AN ANALYSIS OF MARKETING MIX OF VARIOUS MANGO PULP BRANDS IN SOUTH GUJARAT

Size: px
Start display at page:

Download "AN ANALYSIS OF MARKETING MIX OF VARIOUS MANGO PULP BRANDS IN SOUTH GUJARAT"

Transcription

1 Asian J. Dairy & Food Res.., 33 (3) : , 2014 doi: / AGRICULTURAL RESEARCH COMMUNICATION CENTRE AN ANALYSIS OF MARKETING MIX OF VARIOUS MANGO PULP BRANDS IN SOUTH GUJARAT Ruchira Shukla*, Bhavesh Chaudhari, Gayatri Joshi, A.K. Leua and Rahul G. Thakkar ASPEE Agribusiness Management Institute Navsari Agricultural University, Navsari , India Received: Accepted: ABSTRACT South Gujarat is one of the important clusters of mango pulp in the country with a number of processing units in the region with a good backward linkage of Alphonso and Kesar variety of mangoes. A number of processing units have been manufacturing mango pulp and marketing it in local as well as national and international markets. In order to understand the overall current market conditions and demand for mango pulp, the present study was undertaken with the objective to understand the marketing mix of mango pulp marketing. Three districts of South Gujarat Navsari, Valsad and Surat were selected for the study. The study concluded that manufacturers adopt different marketing mix for different segments of markets. Majority of mango pulp processors were mainly targeting International market and exporting mango pulp to various countries like UK, USA, UAE, and other gulf countries while small manufacturers served their products mainly in regional market of South Gujarat. Key words: Mango pulp, Marketing mix, Processors, Retailers INTRODUCTION The market for mango pulp has been growing steadily since the 1990s and this trend is expected to continue. India is the largest grower of the most widely recognized variety of mango (Alphonso) used in pulp manufacturing. India exported MT of mango pulp worth Rs Lacs in , a % increase in quantity while 27 % increase in value from The major export destinations include Saudi Arab, Yemen Republic,Netherlands, UAE,Sudan, USA, China, UK, Kuwait and Germany.(APEDA,2014). India also dominates the world market for mango pulp with a 67% share of world exports. The largest share of mango pulp (25%) goes to the Middle East, followed by Southeast Asia and North America. Mango pulp is gaining popularity in western markets because consumers are buying fresh mango fruit and becoming familiar with its taste. (Anonymous 2009) The world demand for mango pulp is projected to grow by 8%. (Anonymous 2005). South Gujarat is one of the important clusters of mango pulp in the country with a number * Corresponding author ruchira.shukla@nau.in of processing units in the region with a good backward linkage of Alphonso and Kesar variety of mangoes. The growth of mango pulp industries will bring large benefits to the people by way of employment and income (Xavier, 2008). In order to understand the overall current market conditions and consumer demand for mango pulp, the present study was undertaken during 2011 to examine the market penetration of various mango pulp brands in South Gujarat and to understand the marketing mix (product, price, place and promotion elements) of mango pulp marketing. MATERIALS AND METHODS Three districts of South Gujarat Navsari, Valsad and Surat were selected. Primary data was collected using personal interview of retailers, consumers (households and Caterers) and mango pulp processors. Semi structured questionnaire was designed to collect information from the respondents. Three different types of questionnaires were prepared for collecting information from mango pulp manufacturers, retailers and consumers. The data pertains to the year Fifteen retailers from each

2 210 ASIAN JOURNAL OF DAIRY & FOOD RESEARCH district at district head quarters were selected purposively making the total sample of 45 retailers. The sample included different types of retailers such as Kirana stores, Sweet and Snacks shops, Bakeries etc. Both quantitative and qualitative approaches were used for the data analysis. Statistical tools like mean, frequency, and percentage were used. RESULTS AND DISCUSSION Market penetration: Number of brands stocked by retailers: From total 45 retailers, 42 % retailers stocked only one Brand, 36% stocked two brands and 22 % retailers stocked more than two Brands of Mango pulp at their retail outlet. TABLE 1: Number of brands stocked by retailers N = 45 No. of stocked No. of Percentage(%) Brand Respondents One Two More than Two Total Different brands were preferred in different districts depending upon the distribution in the respective areas. According to retailers, availability of Brand at retail outlet is very important. Majority of consumer makes a purchase from available brands only. Overall, Murohi is the most preferred Brand (46.6%) in South Gujarat, followed by Swad (28.8 %), Casilla (22.2%), Hampa (17.7 %), Vadilal, Casilla, Amidhara, Rasanand and Vrindavan respectively. Retailers were asked to rank various mango pulp brands on 5 important parameters on a scale of 1-5. In terms of quality, price and availability Murohi was rated best compared to all other Mango Pulp Brand. Murohi brand rated overall high was rated high on good retail margin, availability at retail outlet and quality.vadilal was ranked highest on Brand name while Swad was ranked highest on taste. Abeyrathne et al, (2006) and Singh et al (2008) also reported taste and quality to be the major factors affecting the selection by the consumers. Majority of the Kirana stores (35.7%) sold in the range of tins every year. Majority of bakery stores (57.1%) sold less than 100 tins a year. Majority of dairy stores (40.0%) sold more than 300 tins a year while 33.33%stores sold less than 100 tins a year. Majority of Sweet and snack shops also sold more than 200 tins a year. Dairy and sweet and snack shops were found to be highest selling retail points. Abeyrathne (2006) reported that most consumers preferred to purchase fruit products from ordinary retail shops. Marketing Mix: Product Variants of mango pulp offered: For domestic market all the Companies have single brand of mango pulp in different variants like Kesar mango pulp, Alphonso Mango pulp, Natural and sweetened mango pulp. Anonymous (2006) reported Alphonso and Totapuri two main variants primarily used for making mango pulp. Both Kesar and Alphonso mango pulp were found to be the most sold mango pulp variety at retail TABLE 2: Ranking of mango pulp brands on various factors by retailers Parameters Brand Quality Margin Taste Availability Total Rank Swad Murohi Hampa Casilla Vadilal Rasanand Vrindavan Amidhara TABLE 3: Average annual sales volume of different type of retail outlets (tins) Type of Retail outlet Kirana Bakery Dairy Sweet and Juice and Ice- Total Average Annual sold Volume (tins) snack Shop cream parlor Less than (28.5) 4 (57.1) 5(33.3) 3 (42.8) 2 (100) 18(40) (35.7) 2 (28.5) 2 (13.3) 0 0 9(20) (14.2) 1(14.28) 2 (13.3) 2 (28.5) 0 7 (16) More than (21.4) 0 6 (40.0) 2 (28.5) 0 11(24) Total (100)

3 outlets. 62% retailers sold both the variety Kesar and Alphonso mango pulp while 22 % retailers told Kesar mango pulp as the most preferred variety at their retail outlet. 16 % retailers sold only Alphonso mango pulp at their retail outlet. For consumer use, most manufacturers used 2 different size of packages i.e. 850gm and 3.1 Kg. For institutional customers and caterers, manufacturers used plastic jar of 25 Kg pack. 80% processing unit use tin packing in 3 different sizes, i.e. 450gm, 850gm and 3.1Kg for consumer segment. For institutional use they provide Kg mango pulp in plastic jars.10% mango processing units were offering mango pulp in glass bottle packing, and 10% offering pulp in plastic pouches mainly for local market. All the 45 retailers stocked 850gm packages of various mango pulp brands while only 8 Retailers stocked 3.1Kg packages of Mango pulp Brands at their retail outlet. TABLE 4: Variants of mango pulp offered n = 10 Different Mango Pulp No. of Percentage Varieties Respondents Kesar Mango pulp % Alphonso Mango pulp % Only Sweetened 5 50% Sweetened and Natural 5 50% Total % TABLE 5: Most preferred variety of mango pulp according to Retailers Type of Mango pulp No. of Percentage Respondents Both Kesar and Alphonso 28 62% Kesar 10 22% Alphonso 7 16% Total % Vol. 33, No. 3, and other gulf countries. 30% manufacturers served their products mainly in domestic market, mainly in Surat, Valsad, Navsari, Tapi and Dang districts of South Gujarat. These were small scale units who had a small production capacity and they were concentrating on the local markets. Hanemann(2006) also emphasized on entering new export markets which offer higher returns and developing backward and forward linkages. If exported, high value mango products might provide access to new markets which have the opportunity to export with high profitability. Majority manufacturers (70%) sold their mango pulp to food Processors like ice cream and mango juice manufacturers like Amul, Sumul, Havmore as well as small juice and lassi points.30% manufacturers directly supplied their mango pulp to caterers and 40 % manufacturers supplied their mango pulp to organized retailers in domestic as well as organized retail players in UK and USA. Food manufacturers use most of these products as ingredient or raw material. Mango juice, pulp, puree and concentrate e.g. are used in dairy products, baby foods, bakery products etc.(bradley and Castellanos,2007). Processed products are sold to wholesalers, supermarkets, hotels, cafes, hospitals and schools.(kiilu and Wambugu 2001). Promotion: Majority (60%) manufacturers do not make use of any type of promotional activities such (Advertising). But most of them make good relations FIG 1: Mango pulp packages Major Market Served: 70% mango pulp processors were mainly targeting International market and exporting mango pulp to various countries like UK, USA, Canada, Japan, Australia, Germany, UAE, Distribution Network Distribution channel for local and domestic market: Company Retailers Consumers Company Wholesalers Retailers Consumers Company Caterers / Processors Consumers Distribution channel for export market Company Overseas Organized Retailers Consumers Company Exporting agencies Overseas buyers Retailers Company Merchant exporters Overseas buyers Consumers

4 212 ASIAN JOURNAL OF DAIRY & FOOD RESEARCH with their buyers. 40% manufacturers used different type of promotional activities like they advertised their product in local news paper, magazine, regional T.V. channels like ETV Gujarati. Manufacturers used Hoardings, Posters, and Calendars for advertising their product. They also participated in various trade fairs and exhibitions. Kiilu and Wambugu, (2001) reported participation in trade fairs, symposia, exhibitions, business net-works, etc for mango pulp promotion. TABLE 6: Most effective scheme (n = 21) Most effective scheme No. of Percentage respondents Quantity discount 11 52% Free sample on bulk purchase 5 24% More discount on cash payment 3 14% Discount during off season 2 10% Quantity discount / more discounts on bulk purchase was the most preferred scheme (55%) by retailers followed by Free sample on bulk purchase (24%), more discount on cash payment (14%) and discount during off season (10%). Abeyrathne (2006) reported retailers needing longer credit periods, higher discounts and acceptance of the faulty products. Price: The average retail price(mrp) of 850gm tin of Kesar mango pulp was found to be Rs. 99 and Rs. 125 for Alphonso Mango pulp and the average TABLE 7: Average retail price of mango pulp price of 3.1Kg pack of Kesar mango pulp was Rs.320 and that of Alphonso Mango pulp at Rs Average market price in export market is $6/tin of Kesar Mango and 7.5 $ / tin of Alphonso Mango. Manufacturers provide 25-30% margin to the distribution channel. Anonymous 2009 reported that the distributors in Mali take a 10% to15% mark-up on their product and also reported that the average retailer mark-up is 20-35%. The prices of mango pulp fluctuate by variety, by time of the year and from year to year. The market price is highly dependent upon the farm gate price of fresh mangoes, which largely depends on the size of the yearly crop. Crop size varies wildly from year to year, often affected by storms or unusual weather patterns. It is therefore difficult to predict the price of mango pulp prior to the approaching season.(anonymous 2009). When information was collected for percentage of business from different product type, TABLE 8: Percentage of business from Mango pulp for processing units Percentage of business No. of Respondents Percentage from Mango pulp Less than 50% 2 20% 50-80% 5 50% % 3 30% Total % Particulars MRP of Kesar Mango Pulp MRP of Alphonso Mango pulp Various brands of mango pulp Rs /850gm, Rs /850gm available in Market Rs. 350/3.1Kg Rs. 450/3.1Kg FIG 2: Major Market served Major Market Served Institutional Customer Segment

5 all the units were engaged in producing mango pulp. 30% of sampled units got % business from mango pulp, 50% manufacturing units got 50-80% business from mango pulp followed by remaining 20% units who got less than 50% business from mango pulp. It indicates that certainly mango pulp is an important processed product of mango and has a large acceptance in market. Availability of raw mango is the major issue as the supply is not consistent owing to dependence of production on weather variations. It also affects the price of raw mangoes and the fluctuating price affects production cost. The large and medium firms take up processing of a number of commodities however small firms mainly process mango. This has implications on capacity utilization. Singh et al (2007) and Shepherd (2003) also reported that weakly developed supply chain for fresh fruits as one of major issues inhibiting the development of profitable business. Suggestions: 1. Small firms should improve their packaging to compete wi th the other brands in market. Companies should introduce Mango pulp in small packages like 250gm and 450gm packages since number of nuclear families is increasing. 2. Firms should go for product diversification for better capacity utilization and increasing the number Vol. 33, No. 3, of days of operation. Company should introduce new products like ready to drink products, mango slices, mango pieces with other fruit pieces, mango jelly, mango role and other new products. 3. Mango pulp manufacturers should establish contacts with institutional segment for direct marketing to caterers, other food processors, organized retailers etc. 4. Since the small firms are viable, the support and incentive should be given to enable them to compete with organized industries. Government should promote the production of mango and other horticultural commodities in the region to promote the adequate supply of raw materials throughout the year for increasing capacity utilization of the firms. CONCLUSION The production and marketing of mango pulp has great potential and presents a good scope and opportunity in domestic as well as international market at all the scales of production. The demand can be tapped on sustainable basis by setting up proper marketing network, maintaining taste and quality, using improved packaging and hygiene standards, understanding requirements of different markets and ensuring regular and cost effective supply of raw materials for processing. REFERENCES Abeyrathne A.H.M.S.W.B. and Hannah J. (2006). Potential for Small Scale Processing and Marketing of Tropical Fruits in the kandy, Galle and Horana Divisional Secretarial Divisions of Sri Lanka, International Centre for Underutilised Crops : Anonymous (2005) A Pre-Feasibility Study on Mango Pulp conducted by Punjab Agricultural marketing Company, Govt. of Punjab, Pakistan Anonymous., (2006). Diagnostic study MSME the food processing cluster krishna district, Andhra Pradesh, In : Cluster development in India, by Cluster Development Agent District Industries Centre Vijaywada, Krishna District,Government of Andhra Pradesh. Anonymous (2009).Chittor fruit processing cluster.a Holistic Perspective, A report of MFRC project. Anonymous (2009) Mango Pulp and Nectar Processing in Mali: A Technical and Financial Analysis for the Malian Investor A report by United States Agency for International Development and Abt Associates Inc. APEDA (2014) online, accessed at on 4/10/2014 Bradley, Don B.and Castellanos, Diana (2007) Analysis of a Small Honduras Mango Producer s Export Plan, International Journal of Entrepreneurship, Vol. 11 Hanemann, L.P. (2006). An Assessment of the Export Competitiveness of the Banana,Mango and Mango Pulp Sectors in the State of Tamil Nadu. Paper for the World Bank, Abt Associates, Inc. (Available at:

6 214 ASIAN JOURNAL OF DAIRY & FOOD RESEARCH Joshua N. Daniel and Prashant A.Dudhade. (2006). Analysis of Economic Characteristics of Value Chains of Three Underutilised Fruits of India. 2006, The International Centre for Underutilised Crops, Research Report No. 3 Kiilu Frederick M. and Samuel Wambugu M. (2001), Market Opportunities for Fruits and Vegetables Processing in Ukambani, Eastern Kenya, A Market Survey Report, USAID Singh, D., Lobsang W. and Prahalad, V.C. (2008). Processing and Marketing Feasibility of Underutilized Fruit Species of Rajasthan. Report presented at IAMO Forum Singh K. P., Srivastva A.K., Srinivas, S.R.K. and Gupta, H.S. (2007). Entrepreneurship Development in Agriculture through Agro Processing Centre: A Case study of Almora District in NW Himalaya. Accessed at: on 4/10/14 Shepherd, A.W. (2003) Market research for agro processors: Marketing extension guide, FAO of the United Nations, Rome, Italy,114 pp Xavier A S. R. (2008). An economic analysis of mango pulp agro based industry in Krishnagiri District, Tamil Nadu Political Economy Journal of India. 17(1-2),45.

AN ANALYSIS OF CONSUMER BEHAVIOR AND PREFERENCE FOR MANGO PULP IN SOUTH GUJARAT, INDIA

AN ANALYSIS OF CONSUMER BEHAVIOR AND PREFERENCE FOR MANGO PULP IN SOUTH GUJARAT, INDIA Asian J. Dairy & Food Res.., 33 (2) : 98-103, 2014 doi:10.5958/0976-0563.2014.00583.1 AGRICULTURAL RESEARCH COMMUNICATION CENTRE www.arccjournals.com AN ANALYSIS OF CONSUMER BEHAVIOR AND PREFERENCE FOR

More information

CHAPTER 5 CONCLUSIONS AND RECOMMENDATIONS

CHAPTER 5 CONCLUSIONS AND RECOMMENDATIONS 5.1 CONCLUSION CHAPTER 5 CONCLUSIONS AND RECOMMENDATIONS The fruit and vegetable export market of Sri Lanka is annual growing at the rate of 38.66% and 17.88% for the vegetable and fruit respectively in

More information

International Journal of Commerce and Business Management. Volume 5 Issue 2 October,

International Journal of Commerce and Business Management. Volume 5 Issue 2 October, IJCBM Volume 5 Issue 2 October, 2012 159-163 International Journal of Commerce and Business Management RESEA RCH PAPER Growth trends in area, production and export of onion from India -An economic analysis

More information

Developing mango market linkages through farmer field schools in Kenya

Developing mango market linkages through farmer field schools in Kenya Developing mango market linkages through farmer field schools in Kenya Sweet and delicious mangoes are a popular fruit in Kenya, as well as in Europe and the Gulf. Demand is high, and supplies are inadequate.

More information

Cost Analysis Study of Mango Fruit Processing Industry in Southern India

Cost Analysis Study of Mango Fruit Processing Industry in Southern India Serials Publications Cost Analysis Study of Mango Fruit Processing Industry in Southern India National Academy of Agricultural Science (NAAS) Rating : 3. 03 Cost Analysis Study of Mango Fruit Processing

More information

Marketing problems of mushroom cultivators with special reference to Nilgiris District

Marketing problems of mushroom cultivators with special reference to Nilgiris District 2016; 2(5): 1033-37 ISSN Print: 2394-7500 ISSN Online: 2394-5869 Impact Factor: 5.2 IJAR 2016; 2(5): 1033-1037 www.allresearchjournal.com Received: 10-03-2016 Accepted: 12-04-2016 Karthick K Providence

More information

China - Peoples Republic of. Raisin Annual. Annual

China - Peoples Republic of. Raisin Annual. Annual THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY Required Report - public distribution Date: GAIN Report

More information

Scaling up the reach of appealing small millet food products in Tamil Nadu Region

Scaling up the reach of appealing small millet food products in Tamil Nadu Region Scaling up the reach of appealing small millet food products in Tamil Nadu Region V.VEDIYAPPAN, Senior Project Executive, Small Millet Foundation Scaling up Small Millet Post-harvest and Nutritious Food

More information

VADILAL INDUSTRIES. Q1 FY17 Results Presentation

VADILAL INDUSTRIES. Q1 FY17 Results Presentation VADILAL INDUSTRIES Q1 FY17 Results Presentation Disclaimer Certain statements in this document may be forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties,

More information

MARKETING OPPORTUNITIES FOR INDIAN COMMODITIES IN GULF COOPERATIVE COUNCIL (GCC) COUNTRIES: A SPECIAL FOCUS ON FRUITS AND VEGETABLES.

MARKETING OPPORTUNITIES FOR INDIAN COMMODITIES IN GULF COOPERATIVE COUNCIL (GCC) COUNTRIES: A SPECIAL FOCUS ON FRUITS AND VEGETABLES. MARKETING OPPORTUNITIES FOR INDIAN COMMODITIES IN GULF COOPERATIVE COUNCIL (GCC) COUNTRIES: A SPECIAL FOCUS ON FRUITS AND VEGETABLES. Sudhakar Madhavedi School of Management Studies UNIVERSITY OF HYDERABAD

More information

INTRODUCTION AND HISTORY OF COMPANY: 1860 s

INTRODUCTION AND HISTORY OF COMPANY: 1860 s NESTLE JUICES Executive Summary: Nestle foods was established in 1866. Since then it has continued to provide quality products to its customers with products and packaging innovations. Nestle juices is

More information

Supply chain coordination, contract farming and small farmers in Asia

Supply chain coordination, contract farming and small farmers in Asia Supply chain coordination, contract farming and small farmers in Asia INTERNATIONAL FOOD POLICY RESEARCH INSTITUTE Workshop on Contract farming: Methods and Experiences ICAR, New Delhi, May 5-6 2007 Questions

More information

A Micro Level Study of Mango Producers: Socio-Economic Profile in Krishnagiri District, Tamil Nadu

A Micro Level Study of Mango Producers: Socio-Economic Profile in Krishnagiri District, Tamil Nadu Int. Journal of Management and Development Studies 6(4): 67-71 (2017) ISSN (Online): 2320-0685. ISSN (Print): 2321-1423 Impact Factor: 0.7 A Micro Level Study of Mango Producers: Socio-Economic Profile

More information

Catering to the Region s Largest Food Market

Catering to the Region s Largest Food Market Catering to the Region s Largest Food Market The 21 st International Trade Show for Food Products, Ingredients & Technologies 7 10 September 2014 Riyadh International Convention and Exhibition Center (RICEC)

More information

VADILAL INDUSTRIES. Q2 & H1 FY17 Results Presentation

VADILAL INDUSTRIES. Q2 & H1 FY17 Results Presentation VADILAL INDUSTRIES Q2 & H1 FY17 Results Presentation Disclaimer Certain statements in this document may be forward-looking statements. Such forward-looking statements are subject to certain risks and uncertainties,

More information

MANGO CULTIVATION AND MARKETING IN INDIA

MANGO CULTIVATION AND MARKETING IN INDIA MANGO CULTIVATION AND MARKETING IN INDIA Prof. Gangadhar Banerjee M.A. (Eco.), Ph.D. (Eco.), LLB, Pragya (Hindi) Sri Srijeet Banerji M.Sc. (Comp. Science) and M.S. (Cyber Law and Information Security)

More information

Price spread, marketing efficiency and constraints in supply chain of mango in Krishnagiri district of Tamil Nadu

Price spread, marketing efficiency and constraints in supply chain of mango in Krishnagiri district of Tamil Nadu AU Research Article Agriculture Update Volume 8 Issue 3 August, 2013 446-451 Price spread, marketing efficiency and constraints in supply chain of mango in Krishnagiri district of Tamil Nadu ARTICLE CHRONICLE

More information

BODHI. International Journal of Research in Humanities, Arts and Science. reviewed, Refereed and Quarterly Journal

BODHI. International Journal of Research in Humanities, Arts and Science. reviewed, Refereed and Quarterly Journal BODHI International Journal of Research in Humanities, Arts and Science An online, Peer reviewed, Refereed and Quarterly Journal Vol : 2 : 1 October 2017 ISSN : 2456-5571 CENTREE FOR RESOURCE, RESEARCH

More information

Do small-scale producers gain from supply chain coordination? The case of high-value agriculture in Asia

Do small-scale producers gain from supply chain coordination? The case of high-value agriculture in Asia Do small-scale producers gain from supply chain coordination? The case of high-value agriculture in Asia Presented by Nicholas Minot, Workshop on Linking Small-Scale Producers to Markets: Old and New Challenges

More information

Dried fruits & Vegetables. Interpack Dusseldorf May 2017

Dried fruits & Vegetables. Interpack Dusseldorf May 2017 Dried fruits & Vegetables AZURI HEALTH LTD Social Enterprise Unlocking Markets for Farmers in Kenya Interpack Dusseldorf May 2017 Outline 1 Facts about Farming and Mangoes in Kenya 2 About Azuri Health

More information

The role and future of informal & traditional dairy markets in Developing Countries

The role and future of informal & traditional dairy markets in Developing Countries The role and future of informal & traditional dairy markets in Developing Countries Steve Staal International Livestock Research Institute IGGM&D Dairy Symposium, Rome. 15 th Nov, 2006 Outline Identifying

More information

A Study on Pre-Export Marketing Problems of Entrepreneurs and Enterprises of Mango Pulp in Chittoor District of Andhra Pradesh

A Study on Pre-Export Marketing Problems of Entrepreneurs and Enterprises of Mango Pulp in Chittoor District of Andhra Pradesh Vol. 5, Issue 1, pp: (79-88), Month: April - September 217, Available at: www.researchpublish.com A Study on Pre-Export Marketing Problems of Entrepreneurs and Enterprises of Mango Pulp in Chittoor District

More information

Indian Poultry Market Update

Indian Poultry Market Update Indian Poultry Market Update Billion Indian Poultry Market Overview 2 1,100 1,000 900 Indian Poultry Market by Value; 2010-16 900 1,000 800 700 600 500 400 Source: Company Reports 470 2010 2013 2016 Exports

More information

A STUDY ON EXPORTS CHANNELS OF MANGO PRODUCTS: THE ROLE OF AGRI EXPORT ZONE (AEZ) IN CHITTOOR DISTRICT

A STUDY ON EXPORTS CHANNELS OF MANGO PRODUCTS: THE ROLE OF AGRI EXPORT ZONE (AEZ) IN CHITTOOR DISTRICT International Journal of Sales & Marketing Management Research and Development (IJSMMRD); ISSN(P): 2249-6939; ISSN(E): 2249-8044 Vol. 4, Issue 4, Aug 2014, 33-40 TJPRC Pvt. Ltd. A STUDY ON EXPORTS CHANNELS

More information

World butter production

World butter production The Global Butter Market New Opportunities? International Dairy Magazine. PM FOOD & DAIRY CONSULTING has publishing a report about the Global Butter Market. It is a comprehensive analysis of the butter

More information

MIDDLE EAST REGION: AN OVERVIEW

MIDDLE EAST REGION: AN OVERVIEW MIDDLE EAST REGION: AN OVERVIEW The Middle East Region comprises of 15 countries, of which six form part of the Gulf Cooperation Council (GCC) and includes Bahrain (GCC), Egypt, Iran, Irak, Israel, Jordan,

More information

Savour. Network. Grow 7-9. The International Trade Exhibition for Agriculture, Food, Food Processing & Packaging

Savour. Network. Grow 7-9. The International Trade Exhibition for Agriculture, Food, Food Processing & Packaging Network Savour Grow The International Trade Exhibition for Agriculture, Food, Food Processing & Packaging 7-9 September 2016 Baghdad International Fair Ground Baghdad - Iraq Organized by: Approved by:

More information

ATTITUDE OF BANANA FARMERS TOWARDS CONTRACT FARMING IN SOUTH GUJARAT, INDIA

ATTITUDE OF BANANA FARMERS TOWARDS CONTRACT FARMING IN SOUTH GUJARAT, INDIA Indian J. Agric. Res.., 45 (4) : 331-335, 2011 AGRICULTURAL RESEARCH COMMUNICATION CENTRE www.arccjournals.com / indianjournals.com ATTITUDE OF BANANA FARMERS TOWARDS CONTRACT FARMING IN SOUTH GUJARAT,

More information

Marketing Efficiency of Green Peas under Different Supply Chains in Punjab

Marketing Efficiency of Green Peas under Different Supply Chains in Punjab Agricultural Economics Research Review Vol. 24 July-December 2011 pp 267-273 Marketing Efficiency of Green Peas under Different Supply Chains in Punjab R.S. Sidhu *, M.S. Sidhu and J.M. Singh College of

More information

Food Sector Fruits & Vegetables

Food Sector Fruits & Vegetables Food Sector Fruits & Vegetables Sector overview and Industry Structure Trade Statistics Market Size Top companies present in the market Key players Distribution Channels Regulatory Framework Manufacturing

More information

Price Spread, Marketing Channel of Banana in Southern Tamil Nadu

Price Spread, Marketing Channel of Banana in Southern Tamil Nadu International Journal of Trend in Scientific Research and Development (IJTSRD) UGC Approved International Open Access Journal ISSN No: 2456-6470 www.ijtsrd.com Volume - 1 Issue 5 Price Spread, Marketing

More information

Session 2. Competitiveness in the marketing and retail sectors

Session 2. Competitiveness in the marketing and retail sectors :RUNVKRSRQ(QKDQFLQJ&RPSHWLWLYHQHVVLQWKH$JURIRRG6HFWRU0DNLQJ3ROLFLHV:RUN -XQH9LOQLXV/LWKXDQLD Session 2. Competitiveness in the marketing and retail sectors *52&(5

More information

Global Demand and Supply for Tropical Fruits. Kaison Chang, Secretary, FAO Intergovernmental Group on Bananas and Tropical Fruits

Global Demand and Supply for Tropical Fruits. Kaison Chang, Secretary, FAO Intergovernmental Group on Bananas and Tropical Fruits Global Demand and Supply for Tropical Fruits Kaison Chang, Secretary, FAO Intergovernmental Group on Bananas and Tropical Fruits Introduction TF Important from nutritional and commercial perspective. Cheap

More information

Processing, What We Already Do Here and Where Michigan Production Sells

Processing, What We Already Do Here and Where Michigan Production Sells Accelerating innovation for our industries, businesses and entrepreneurs Processing, What We Already Do Here and Where Michigan Production Sells Bill Knudson and Tom Kalchik Overview Impact on Output and

More information

International Journal of Commerce and Business Management. Volume 6 Issue 1 April,

International Journal of Commerce and Business Management. Volume 6 Issue 1 April, IJCBM Volume 6 Issue 1 April, 2013 18-22 International Journal of Commerce and Business Management RESEA RCH PAPER Study on consumer behaviour of the farmers and market potential of hybrid castor seeds

More information

By: Mr. Muhammad Mahmood, Secretary to Government of the Punjab, Agriculture Department

By: Mr. Muhammad Mahmood, Secretary to Government of the Punjab, Agriculture Department By: Mr. Muhammad Mahmood, Secretary to Government of the Punjab, Agriculture Department 1 2 Pakistan is the 5 th most populous country with 210 million people Agriculture is a vital component of economy,

More information

A Ten Year Strategic Outlook for the Global Flexible Plastic Packaging Market. Sample pages. Commodity Inside Ltd

A Ten Year Strategic Outlook for the Global Flexible Plastic Packaging Market. Sample pages. Commodity Inside Ltd A Ten Year Strategic Outlook for the Global Flexible Plastic Packaging Market Sample pages Chapter 1- Executive summary 1.1 Changes in the global flexible plastic packaging industry 1.2 Cost effectiveness

More information

CHAPTER 1 INTRODUCTION

CHAPTER 1 INTRODUCTION CHAPTER 1 INTRODUCTION 1.1 BACKGROUND A rising global population, coupled with increasing demand for fresh, imported perishables, is driving growth in the business of high quality, international food transportation

More information

Trading in Agricultural Products: Past Future Opportunities The African Perspective

Trading in Agricultural Products: Past Future Opportunities The African Perspective Trading in Agricultural Products: Past Future Opportunities The African Perspective Miriam W. Oiro Omolo, Ph.D. Director of Programmes The African Policy Research Institute Outline 1. Introduction 2. World

More information

ECONOMIC ANALYSIS OF SUPPLY CHAIN OF FRESH POTATO IN MIDDLE GUJARAT

ECONOMIC ANALYSIS OF SUPPLY CHAIN OF FRESH POTATO IN MIDDLE GUJARAT Indian J. Agric. Res.., 45 (4) : 266-274, 2011 AGRICULTURAL RESEARCH COMMUNICATION CENTRE www.arccjournals.com / indianjournals.com ECONOMIC ANALYSIS OF SUPPLY CHAIN OF FRESH POTATO IN MIDDLE GUJARAT K.S.

More information

ORGANIC CONSUMERS, MARKETS AND OPPORTUNITIES IN CANADA

ORGANIC CONSUMERS, MARKETS AND OPPORTUNITIES IN CANADA ORGANIC CONSUMERS, MARKETS AND OPPORTUNITIES IN CANADA Presentation to TFO Canada Trade Representative Seminar Nathalie Doré June 4, 2009 Agriculture & Agri-Food Canada Today Organic Production Consumer

More information

DELIVERING REAL BUSINESS

DELIVERING REAL BUSINESS 6-8 Nov 2018 DUBAI WORLD TRADE CENTRE SUPPLY CHAIN SOLUTIONS DELIVERING REAL BUSINESS TO GLOBAL SUPPLY CHAIN COMPANIES Email: gfm@dwtc.com Gulfood Manufacturing is a GLOBAL BUSINESS EVENT connecting supply

More information

UNNExT Workshop on Promoting Cross-border Agricultural Trade for Sustainable Development November 2016 Bangkok, Thailand

UNNExT Workshop on Promoting Cross-border Agricultural Trade for Sustainable Development November 2016 Bangkok, Thailand UNNExT Workshop on Promoting Cross-border Agricultural Trade for Sustainable Development 28-30 November 2016 Bangkok, Thailand UN-ESCAP Promoting Cross Border Agricultural Trade for Sustainable Development

More information

Confederation of Indian Industry. Opportunities in. Fisheries. Sector in India. Ministry of Food Processing Industries. Government of India

Confederation of Indian Industry. Opportunities in. Fisheries. Sector in India. Ministry of Food Processing Industries. Government of India Confederation of Indian Industry Opportunities in Fisheries Sector in India Ministry of Food Processing Industries Government of India Advantage India One of the fastest growing economies in the world

More information

Farmers Perception on Contract Farming of Sugarcane in Orissa : A Village Level Study

Farmers Perception on Contract Farming of Sugarcane in Orissa : A Village Level Study Economic Affairs: 58(4): 367-371 December, 2013 DOI Number 10.5958/J.0976-4666.58.4.020 Farmers Perception on Contract Farming of Sugarcane in Orissa : A Village Level Study R.K. Rout 1, R.K. Mishra 2,

More information

Confederation of Indian Industry. Opportunities in ORGANIC. Food in India. Ministry of Food Processing Industries. Government of India

Confederation of Indian Industry. Opportunities in ORGANIC. Food in India. Ministry of Food Processing Industries. Government of India Confederation of Indian Industry Opportunities in ORGANIC Food in India Ministry of Food Processing Industries Government of India Advantage India One of the fastest growing economies in the world Largest

More information

Direction of Trade and Export Competitiveness of Chillies in India

Direction of Trade and Export Competitiveness of Chillies in India Agricultural Economics Research Review Vol. 29 (No.2) July-December 2016 pp 267-272 DOI: 10.5958/0974-0279.2016.00053.7 Direction of Trade and Export Competitiveness of Chillies in India I. Bhavani Devi

More information

Downstream Polymers Industry Outlook

Downstream Polymers Industry Outlook Downstream Polymers Industry Outlook Presentation at Textiles and Plastics Investors Conclave Surat, India 02 September 2018 Sanjay Sharma Vice President, IHS Markit Chemical Consulting Middle East and

More information

POLICY SUMMARY: GOVERNMENT SUPPORT FOR ORGANIC SUPPLY CHAIN DEVELOPMENT OVERVIEW

POLICY SUMMARY: GOVERNMENT SUPPORT FOR ORGANIC SUPPLY CHAIN DEVELOPMENT OVERVIEW POLICY SUMMARY: GOVERNMENT SUPPORT FOR ORGANIC SUPPLY CHAIN DEVELOPMENT OVERVIEW This policy summary provides recommendations on why and how to facilitate organic supply chain development. It outlines

More information

THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S.

THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY Voluntary - Public China - Peoples Republic of Post:

More information

Producer s Share in Consumer Rupee in the Marketing of Banana, Theni District. V. Saravanapandeeswari 1 * and Dr. B. Vanitha 2.

Producer s Share in Consumer Rupee in the Marketing of Banana, Theni District. V. Saravanapandeeswari 1 * and Dr. B. Vanitha 2. IP Indexing - Impact factor 3.5 Volume: 3; Issue: 7; July-2017; pp 1311-1320. ISSN: 2454-5422 Producer s Share in Consumer Rupee in the Marketing of Banana, Theni District V. Saravanapandeeswari 1 * and

More information

H.P. Singh Deputy Director General (Hort.)

H.P. Singh Deputy Director General (Hort.) CONSUMER TRENDS AND QUALITY STANDARDS OF MANGO EXPORT FROM INDIA H.P. Singh Deputy Director General (Hort.) Indian Council of Agricultural Research (ICAR), New Delhi Consumer Trends and Export of Tropical

More information

CHAPTER 4 DATA COLLECTION AND ANALYSIS

CHAPTER 4 DATA COLLECTION AND ANALYSIS CHAPTER 4 DATA COLLECTION AND ANALYSIS 4.1. OVERVIEW This chapter presents the data collected through literature review, secondary data archive analysis and primary data collected through the interviews.

More information

A Study of the Kitchen Storage Container Market in Mumbai for SRC Kitchen Ltd. Sagar Chimurkar PGDM Number: 11106

A Study of the Kitchen Storage Container Market in Mumbai for SRC Kitchen Ltd. Sagar Chimurkar PGDM Number: 11106 A Study of the Kitchen Storage Container Market in Mumbai for SRC Kitchen Ltd. Sagar Chimurkar PGDM Number: 11106 Neetu Ganapathy Assistant Professor-Systems & Communication 225 Comments by the Faculty

More information

BUSS 671 Global Marketing Management ???

BUSS 671 Global Marketing Management ??? Yang He Tang Chinese Herbal Drinks??? Kathy Chung (02463211G) Thomas Wu (02715615G) November 20, 2002 THE PRODUCT Yang He Tang Chinese herbal drinks Healthy alternative to soft drinks Herbal benefits medication

More information

PRACTICE EXAM PAPER MARK SCHEME

PRACTICE EXAM PAPER MARK SCHEME PRACTICE EXAM PAPER MARK SCHEME Pearson Edexcel Business Advanced Level Practice Paper 3 Investigating business in a competitive environment Page 1 QUESTION 1 Question Indicative content 1 (a) Knowledge

More information

Umm e Zia. July Women Economic Empowerment through Small Scale Food Processing. Project Proposal 30 July 2009

Umm e Zia. July Women Economic Empowerment through Small Scale Food Processing. Project Proposal 30 July 2009 Project Proposal 30 July 2009 Women Economic Empowerment through Small Scale Food Processing (Pickle Processing and Marketing in Karachi) July 2009 Umm e Zia Table of Contents Executive Summary... 5 1.

More information

Cold Chain: Opportunities in India- YES Bank- Dutch Embassy Collaborative Study

Cold Chain: Opportunities in India- YES Bank- Dutch Embassy Collaborative Study Cold Chain: Opportunities in India- YES Bank- Dutch Embassy Collaborative Study Cold Chain is essential in qualitative post-harvest management and farm to fork food security and food quality by efficiently

More information

PROSPECTS OF VALUE ADDITION IN HORTICULTURE CROPS. (Chief Operating Officer) Punjab AgriMarketing Company, Government of the Punjab

PROSPECTS OF VALUE ADDITION IN HORTICULTURE CROPS. (Chief Operating Officer) Punjab AgriMarketing Company, Government of the Punjab PROSPECTS OF VALUE ADDITION IN HORTICULTURE CROPS Dr. Babar Ehsan Bajwa (Chief Operating Officer) Punjab AgriMarketing Company, Government of the Punjab 0 Horticulture Potential Horticulture is a major

More information

Rapid Transformation of Agrifood Value Chains in Asia. Thomas Reardon Michigan State University

Rapid Transformation of Agrifood Value Chains in Asia. Thomas Reardon Michigan State University Rapid Transformation of Agrifood Value Chains in Asia Thomas Reardon Michigan State University Speech at the International Conference of the Indonesian Society of Agricultural Economics, Bogor, 28 August

More information

SUPPLY CHAIN MANAGEMENT IN SUGAR INDUSTRY: A STUDY OF WESTERN MAHARASHTRA IN INDIA

SUPPLY CHAIN MANAGEMENT IN SUGAR INDUSTRY: A STUDY OF WESTERN MAHARASHTRA IN INDIA SUPPLY CHAIN MANAGEMENT IN SUGAR INDUSTRY: A STUDY OF WESTERN IJCRR Vol 04 issue 18 Category: Review Received on:18/07/12 Revised on:29/07/12 Accepted on:08/08/12 N C Dhande 1, V.R.Salkute 2 1 4, Akshata,

More information

Romania. Organic Market Overview - Romania

Romania. Organic Market Overview - Romania THIS REPORT CONTAINS ASSESSMENTS OF COMMODITY AND TRADE ISSUES MADE BY USDA STAFF AND NOT NECESSARILY STATEMENTS OF OFFICIAL U.S. GOVERNMENT POLICY Voluntary - Public Date: 11/8/2012 GAIN Report Number:

More information

and satisfying customer needs profitably about customers, competitors and market trends through collecting primary and secondary data

and satisfying customer needs profitably about customers, competitors and market trends through collecting primary and secondary data The management process that is responsible for anticipating, identifying and satisfying customer needs profitably Marketing The process of gaining information about customers, competitors and market trends

More information

Analysis of consumer s preferences in purchasing fruits and vegetables across selected marketing organizations in Bangalore rural and urban districts

Analysis of consumer s preferences in purchasing fruits and vegetables across selected marketing organizations in Bangalore rural and urban districts AU Research Article Agriculture Update Volume 9 Issue 1 February, 2014 12-16 Analysis of consumer s preferences in purchasing fruits and vegetables across selected marketing organizations in Bangalore

More information

CARDAMOM VALUE CHAIN ANALYSIS. Manoj Thibbotuwawa

CARDAMOM VALUE CHAIN ANALYSIS. Manoj Thibbotuwawa CARDAMOM VALUE CHAIN ANALYSIS Manoj Thibbotuwawa Why cardamom? Cardamom (Elettaria cardamomum), known as the Queen of Spices, is one of the oldest known spices in the world which has a strong, unique taste

More information

Agriculture and Food Processing in Washington State Economic Impacts and Importance of Water

Agriculture and Food Processing in Washington State Economic Impacts and Importance of Water Agriculture and Food Processing in Washington State Economic Impacts and Importance of Water 2015 PNWER Conference July 14, 2015 Spencer Cohen Senior Economist spencer@communityattributes.com Contents

More information

APPENDIX I QUESTIONNAIRE IMPACT OF FOREIGN DIRECT INVESTMENT (FDI) IN INDIAN RETAILING WITH SPECIAL REFERENCE TO VELLORE DISTRICT, TAMIL NADU

APPENDIX I QUESTIONNAIRE IMPACT OF FOREIGN DIRECT INVESTMENT (FDI) IN INDIAN RETAILING WITH SPECIAL REFERENCE TO VELLORE DISTRICT, TAMIL NADU APPENDIX I QUESTIONNAIRE IMPACT OF FOREIGN DIRECT INVESTMENT (FDI) IN INDIAN RETAILING WITH SPECIAL REFERENCE TO VELLORE DISTRICT, TAMIL NADU FOR CUSTOMERS I. SOCIO-ECONOMIC FACTORS 1.1 Gender : a) Male

More information

Terms of Reference- Agriculture Trade Expert

Terms of Reference- Agriculture Trade Expert Position Title: Agriculture Trade Expert Contract Duration: 25 days Terms of Reference- Agriculture Trade Expert Reports to: SMDA at Market Development Facility Location: Timor-Leste Australian Aid Adviser

More information

Estimation of Demand and Supply Functions and Destination of Export of Basmati Rice from India

Estimation of Demand and Supply Functions and Destination of Export of Basmati Rice from India Advances in Social Research December, 2015, 1(1): 43-48 Estimation of Demand and Supply Functions and Destination of Export of Basmati Rice from India Shailza, Latika Sharma and S.S. Burark Department

More information

PRICE SPREAD AND EFFICIENCY OF MARKETING OF TOMATO IN RAJASTHAN

PRICE SPREAD AND EFFICIENCY OF MARKETING OF TOMATO IN RAJASTHAN Indian J. Agric. Res.., 48 (4) 294-300, 2014 doi:10.5958/0976-058x.2014.00663.5 AGRICULTURAL RESEARCH COMMUNICATION CENTRE www.arccjournals.com PRICE SPREAD AND EFFICIENCY OF MARKETING OF TOMATO IN RAJASTHAN

More information

DEMAND FOR FRUITS AND VEGETABLES IN INDIA

DEMAND FOR FRUITS AND VEGETABLES IN INDIA Agric. Econ. Res. Rev., Vol. 8(2), pp. 7-17 (1995) DEMAND FOR FRUITS AND VEGETABLES IN INDIA Praduman Kumar and Mruthyunjaya Division of Agricultural Economics, IARI, New Delhi India is a vast country,

More information

Production and Marketing of Fresh Mangoes in Krishnagiri District of Tamil Nadu

Production and Marketing of Fresh Mangoes in Krishnagiri District of Tamil Nadu Production and Marketing of Fresh Mangoes in Krishnagiri District of Tamil Nadu T. Samsai, Assistant Professor, Department of ARM, CARDS, TamilNadu Agricultural University, Coimbatore 641003, TamilNadu,

More information

Impact of a Cooperative Society on the Arecanut Marketing in Kerala A Case Study of Central Arecanut Marketing and Processing Cooperative Ltd

Impact of a Cooperative Society on the Arecanut Marketing in Kerala A Case Study of Central Arecanut Marketing and Processing Cooperative Ltd Agricultural Economics Research Review Vol. 27 (Conference Number) 2014 pp 135-140 DOI: 10.5958/0974-0279.2014.00015.9 Impact of a Cooperative Society on the Arecanut Marketing in Kerala A Case Study of

More information

MARKET ACCESS: ENSURING PRODUCT QUALITY AND CUSTOMER CONFIDENCE

MARKET ACCESS: ENSURING PRODUCT QUALITY AND CUSTOMER CONFIDENCE 31 EXPERIENCE CAPITALIZATION 4Ps in East Africa MARKET ACCESS: ENSURING PRODUCT QUALITY AND CUSTOMER CONFIDENCE Suleiman Atik Suleiman 32 EXPERIENCE CAPITALIZATION 4Ps in East Africa In Zanzibar, an Agriculture

More information

THE AGRICULTURAL VALUE CHAIN:

THE AGRICULTURAL VALUE CHAIN: SOURCING/PROCUREMENT/ LOGISTICS AND MARKETING OF AGRICULTURAL PRODUCE THE AGRICULTURAL VALUE CHAIN: 1. FARMER {cultivates and rears} 2. WHOLESALERS(MIDDLE-MAN) 4. PROCESSORS{refining/packaging } 5. RETAILER

More information

Dried Fruits Australia Association Annual Growers Forum 8 November 2018

Dried Fruits Australia Association Annual Growers Forum 8 November 2018 Dried Fruits Australia Association Annual Growers Forum 8 November 2018 Table of Contents Company Overview Farming Operations Transformation Program 3 11 13 2 Company Overview 3 COMPANY OVERVIEW Grower,

More information

Global Opportunities for the Michigan Food and Agriculture Industry. Michigan Food and Agriculture Exports: A World of Opportunity

Global Opportunities for the Michigan Food and Agriculture Industry. Michigan Food and Agriculture Exports: A World of Opportunity Global Opportunities for the Michigan Food and Agriculture Industry Michigan Food and Agriculture Exports: A World of Opportunity 2010 Michigan Exports $1.75 Billion (Source: USDA) 2010 Top Michigan Food

More information

877 3,790 3,325 RESTRICTED. 20 May 1968 TARIFFS AND TRADE Special Distribution. Agriculture Committee Original: English SWEDEN

877 3,790 3,325 RESTRICTED. 20 May 1968 TARIFFS AND TRADE Special Distribution. Agriculture Committee Original: English SWEDEN GENERAL AGREEMENT ON RESTRICTED com.ag/w/io/add.i 20 May 1968 TARIFFS AND TRADE Special Distribution Agriculture Committee Original: English SWEDEN Information Surplice in Rosp-ict of Dairy Products A.

More information

The Comparative Study on Agricultural Marketing Systems between Taiwan and Thailand. Wan-Tran Huang and Aree Wiboonpongse

The Comparative Study on Agricultural Marketing Systems between Taiwan and Thailand. Wan-Tran Huang and Aree Wiboonpongse International Symposium Agribusiness Management towards Strengthening Agricultural Development and Trade III : Agribusiness Research on Marketing and Trade The Comparative Study on Agricultural Marketing

More information

Empirical study of onion marketing channels in Rajasthan

Empirical study of onion marketing channels in Rajasthan Empirical study of onion marketing channels in Rajasthan Susheela Meena 1, I.P.Singh 2 and Kailash Chand Bairwa 3 1 Department of Agricultural Economics, SKRAU, Bikaner-334 006, (Rajasthan), India 2 Department

More information

Growth Performance of Major Vegetable Crops in Gujarat State

Growth Performance of Major Vegetable Crops in Gujarat State Agricultural Economics Research Review Vol. 30 (No.1) January-June 2017 pp 139-149 DOI: 10.5958/0974-0279.2017.00013.1 Growth Performance of Major Vegetable Crops in Gujarat State Daya Suvagiya, V.C. Shilpa,

More information

CARRYING OUT A FEASIBILITY STUDY

CARRYING OUT A FEASIBILITY STUDY CARRING OUT A FEASIBILIT STUD An idea for a business is not a sufficient reason to begin production straight away. It is essential to be aware of the different aspects involved in actually running the

More information

CONSTRAINT ANALYSIS IN MARKETING OF POTATOES IN TELANGANA STATE OF INDIA

CONSTRAINT ANALYSIS IN MARKETING OF POTATOES IN TELANGANA STATE OF INDIA International Journal of Agricultural Science and Research (IJASR) ISSN(P): 2250-0057; ISSN(E): 2321-0087 Vol. 7, Issue 5 Oct 2017, 77-82 TJPRC Pvt. Ltd. CONSTRAINT ANALYSIS IN MARKETING OF POTATOES IN

More information

RANI Fruit Drinks. Marketing Plan. September 2012

RANI Fruit Drinks. Marketing Plan. September 2012 RANI Fruit Drinks Marketing Plan September 2012 Executive Summary 30 years ago, RANI was launched in Saudi Arabia, produced at Aujan Industries' own state-of-the-art facilities. Since then, RANI has experienced

More information

Value Chain Analysis of Coconut in Orissa

Value Chain Analysis of Coconut in Orissa Agricultural Economics Research Review Vol. 23 (Conference Number) 2010 pp 411-418 Value Chain Analysis of Coconut in Orissa Niraj Kumar a * and Sanjeev Kapoor b a Rural Management Division, Xavier Institute

More information

Gulfood Dubai February 27th to March 2nd 2017

Gulfood Dubai February 27th to March 2nd 2017 Gulfood Dubai February 27th to March 2nd 2017 Author: Wendy Maslin 2 3 Contents Market Overview....3 The Companies.....4 Statistics...6 Testimonials.....8 Market Overview In the GCC (Gulf Cooperative Council),

More information

Feedback Business Consulting Services Pvt. Ltd.

Feedback Business Consulting Services Pvt. Ltd. Feedback Business Consulting Services Pvt. Ltd. http://www.marketresearch.com/feedback Business Consulting Services Pvt v3989/ Publisher Sample Phone: 800.298.5699 (US) or +1.240.747.3093 or +1.240.747.3093

More information

Weekly Report (First week April 2018)

Weekly Report (First week April 2018) Weekly Report (First week April 2018) Commodity Outlook and Situation Analysis Project Agriculture Ministry to push for farmers' MSP soon The agriculture ministry will soon move a Cabinet note seeking

More information

Tomatoes and Products Annual Report 2004

Tomatoes and Products Annual Report 2004 GAIN Report Global Agriculture Information Network Template Version 2.09 Required Report - public distribution TU4019 Turkey Date: 5/28/2004 GAIN Report Number: TU4019 Tomatoes and Products Annual Report

More information

Example Invitation for Applications (IFA)

Example Invitation for Applications (IFA) Example Invitation for Applications (IFA) INVITATION FOR APPLICATIONS PROGRAM TO SUPPORT AGRICULTURAL SUPPLY CHAINS IN KUMAR AFE Kumar is a USAID-funded program working to develop and expand the capacity

More information

RETAIL MARKETING OF FRUITS & VEGETABLES IN INDIA: A CASE STUDY ON EXPORT OF GRAPES FROM ANDHRA PRADESH, INDIA*

RETAIL MARKETING OF FRUITS & VEGETABLES IN INDIA: A CASE STUDY ON EXPORT OF GRAPES FROM ANDHRA PRADESH, INDIA* RETAIL MARKETING OF FRUITS & VEGETABLES IN INDIA: A CASE STUDY ON EXPORT OF GRAPES FROM ANDHRA PRADESH, INDIA* MRK Murthy 1, GP Reddy 2 & KH Rao 3 1. Research Associate, NAARM, Ph.D Research Scholar, JNTUH

More information

Sunshine Holdings PLC. Catering to Sri Lanka s brand conscious consumer

Sunshine Holdings PLC. Catering to Sri Lanka s brand conscious consumer Sunshine Holdings PLC Catering to Sri Lanka s brand conscious consumer CSE Investor Forum, New York October 2017 A 50 year Journey 1967 1992 2017 1998 Group at a Glance $54m Market cap $127m Group revenue

More information

Supply Chain Connectivity and Food Distribution. Sanjeev Asthana

Supply Chain Connectivity and Food Distribution. Sanjeev Asthana Supply Chain Connectivity and Food Distribution Sanjeev Asthana Agro Enterprise Without Borders, Singapore, 2009 Presentation Flow - Evolving Indian Economy - Changing Food Dynamics - New Growth Drivers

More information

Marketing costs and Price Spread Analysis for Citrus in Samba district of Jammu region

Marketing costs and Price Spread Analysis for Citrus in Samba district of Jammu region 2015 Renu Publishers. All rights reserved 7 Renu Publishers Marketing costs and Price Spread Analysis for Citrus in Samba district of Jammu region Anil Bhat 1, Jyoti Kachroo 2, S. P. Singh 3 and Rakesh

More information

A STUDY ON RETAILING OF BANAS DAIRY S PRODUCTS AT AMUL PARLOUR IN SELECTED VILLAGES OF PALANPUR AND VADGAMTALUKA

A STUDY ON RETAILING OF BANAS DAIRY S PRODUCTS AT AMUL PARLOUR IN SELECTED VILLAGES OF PALANPUR AND VADGAMTALUKA International Journal of Business Management & Research (IJBMR) ISSN(P): 2249-6920; ISSN(E): 2249-8036 Vol. 6, Issue 6, Dec 2016, 35-40 TJPRC Pvt. Ltd. A STUDY ON RETAILING OF BANAS DAIRY S PRODUCTS AT

More information

Sri Parasakthi college for women, UGC MRP ,

Sri Parasakthi college for women, UGC MRP , Factors determining the adoption of Organic Farming among the community in Tamil Nadu Dr.K.Thiripurasundari, (Author) S.V.Divya,(Co-Author) Associate Professor of Commerce, Project fellow, Sri Parasakthi

More information

Marketing of Elephant foot yam-an upcoming commercial crop in India. T.Srinivas, M.Nedunchezhiyan and R.S.Misra

Marketing of Elephant foot yam-an upcoming commercial crop in India. T.Srinivas, M.Nedunchezhiyan and R.S.Misra Central Tuber Crops Research Institute Thiruvananthapuram 695 017 Kerala India Marketing of Elephant foot yam-an upcoming commercial crop in India T.Srinivas, M.Nedunchezhiyan and R.S.Misra Introduction

More information

Value chain promotion for economic. - An introduction into the concept of ValueLinks

Value chain promotion for economic. - An introduction into the concept of ValueLinks 1 Value chain promotion for economic development in Ethiopia i - An introduction into the concept of ValueLinks Elke Peiler (ded-ecbp) Based on the Value Links Manual, gtz (2007) 2 Contents 1 2 Value chains

More information

CONSTRAINTS OF FARMERS IN MARKETING OF COCOA PRODUCTS WITH SPECIAL REFERENCE TO POLLACHI TALUK. COIMBATORE DIST, TAMILNADU, INDIA

CONSTRAINTS OF FARMERS IN MARKETING OF COCOA PRODUCTS WITH SPECIAL REFERENCE TO POLLACHI TALUK. COIMBATORE DIST, TAMILNADU, INDIA CONSTRAINTS OF FARMERS IN MARKETING OF COCOA PRODUCTS WITH SPECIAL REFERENCE TO POLLACHI TALUK. COIMBATORE DIST, TAMILNADU, INDIA Dr.R.UMAMAHESWARI 1 B.VIGNESH 2 1 Associate Professor, PG and Research

More information

Rod Arenas Food Innovation Australia Ltd

Rod Arenas Food Innovation Australia Ltd Rod Arenas Food Innovation Australia Ltd FOOD INNOVATION AUSTRALIA LTD About us National initiative set up by the Australian government through department of industry innovation and science Not-for-profit

More information