TIME TRAINING LECTURE KEY LECTURE POINTS FACULTY / SPEAKER Tuesday, May 22 nd

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1 Tuesday, May 22 nd 8:00-8:45am 8:45-9:00am Welcome and Opening Remarks Registration and fast Leadership Institute 101 MyLI and other student resources available Angel Chitnatham Director of Political Training 9:00-10:30am 10:30-10:50am 10:50-12:20pm 12:20-1:00pm 1:00-2:30pm 2:30-2:45pm 2:45-3:30pm 3:30-4:00pm 4:00-6:00pm 6:00pm Campaign Research Writing Your Campaign Plan Campaign Structure and Organization You, The Campaign Manager: Roles, Responsibilities and Metrics to Success Developing Your Message How good opposition research can give your campaign the advantage Tools, tips and resources for finding information Using research to build your message What to do before you have a plan What your plan involves and what it must include How to plan a budget for your campaign Principles of your campaign organization The players in campaign organization Building your kitchen cabinet Three fundamental factors to running a campaign and how to manage your campaign goals How to measure your success as a campaign manager Crafting your message How to choose your best theme Developing your message strategy Defining your candidate and drawing a contrast 1

2 Wednesday, May 23 rd 9:00-10:00am 10:00-10:20am 10:20-12:15pm 12:15-1:15pm Social Media Tools for Campaigns Voter Contact with Phones fast Identifying and analyzing different platforms to maximize your volunteers and donations Creating content strategy Facebook lead advertisements to maximize ROI Retargeting your campaign s best practices Why phones are essential Setting up a phone bank Sample scripts 1:15-3:10pm 3:10-3:30pm 3:30-4:45pm 4:45-5:00pm 5:00-6:30pm 6:30pm Voter ID Tactics and Absentee Voting Strategy Meets Targeting: Determining Your Vote Goals Building Your Relationship with the Media Ground Game: From Setup to GOTV Establishing a voter registration plan and goals Running an effective absentee voting program How to calculate vote goals for your electoral district Implementing strategy in conjunction with vote goals Tips and techniques for acquiring earned media Strategies and tips on how to drive good content Crisis management with the media Developing your plan How to grow your field program into real results Weekend and Election Day activities 2

3 Thursday, May 24 th 9:00-10:20am 10:20-10:40am Maximizing a Fundraising Event s Potential fast Importance of creating event committees Who to invite the ideal guests for a fundraiser What to avoid and ways to make an event stand out 10:40-12:00pm 12:00-1:00pm 1:00-2:30pm 2:30-3:00pm Building Coalitions and a Grassroots Machine Building a Fundraising Machine: Recruiting a Finance Committee and Asking for Cash How to create a coalition How to work with present coalitions How coalitions are best utilized on campaigns Where to splurge-- and where to save How to avoid cash flow problems Key principles of how to successfully ask for cash The importance of personal solicitation 3:00-4:15pm How to Use Digital Tools to Your Advantage Fundraising platforms and CRM tools for your contacts Key lessons from experts when it comes to online tools 4:15-4:30pm 4:30-6:00pm 6:00pm The Essentials of Campaign Finance Campaign finance related steps to create campaign Limits and rules, reporting, and record keeping What to do if a complaint is filed 3

4 Friday, May 25th fast 9:00-10:30am 10:30-11:00am 11:00-12:00pm 12:00-1:00pm 1:00-2:00pm 2:00-2:30pm Cutting Through the Clutter: New Rules of Paid Media Compelling Voter Mail Hiring and Firing Consultants Fundamentals of effective paid media Five rules for creating effective ads The do s and don ts of direct mail fundraising Anatomy of campaign fundraising mail piece When to consider seeking outside help for your cause What to look for in a consultant What it means to work with a consultant How to evaluate the consultant Campaign Management School Quiz Complete and Turn in Classroom Evaluations End of Program 3:00pm 4

5 Frequently Asked Questions Where can I park? o Overnight parking garages are available in the area, garage entry is accessible via N. Garfield Street (directly behind LI) for $12 per day. What is the closest metro station? o The Clarendon Station on the Orange line, one block north of the Leadership Institute. I have a dorm reservation, where will I be staying during the school? o Male and female dormitories are located on the Basement Level of the Leadership Institute. Provided supplies are pillows, blankets, towels and bed sheets. o The address is 1101 N. Highland St, Arlington, VA Where will the training be located? o All training activities will be on the 3 rd floor of the Leadership Institute. Are meals provided at the school? o Yes. fast, lunch and dinner are included. There is also a Trader Joe s grocery store located next door. Is there a dress code? o Yes. The dress code for our trainings is business or business casual attire. What are the check-in and check-out times for the dorms? o Check-in is on May 21 st after 5pm and check-out is on May 26 th before 11am. I am staying in the dorms, but will be arriving after work hours. Is that Ok? o Yes. There is a security guard in the lobby after 5PM nightly, they will be able to check your name and give you access to your dorm space. I want to stay at a local hotel, do you recommend any nearby accommodations? o Please refer to our website for more detailed information: I will be missing some portion of the program due to schedule constraints. o That s no problem. Keep the program agenda handy to know what lectures you will miss. Most of the speakers will have a visual component to their lecture and these will be made available to download afterwards. Where do I access the presentations from the program? o If the speaker has a PowerPoint presentation component or handout, this will be made available to download from your MYLI account online at the end of the program.