Be Relevant, Meaningful, Inquisitive, Encouraging Be a Resource, a Catalyst 16

17 Questions? James Jacobi: Kate Eisenberg: Meg O Donnell: MSO'Donnell@mintz.com Garrett Gillespie: Garrett.Gillespie@bmchp-wellsense.org 17