BABU JOHN MARIADOSS. PO Box Washington State University Pullman, Washington ACADEMIC POSITION

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1 Babu John Mariadoss Page 1 ACADEMIC POSITION RECENT HONORS & AWARDS BABU JOHN MARIADOSS PO Box Washington State University Pullman, Washington bjohnmar@wsu.edu Associate Professor (with tenure), Department of Marketing & International Business, Carson College of Business (CCB), Washington State University, Pullman (August 2013 till date). Assistant Professor (tenure track), Department of Marketing, Washington State University, Pullman (August 2007 to July 2013). American Marketing Association s 2018 Louis W. Stern Award for the outstanding article in a widely recognized and highly respected refereed journal, which has made a significant contribution to the literature on marketing and channels distribution. This award was given for article published in the Journal of Marketing Research in Exceptional Service Award from WSU Office of Research CCB s Outstanding Faculty Teaching Award (2018) ASWSU s Faculty Appreciation Award 2018 LIFT WSU Transformation Initiatives Faculty Fellow (2018) WSU Honors Faculty Fellow ( ) CCB s Outstanding Service Award (2016) CCB s Deans Excellence Fellow ( ) Direct Selling Education Foundation Fellow ( ) IBUS Fellow, Carson College of Business ( ) EDUCATION Ph.D. Marketing, University of Houston Received: August 2007 MBA Marketing, National Institute of Technology, Trichy, India Received: 1997 B.E. Mechanical Engineering, Anna University, India Received: 1989

2 Babu John Mariadoss Page 2 RESEARCH RESEARCH INTERESTS AWARDS & GRANTS RESEARCH PUBLICATIONS B2B Relationships Sales Strategy International Marketing Experiential Marketing New Products Strategy Branding Strategy Best Article Finalist, Journal of Service Research, WSU College of Business Summer Research Grant, 2011 to Winner, Mary Kay Dissertation Award, Academy of Marketing Science, Winner, Doctoral Dissertation Award, American Marketing Association, Selling and Sales Management Special Interest Group, Finalist, Institute for the Study of Business Markets (ISBM) Doctoral Dissertation Award Winner, ISBM Grant, Bauer Doctoral Scholarship for & at University of Houston. Uncle Sam Rising: Performance Implications of Business-to-Government Relationships, Journal of Marketing (Forthcoming), with Josephson, Brett W., Ju-Yeon Lee, and Jean L. Johnson. A review of climate and culture research in selling and sales management, Journal of Personal Selling & Sales Management (2018), 38(1), , with Gustafson, B. and Pomirleanu, N. Supplier and Customer Involvement in New Product Development Stages: Implications for New Product Outcomes, International Journal of Innovation and Technology Management (2018), 14 (6), with Hakil Moon, Jean L. Johnson, and John B. Cullen. Collaboration with higher education institutions for successful firm innovation, Journal of Business Research (2017), with Hakil Moon, and Jean Johnson. Service Transition Strategies in Manufacturing: Implications for Firm Risk, Journal of Service Research, (2016), 19(2), , with Josephson, Brett W., Jean L. Johnson, and John Cullen. Strategic marketing ambidexterity: antecedents and financial consequences, Journal of the Academy of Marketing Science, (2016), 44(4), , with Josephson, Brett W. and Jean L. Johnson. Influences of Firm Orientations on Sustainable Supply Chain Management, Journal of Business Research (2016), 69(9), , with Ting Chi, Patriya Tansuhaj, and Nadia Pomirleanu.

3 Babu John Mariadoss Page 3 Managing service quality in high customer contact B2B services across domestic and international markets, Industrial Marketing Management (2016), 55, , with Nadia Pomirleanu, and Pavan Chennamaneni. Friendship on Social Networking Sites: Improving Relationships between Hotel Brands and Consumers, International Journal of Hospitality Management, (2015), 51, , with Na Su, and Dennis Reynolds. The influence of organizational and functional support on the development of salesperson job satisfaction, Journal of Personal Selling & Sales Management, (2015), 35(1), 33-50, with Nadia Pomirleanu. Strategic intent and performance: The role of resource allocation decisions, Journal of Business Research, (2014), 67 (11), , with Jean Johnson and Kelly Martin. Salesperson Competitive Intelligence and Performance: The Role of Product Knowledge and Sales Force Automation Usage, Industrial Marketing Management (2014), 43(1), , with Chad Milewicz, Sangwon Lee and Arvin Sahaym. Ingredient Branding Failures: the Role of Involvement in Assigning Blame to Partner Brands, Marketing Letters, (2013), 25(2), , with Radighieri, Jeffrey P., Gregoire, Yany and Johnson, Jean. Brand Extensions via Complements or Substitutes: Same or Different, Marketing Letters, (2012), 23 (1), , with Mao, H., Echambadi, Raj, and Chennamaneni, Pavan. Customer Clusters as Sources of Innovation-based Competitive Advantage, Journal of International Marketing, (2012), 20 (3), 17-33, with Bindroo, V. and Pillai, Rajani G. Challenges of CRM Implementation in Business-to-Business Markets: A Contingency Perspective, Journal of Personal Selling & Sales Management, (2012), 32 (1), with Ahearne, M., Rapp, A., and Ganesan, S. Marketing Capabilities and Innovation-based Strategies for Environmental Sustainability: An Exploratory Investigation of B2B Firms, Industrial Marketing Management, (2011), 40 (8), , with Tansuhaj, P.S., and Mouri, Nacef. An examination of the effects of perceived difficulty of manufacturing the extension product on brand extension attitudes, Journal of the Academy of Marketing Science, 38(6), (2010), , with Echambadi, R., Arnold, M. J., and Bindroo, V. The Impact of Management Commitment Alignment on Salesperson' Adoption of Sales Force Automation Technologies: An Empirical Investigation, Industrial Marketing Management, (2010), 39, , with Cascio, Robert, and Mouri, Nacef. Buffering and amplifying effects of relationship commitment in businessto-business relationships, Journal of Marketing Research, (2010), 47(2), , with Ganesan, S., Brown, S. P., and Ho, H.

4 Babu John Mariadoss Page 4 PAPERS IN THE REVIEW PROCESS SELECTED WORKS IN PROGRESS RECENT CONFERENCES A Clarification of the Role of Commitment on the Replacement of Existing SaaS-Delivered Applications: A Mixed-Method Investigation, with Xiao Xiao, Suprateek Sarker, Saonee Sarker and Ryan Wright, Revise & Resubmit requested at MIS Quarterly. Opening the Business-to-Business (B2B) Social Media Black Box: A Process Theorization of Symbolic Convergence, with Brandon Gustafson and Nadia Pomirleanu, Revise & Resubmit requested at Journal of Business Research. The Synergistic Role of Product and Service Satisfaction on Loyalty in Business-to-Business Markets, with Vishal Bindroo and Raj Echambadi, Revise & Resubmit requested at Journal of Business-to-Business Marketing. Powering the Engine of National Innovation through Information and Communication Technology: How does National Culture Matter? with Terence Saldanha, Michelle Wu, and Sunil Mithas (preparing for resubmission). Antecedents and Consequences of Sustainable Product Design in Subsistence Markets, with Nadia Pomirleanu (preparing for resubmission). Emotional and Cognitive Involvement in Consumer s engagement of Hotel Brand Social Networking Sites and Its Consequences, with Na Su (preparing for resubmission). The impact of National Culture on Innovation and Entrepreneurship, with Nadia Pomirleanu (Data Analysis Stage). Market Entry Strategies for Branded Drugs in the Pharmaceutical Market, with Raj Echambadi (Data Analysis Stage). Developing Brand Identity Theory, with Nadia Pomirleanu (Data Analysis Stage). Salesperson Self Esteem: Scale Development and research model, with Nadia Pomirleanu (Data Analysis Stage). Inter-Organizational Collaborations and Innovation: The Role of Support Mechanisms in University-Firm Alliances, with Yuan Wen, ISBM Conference, August The Role of Complementarity in Resource Flexibility in New Product Alliances: A Synergy-sensitivity Perspective, with Seyednasir Haghighibardineh, ISBM Conference, August Collaboration with Higher Education Institutions (HEIs) for Successful Firm Innovation, with Hakil Moon, Jean L. Johnson, Global Marketing Conference, July 2016.

5 Babu John Mariadoss Page 5 TEACHING TEACHING INTERESTS UNDERGRADUATE TEACHING MBA TEACHING EXECUTIVE MBA TEACHING Building Business Brands through Dynamic Storytelling, with Brandon M. Gustafson, Jean Johnson, and Brett Josephson, ISBM Conference, August Determinants of Consumer Environmental Advocacy, with Patriya Tansuhaj, Kivilcim Dogerlioglu-Demir, and Sean Yim, 18th Annual International Business Ethics Conference, St. John s University, October 26-28, Marketing Capabilities and Environmental Sustainability Framework, with Patriya Tansuhaj and Nacef Mouri, Summer AMA Conference, Experiential Marketing International Marketing Marketing Strategy Principles of Marketing Sales Management New Product Management/Marketing International Marketing, Spring 2012, Fall 2012, Spring 2013, 2014, Fall 2014, Spring 2015 & Fall 2015, Fall 2018 New Products Management, Fall 2008, 2010, 2011 & 2012, and Spring 2009, 2010, 2011 Sales Management, Fall 2007 & 2010 and Spring 2009 & 2010 Principles of Marketing, Summer 2007, ; Spring 2012, Fall 2014, 2015, 2018 Electronic Commerce, Spring 2006 & 2007, Fall 2005 & 2006 & Summer 2005 Internet Marketing, Fall 2007 & Spring 2008 Marketing Management, Fall 2008 & 2009 International Marketing, Fall 2012, Summer 2014, Spring 2016 & Fall International Marketing Module to EMBA student groups from University of Science and Technology, China, May 2012, June 2012 & Sept International Marketing Module to EMBA student groups from Al Yamamah University, Saudi Arabia, July 2013.

6 Babu John Mariadoss Page 6 PH D TEACHING Marketing Strategy Seminar, Fall 2011, Fall 2013, Fall 2015 & Fall Research Methods Seminar, Spring 2013, Spring 2014, Spring 2015, Spring 2016, Spring 2017, Spring 2018, Fall DOCTORAL DISSERTATION COMMITTEES Jeffrey P. Radighieri (Marketing, WSU, May 2010), Committee Member. Dissertation: Feedback Effects in Ingredient Branded Offerings Monte Schaffer (Marketing, WSU, May 2011), Committee Member. Dissertation: Entrepreneurial Innovation: Patent Rank And Marketing Science Xiao, Xiao (Management Information Systems, WSU, July 2013), Committee Member. Dissertation: Implementation of Cloud Computing in Non Profit Organizations Hakil Moon (Marketing, WSU, Spring 2014), Committee Member. Dissertation: Inter-firm Relationships and Innovation Brett Josephson (Marketing, WSU, Spring 2015), Committee Member. Richie Liu (Marketing, WSU, Spring 2015), Committee Member. Sinclair-Maragh, Gaunette (Hospitality, WSU, Spring 2013), Committee Member. Su, Na (Hospitality, WSU, Spring 2015), Committee Member. SECOND YEAR PAPER COMMITTEES SERVICE: Doug Albertson, Committee Member. Paper Title: Developing a scale to measure Willingness to Negotiate. Hakil Moon, Committee Member. Paper Title: Searching for the Definition of Innovative Product Design and How to Measure It: Customer Perspectives. Sean Yim, Committee Member. Paper Title: Investigating Influences of Marketing Capabilities: The Effect of Firm Sustainability on Competitive Advantage. Brett Josephson, Committee Member. Paper Title: The Decommodification of Business Offerings through Service Transitions. CURRENT EDITORIAL BOARD APPOINTMENTS Industrial Marketing Management Journal of Personal Selling and Sales Management Journal of Hospitality Marketing and Management

7 Babu John Mariadoss Page 7 CONFERENCES AD-HOC REVIEWING Marketing Strategy Track Co-chair, American Marketing Association Summer Marketing Educators Conference, August Journal of the Academy of Marketing Science Journal of Public Policy & Marketing Journal of Business Research Industrial Marketing Management Journal of Personal Selling & Sales Management The Service Industries Journal DEPARTMENT-LEVEL SERVICE COLLEGE-LEVEL SERVICE Strategic Entrepreneurship Journal AMA Sales SIG Dissertation award, 2010 Journal of the Academy of Marketing Science, Special Issue on Sustainability, 2010 Journal of Business Research, Special issue on Cross-cultural research, 2010 American Marketing Association Summer Marketing Educators Conference, 2012 & 2013 American Marketing Association Winter Marketing Educators Conference, 2009 Academy of Marketing Science Conference, 2010 Ad-hoc Committee for Ph D Comprehensive Exam, 2010 and Comprehensive exams question preparation and grading, Visiting Scholar Committee, Member, 2010 to 2015 Search Committee Member, Marketing Faculty Search, 2008, 2011, 2015 & 2017 Search Committee Chair, Tenure Track position in Marketing, Search Committee Chair, Clinical Faculty position in Marketing, IBUS Fellows group, Chair, , , , WSU International Business Club, Advisor, WSU Marketing Club, Advisor, 2008 to 2012.

8 Babu John Mariadoss Page 8 HONORS COLLEGE UNIVERSITY-LEVEL SERVICE APPOINTMENTS Reviewer and final presentation evaluator for thesis of Torvald G. Herzog titled, The effects of Ego Depletion on Diet and Exercise Intentions in Type II Diabetics and Non-diabetics, Spring Reviewer and final presentation evaluator for thesis of Eunjeong Shin titled, The Failure of Walmart s entry into international markets: the case of South Korea and Germany, Fall Co-organizer and facilitator of Spring break trip for two Honors College students to India, Fall Co-chair, WSU Research and Arts Committee, 2013 and Co-chair, WSU Graduate Studies Committee, Fall 2015 & Spring 2016 Co-chair, WSU Strategic Planning Group ( ), 2013 Ex Officio Member, WSU Faculty Senate, Spring 2014, , Member, WSU Faculty Senate Steering Committee, & , Member, WSU Faculty Status Committee, Member, WSU Course Materials Value & and Effectiveness Committee, Member, WSU Honorary Doctoral Degrees Committee (Presidential Committee), Member, WSU Graduate Studies Committee, & Member, WSU Research and Arts Committee, Member, WSU Fee Committee (Presidential Committee), & Executive Committee Member, WSU Center for Environmental Research, Education & Outreach, Member, Washington State Council of Faculty Representatives, Spring 2014 Member, University Awards Selection Committee, Member, Steering Committee for Global Case Competition, Fall Provost's Leadership Academy 2012, Participant Appointed IBUS Fellow, College of Business, WSU, in Appointed Co-chair, University of Houston Marketing Doctoral Symposium, 2006 & 2007.

9 Babu John Mariadoss Page 9 PROFESSIONAL MEMBERSHIPS American Marketing Association Academy of Marketing Science Product Development and Management Association Industrial Management & Purchasing Group The Institute for Supply Management. INDUSTRY EXPERIENCE REFERENCES Market Research Consultant, Dalal Mott McDonald, Chennai, Deputy Manager (Marketing), Tamilnadu Industrial Explosives Ltd., Chennai, Deputy Manager (Marketing), Tamilnadu Petroproducts Limited, Chennai, Senior Application Specialist, Ador Fontech Ltd., Chennai, Dr. Darrel D. Muehling, Professor & Chair, Department of Marketing, Washington State University, Pullman, WA Ph: (509) ; darrel@wsu.edu Dr. Raj Echambadi, Professor & Associate Dean, Department of Business Administration, University of Illinois at Urbana-Champaign, Champaign, IL Ph: (217) ; rechamba@illinois.edu