What is Marketing Week and why do we exist?

Transcription

1 ABCDE

2 What is Marketing Week and why do we exist? Marketing Week is a media brand that sits at the heart of the senior marketing community. Founded in 1978, our heritage is providing the news, trends, intelligence, jobs and networking opportunities to the most senior marketing professionals. We are here to help companies and individuals achieve marketing excellence. Achieving excellence is increasingly challenging in a marketing world where budgets are under pressure and there are more channels than ever before. Marketers need to understand and use emerging technology and adopt the latest tools to analyse, monitor and measure activity to ensure return on investment. Our scale and reach Marketing Week is part of Centaur Marketing, a portfolio of trusted brands taking you direct to the heart of the marketing and creative community and providing insight and inspiration to today s influential modern marketing, media, creative and PR professionals. Within the family, we also have Econsultancy, Creative Review, Design Week, Celebrity Intelligence (PPA Digital Innovation of the Year 2014), Fashion/Beauty Monitor, Year Ahead, Foresight News and our joint event Festival of Marketing (PPA Event of the Year 2014). This gives us the biggest reach in the market (over 3 million cumulative touchpoints each month), whilst ensuring each brand can serve its core audience for their unique requirements. Why is Marketing Week different from other brands? There are five core reasons that Marketing Week is different from other media brands what we call our ABCDE offer. 2

3 Audience Marketing Week focuses on a core audience of senior marketers and decision makers. Our current PwC assurance sees 123,946 people engage with our brand each week across our core online and print channels, excluding our events. We reach more client side senior marketers than anyone else (don t just take our word for it, we re independently assured by PriceWaterhouseCoopers). Here s an overview of the big numbers by channel: 1 million + page impressions each month 53,000+ print readers every week 188,000+ social audience across Twitter, Facebook and LinkedIn 67,000+ daily newsletter recipients 100,000+ registered users But it s not just about quantity. It s all about the value of this audience. Senior marketers are the budget holders of the marketing world. They are increasingly powerful in buying terms, with the chief marketer likely to control more technology buying than the chief technology officer by 2017 (Gartner). And because of the changing marketing environment more media channels, fragmentation this audience in particular is also thirsty for news, information and guidance on what they should know and buy. Our 2014 independent research (edigital, August 2014) identified that more than 40% of the Marketing Week audience has a marketing budget over 1 million and 66% regard Marketing Week as a thought leader ahead of our competitors, ensuring we are seen as the brand that senior marketing professionals rely on to help them deliver true marketing excellence. 3

4 Brand Marketing Week s brand is quite simply about helping its readers create marketing excellence. We believe our heritage helps us with this mission. For more than 35 years, Marketing Week has documented and aided the rise of marketing to the boardroom with its resources providing a critical toolkit for its audience. We are committed to showcasing, critiquing and celebrating marketing excellence across our digital, print and live platforms. Our brand personality fits our heritage and outlook; thoughtful but experienced, professional and business-critical, but most definitely up for celebrating the best of marketing along the way. We reflect this brand promise in every aspect of what we do in our look and tone; in the type of events we choose to run; in how we present content that not only tells you what is happening but why it matters. It s not just us who believe we have the best brand in the business. Our valued partners, including the global mentoring organisation The Marketing Academy, work with us because they know that Marketing Week has more access to marketers with more authority than any other brand. 4

5 Content Marketing Week is the only brand that focuses on the senior client-side marketer. This means that every piece of content that the brand produces is aimed at a senior client audience; features contributions from senior client marketers; and covers the issues faced by this audience. Our recent contributors include: Chief marketing officer, Pernod Ricard Senior vice president, marketing, Unilever Chief marketing & digital officer, BskyB Chief executive officer, Travelodge European digital director, Kellogg s VP of marketing, Mars Executive vice president & global brands, Hilton Enterprise group marketing director, HP Chief marketing officer, Fujitsu Marketing Week s content includes in-depth analysis of current marketing issues and news; opinion pieces from senior marketers on their challenges and solutions; trends and data from across a range of sectors; and practical advice on core marketing tactics. The refreshed website, magazine and mobile/tablet site in 2014 is all about making our content more accessible. Simply put: the stuff marketers need to know day by day, in an easy-to-digest format. The focus is on curating content - presenting the biggest and most important issues to a time poor audience, focusing on why it s important to the audience as well as what s happened, introducing more data and practical insight to inform marketing decisions and better highlighting the voice of the senior marketers we re talking to. 5

6 Data Marketing Week has an audience of 123,946, assured by PwC. The print magazine is sent to 20,000 qualifying individuals, with a recognised pass on rate of But we never rest on our laurels when it comes to understanding our audience. We know that marketing as a discipline is evolving fast. New specialisms are appearing every year. Within an organization, you are now likely to find a Head of Activation or a Head of Customer Experience with a marketing budget. It s not simply the Marketing Director who holds the marketing budget. Job title is no longer the definitive hallmark of an individual with marketing responsibilities. This means it can be hard to talk to the marketing community as a whole. Hard to locate, hard to penetrate, and hard to understand. This is why we have invested significantly in undertaking a detailed audience data research project in This included identifying more than ten data points (from the FTSE 250 through to a list of influencers), researching the shape of those companies marketing departments and ensuring that we are reaching the most relevant, visionary, influential marketers, alongside the key budget holders in the marketing industry. We are also asking our audience to register to use our free website in October This is critical because as every marketer knows, understanding your audience and their needs through data is critical and this will help us deliver a better experience, creating more relevant and useful content. We re also leveraging the data power within the whole Centaur Marketing portfolio, investing significant time and resource in creating some of the industry s most important data lists. This is to provide critical insight and benchmarking for those working in the communities we serve. These include but are not limited to weekly marketing and digital trend infographics, the Marketing Week Vision 100, Centaur Marketing Salary Surveys, Design Week Top 100, Creative Survey and Econsultancy s Top 100 Digital Agencies. 6

7 Events Live event networking opportunities are critical to the marketing industry. People meet new clients, bosses and develop campaign inspiration as a result of meeting with like-minded peers. Events provide critical head space away from the crazy day-to-day of the office environment that is so common in the working world today. We re extremely proud to provide some of the most high profile learning, networking and celebration experiences for the marketing community. The Festival of Marketing, now in its second year, is the PPA Event of the Year 2014 and is a two day celebration of exhilarating media, creative and marketing industries in all their glory with more than 150 speakers and more brand attendees than any other event in the calendar. Marketing Week Live is our flagship exhibition taking place each year, enabling over 10,000 marketers to come together to get practical advice on developing their careers and selecting the best suppliers. In 2014 we re launching a series of one day masterclasses with our friends at Econsultancy in order to provide deep-dive learning experiences into the latest and most confusing areas of digital marketing. The first is kicking off in December Get with the Programmatic. But don t worry, we also know how to hold a party. The Marketing Week Engage Awards brings together over 1000 of the most senior individuals in brands and agencies to celebrate the very best campaigns that have driven marketing ROI in the last year. Across Centaur Marketing, we ve got the business of rewarding excellence nailed, with a series of awards schemes celebrating the best in advertising, media, data, digital and design. Our portfolio of awards includes The Digitals, Design Week Awards and Creative Review Annual. 7

8 To discuss your commercial opportunities, contact: Jonathan Todd Commercial Manager +44 (0)