Virtual CFO Strategy Sample Company

Size: px

Start display at page:

Download "Virtual CFO Strategy Sample Company"

Ralph Bailey
6 years ago
Views:

1 Document prepared on XX/XX/XXXX Virtual CFO Strategy Sample Company This document was prepared for ContactName, on behalf of CompanyName Sample Document prepared by MAUS Business Systems

2 VIRTUAL CFO STRATEGY Executive Summary Name: Sample Contact Date: 12 Aug 2016 Total Answer Possibility Answers Score Virtual CFO Strategy 57% % Comments Average Value Sale % nearly meets Volume of Customers % Creditor Strategies % Debtor Strategies % Inventory Strategies %

3 VIRTUAL CFO STRATEGY Highlights Report Name: Sample Contact Date: 12 Aug 2016 Result: 57% Answer Best Answer 54% Existing Customer Specials % Score Comments Customer Newsletters & Events % New Product Launches % Create Product Accessories & Add-ons % Source Product Accessories & Add-ons % Improve Product/Service Quality % Customer Promotional Calls % Customer Promotional s % Employee Morale % Social Media % Average Value Sale 82% Premium Version % Offering Other Products % Bundles % Add-ons % Price Increase % Sales Script Training % Online Orders % Higher Volume Pricing % Volume of Customers 57% Better Lead Generation % Advertising Expenditure % Advertising Effectiveness % Lowering the Risk of Purchase %

4 One Page Snapshot of Results Your Score 57% Increase Number of Average Value Sale Volume of Customers Creditor Strategies

5 Profit, Expenses & Cash Flow This report has been designed to assess your business and suggest strategies that might be appropriate. There are two main ways that we can improve our profitability. We can either increase our revenue or we can decrease our expenses. Increase Profit Increase value of business Increase Revenue Reduce Expenses Salary and Wages General overhead expenses Average value sale Frequency of purchase Customer volume Cost of sales Sales and Marketing Employee Motivation Innovation Customer Satisfaction Charity and Community Efforts This report will focus on both these areas and look at setting a draft action plan to help you to implement a profit improvement program. Note that the more profit that you make in your business the more your business is valued. Increasing Revenue We discuss in the report strategies ton increase revenue. The three main drivers of revenue are as follows: 1. Increasing average value sale 2. Increasing your frequency of purchase 3. Increasing your number of clients or customers.

6 Virtual CFO Strategy Score 57% The following graph is calculated by averaging your performance across a number of key areas. Based on our questionnaire we have drafted a radar chart that indicates the areas that you need to work on. Based on your answers to these questions your score is 57%.

7 Another way to increase your revenue is to sell more often to your existing customers. This means that we need to put in place further product offerings that will be suitable for our customer base. You also need to make sure that you maintain a high level of customer satisfaction. Many organizations monitor "sales per customer" as an indicator of the efficiency of their customer service and sales teams. To determine your frequency of purchase, work out an average of how many times a customer will buy from you. If for instance you feel that 50% of your customers buy from you twice a year then you would insert 1.5. You could look at areas such as introducing regular newsletters, offering regular customer discounts and specials for other goods in your range. You could even look at promoting accessory type products or possibly launching a new series of products. Based on your answers to our questionnaire, your business score is 54% in this area. Topic Analysis Area Score Existing Customer Specials Do you publish regular customer specials? 2 Customer Newsletters & Events New Product Launches Create Product Accessories & Addons Source Product Accessories & Addons Improve Product/Service Quality Customer Promotional Calls Customer Promotional s Do you send regular newsletters? 4 Do you intend to launch any new products? 1 Do you intend to create/build any accessories and add-ons? 5 Do you intend to source products, services or add-ons from other companies which you can sell to your existing customers? Is your quality high enough to ensure customers re-purchase? 3 Do you call your customers to build relationship and sell new products? 1 Do you or run promotions to existing clients? 4 Employee Morale Are your staff motivated? The more motivated the higher the re-sell rate. 5 Social Media Can you create more awareness of additional services you offer to encourage existing customers to buy more frequently? 1 1

8 Graph of

9 CLIENT DEVELOPMENT ACTION PLAN CATEGORY TOPIC ACTION NOTES WHO WHEN COMPLETE Existing Customer Specials Publish regular existing customer specials on your website/send s. 40% Customer Newsletters & Events Send regular newsletters with all the latest specials and product updates to your existing database. 80% New Product Launches Launch new products to appeal to a larger audience. 20% Create Product Accessories & Addons Decide whether or not the products your company sells are able to have additional accessories or addon deals and promote these to your existing clients. 100% Source Product Accessories & Addons Decide whether you could source product accessories or add-ons from other companies. 20% Sample Document prepared by MAUS Business Systems

The Simple Business Plan Template

The Simple Business Plan Template Template The following questions represent the major areas that are generally covered in a business plan. Answer the questions in the order that they are presented and you will finish up with a well formatted