Facebook is a key channel to connect with the people who matter to your business. Newsfeeds are personalised to show each person stories and ads that

Transcription

1 Facebook Sales Deck

2 Facebook is a key channel to connect with the people who matter to your business. Newsfeeds are personalised to show each person stories and ads that are most relevant and interesting to them.

3 Bring your brand to life in the space where people discover what matters to them. Facebook is a platform of discovery where people share content that engages them.

4 Amplify your message with Facebook ads FACEBOOK POPULATION INVESTMENT FRIENDS OF FANS ALL FANS Facebook advertising FREE 2% OF FANS (ON AVERAGE)

5 News feed puts your brand in the center of the Facebook experience

6 AD TYPES

7 What is a Facebook ad? What your business is What your message is What your visual assets are Includes photos, videos Which action you want people to take with your ad (optional) Includes Like, Get Offer, Join Event, Install app News Feed desktop News Feed mobile Right-hand side on Facebook

8 Ads shown in the most engaging way possible People who are connected to your business People who aren t connected to your business: Suggested Post People who aren t connected to your business but who have connected friends: Social information

9 AD TYPES THAT CATER TO SPECIFIC OBJECTIVES

10 Drive awareness and engagement of your message with an image or video News Feed desktop News Feed mobile Right column (desktop only)

11 Drive clicks to your website News Feed desktop News Feed mobile Right column (desktop only) Post text, link headline, display link, description Post text, link headline, display link, description Post text, link headline, display link

12 Drive people to your store with an offer News Feed desktop News Feed mobile Right column (desktop only) Post text, offer title, expiration date Post text, offer title, expiration date Post text, offer title

13 Drive responses to your event Right column (desktop only) Title: 25 characters max Text: 90 characters Event details (pulled from event) Date and time: 1 line Image aspect ratio: 1.39:1 Image specs in ad: 100x72 px

14 Get more likes for your Page News Feed desktop News Feed mobile Right column (desktop only) Title, post text, page category Title, post text, page category Title, post text

15 Drive people to your mobile app for installs or re-engagement News Feed mobile News Feed mobile News Feed mobile (install) (install with video) (re-engagement) Post text, app name, install now Post text, app name, install now Post text, app name, Option to customise CTA

16 Creative combinations that work Determining the optimal creative combinations for a brand s campaign objectives

17 TARGETING

18

19 COSTING

20 Facebook Buying Models CPC Cost Per Click Charged when an action is taken (e.g. click through to website) Used when trying to drive a certain action or grow fans CPM Cost Per Thousand Charged per thousand impressions of your ad Used to drive awareness

21 BEST PRACTICES: 10 content best practices for a brand on Facebook

22 1. Share your brand's point of view Avoid the generic. You don't have to please everyone, just those who matter to your business. Authenticity is the name of the game. Have a strong point of view, a clear voice, and think of specific audiences you want to reach.

23 2. Tell a story Since you re competing with other News Feed stories from people s friends along with people and Pages they follow, your Page posts should have their own story to tell. Let your Page tell your brand story. Don t rely on Page posts to just promote your products or business.

24 3. Eyes on the prize Focus on your business objectives. Posting pictures of cats? You better be selling cat food. Trends come and go. Only post content when it makes sense for your brand.

25 4. Consistency, consistency, consistency Brand perception is built over time one story at a time. Each post should stand on its own and yet, still be part of your bigger brand story. People should be able to identify how each post ties into your brand.

26 5. The right stories for the right people With Facebook, you re not just limited to the basics when it comes to reaching the people who matter to your business. You can connect with real people. With 13 million SA s using Facebook each month, it s an opportunity to deliver creative that s more relevant & compelling to the right audience.

27 6. Explore the power of images Great creative speaks for itself and it can take many forms. Use sight, sound and motion to drive awareness, consideration and affinity. Let photos and videos speak for your brand. Whether it s a post about customers or your newest product, keep in mind there are other compelling images vying for your audience s attention be thoughtful and choose well.

28 7. Text? Keep it short The fewer words you use, the more room you leave for people's imagination.

29 8. Mobile ready? Mobile best We can all relate to this shift to mobile because, for many of us, it s now a device that is with us all day, every day. This makes visually appealing content crucial to capture people's attention as they are on the go.

30 9. Look around and find your story Creativity is key when you are finding stories for your brand to tell. Look to your audience when seeking inspiration. While posts should still reflect your business, they shouldn t look or feel like ads. Instead, they can be more creative representations of your brand story.

31 10. Art+science There's no one recipe for success, there's only you recipe for success. Every single post must pass a test with your audience. Build, measure, learn and be prepared to be wrong. Learn to anticipate the stories people want to hear from you.

32 WHAT WE CAN OFFER: 1. CAMPAIGN MANAGEMENT Dedicated campaign manager Campaigns managed & optimised for performance Best practice strategy & advice Reporting 10% management fee 2. CREDIT FACILITY Companies manage their own campaigns Credit pre-loaded for use, only billed for what they use 30 day payment period No using of personal credit card

33 ABOUT SPARK MEDIA Established in 2015, SPARK Media is a result of a fusing between NAB and Habari Media using the legacy platforms and Caxton owned print and digital products in the form of NAB and a cutting edge digital sales agency in the form of Habari Media to create this new media sales powerhouse. SPARK Media are Strategic Partners in Audience Research and Knowledge and offer Insights that Ignite CONTACT DETAILS CPT: JHB: DBN: E: sales@sparkmedia.co.za W: