MEDIA PACK Unique opportunities to reach the student market. at Edinburgh Napier University in session 2018/19

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1 Edinburgh Napier Students Association B34 Merchiston Campus, 10 Colinton Road, Edinburgh, Midlothian, EH10 5DT. facebook.com/napierstudents MEDIA PACK 2018 twitter.com/napierstudents Unique opportunities to reach the student market ENSA is charity registered in Scotland (SC012506) at Edinburgh Napier University in session 2018/19

2 WHY WORK WITH US? ENSA offers the best way to guarantee access to over 3000 new students at Edinburgh Napier University. Students form one of the most lucrative Our range of advertising options listed in markets in the UK, with an average individual spend of over 9500 per year.* For the age bracket, it is the most profitable group by some distance. this booklet gives you the opportunity to reach these students directly, in a format and within a budget that suits you. By advertising through ENSA you can For many students, university presents gain direct access to our student * savethestudent.org Students & Money Survey 2017 the first time they will be living away from home and deciding which brands to consume. It s a prime opportunity for members, plus former students, University personnel and parents of our new students. While this booklet provides many attracting them to your service or options for reaching our students, product with huge potential for generating long-term brand loyalty. As a registered Scottish charity (SC012506), all money generated from advertising with ENSA goes towards it is not exhaustive. Our team is always happy to discuss other opportunities and bespoke deals, Including returning students, ENSA is enhancing the student experience at so please get in touch! Contact us responsible for around 14,000 students Edinburgh Napier University, including at in total, with the majority based within funding campaigns aimed at helping the or call the greater Edinburgh area. local community. 02

3 FRESHERS HANDBOOK A copy of this handbook is waiting for every student on arrival at Edinburgh Napier. It s a great opportunity to advertise your services to people who are new to life as a student, including many who are also new to the city of Edinburgh. The early distribution of the handbook means it offers a chance to capture the interest of the student market ahead of most other organisations in the city. Advert Type Price Back Cover 1260 Inside Front Cover 1000 Inside Back Cover 1000 Full Page 680 Half Page 360 Quarter Page 220 Size and distribution: Full colour, 64-page, A5 publication copies produced. Early distribution - available from end of August. Copies placed in student bedrooms at halls of residence, on campus and distributed at. Available as a PDF download online from late August via ENSA s website. All prices shown are inclusive of VAT. The deadline for receiving artwork is Friday 3 August For specifications please c.reid@napier.ac.uk Content: Aimed primarily at the new intake of students. Introduction to student life and Edinburgh. Details of student activities, sports clubs and societies. Details of Freshers Week entertainment. General tips & advice for student well-being. 03

4 ENSA ADVICE BOOKLET Delivered straight to student bedrooms, this publication informs students about ENSA s professional advice service and the support it can offer to students around topics such as funding, money management, employment, accommodation, security, education and health. As such it may be of particular benefit to any organisations that offer services in these areas. Advert Type Price Back Cover 550 Half Page 300 Quarter Page 160 All prices shown are inclusive of VAT. The deadline for receiving artwork is Friday 3 August For specifications please c.reid@napier.ac.uk Size and distribution: Full colour, 12 page, A5 publication copies produced. Copies placed in bedrooms at halls of residence, on campus and distributed at. Early distribution - available from end of August. Distributed throughout the year at campus events and receptions. Available as a PDF download online from late August on ENSA s website. Content: Aimed at students from all years of study, not just new students/freshers. Advice with useful information and sources of help for a broad range of student well-being and academic issues. 04

5 FRESHERS FAIR 2018 ENSA s biggest Freshers Week event, and probably the biggest student fair in Scotland. Attended by students across all years of study. Free entry and a free door-to-door bus service ensures that the Fair is always well attended with students keen to check out all the stalls, offers and activities. This is a fantastic opportunity for you to get in front of students and promote your brand face-to-face. SINGLE STALL Standard stall with an area of approximately 6 x Event details: Held at Edinburgh Corn Exchange, 10 New Market Road, EH14 1RJ. DOUBLE STALL Double your stall space with an area of approximately 12 x Thursday 13 September 2018, 10am-4pm (open to set-up from 8am). Expected attendance of PREMIUM STALL Single stall space in a prominent location in the venue. MUSIC STALL Very limited. Strict 80db sound limit. Double stall space. CHARITY STALL Special discounted rate for registered charity organisations Additional information: Stall-holders will be provided with one 6 x 2 6 table and two chairs (or two tables and four chairs for a Double Stall). All stalls will be provided with backboards and will have access to electricity (included in price). You are welcome to bring your own display backboards provided they fit in your allocated area. Please note that you will NOT be permitted to distribute alcohol. stalls are not subject to VAT. 05

6 WEBSITE ADVERTISING is where students need to go to buy their Freshers Week tickets and sign up to our sports clubs and societies. Our mobile-friendly site is full of information about all of ENSA s services, including advice, campaigns, events and volunteering opportunities, plus the latest student-related news. Web Advert Type Price Freshers Fortnight 500 Single Week 100 Four Weeks 350 All prices shown are inclusive of VAT. Web advert details: Can link to a URL of your choice. Appears on every page except the home page. Adverts change every time the page is refreshed. You can change your artwork once per week for any multiple week bookings. Artwork Specifications Dimensions: 360px (w) x 300px (h) Type: JPG, GIF, PNG Maximum file size: 200kb WEEKLY AVERAGE (17-18) MONTHLY AVERAGE (17-18) FRESHERS FORTNIGHT Website page views Website page views Website page views Users visiting the website Users visiting the website Users visiting the website 06

7 TEAM NAPIER BALL 2019 The Team Napier Awards Ball is one of the highlights of the year for anyone associated with our sports clubs and student societies. Attended by over 700 guests and VIPs, this glittering event, held at Edinburgh Corn Exchange in March, is a fantastic opportunity to reach out to students in a memorable, high profile setting. Alongside promotion during the event, our event sponsors will also reach the wider student community in the weeks leading up to the event through digital channels, social media and on-campus publicity. Package Price Platinum Package 2000 Gold Package 1200 Silver Package 600 All prices shown are inclusive of VAT. Platinum Package: Your branding on all publicity, certificates, tickets and all screens at the event. 3 awards named after your company. 4 complimentary tickets to the event. Social media posts on ENSA s channels. Website homepage advert for the month leading up to the event. Gold Package: A single award named after your company. Branding on all screens at the event. 2 complimentary tickets to the event. Standard web advert for the month leading up to the event. Silver Package: Branding on all screens at the event. Standard web advert for 2 weeks leading up to the event. 07

8 OTHER OPPORTUNITIES ENSA works with thousands of students all year round and can provide excellent promotional opportunities at all levels of our organisation. Our sponsors and supporters help us to continue to provide an exciting and engaging student experience and can access unique opportunities to reach the student market. From branded sports kit and leisurewear to event sponsorship, we can tailor a bespoke promotional solution to target the audience you want to reach. Contact our team to discuss how we can work together. Call or . Bespoke opportunities: Newsletters & s Stalls Social Media Digital Signage Office Branding Vehicle Decals Sports Kit and Leisurewear Branding Events: Various workshops & training events throughout the year. Freshers Week - sponsorship opportunities for events throughout the week. Freshers Pub Crawl - would you like your bar to be included? Over 400 students will visit your venue over the course of the evening and your logo will appear on our tshirts. 08

9 PREVIOUS CLIENTS Below is just a small selection of the clients we have been happy to work with recently. It would be great to add you to our list, so get in touch! 09

10 TERMS & CONDITIONS FRESHERS HANDBOOK & ENSA ADVICE BOOKLET ADVERTS Artwork and full payment must be sent by the deadline of Friday 3 August Please contact c.reid@napier.ac.uk for artwork specifications. A 50% deposit is required at the time of booking to secure placement. Fees are non-refundable if you miss the deadline. ENSA reserves the right to refuse to print ads for any reason. Where it does so, any remittance already submitted will be refunded. Adverts for events/clubnights that clash with any ENSA events will not be accepted. Please check prior to booking. FRESHERS FAIR STALLS Full payment is required by no later than Friday 31 August You will not be allowed entry to the venue unless full payment has been received. A 50% deposit is required at the time of booking to secure your booking. If you cancel your stall booking before the 5 September 2018 you will receive a refund of fee paid (minus 50% deposit). Cancellations after 5 September 2018 are nonrefundable. ENSA reserves the right, for whatever reason, to refuse stalls. Where it does so any remittance already submitted will be refunded. Stall-holders will have access to the venue from 8am on the day of the event. You will be provided with one 6 x 2 6 table and two chairs (or two tables and four chairs for a Double/Music Stall). All stalls will be provided with backboards and will have access to electricity (included in price). You are welcome to bring your own display backboards provided they fit in your allocated area. Car parking is available at the back of the Corn Exchange which will be allocated on a first arrival basis, but wherever possible it would be helpful if stall holders could use the parking to drop off and pick up. There is additional free on-street parking in the surrounding streets. Stallholders will also be required to provide a written risk assessment relating to their stall/ associated activities. A template will be sent out for stallholders to complete prior to the event. WEBSITE ADVERTISING Contact to check if an advertising slot is available for your desired dates prior to booking. We can only accept images in JPG, GIF or PNG format, with dimensions of 360(w) x 300(h) pixels, no larger than 200kb in size. For multiple-week bookings, you will be permitted to change your artwork once a week if desired. ENSA reserves the right, for whatever reason, to refuse to display adverts. Where it does so any remittance already submitted will be refunded. TEAM NAPIER BALL SPONSORSHIP Full payment is required by no later than Friday 18 January You should also send a high quality (ideally vector) version of your logo with a transparent background by this date so it can be included on all event publicity. The artwork for your website advertisement will be required by mid-february for Platinum and Gold packages, or the start of March for Silver. Check nearer the time for exact dates. You will NOT be permitted to distribute any alcohol. You will NOT be allowed to play music unless you book one of the designated Music Stalls. A strict 80db sound limit will be enforced. Bookings must be paid in full before your advert is scheduled to go live. Your advert will not be shown on the website until payment has been received. A 50% deposit is required at the time of booking to secure your sponsorship. If you cancel your sponsorship before the 4 January 2019 you will receive a refund of fee paid (minus 50% deposit). 10