Marketing Technology Platform Overview

Transcription

1 Marketing Technology Platform Overview

2 What is Marketing Automation? The Right Message To the Right Person At the Right Time Technology that helps streamline, automate and measure marketing activities across channels. Marketing Web Tracking Lead Scoring Nurture Marketing SMS Messaging Campaign Tracking When done right, it drives key growth goals building brand, generating demand, expanding customer relationships. Form Capture Surveys Landing Pages Social Discovery Integrations Training & Support

3 What Value Can Marketing Automation Offer? The Right Message To the Right Person At the Right Time 80% of marketing automation adopters saw their number of leads increase, & 77% saw the number of conversions increase. (VentureBeat Insight) 74% of companies that use both marketing automation and a CRM reported aligned sales and marketing teams. (DemandGen Benchmark Study) Marketing Web Tracking Lead Scoring Nurture Marketing SMS Messaging Campaign Tracking Businesses that have implemented marketing automation reduce customer churn by 43% over businesses that do not automate. (MathMarketing) Form Capture Surveys Landing Pages Social Discovery Integrations Training & Support

4 CHALLENGES What areas are most critical in 2017 for driving growth? BRAND DEMAND EXPAND Attract Capture Nurture Convert Expand Increasing brand recognition Driving sufficient marketing qualified leads Educating, engaging and building trust with prospects Seamless handoff of leads to sales Welcome, onboard & train new customers Driving engagement across more digital channels Connecting marketing efforts (website, s) Having focused and targeted marketing efforts Empowering sales to have the right conversation with the right people Capitalize on upsell & cross-sell opportunities Improving perception as trusted advisor Maximizing in person and online events success Improving visibility of lead maturity levels Enabling sales with content & templates Increase loyalty and retention rates Reporting and analytics

5 The Customer Journey Has Been Digitally Transformed 78% start the buying process with a web search, 50% turn to social media for peer reviews Events Company Website Sales Web Social Content Product pages Attract Capture Product Pages BEN BETH Web search Looks at Company LinkedIn Follow-Up ebook Case Study Registers for webinar Sales Call #1 Meeting Occurs Nurture Convert Expand Attends Tradeshow Attends virtual Event Pricing pages Sales Call #2 Meeting Occurs Sales Call #3 Becomes Customer Sales Call #1 Meeting Occurs Sales Call #2 Meeting Occurs Sales Call #3 Becomes Customer Confers with peers on LinkedIn Connects with other customers Follow-Up Subscribes to customer newsletter Case Study Whitepaper Whitepaper Datasheet Attends User Group New customer welcome

6 Our focus enabling Adaptive Journeys We empower marketers to focus on strategy, creative, and customers - not the underlying technology A few of the 4,000+ customers that can attest to this vision

7 What makes Act-On stand out? Product Business Philosophy Intuitive yet powerful in supporting brand demand expand goals Marketing is the heartbeat of the customer experience Your Martech Apps, Connected Marketing ROI focus Most modern, cloud architecture Unrivaled customer success

8 Live Demo 1. Inbound marketing and driving brand awareness with social posts and landing pages 2. Outbound demand gen via dynamic segmentation, scoring and automated nurturing 3. Increasing sales effectiveness through great CRM integrations 4. Supporting Targeted Account selling strategies (AKA account-based marketing) 5. Analyzing marketing performance