BOOKS GAMES PUZZLES MUSIC VIDEOS ASSESSMENT MANIPULATIVES. The Digital Shift
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1 BOOKS GAMES PUZZLES MUSIC VIDEOS ASSESSMENT MANIPULATIVES The Digital Shift
2 A digital version of this book is available at:
3 THE DIGITAL SHIFT Within The K-12 Marketplace... Classroom Complete Press P.O. Box San Diego, CA Tel: Paul Laporte
4 If your book sales are down, someone else is selling into your market, most likely a digital competitor!
5 OUR MARKETPLACE FACTS! (Direct to Institutions & Teachers, supplemental) 40% of every dollar spent is on supplemental content Billion Annually is spent on instructional materials for the K-12 marketplace in the USA. This is an average increase of 3.3% over the last 5 years. With the decline in state textbook adoptions, the need for supplementary content is on the rise. Currently, only 18% of US K-8 classrooms have adequate web connections for streaming Cloud applications. (Source the AEP and Educational Market Research)
6 Supplemental Resources are ideal for digital distribution!
7 Digital content is more flexible than print materials. Delivered online, it is available anytime, anywhere to access in the classroom. It allows for richer content, including high-definition graphics, videos, assessments & interactive lessons. Accepts Digital with Print Launched Digital Initiative 18 states have already opened the doors to digital educational resources, consequently making funding available to purchase this type of material
8 Your customers are migrating to digital, lead or get out of the way!
9 The delivery of Digital content is taking over market share! 80% 70% 60% 50% 40% Year % 20% 10% 2020 * 2025 * Digital content sales as a percent of market
10 Leverage the digital shift!
11 BENEFITS FOR THE STUDENT Digital learners love digital! Digital content is alive & compelling. Digital content has scale and is enriched with sound, motion & color. BENEFITS FOR THE TEACHER Instant access, 24/7. No shipping, instant. Never out of stock, wider variety. Ease of storage, ease to print. Richer content that engages students. Integrated assessment is easy with Response Clickers or Smart Phones. Every student, regardless of ability, can participate in the interactive lesson
12 Brick and mortar can no longer operate without measurable revenue generating web channels!
13 Conventional Sales Channels Retailers (regional & national). Catalog sales (regional & national). Direct to School Sales (Manufacturer & Distributor reps). Web Distributors
14 Establish your digital footprint before someone else does!
15 Web Competitors Local & National Educational Retailers. (others like you) Local & National Educational Catalogs. (others like you) Educational Web Retailers. (currclick.com, teacherspayteachers.com) Non-Traditional Web Retailers. (unbeatablesale.com, sears.com) Software Resellers. (softwareexpress.com, academicsuperstore.com) Hardware Reseller Portals. (Apple, Microsoft, SMART, Promethean) Educational Wholesalers. (ER, digitalteachingtools.com)
16 Sales in all categories are increasingly preferring digital! (other than furniture, arts & crafts Classroom decorations)
17 Digital Content Categories Books Games Puzzles Manipulatives Assessment Music & Videos Digital Devices (hardware) Interactive Whiteboards Computers, laptops, slates Projectors Android Tablets ipad Tablets ereaders (Kindle, Kobo, Nook)
18 Your websites should offer instant downloads in all formats!
19 Types of Digital Formats e-books (PDF). enhanced e-books (PDF with embedded audio, video, links, etc.). epub3 (ereaders). Interactive Whiteboard software (Flash, Hardware Specific, cloud). HTML5 (Open source for download or cloud content through a web browser). X-Code (Apple s i-books, Apps)
20 You don t rely on 3rd parties to run your retail or catalog, never do so for your websites!
21 Your Competitive Websites Must... be fresh, fast, fun, and ALWAYS current. offer instant downloads of all formats of digital content directly from own server (seamless). offer digital Site & District Licenses (for significant digital sales volume). offer Social Encryption to protect publisher s instant download content. be able to show video & PDF samples. take all forms of instant payments, including PayPal. be easily duplicated to introduce alternate website versions
22 Key digital buying times are 7:00 am, Sundays & holidays, when your brick & mortar operations are closed!
23 Your Competitive Catalogs Must... ensure that your print & digital marketing efforts drive customers to your website(s). indicate all products that are Instant Downloads. offer incentives to purchase on your website. accept purchase orders on your website. Your Competitive Retail Store Must... install a dedicated touch screen for sampling digital content. offer in-store ebook purchase with free POD (print on demand). offer incentives to purchase on your website. take in-store PayPal for payment
24 Get serious about selling DIGITAL!
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