Media Kit 2H 2015 H1 2016

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1 Media Kit 2H H

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3 So Who Are We? Student Edge was founded in 2003 by students who recognised the challenges faced by young people on a range of issues such as cost of living, student life, access to part-time work, and career guidance. Since then, we ve grown in popularity not only in our home state of Western Australia, but nationally as well. With over 800,000 registered members, Student Edge is the largest member-based organisation of high school and tertiary students in Australia. Student Edge helps to make student life easier with: big deals from big brands resources to find part-time jobs exclusive competitions and surveys educational videos on a variety of careers member only events; and much more! Student Edge believes in harnessing the power of the student community to support each other and give our Youth an Advantage. 3

4 Our Members 800,000+ Members Nationwide 1 53% Female 47% 12,000 41% Male 1 New Members per Month 2 aged % 350,000+ aged Opt-in Subscribers 2 500,000 Mobile Numbers 1 35% 56% 160, ,000 Aged earn Aged earn Facebook Likes 4 over $100 a month 3 over $400 a month 3 YouTube Views 5 Source: 1. Student Edge data, Mar 2016; 2. Student Edge data, Mar 2016; 3. Student Edge Megasurvey, Mar 2016; 4. Facebook, Mar 2016; 5. YouTube, Mar

5 We live at home, but we get around! 89% live at home with their parents. 31% own a car. 1 Cash is still KING. 32% say they never use an ATM, 19% say they d rarely or very occasionally use one. 1 We want financial independence! 41% currently engaged in some form of full-time, part-time or casual work. 45% not currently working but intend to in the next 12 months. 1 Careers and university education are important. 99% say it s important to be planning a career at this point in their lives. 81% believe completing uni improves chances of getting a job. 2 We can t live without our phones and social media! 70% have mobile phones. 1 51% place social media as their #1 online activity. 3 We feel the need for speed! And data. 69% say having a 4G connection is important. 82% say having data access on their phones is vital. 1 Source: 1. Student Edge Megasurvey, June 2014; 2. Student Edge Career & Work Readiness Survey, February 2014; 3. Student Edge Microsoft Survey, Dec

6 Stuff Our Members Like Top 10 interests Movies/TV (especially Comedy) 97% How cool stuff on the internet is communicated Music (especially Top 40/Pop) 93% Social Media 70% Travel 89% Word of Mouth 67% Reading (especially Fiction) 78% SMS 47% Social Issues 67% Gaming (epecially Action Games) Photography Food & Nutrition 55% 54% 66% Got something to say about these topics? Our members are all ears, and ready to SPREAD the word! Health & Fitness Sports 45% 52% Source: Student Edge Megasurvey, June

7 The Student Edge Card Often the first piece of plastic an Australian teenager gets, the Student Edge card not only gives them a sense of belonging, it also unlocks a wealth of deals across many leading retailers, making student life more affordable....and many more! 70% use their Student Edge card at least once a month. 22% use their Student Edge card at least once a week. Source: Student Edge Megasurvey June

8 Student Edge The App Members can locate deals near them, and the App can be presented in place of the traditional plastic card. 8

9 The Student Edge Website 165,000+ Unique Visitors 1 750,000+ Page Views 1 4 mins 23 sec Session Duration % Pages/Session 1 Mobile Traffic 1 Carrier 100% 86% visit studentedge.com.au at least once a month. 2 32% visit studentedge.com.au at least once a week. 2 Source: 1. Google Analytics Mar 2016; 2. Student Edge Megasurvey, June

10 Our Services 10

11 YouthInsight - Powered by Student Edge YouthInsight is THE authority of Australia s Gen Y and Z, providing insights for many of Australia s leading organisations. Carrier 100% Carrier 100% Join Now! View competition Terms & Conditions Brought to you by Offering unrivalled access to 800, year olds, Student Edge has built Australia s only youth-focussed research panel. YouthInsight offers a strategic research approach: by unlocking their thoughts, behaviour and motivations we help clients to see the world through the eyes of young people and leverage this insight to create growth. View this online. You are receiving this because you signed up at studentedge.com.au. To keep receiving our tailored s make sure to add latest@studentedge.com.au to your address book and keep your contract details updated. For privacy and information see our privacy policy. This enews was constructed tirelessly at the Student Edge Office, Student Edge Suit 2/460 Roberts Rd Subiaco, WA 6008 Australia. Have you noticed these insights into our members throughout this document? We have lots more info about the behaviours and preferences of our members, so ask us! Source: Student Edge data, correct as at Mar

12 enewsletters, Partner s & SMS 350,000 opt-in & 500,000 mobile subscribers. Messages can be targeted by age, gender, location & more. Advantage: Youth enews issue 230 Can t view this ? Update your member details HOME DEALS COMPS JOBS CAREER MAG Dear Scott, It s been a massive month at Student Edge, with screenings of Project Almanac across the country (not to mention our International Food Day in the office, pictured above).vv 73% read a Student Edge at least once a week. Carrier 3:30 PM 100% Messages Student Edge Goodbye contracts! Hello 3GB. Grab a $50 Red SIM today & save 50% off your 1st month. Data in Oz. T&C apply. More info vfau.co/sim Optout sms STOP to Contact We This Score a MacBook Air Would a free MacBook Air make the school year easier on you? It would? In that case, we re here to help. Competition ends March 19, so put on your thinking hats and enter now! 80% SMS/Text at least once a day. Text Message Send Q W E R T Y U I O P A S D F G H J K L Z X C V B N M Score double passes to Borat: Cultural Learnings of America for Make Glorious Nation of Kazakhstan Microsoft Up to 25% off online 123 space return Source: Student Edge Megasurvey, June

13 Advertise With Us Online Student Edge NEW! Everyday offer 2 games for $15 per person Carrier 100% Ads help keep Student Edge free Expanding... YOUR AD HERE Ads help keep Student Edge free YOUR AD HERE NEW! Student Edge Win an Xbox One plus a $100 JB HIFI Voucher Ads help keep Student Edge free NEW! Everyday offer ANSWER THIS QUESTION 2 games for $15 Which do you prefer and why... ipad Air or Samsung Galaxy Tab? Tell us in 25 words or less for your per person chance to win. YOUR AD HERE Ads help keep Student Edge free YOUR VIDEO HERE YOUR AD HERE NEW! Win an Xbox One plus a $100 JB HIFI Voucher ANSWER THIS QUESTION Which do you prefer and why... ipad Air or Samsung Galaxy Tab? Tell us in 25 words or less for your chance to win. Standard Desktop Banners Mobile Banners Premium Desktop Leaderboard Student Edge Student Edge YOUR AD HERE YOUR AD HERE NEW! Everyday offer 2 games for $15 NEW! Limited time offer per person NEW! Limited time offer 20% off 20% off in store Student Edge in store 10 mins ago NEW! Student Edge Win an Xbox One plus a $100 JB HIFI Voucher YOUR AD HERE You activated the address kevin@bmail.com 10 mins ago You activated the address kevin@bmail.com ANSWER THIS QUESTION Which do you prefer and why... ipad Air or Samsung Galaxy Tab? Tell us in 25 words or less for your chance to win. YOUR VIDEO HERE YOUR AD HERE NEW! Limited time offer 20% off in store 10 mins ago You activated the address kevin@bmail.com NEW! Limited time offer 20% off in store 10 mins ago Desktop Landing Strip You activated the address kevin@bmail.com Desktop Gutters/ Skins Desktop Page Peel 13

14 Connect Deeper With Students ASOS: get Oz exclusives, discounts & newness first Want to hear about the latest styles landing on ASOS before anyone else? Yeah you do! Get the scoop on new collections, style news and special offers straight to your inbox every week, plus hear about our win-big competitions before anyone else does. Excited? Get in! Check out ASOS s Terms and Conditions Privacy Policy Sign me up for ASOS goodness! STA Travel: deals, events and competitions By joining our family you will get weekly access to flight offers; travel information; touring discounts; events and competitions! We love nothing more than helping young people travel around the world, set off on a working holiday, or just take a cheeky short break from school. Join today to start putting your dreams into reality. Check out STA Travel s Terms and Conditions Privacy Policy Please contact me in regards to STA Travel Get 70% off the complete Adobe Creative Cloud Students get the complete Creative Cloud for just $14.99 per month. Upgrade your resume, hone your skills and see how other young creatives around the region #madeit with Creative Cloud. Native Content Deals and Competitions Co-registration/ Lead Generation Career Videos Employer Listings Campus Visits 14

15 Let Us Help You Connect With Australia s Students (1300 THE EDGE) studentedge.com.au