Welcome Pack. Kan Kan And Drive Dynamics

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1 Welcome Pack Kan Kan And Drive Dynamics

2 Company History Who we are The Kan Kan Group is a family business started in 2005, by Beverley and Alistair Midgley-McDonald. The Kan Kan Group,is made up of Kan Kan Ltd the UK s largest all female driving school, Drive Dynamics Driving school and The BOM (Beauty on The Move) A mobile Beauty company. The Company currently has 450 Franchisees Nationally. Where it all began.. The couple already had their own small business which was called Glasstastique selling and specialising in Antique Glass, they used to sell at specialist Exhibitions and fairs. They moved to Yorkshire from Cardiff to be near to family. When the children moved schools they became friend s with a parent who suggested they start a driving school and Kan Kan was born! The business was started literally around their kitchen at home. The concept was to have a driving school for nervous women drivers. With one instructor in Halifax and an ambitious plan, the couple set about starting a driving school that was known for excellent training and development. Very quickly word got out that training was good at Kan Kan and trainees were passing their Part 3!, soon male instructors started to approach Kan Kan for training. Alistair decided that Drive Dynamics would accommodate male and female instructors, and the rest is history! The Company From humble beginnings around a kitchen table, to a garage and then to a small shop based in Drighlington, the Company now have moved to a larger more corporate facility with world class training facilities to accommodate the expansion. The Vision

3 The Kan Kan Group has its sights set on being the highest quality and best value UK Franchise specialist. The key to the success of Kan Kan is steady progressive growth, with quality franchisees who share in the success and the vision of the Company. Advertising Support Currently 1 Million per year advertising spend! Google AdWords campaign an advertising campaign is built for each instructor/area. AdWords are displayed along with search results when someone searches Google using one of our keywords in your area. Adds appear under Sponsored Links and may also appear in additional positions within the free search results this maximises the chance of our advert being seen. SEO (Search Engine Optimisation) We employ an I.T and marketing team to ensure that we rank highly in internet searches. SEO is the process of improving the visibility of a website or web page in search engine via the natural or un paid search results. In general the higher on the search results page a website appears the more visitors it will receive from the search engine s users. Facebook advertising The most liked driving school in UK! We are currently by a large margin the most liked driving school in the UK on Facebook! This ensures that any posts we make are seen by a huge audience meaning more bookings for you! We use Targeted marketing on Facebook, this allows us to reach specific groups of Facebook users even if they don t already Like our page ie. 17 to 27 year olds. Your mobile phone is a vital tool for your business. Please make sure that you have a personalised voic message recorded and also that it is on! If a pupil can t leave you a message you could potentially loose that pupil costing you several hundred pounds. It is important to pupils that they know that they have got through to the correct person so have a message similar to this-

4 Hi, you have reached Bob from Drive Dynamics Driving School, I m sorry I can t speak at the moment. Please leave your name, number and a short message and I will get back to you as soon as possible, thank you Customer Service Be the Best! It is vital to the growth of your business that you deliver the best possible level of customer service. Contacting pupils promptly your pupils expect to be contacted as soon as possible to confirm their first lesson. Confirm the pupil has been accepted with the office and then contact the pupil to book them in. This should be done by the end of the day at the latest remember they have already paid for their lessons and expect to receive the service they have paid for! Good Personal appearance You never get a second chance to make a first impression! Your pupils have booked with a national driving school and expect you to be well presented. Our dress code is Smart Casual and clothing is available with the company logo embroidered (don t forget this is 100% tax deductible!). Polite and Professional Don t forget that when you became an ADI you agreed to abide by the DSA s Code of Conduct to conduct both yourself and your business dealings in a Professional manner This also forms part of your contract with us. Punctual timekeeping most of our customer complaints are due to the instructor being late or not turning up at all! If you are going to be late for any reason please let the pupil know (text or call), if the time cannot be added to the end of the lesson then offer the pupil a refund of the time wasted ( 5.00 for each 15 mins late) they will more often than not ask you to add the time onto the next lesson. Ensure that the pupil has the date and time of the next lesson confirmed before leaving the car possibly send a text to confirm this.

5 Clean and tidy vehicle Ensure that your tuition vehicle is kept clean and tidy at all times (both inside and out!), your vehicle is a mobile advert for your business. Don t forget that any money spent on a car wash is 100% tax deductible! We know that 30% of our bookings are generated from seeing the cars. If your car is a mess your pupils will not stay with you even if you are The best driving instructor in the world! The graphics must remain on the vehicle at all times. Offers As part of your contract with us it is compulsory that you uphold all of the special offers that we advertise. It is vital that you understand how the deals that we offer work and to implement them correctly, the terms and conditions for these are explained at the time of booking and also ed to the person booking the lessons along with the payment receipt How can I work for 9.90 per hour? All of our offers are Split where the pupil is buying a long term commitment to take lessons with you and not the first block booking and then to move onto the next school/instructor! Beginners only, split 3x2 hour lessons within 2 weeks of commencing lessons and then 4 hours used for when pupil is Test ready Intermediate pupils, split 2x2 hour lessons within 2 weeks of commencing lessons and then 3 hours used for when pupil is Test ready. No deal that we offer is valid if the pupil has already booked a driving test, if a test is already booked the pupil will be asked to cancel it until an assessment lesson has been conducted or they will have to pay your full hourly rate. 2 hour Beginners only, if pupil enjoys lesson and wishes to rebook they can have the balance of the for 75.00, split just like with 4 hours for when the pupil is Test ready. This can be paid either directly to you as cash in the car or on a credit/debit card to the office this must be done within two weeks of taking the Taster lesson to qualify for the offer.

6 It is vital that you embrace the Taster lesson and see it almost as a job interview. This is your opportunity to show the pupil how good you are and turn it into a long term booking that s worth potentially 800 to 1000 to you! As well as pupils that have booked and paid the office for their initial block of lessons you will from time to time receive Cash pupils that have requested to pay Cash in the car directly to you, these pupils are also vital to the running of your business and helping your cash flow. It is vital that these pupils are contacted as soon as possible as it is still feasible that they may call other driving schools in the mean time as no money has been taken from them to confirm the booking. Paperwork It is vital that every pupil is given the following paperwork on their first lesson with you; Appointment card which the pupil should bring with them on each lesson Terms and conditions The pupil must sign the terms and conditions on the reverse of the Appointment card and also the A4 terms and conditions (the A4 one is for your own records) A point worth noting is that a parent must counter-sign the terms and conditions if the pupils is under the age of 18.

7 Accounts The accounts department are key to the smooth running of the financial side of your business. Franchise fees are collected by standing order on a Monday, this is important for your own record keeping and will assist you when submitting your annual year end accounts. It is important that you keep accurate records of your pupils and pupil payments from us and the franchise payments that you have made to us, as you are self employed and will need an accurate record of all monies sent and received. We can provide you with statements of your account upon request. Please be aware that these are produced manually so please allow 7 working days for these to be processed. Statements can be requested by sending an to; accounts.enquiries@drive-dynamics.co.uk We provide a credit card facility at our Head Office for the payment of the pupils initial block booking, claim for the pupil payment should be requested once the first 2 hour lesson has been delivered, claims need to be submitted by 12 noon on a Monday, the request will then be processed. We require the following details to be sent to us using the following form; Your Instructor Franchise ID Pupil Name Authorisation Code Date that the first lesson was delivered Payment will be authorised by accounts providing that there are no arrears on your account.

8 The payment will then have to go through the Seven day clearing process, this is due to the Distance Selling Regulations and also Anti Money Laundering procedures. The payment must be clear by the Monday in order for it to be paid to you on the Friday. All payments will be made directly into your bank account on a Friday. The weekly claim limit is Franchise free reward weeks If you wish to request one of your Franchise Free reward weeks, you need to request this in writing by or text, this request will then be noted and authorised providing the week is available. Please note that weeks are booked on a first come first served basis and a three month waiting list is normal. Franchise Free reward weeks are granted for ADI s with 6 months service or more and have no arrears on their accounts. If you have a lease vehicle with us then you will be charged a fee of which covers the use of the car and insurance for the week that you are on holiday. Bad Weather We do not give franchise free weeks for bad weather. It is your responsibility to continue contact with your pupils, giving lessons on driving hazardous driving conditions and theory test help. Even if you can t get to the pupils house to pick them up you could ask them to meet you at the end of the road or in town. A good instructor will continue to work during periods of bad weather, the pupil needs to learn the skills needed to cope with these conditions it is better that they learn them with you!

9 Sickness Your franchise fee is still payable during periods of sickness or ill health, even if you have a doctors note to support this. We would strongly recommend that you consider seeking advice regarding insurance to cover such eventualities.

10 Fleet Our vehicles are maintained on an account with Kwik-Fit or National depending on area. Any servicing requirements need to be authorised by the office first, you will then be told where to book your vehicle in to. Only tyres that are worn will be replaced (2mm or below), punctures and tyres that are damaged by yourself or pupils will not be replaced on account, they are your responsibility. Please keep our vehicles clean and tidy at all times your pupils expect their lessons to be conducted in a pleasant environment. Any problems with graphics please let us know and we can arrange to replace the damaged ones. You must under no circumstances smoke in your vehicle, or allow anyone else to smoke in it either it is illegal as you car is a place of work! It is worth remembering that a Driving Examiner can refuse to take your car if it smells of smoke. This includes the smoking of e-cigarettes from an image point of view, as far as the public are concerned you are smoking in your car. If your car is returned smelling of smoke you will be charged for the rectification of this you have been warned! Any accidents or incidents, no matter how minor must be reported to the office as soon as possible and we will advise on the action that needs to be taken. It is your responsibility to return your vehicle to us at the end of your contract if we have to collect the vehicle there will be a charge of VAT If you have been issued with a Top box this must also be returned, failure to do this will incur a charge of VAT Any damage to the vehicle when it is returned to us you will be billed for this please ensure that it is sorted out before hand.

11 Contact us Instructor Line Instructor Text Line Main Accounts Queries Your single point of contact is..

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