THIs Is NoT a Law firm brochure
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- Drusilla Perkins
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1 THIS IS NOT A LAW FIRM BROCHURE
2 But it is a brochure. This writing is the DESIGN of the brochure. The design is to help SELL the services of MOULIS LEGAL. This brochure is designed to draw your ATTENTION to MOULIS LEGAL. We think that if you KNOW about us you might ASK us to do things for you. If this is not a law firm brochure, does that mean MOULIS LEGAL is NOT a law firm? Well, if you have read this far you probably have already worked out that something DIFFERENT is going on here. Surely no law firm BEHAVES in this way. Have no doubt that we are definitely LAWYERS. We are actually pretty good LAWYERS, but we ll let you decide that. However we would rather NOT be thought of like any old LAW FIRM. Instead we d like you to think of us as those APPROACHABLE PEOPLE at Moulis Legal who deliver SERVICE-ORIENTED and OUTCOMES- FOCUSSED solutions for the LEGAL STRUCTURES and CONNECTIONS of my business EFFICIENTLY, EFFECTIVELY and in a way I can UNDERSTAND. It doesn t quite roll off the tongue, does it? It doesn t even lend itself to being an ACRONYM. But it is the TRUTH.
3 You re still UNCONVINCED. OK then you re not one of our EXISTING CLIENTS. This brochure has to work HARDER. Its DESIGN and the promise of BENEFIT has got you this far. But it s NOT ENOUGH, it will have to keep you READING. At MOULIS LEGAL we do not like to talk about ourselves. We say we are COMMERCIAL+INTERNATIONAL. What does that mean? We say we handle THINGS like commercial projects, international trade, China, foreign investment, agribusiness and energy and resources. Any old LAW FIRM would be happy with that description. But we are NOT any old law firm. So we would like to TELL YOU exactly what the THINGS really are. The BEST way to do that is to look at the THINGS we do from the PERSPECTIVE of the people that MATTER to us which is people like YOU. If you were a Queensland MINING SERVICES company distributing fuel tanks throughout the region, or a Chinese investor buying a COAL MINE near Narrabri, or one of the world s largest SOLAR PV manufacturers, then MOULIS LEGAL would be signing off on all of your BUSINESS ESTABLISHMENT AND CONTRACTS.
4 If YOU were either the third, or the twentieth, or the twenty-first largest STEEL producer in the world, or the seventh largest CHEMICAL producer in the world, or the company that manufactures 20% of the world s AUTOMOTIVE GLASS, then MOULIS LEGAL would be defending you in GOVERNMENT INVESTIGATIONS to protect your ability to export to your Australian customers. If you were the world s largest RETAIL PROPERTY group by equity market capitalization, or Australia s largest DIVERSIFIED PROPERTY group, or a Singaporean or a German INVESTOR buying up Australia s most expensive office buildings, then MOULIS LEGAL would be advising you on your PROPERTY DEVELOPMENT and ACQUISITIONS. If YOU were an AGRICULTURAL CHEMICAL producer with an annual turnover of USD1 billion, or Australia s largest STRUCTURAL STEEL importer, or one of Australia s best known chain of PRIVATE MEDICAL CLINICS, then MOULIS LEGAL would be arguing your case in the courts of the world to protect your BUSINESS RIGHTS.
5 If you were the world s largest entertainment PRODUCTS AND SOFTWARE seller, or Australia s number one DATA STORAGE organisation, or the company that imports Australia s most popular FASHION LABELS, then MOULIS LEGAL would be fine-tuning your COMPETITIVENESS by minimising indirect tax and influencing public policy. Now you re THINKING Hey, these guys do some INTERESTING STUFF. Or you could be THINKING What s next in this VERY STRANGE brochure? Either way, we are HAPPY, because this NOT a law firm brochure has had its DESIRED IMPACT. Now that you have INVESTED your time in getting THIS FAR, you have some QUESTIONS. This brochure is now going to get more ADVENTUROUS. It got you here BY DESIGN, now it wants to take you somewhere else BY READING YOUR MIND. Let s see now You ask - How can a small NOT a law firm do such BIG JOBS? Brochure says Not all JOBS are BIG JOBS. Anyway, a BIG law firm uses 3 or 4 people to do a BIG job, not the 1,000 others. MOULIS LEGAL has more than 3 or 4 people. Ipso facto, MOULIS LEGAL can do JOBS from SMALL to BIG. You ask Why should I TRY these guys out? Brochure says Because they are CLEAR THINKERS, they UNDERSTAND BUSINESS, and they get the JOB DONE, and from the looks of things you ll ENJOY the experience at the same time.
6 This NOT a law firm brochure is coming to an END. It has tried to LET YOU KNOW that if you don t already BUY from MOULIS LEGAL then you should TRY from MOULIS LEGAL. And if you can t remember us as those APPROACHABLE PEOPLE at MOULIS LEGAL who deliver SERVICE-ORIENTED and OUTCOMES- FOCUSSED SOLUTIONS for the LEGAL STRUCTURES AND CONNECTIONS of my business EFFICIENTLY, EFFECTIVELY and in a way I can UNDERSTAND, then you can call us a LAW FIRM if you really want to. CONTACT US Daniel Moulis 6/2 Brindabella Circuit Brindabella Business Park Canberra International Airport, ACT Christopher Hewitt Level 4, Kings Row Two 235 Coronation Drive Milton, QLD
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