UNIVERSITY OF LINCOLN JOB DESCRIPTION

Transcription

1 UNIVRSITY OF LINCOLN JOB SCRIPTION JOB TITL PARTMNT LOCATION Marketing Manager Lincoln Performing Arts Centre (Maternity Cover) Lincoln Performing Arts Centre/College of Arts Brayford JOB NUMBR MHT144 GRA 6 AT May 2016 RPORTS TO Artistic irector (Lincoln Performing Arts Centre) CONTXT Lincoln Performing Arts Centre is a vibrant, contemporary arts organisation at the heart of the city of Lincoln. Owned and operated by University of Lincoln, we act as a bridge to the community, providing opportunities for creative exchange between artists, audiences and academia. Alongside hosting the best in presented work from comedy to new writing, family shows to classical music, and innovative classics to contemporary performance, Lincoln Performing Arts Centre also commissions and self-produces shows with professional companies, whilst nurturing the next generation of artists and practitioners, and providing learning opportunities through The Lincoln Company an ensemble of students and alumni that produces work for a range of festivals and runs shows in rep throughout the year. Officially opened to the public in 2008, the venue is also home to Lincoln School of Fine & Performing Arts. Around 400 students study ance, rama Music in our building at undergraduate and postgraduate level. JOB PURPOS The Marketing Manager will be charged with shaping and delivering a sustainable marketing and audience development policy, maximising Return On Investment wherever possible. The Marketing Manager will work closely with the Artistic irector and other key internal and external stakeholders to ensure that marketing and audience development initiatives fulfil the public mandate of the arts centre and enhance the reputation of the University and city of Lincoln. The post holder will report directly to the Artistic irector and provide supporting information in a timely and accurate fashion in line with responsibilities. Where appropriate the Marketing Manager will recruit and line-manage staff, including interns, setting priorities and objectives for these individuals. The post holder will place community engagement and participation in the arts at the heart of all marketing activities as a model of best practice. Page 1 of 5

2 KY RSPONSIBILITIS Strategic Planning eliver, evaluate and revise a successful marketing strategy that serves and complements Lincoln Performing Arts Centre s business plan, in order to ensure a focus on maximising income, growing audiences and participation, and raising the organisation s profile at a local, regional and national level. evelop, manage and undertake creative marketing initiatives in support of Lincoln Performing Arts Centre s range of activities and Lincoln Performing Arts Centre as a destination. Create and put into practice a rolling audience development plan to increase engagement with the organisation. xecute market research in order to gain more meaningful insight into audiences, which can subsequently inform marketing and artistic activity. Liaise with the Box Office Coordinator to explore ways of using CRM to grow audiences and maximise revenue. Work closely with the Artistic irector to set sales and audience targets for all events at and by Lincoln Performing Arts Centre. Plan the Marketing epartment s annual budget within the context of Lincoln Performing Arts Centre s overall budget. valuation and monitoring of all marketing activity, preparing reports and providing key figures and statistics for the Artistic irector and relevant stakeholders. Marketing Campaigns Manage and carry out a strong and cutting edge marketing and engagement function for Lincoln Performing Arts Centre, creating seasonal marketing campaigns, and additional promotions that connect with existing, new and potential audiences and participants. Responsible for all Lincoln Performing Arts Centre promotional material across all media platforms, including direct mail, copywriting, artistic and agency liaison, printers and designers, production and distribution. Responsible for Lincoln Performing Arts Centre s website and e-marketing activity, ensuring web content and social media is accessible and up to date. Manage all internal and external press and PR activity to maximise media coverage through editorial, listings and advertising campaigns. evelop promotional opportunities in print and online and form marketing and media partnerships. Liaise with all visiting companies and artists to support their marketing initiatives and plan and co-ordinate collaborative marketing campaigns where appropriate. Work with Lincolnshire One Venues and other appropriate networks, venues and organisations to ensure sustainable and healthy cooperation and collaboration in arts marketing activity. Work closely with the Artistic irector and relevant departments at University of Lincoln to pursue sponsorship opportunities for all of Lincoln Performing Arts Centre s activities. Brand Protect the use of the Lincoln Performing Arts Centre brand in all forms of communication internally and externally. Work closely with all appropriate departments to positively develop the customer experience when engaging with the venue. Liaise with University of Lincoln s Marketing, Communications and vents departments to ensure that Lincoln Performing Arts Centre s brand and marketing activity complements the work of the wider organisation. Page 2 of 5

3 Act as an approved spokesperson and advocate for the organisation and represent Lincoln Performing Arts Centre at events, meetings and conferences. Management As part of Lincoln Performing Arts Centre s management team attend regular meetings and contribute to the development and implementation of strategies, policies, procedures and budgets. Lead, manage, and direct the work of the Marketing epartment to ensure departmental targets are achieved. Oversee the recruitment of internships and line-manage staff as appropriate in order to support the work of the Marketing epartment. Monitor the performance of staff and ensure the necessary direction and training are provided. evelop and manage Lincoln Performing Arts Centre s community and student ambassador s scheme. Control, monitor and evaluate appropriate budgets. Other Responsibilities Keep up to date on current arts marketing practice, with particular emphasis on digital communication, to ensure Lincoln Performing Arts Centre becomes a leader in its field, including maintaining active membership of relevant arts marketing organisations and networks. Regular attendance at Lincoln Performing Arts Centre performances, activities and press nights, within the venue and externally in the local community, as well as an active interest in viewing work ahead of a performance at Lincoln Performing Arts Centre. In addition to the above, undertake such duties as may reasonably be requested and that are commensurate with the nature and grade of the post. AITIONAL INFORMATION Scope and dimensions of the role The Marketing Manager will pursue a forward thinking, innovative style of marketing that attracts new audiences, increases accessibility and maximises market penetration and income. Using their initiative and expertise they will deliver a marketing function for Lincoln Performing Arts Centre that engages with best practice across all activities. The post holder will ensure adherence to systems and standards that support a coordinated corporate venue management strategy. The post holder will need to be a team player and contribute to a supportive and collaborative culture, which facilitates the ongoing development and effective use of Lincoln Performing Arts Centre. Page 3 of 5

4 Internal Key working relationships/networks xternal Artistic irector Head of LSFPA University Marketing & Communications epartment University vents/conference Office University Finance epartment Artists/Visiting Companies Audiences and Local Communities Lincolnshire One Venues Arts Marketing Association Media Partners Suppliers (e.g. esigners/printers) UNIVRSITY OF LINCOLN PRSON SPCIFICATION JOB TITL Marketing Manager Lincoln Performing Arts Centre (Maternity Cover) JOB NUMBR MHT144 Selection Criteria Qualifications: ssential () or esirable () Where videnced Application (A) Interview (I) Presentation (P) References (R) egree in relevant subject, or equivalent experience. A Professional marketing qualification e.g. Certificate CIM or equivalent A xperience: Solid experience of working in a creative arts environment, ideally venue focused. Significant experience of working in arts marketing. A demonstrable track record at developing and delivering successful marketing strategies and audience development initiatives. A demonstrable track record at developing and delivering successful marketing strategies and audience development initiatives. xperience of planning and managing budgets to meet financial and business objectives. xperience of undertaking, analysing and evaluating audience research to meet business needs. A proven working relationship with the press. xperience of managing staff including monitoring work performance, conducting staff views/appraisals, recruiting and selecting staff and experience of carrying out formal human resources policies and procedures. Page 4 of 5

5 xperience of developing the strength of an organisation s brand to achieve business objectives. Skills and Knowledge: Ability to initiate policies and strategies for the Marketing epartment and to manage, monitor and evaluate their implementation. xcellent written and spoken communication skills with the ability to represent at a senior level. Good copywriting skills with excellent attention to detail and accuracy in the fields of press and marketing. Interest in corporate design with understanding of, and commitment to brand consistency. xcellent influencing skills with the ability to work closely with key internal and external stakeholders. Competent negotiator, skilled in negotiating with suppliers and media partners. A good knowledge of graphic design programs, html processes and social media platforms. Familiarity with Box Office systems and processes. Skilled at interacting with focus groups to understand audience expectations. Staff management skills. Competencies and Personal Attributes: A team player with the ability to empower others to deliver an organisation s vision. nthusiastic and pro-active approach to work. Willingness to learn with a commitment to continuous professional development. Ability to prioritise and work accurately under pressure with good time management. A creative, lateral thinker. A strategic and commercial attitude towards sales and marketing. emonstrable evidence of promoting the widening of participation in the arts. Passionate about live performance and the arts in general. Customer focussed. Business Requirements: Available to engage in flexible working when required I ssential Requirements are those, without which, a candidate would not be able to do the job. esirable Requirements are those which would be useful for the post holder to possess and will be considered when more than one applicant meets the essential requirements. Author CM HRBA B Page 5 of 5