Kate Doodson -

Transcription

1 Kate Doodson -

2 What help is there to Get up to Speed? Free sessions Showcase new technologies Hands-on Workshops Gadget shows Seminars Briefings Taster sessions Signposting to other services

3 Events can deliver for free Workshops for community or business groups Gadget shows Talks and seminars Anything else?

4 What can you do to help? Host a session in work, in your community, in your Association? Support the message Become a champion Distribute leaflets in your area Distribute leaflets from work Any other ideas?

5 Intelligent use of social media Kate Doodson

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10 Intelligent use of Social media ladder Listen Google Alerts Twitter Feedly Share & converse Twitter Facebook LinkedIn Pinterest Newsletter Content creation & Broadcast You Tube Blog Flickr itunes/podcasts Community building Forum Facebook Groups LinkedIn Groups Virtual worlds Less time More time

11 Listening

12 Listening Use Social media as a highly effective listening device Colleagues/staff Journalists Peers Competitors Influencers

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14 Listen in on Hashtag conversations Industry specific #manufacturing #3dprinting #CAD #engineering Campaign specific #iotchat Media specific #journorequest #prrequest Geographic specific #plymouth List of Clients?

15 Hootsuite

16 Listening in LinkedIn? Connect with all contacts Follow their activity Comment, like, share Join Groups, listen to conversations

17 Listen for opportunities to converse and support future clients What s the best way to? How do I?

18 Search

19 Advanced Search

20 Create lists

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22 Listening in LinkedIn Follow news feeds Tag contacts Follow Companies Follow Influencers

23 Listening actions Who and what could you be listening to? Who could the organisation be listening to?

24 Share

25 Sharing Many ways to share Common theme across all platforms You share they share; good content that others will share ideally influencers

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27 Who do you admire? Check their profiles Follow their activity Across all channels Check their Klout Score Share their content

28 Share trending topics - Buzzfeed What is BuzzFeed? BuzzFeed is a place for you to discover, share, and track everything awesome that is happening on the Internet as soon as it happens. 200M unique monthly visitors Sign up through Facebook

29 What can I post? You can post video or an image, and you can also post lists of stuff - all using the same interface! Here are some examples of finished posts: Image list A Video Mixed media list An image Once posted appears in Just launched

30 Visible Women 1980s

31 34 years later Only had telephone number 160,000 hits and shares from Buzzfeed 15 of the girls came forward Dallas, Australia Lawyers, Mums, Doctors all walks of life

32 Sharing actions How could we share better? Who could we be sharing information from? Any other ideas?

33 Content creation

34 What is content marketing? Images Archived content Infographics Video Blogs Explainers Web pages PDF downloadable content Content for Syndication Podcasts

35 Why? Long tail SEO Increased engagement Brand visibility Content Higher conversions Stronger social following More direct traffic

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37 Social Media Content Marketing SEO

38 What gets good engagement? Research backed content Opinion forming journalism Entertainment videos Quizzes List posts List videos Why? Posts

39 Content first' strategy Social networks Facebook Twitter YouTube LinkedIn Traditional Media Press Owned Content Video, blogs, Editorial, photos Tradigital E-news Forums Digital magazines Website Responsive design Mobile enabled Adapted from Media Cloverleaf by Richard Edelman

40 Visual content Become a storyteller Make it visual, engaging, emotional

41 Make your images more compelling - Canva & WordSwag

42 Picmonkey.com

43 More video please Video first? Product descriptions, visualisations Expert analysis, talks Case studies, testimonials 1 in 3 Millennials watch online material and virtually no broadcast TV Becoming significant in Search Results Pre sales research Post sales - support

44 Customer support Creating video content for customer retention & staff engagement and training: Sony Xperia have created a YouTube channel of all their support and advice guides.

45 Infographics Infographics spice up boring data What we do infographics State of the industry Our business journey Business stats How to guides

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47 Writing a Blog and Stuck for ideas? portent.com/tools/title-maker

48 hubspot.com/blog-topic-generator

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50 buzzsumo.com What s worked before?

51 Find your customer s hooks

52 Meformers vs Informers Researchers at Rutgers University found that only 20% of us are informers on social media, while the other 80% are meformers. Informers had more 2x followers of meformers. Sharing information is better for your follower count than sharing about yourself.

53 Rise of the internet star Research and use Influencers 1,784,296 subscribers on YouTube 6.6 m subscribers

54 Influencer engagement in LinkedIn? Follow influencer Connect with influencer Look for groups they are active in Join those groups Comment and add value

55 How do you find influencers? Huffington Post 99 The Guardian 99 Accuweather 63 BBC Radio1 94 BBC News 83 BBC Weather 70 BBC Breakfast 79

56 Thought leadership Blogging Guest blogging PR articles Video interviews Commissioners Funders GPs, referral routes Friends/carers

57 Making it easier

58 Plan your content 70/20/10 70% planned campaigns 20% near future 10% Real time

59 Start to schedule

60 Research national days Research popular themes What s en-pointe

61 How often should I post?

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64 What content can we create? What types of content could you create? What could the association create?

65 What s next? Think of 3 actions And 1 question Share them with your neighbour

66 Questions?